WRAS | WIAPS BRAND GUIDELINES 2015 › downloads › public_area › brand...replicated without adaptation or alteration, reproducing the logo in black and white as opposed to colour

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WRAS | WIAPS

BRAND GUIDELINES 2015

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WRAS LTD. CERTIFICATION MARKS, TRADEMARK AND LOGOS

(APPLIES TO ALL END USERS)

1. The WRAS Approved Product Certification Mark, is registered under the

Trade Marks Acts 1994, under certification mark number 2519249. Water

Regulations Advisory Scheme Limited (WRAS Ltd.) owns WRAS Approved

Product Certification Mark set out below and reserves all rights to it.

2. WRAS LTD. reserves the right to monitor any use made of its certification

marks, trademarks and logos.

CONDITIONS OF USE – GENERAL (APPLIES TO ALL END USERS)

DOS

3. If you intend to the WRAS Approved Product Certification Mark on a web page,

you must make sure that there’s a minimum spacing of 25 pixels between each

side of the certification mark or logo and other graphic or textual elements on

the web page.

4. You must use the original WRAS Approved Product Certification Mark files.

5. All certification marks must appear with ‘CERTIFICATION MARK’ wording to

indicate the classification of the mark (logo).

6. You must acknowledge WRAS LTD.’s ownership of the WRAS Approved

Product Certification Mark as a footer or alongside the WRAS Approved Product

certification mark or logo. Copies of the ‘Mark’ are available on request for the

purposes of producing artwork.

7. Where the WRAS Approved Product Certification Mark is used it must be

replicated without adaptation or alteration, reproducing the logo in black and

white as opposed to colour is permissible (including without limitation any

resizing, stretching or cropping).

8. Where there are any legal and/or regulatory requirements about the WRAS

Approved Product Certification Mark, you must present the WRAS Approved

Product certification mark or logo in a way, which meets those requirements.

9. All references to the WRAS Approved Product Certification Mark must be

truthful, fair and not misleading.

10. You must only use WRAS LTD. approved logo artwork when using the WRAS

Approved Product Certification Mark.

DON’TS

11. You must not use screen prints to extract the WRAS Approved Material

Certification Mark.

12. You must not use the WRAS Approved Product Certification Mark to link to

WRAS PRODUCT APPROVAL CERTIFICATION MARK – BRAND GUIDANCE AND TERMS AND CONDITIONS OF USE

specific content, such as PDFs, except with WRAS LTD.’s prior written consent.

13. You must not incorporate WRAS Approved Product Certification Mark into your

own product name, service names, trademarks, logos or company names.

14. You must not adopt trademarks or logos that are confusingly similar to the

WRAS Approved Product Certification Mark.

15. You must not use the WRAS Approved Product Certification Mark in a way

that would affect the goodwill of WRAS LTD., or its products or services.

16. You must not copy, store, republish or redistribute the WRAS Approved

Product Certification Mark, in whole or in part, for any commercial gain.

17. It is a condition of use that the mark shall not be used in any printed

advertisement or printed publicity matter without indicating that it is a

certification mark.

CONDITIONS OF USE – WRAS APPROVED PRODUCT HOLDERS

The WRAS Approved Product Certification Mark indicates that the UK Water

Industry have endorsed the product detailed in the Water Fittings and Materials

Directory as described in the current WRAS product approval terms and conditions.

DOS

18. Approval Holders are entitled to use the logo on the packaging, promotional

literature and point-of-sale advertising for Approved Products. See conditions

of use below.

19. Approval holders may use the WRAS Approved Product Certification

Mark and make reference to any approval issued by WRAS Ltd. in respect

of a particular product or range of products provided the approval is, and

remains valid.

20. All manufacturers and factors named in a valid product approval by WRAS

Ltd. may use the WRAS Approved Product Certification Mark.

21. Approval holders are entitled to use the WRAS Approved Product

Certification Mark on the packaging, promotional literature and point-of-sale

advertising for Approved Products.

