Worktech, Madrid, June 12thFrans van der Reep,

Inholland University of Applied Sciences , the Netherlands

Context createsContext createsMeaning. Meaning.

Lack of meaning creates distrust and rules. Lack of meaning creates distrust and rules. What provides meaningfulness for you?What provides meaningfulness for you?

Change of context: change of meaning

How does a paradigm shift feel?

Cape Town

Meaningfulness is a challenge

Context changes: Are you guided by understanding or by ideology?

• Mental Models change• Business Logic changes• New Technologies• Changes accelerate

What happens in Western Europe society

TOP

DOWN

BOTTOM

UP

Push oriented Pull oriented

TOPDOWN ICT PLANNING

MARKETING

POLITICS

OPEN/ SOCIALS

PROTOTYPING

SALES

COURTS OF JUSTICE

NEWSPAPER

EUROPEAN RULING

PRIVATE INITIATIVES

REFERENDUM

INNOVATION PLANNING

What is happening in the business arena?Push oriented Pull oriented

Focus on Continuity

Rule based Behaviour

Lean&Mean

Focus on Flexibility

Principle based Behaviour

Lean&Meaningful

Big Companies

Small Companies

OUTSOURCING CORE-EXCELLENCE

BPMOPERATIONAL EXCELLENCE

Who’s my PAL COMMUNICATIONAL EXCELLENCE

MANAGEMENT & CONTROLCONTROL EXCELLENCE

simple complex

dynamic environment

static environment

We need new words

Simple Demand

Complex Demand

CAMOUFLAGE

Stand up

Digital World: Recursion&The Personal Age

Sneller, L. & Heuvel, P. van den (2010). 3C en ERP: het verband tussen marktsegmentatie en informatievoorziening. In Reep, F. van der & Wit, D. de (Eds.), Waven en Weven: Op weg naar digitopia?, (pp.156-168). Rotterdam: INHOLLAND. http://www.petervandenheuvel.com/uploads/2/9/1/4/2914857/3c_en_erp_het_verband_tussen_marktsegmentatie_en_informatievoorziening.pdf

Place: Maintainer,

focus on what is known

Space: Entrepreneur, focus on what is unknown

visible certain

static

invisible uncertain dynamic

Best PracticeEnlarge quantity

Space and Place

Right

PracticeControl Hold grip

Best

PracticeEnlarge quantity

Shared PracticeOutsourcing

Delegate

Next

Practice Enhance

Relationships Trust

Frisblik Research: jobs and various business excellences

representative

administrative assistent

Shop assistant

consultant

simpel ingewikkeld

Dynamischewereld

Statischewereld

Reference: http://www.frisblik.nl/Frisblik_onderzoek_SFFK_versie1.0.pdf

Complexe vraagSimpele vraag

Coming soon….

•Do It Yourself biology  •NIBC convergence of nano, biology, information and cognitive sciences•Robotising, 3D printing•Sensorising (van sensors around,near, on, in us)•Wearable Tech •Scanning and Tagging and Tracing + Indoor GPS•Internet of Things•Big Data and Deep Learning•Artificial Intelligence and Behavioural models •Machines that decide: “Watson” - CAAS (Cognition as a Service)•Emotional Aware Software•Gamification •Nano •Machine2Machine•DNA

What creates What creates meaningfulness: meaningfulness: Design for peopleDesign for peopleFor you and meFor you and me

live my livelive my livedo my job/tasksdo my job/tasksfeel goodfeel goodlook goodlook goodsave moneysave moneyfind entertainmentfind entertainmentlive a healthy life live a healthy life decidedecideachieve my ambitions and goalsachieve my ambitions and goalsincrease my power to act wiselyincrease my power to act wiselybe surprisedbe surprisedlive a meaningful and joyful lifelive a meaningful and joyful lifekeep myself informedkeep myself informedsupport my loved one'ssupport my loved one's

Help me to:Help me to:

Recursion creates meaningfulness

• ERP/scientific management/Taylor is based on ERP/scientific management/Taylor is based on fragmentation and basically enhances control fragmentation and basically enhances control

excellenceexcellence• Communication is about understanding one’s Communication is about understanding one’s

contribution to the system as a whole. contribution to the system as a whole. Recursive systems provide for thatRecursive systems provide for that

• Anthropology: each sustainable social system Anthropology: each sustainable social system is recursive in natureis recursive in nature

live my livelive my livedo my job/tasksdo my job/tasksfeel goodfeel goodlook goodlook goodsave moneysave moneyfind entertainmentfind entertainmentlive a healthy life live a healthy life decidedecideachieve my ambitions and goalsachieve my ambitions and goalsincrease my power to act wiselyincrease my power to act wiselybe surprisedbe surprisedlive a meaningful and joyful lifelive a meaningful and joyful lifekeep myself informedkeep myself informedsupport my loved one'ssupport my loved one's

Help me to:Help me to:

Recursive structures enable me Recursive structures enable me to understand my contribution to understand my contribution

to the system to the system

Stewardship

Don’t make cooperation just risk management Don’t make cooperation just risk management

Survival of the most cooperative and kindest.Cooperation is not a spreadsheet thing but a decision

References, for further reading

El mundo digital. A la búsqueda de una nueva perspectiva personal alrededor del nuevo entorno de Internet del futuro, (in) adCommunica nr 2, 2011, ISSN 2174-0992, p 205-2013

Social media and Social Companies, a vision on new requirements for future software in the networked economy, BP Quarterly, year 1, November 2010, p. 35-40, nr 1Designing Process, Looking Back from the Future, CSC Research Services Journal, 2003, p.54-57

3c, Internet and Retail. Towards a new segmentation? European Retail Digest, Issue 49, 2006, p 55-60

Peter van den Heuvel,  Unified Organizations. Do you fit in? BPTrends, October 2010

Dick Markvoort,  Deliberately Choosing Simplicity, BPtrends, December 2010

Social Media and Social Companies, BPtrends.com, november 2010

From Schedule Push to Reality Pull, European Retail Digest Issue 48, winter 2005, p 33-37

Selection of publications prof. Frans van der Reephttp://www.fransvanderreep.com/2012/05/28/references/

http://www.fransvanderreep.com/overzicht/