22. In order for you to use the WRAS Approved Product Certification Mark,

the product being advertised must match the product described in the WRAS

Approval. It must be possible for someone viewing the advertisement to find

the specific approval within the WRAS Water Fittings Directory, without seeking

further information. If this is not the case (if the product is rebranded in any

way) then the use of the logo is not permitted.

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DON’TS

23. Once a product approval expires, the WRAS Approved Product Logo can no

longer appear on the approval holders’ packaging, promotional literature and

point of sale advertising for Approved Products or websites.

24. Prior to an Approval being granted Applicants shall not use the WRAS

Ltd. name or WRAS Approved Product Certification Mark in any publication or

suggest or imply any endorsement of a particular product or range of products

by the Scheme either verbally, in writing or by any other means.

25. Where the WRAS Approved Product Certification Mark is used in connection

with a WRAS Approved Product or Product range, it is not permitted to suggest

or imply by use or display of the WRAS Approved Product Certification Mark or

reference to WRAS Approval that other non-approved products are included or

covered by the WRAS Approval. This includes but is not limited to:

a. The WRAS Approved Product Certification Mark should not be displayed

next to any product which does not hold a current WRAS approval and can be

displayed ONLY next to products that hold a valid WRAS Approval.

b. The WRAS Approved Product Certification Mark should not be used on the

front of a brochure that may suggest all products in that brochure are WRAS

Approved.

c. The WRAS Approved Product Certification Mark or description should not be

used in a website in a way that may suggest all products in the website or within

a section are WRAS Approved.

CONDITIONS OF USE – WATER FITTINGS SUPPLIERS & RETAIL OUTLETS

DOS

26. Water fittings suppliers and retail outlets may seek permission to use the

WRAS Approved Product Certification Mark and describe a product as a WRAS

approved product, provided the approval is, and remains valid. See conditions

of use below.

27. Before using a WRAS Approved Product Certification Mark, you must

have signed and received permission in writing from WRAS to use the WRAS

Approved Product Certification Mark.

28. In order for you to use the WRAS Approved Product Certification Mark or

describe a product as a WRAS approved product the approval must be, and

remain valid.

29. In order for you to use the WRAS Approved Product Certification Mark,

the product being advertised must match the product described in the WRAS



further information. If this is not the case (if the product is rebranded in any

way) then the use of the WRAS Approved Product Certification Mark is not

permitted.

DON’TS

30. Where the WRAS Approved Product Certification Mark is used in connection

with a WRAS Approved Product or Product range, it is not permitted to suggest

or imply by use or display of the WRAS Approved Product Certification Mark or

reference to WRAS Approval that other non-approved products are included or


a. The WRAS Approved Product Certification Mark should not be displayed

next to any product which does not hold a current WRAS approval and can be

displayed ONLY next to products that hold a valid WRAS Approval.

b. The WRAS Approved Product Certification Mark should not be used on the front

of a brochure that may suggest all products in that brochure are WRAS Approved.

c. The WRAS Approved Product Certification Mark or description should not

be used on a website in a way that may suggest all products on the website or

within a section are WRAS Approved.

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WRAS LTD. CERTIFICATION MARKS, TRADEMARK AND LOGOS

(APPLIES TO ALL END USERS)

1. The WRAS Approved Material Certification Mark, is registered under the Trade

Marks Acts 1994, under certification mark number 2519248. Water Regulations

Advisory Scheme Limited (WRAS Ltd.) owns the WRAS Approved Material

Certification Mark set out below and reserves all rights to it.




DOS

1. If you intend to use the WRAS Approved Material Certification Mark on a web

page, you must make sure that there’s a minimum spacing of 25 pixels between

each side of the certification mark or logo and other graphic or textual elements

on the web page.

2. You must use the original WRAS Approved Material Certification Mark files.

3. It is a condition of use that any Certification Mark shall not be used in any

printed advertisements or printed publicity matter directed primarily to the

market in the United Kingdom and in the Isle of Man or in retail point-of-sale

display card distributed by WRAS for use within the United Kingdom and in the

Isle of Man without indicating that it is a certification mark.


Material Certification Mark as a footer or alongside the WRAS Approved Material

certification mark or logo. Copies of the ‘Mark’ are available on request for the

purposes of producing artwork.

5. Where the WRAS Approved Material Certification Mark is used it must be

replicated without adaptation or alteration, reproducing the logo in black and

white as opposed to colour is permissible (including without limitation any

resizing, stretching or cropping).

6. Where there are any legal and/or regulatory requirements about the WRAS

Approved Material Certification Mark, you must present the WRAS Approved

Material certification mark or logo in a way, which meets those requirements.

7. All references to the WRAS Approved Material Certification Mark must be

truthful, fair and not misleading.

8. You must only use WRAS LTD. Approved logo artwork when using the WRAS

Approved Material Certification Mark.

WRAS APPROVED MATERIAL CERTIFICATION MARK – BRAND GUIDELINES AND TERMS AND CONDITIONS OF USE

DON’TS

9. You must not use screen prints to extract the WRAS Approved Material

Certification Mark.

10. You must not use the WRAS Approved Material Certification Mark to link to

specific content, such as PDFs, except with WRAS LTD.’s prior written consent.

11. You must not incorporate WRAS Approved Material Certification Mark into

your own product name, service names, trademarks, logos or company names.


WRAS Approved Material Certification Mark.

13. You must not use the WRAS Approved Material Certification Mark in a way

that would affect the goodwill of WRAS LTD., or its products or services.

14. You must not copy, store, republish or redistribute the WRAS Approved

Material Certification Mark, in whole or in part, for any commercial gain.


advertisement or printed publicity matter without indicating that it is a certification

mark.

CONDITIONS OF USE – WRAS APPROVED MATERIAL HOLDERS

The WRAS Approved Material Certification Mark indicates that the UK Water

Industry have endorsed the material detailed in the Water Fittings and Materials

Directory as described in the current WRAS standard terms of approval.

DOS

16. Approval Holders are entitled to use the logo on the packaging, promotional

literature and point of sale advertising for Approved Materials.

17. Approval holders may use the WRAS Approved Material Certification

Mark and make reference to any approval issued by WRAS Ltd. in respect of a

particular material provided the approval is, and remains valid.

18. All manufacturers and factors named in a valid material approval by WRAS

Ltd. may use the WRAS Approved Material Certification Mark.

19. Approval holders are entitled to use the WRAS Approved Material Certification

Mark on the packaging, promotional literature and point-of-sale advertising for

an approved material providing the approval for that the Approved Material is and

remains valid.

20. In order for you to use the WRAS Approved Material Certification Mark,

the material being advertised must match the material described in the WRAS



further information. If this is not the case (if the product is rebranded in any way)

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then the use of the WRAS Approved Material Certification Mark is not permitted.

DON’TS

21. Once a material approval expires, the WRAS Approved Material Logo can no

longer appear on the approval holders’ packaging, promotional literature and

point-of-sale advertising for an approved material.

22. Prior to an Approval being granted Applicants shall not use the WRAS Ltd.

name or WRAS Approved Material Certification Mark in any publication or

suggest or imply any endorsement of a particular material by the Scheme either

verbally, in writing or by any other means.

23. Where the WRAS Approved Material Certification Mark is used in connection

with a WRAS Approved Material or material range, it is not permitted to suggest

or imply by use or display of the WRAS Approved Material Certification Mark or

reference to WRAS Approval that other non-approved materials or products are

included or covered by the WRAS Approval. This includes but is not limited to:

a. The WRAS Approved Material Certification Mark should not be displayed next

to any product which does not hold a current WRAS approval and can be displayed

ONLY next to materials that hold a valid WRAS Approval.

b. The WRAS Approved Material Certification Mark can NOT be displayed next to a

product and imply that the product is approved.

c. The WRAS Approved Material Certification Mark should not be used on the

front of a brochure that may suggest all materials or all products in that brochure

are WRAS Approved.

d. The WRAS Approved Material Certification Mark or description should not

be used in a website in a way that may suggest all materials or products in the

website or within a section are WRAS Approved.

CONDITIONS OF USE – MATERIAL SUPPLIERS AND RETAILERS

DOS

24. Material suppliers and retailers may seek permission to use the WRAS

Approved Material Certification Mark and describe a material as a WRAS

approved material, provided the approval is, and remains valid. See conditions of

use below.

25. Before using a WRAS Approved Material Certification Mark, you must have

signed a licence and received permission in writing from WRAS to use the WRAS

Approved Material Certification Mark in relation to a specific approval.

26. In order for you to use the WRAS Approved Material Certification Mark or

describe a material as a WRAS approved material the approval must be, and

remain valid.

27. In order for you to use the WRAS Approved Material Certification Mark,

the material being advertised must match the material described in the WRAS

Approval. It must be possible for someone viewing the advertisement to find the

specific approval within the WRAS Water Fittings and Materials Directory, without

seeking further information. If this is not the case (if the material is rebranded in

any way) then the use of the WRAS Approved Material Certification Mark is not

permitted.

DON’TS

28. Where the WRAS Approved Material Certification Mark is used in connection

with a WRAS materials range or a product, it is not permitted to suggest or imply

by use or display of the WRAS Approved Material Certification Mark or reference

to WRAS Approval that other non-approved materials or products are included or


a. The WRAS Approved Material Certification Mark should not be displayed next

to any product which does not hold a current WRAS approval and can be displayed

ONLY next to materials that hold a valid WRAS Approval.

b. The WRAS Approved Material Certification Mark can NOT be displayed next to

a product that contains a valid material approval, as this may imply that product

has WRAS approval. To gain a product approval, all non-matalic materials in

contact with drinking water must have a valid materials approval or have suitable

and relevant testing, in addition relevant and suitable mechanical testing must be

successfully completed and the product suitably marked.

c. The WRAS Approved Material Certification Mark should not be used on the

front of a brochure that may suggest all materials or products in that brochure

are WRAS Approved.

d. The WRAS Approved Material Certification Mark or description should not

be used in a website in a way that may suggest all materials or products in the

website or within a section are WRAS Approved.

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WRAS LTD. CERTIFICATION MARKS, TRADEMARK AND LOGOS (APPLIES TO ALL

END USERS)

1. The Water Industry Approved Plumbers’ Scheme (WIAPS) has four certification

marks that are registered under the Trade Marks Acts 1994. These WIAPS logos

are described below. Water Regulations Advisory Scheme Limited (WRAS Ltd.)

owns the ‘WIAPS logos’ set out below and reserves all rights to them.




DOS

3. If you intend to use the WIAPS Logo(s) on a web page, you must make

sure that there’s a minimum spacing of 25 pixels between each side of the

certification mark or logo and other graphic or textual elements on the web

page.

4. All certification marks must appear with ‘CERTIFICATION MARK’ wording to

indicate the classification of the mark (logo).

5. You must use the original WIAPS Logo(s).


Material Certification Mark as a footer or alongside the WIAPS Logo(s). Copies

of the ‘Mark’ are available on request for the purposes of producing artwork.

7. Where the WIAPS Logo(s) is used it must be replicated without adaptation

or alteration, reproducing the logo in black and white as opposed to colour is

permissible (including without limitation any resizing, stretching or cropping).

8. Where there are any legal and/or regulatory requirements about the WIAPS

Logo(s), you must present the WIAPS Logo(s) in a way, which meets those

requirements.

9. All references to the WIAPS Logo(s) must be truthful, fair and not misleading.

10. You must only use WRAS LTD. approved logo artwork when using the WIAPS

Logo(s).

DON’TS

11. You must not use screen prints to extract the WIAPS Logo(s).

12. You must not use the WIAPS Logo(s) to link to specific content, such as

PDFs, except with WRAS LTD.’s prior written consent.

13. You must not incorporate WIAPS Logo(s) into your own product name,

service names, trademarks, logos or company names.

WRAS WIAPS CERTIFICATION MARKS – BRAND GUIDANCE AND TERMS AND CONDITIONS OF USE


WIAPS Logo(s).

15. You must not use the WIAPS Logo(s) in a way that would affect the goodwill

of WRAS LTD., or its products or services.

16. You must not copy, store, republish or redistribute the WIAPS Logo(s), in

whole or in part, for any commercial gain.


advertisement or printed publicity matter without indicating that it is a

certification mark.

CONDITIONS OF USE – WIAPS LOGO APPROVAL HOLDERS

The WIAPS Logo(s) indicates that the UK water industry have approved the

individual detailed in the WIAPS Register as described in the current WIAPS

terms of approval.

DOS

18. There are four different types of certification mark, set out below. Approval

holders may only use the specific WIAPS logo appropriate to their sector and

make reference to an approval issued by WRAS Ltd. in respect of a specific

business and individual provided the approval is, and remains valid.

a. Water Industry Approved Plumber, Approval Holders are entitled to use

the logo for certification mark 2541067, on their uniform, vehicle, website and

promotional literature. See conditions of use below.

b. Water Industry Approved External Service, Approval Holders are entitled to

use the logo for certification mark 2519245, on their uniform, vehicle, website

and promotional literature. See conditions of use below.

c. Water Industry Point of Use Water Coolers and Drinks Dispensers Approved

Installers, Approval Holders are entitled to use the logo for certification mark

2541060, on their uniform, vehicle website and promotional literature. See

conditions of use below.

d. Water Industry Catering Approved Installer, Approval Holders are entitled to

use the logo for certification mark 2541063, on their uniform, vehicle website

and promotional literature. See conditions of use below.

19. All businesses and individuals named in a valid approval by WRAS Ltd. may

use the WRAS Logo.

20. Approval Holders are entitled to use the WIAPS Logo(s) on the uniform,

vehicle, website and promotional literature.

21. In order for a business to use the WIAPS Logo(s), you must have at least one

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in five employees with a valid WIAPS approval. It must be possible for someone

viewing the WIAPS Directory to check that your employees have at valid WIAPS

approval.

22. Before using the WIAPS Logo(s), you must have signed and received

permission in writing from WRAS to use the WRAS Approved Product

Certification Mark.

DON’TS

23. Prior to an Approval being granted Applicants shall not use the WRAS Ltd. name

or WIAPS Logo(s) in any publication or suggest or imply any endorsement of a

particular material by the Scheme either verbally, in writing or by any other means.

24. Once an approval expires, the WIAPS logo can no longer appear on the

approval holders’ uniform, vehicle, website and promotional literature or other

stationery

CONDITIONS OF USE - MEDIA, WATER COMPANIES AND EDUCATIONAL/

TRAINING ORGANISATIONS

DOs

22. Organisations may seek permission to use the WRAS Ltd. Certification Mark

to support promotion of the scheme and for use in educational materials which

have been endorsed by WRAS Ltd.

23. In order for you to use the WRAS Ltd. Certification Mark you must set out in

writing how the mark will be used.

DON’Ts

24. The WRAS Ltd. Logo or description should not be used on the front of a

brochure, poster or similar promotional materials in a way which might suggest

your company or an individual are members of WRAS Ltd. or endorsed by the

scheme.

25. The Certification Mark or description should not be used on a website in a

way which might suggest your company or an individual are members of WRAS

Ltd. or endorsed by the scheme.

DECLARATION

I have read and fully understand the above conditions for the use of the

Water Regulations Advisory Scheme (WRAS) Limited logo under this

agreement and agree to abide by the terms. I understand that permission

to use the WRAS logo is at the discretion of the Water Regulations Advisory

Scheme Limited and that the Water Regulations Advisory Scheme Limited

reserve the right to withdraw permission at any time.

Signed on behalf of the Licensee: …………………………………..

Name (PLEASE PRINT): …………………………………..

Date: …………………………………..

On behalf of the Licensee:

ADDRESS 1: …………………………………..

ADDRESS 2: …………………………………..

ADDRESS 3: …………………………………..

ADDRESS 4: …………………………………..

ADDRESS 5: …………………………………..

POSTCODE: …………………………………..

Company No.: …………………………………..

VAT No.: …………………………………..

SIGN AND SEND

Please sign and return to the Water Regulations Advisory Scheme Limited

at the address below: Julie Spinks, Water Regulations Advisory Scheme

Limited, Unit 13, Willow Road, Pen y Fan Industrial Estate, Crumlin, Gwent,

NP11 4EG.

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OUR NAMES

The Company’s name is:

Water Regulations Advisory Scheme Limited.

The name may be shortened to WRAS.

Alongside the Water Regulations Advisory Scheme

sits the Water Industry Approved Plumbers

Scheme.

The name may be shortened to WIAPS or WIA where

necessary.

OUR LOGOS

Each logo consists of the icon to the left and the

shortened name to the right. The logos must always

appear complete in this form. Where necessary the

trademark icon should be used on all logos until

they are fully registered where this must be

replaced by the registered trademark icon.

The elements of the logos are at no point to

be altered, rearranged, stretched or

squeezed. All proportions must always remain

constant.

25mm

These are the property, certification marks and trademarks

of the Water Regulations Advisory Scheme Limited.

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LOGO & CERTIFICATION MARKS

CONDITIONS OF USE

Where any of the WRAS or WIAPS Approved Material

Certification Mark is used it must be replicated

without adaptation or alteration, reproducing

the logo in black and white as opposed to colour is

permissible (including without limitation any resizing,

stretching or cropping).

You must not incorporate any element of any WRAS or

WIAPS logo or Certification Mark into your own

product name, service names, trademarks, logos or

company names.

You must not adopt trademarks or logos that are

confusingly similar to any WRAS or WIAPS logo or

Certification Mark.

It is a condition of use that any mark shall not be

used in any printed advertisement or printed

publicity matter without indicating that it is a

certification mark.

ACME PLUMBERS LTD.

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COLOURWAYS

Where possible, the logos must always appear in the

following colours:

Pantone Process Cyan

Pantone 375

Pantone 296

Pantone 296

Pantone 296Pantone 375

Pantone Process Cyan

Pantone 296

Pantone 300

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COLOUR PALETTE

The primary corporate colours are:

01 Pantone Process CyanC100 M0 Y0 K0R0 G174 B239

02 Pantone 296C100 M46 Y0 K70R0 G45 B86

03 Pantone 375C59 M0 Y100 K0R117 G192 B68

04 Pantone 300C91 M68 Y0 K0R33 G94 B172

05 Greyscale10% Black - 50% Black

01

02

03

04

05

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CLEAR ZONE

The clear zone around the logos and certification

marks must always be preserved. It protects the

logo’s integrity and gives it space to breathe.

If you intend to use any of the WRAS or WIAPS logos

or Certification Marks on a web page, you must

make sure that there’s a minimum spacing of 25 pixels

between each side of the certification mark or

logo and other graphic or textual elements on the

web page.

COLOUR BACKGROUNDS

If the logos are used on a coloured background,

the text is to be reversed to white.

BLACK & WHITE

The full colour version of the logos should be used

wherever possible. However, in cases of technical

or budgetary constraints, black and white

versions of the logos may be used.

CLEAR ZONE CLEAR ZONE

25 pixels

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Dear Sir or Madam,

RE: WATER REGULATIONS ADVISORY SCHEME LTD. (WRAS)APPROVAL EXPIRY REMINDER

This material approval expires in January 2016

Please complete and return the enclosed MA3 Application Form even if you do not wish to apply for re-approval.

If you would like to apply for a re-approval further testing will be required.

The re-approval process is as follows:

1.) Complete and return the entire, enclosed MA3 Application Form (pages 1-4). This may be e-mailed to one of the Technical Administrators, addresses below. 2.) WRAS Ltd. will issue written test requirements. These are usually e-mailed in PDF format to the contact on the MA3 Application Form. If no e-mail address is provided a hard copy of the test requirements will be posted to the approval holder’s address. 3.) Choose one of the four laboratories which WRAS Ltd. accepts test reports from and then forward the test requirements letter (item 2) to them. The contact details of the laboratories will be included on the test requirements letter. 4.) The laboratory will perform the testing, as specified in the test requirements letter, and once testing is complete forward the report to WRAS Ltd. 5.) If the testing is un-successful please contact WRAS Ltd. 6.) If the testing is successful and any other requirements of WRAS Ltd. are met, WRAS Ltd. will forward a Purchase Order Requisition Form to the applicant. This gives WRAS Ltd. the information to include on the invoice. 7.) The cost of a five-year WRAS Approval is GBP 325 (+VAT where applicable).

Should you require further information or assistance, please contact the Technical Administrators on [email protected].

Yours sincerely,WRAS Approvals TeamWater Regulations Advisory Scheme

AFFILIATE LOGOS

When using the logos alongside a partner or affiliate

logo, ensure the logos are of equal proportions and

are either all full colour or all greyscale. Ensure

that there is ample spacing around the logo and that

the logos are aligned from the centre axis, making sure

none appear more prominent than the rest.

Where possible the affiliate logos should appear in the

bottom left corner of a document and should be

smaller and less prominent than the title logo.

Unit 13, Willow Road,

Pen y Fan Ind Est, Crumlin, Gwent,

NP11 4EG

[email protected]

t: +44 (0) 333 207 9030

f: +44 (0) 1495 248 540

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STRAPLINES

Where the strapline must be used with the logo, it may

be used separatly from the logo itself, or situated

either below or to the right of the logo.

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STRAPLINE IN SITU

The headed paper below shows the strapline in use

beside the logo.

This material approval expires in January 2016

Please complete and return the enclosed MA3 Application Form even if you do not wish to apply for re-approval.

If you would like to apply for a re-approval further testing will be required.

The re-approval process is as follows:

1.) Complete and return the entire, enclosed MA3 Application Form (pages 1-4). This may be e-mailed to one of the Technical Administrators, addresses below. 2.) WRAS Ltd. will issue written test requirements. These are usually e-mailed in PDF format to the contact on the MA3 Application Form. If no e-mail address is provided a hard copy of the test requirements will be posted to the approval holder’s address. 3.) Choose one of the four laboratories which WRAS Ltd. accepts test reports from and then forward the test requirements letter (item 2) to them. The contact details of the laboratories will be included on the test requirements letter. 4.) The laboratory will perform the testing, as specified in the test requirements letter, and once testing is complete forward the report to WRAS Ltd.

Unit 13, Willow Road,

Pen y Fan Ind Est, Oakdale, Gwent,

NP11 4EG

[email protected]

t: +44 (0) 333 207 9030

f: +44 (0) 1495 248 540

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SECONDARY LOGOS

There are a range of secondary logos which work

alongside the WRAS and WIAPS logos. Approved

Product and Material holders must only use the

Approved logo.

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SECONDARY LOGO STRUCTURE

The secondary logos must be arranged as shown

below. None of the information is to be rearranged

in any way.

Name + Icon

Approval Title

Name + Icon

Approval Title

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USING ‘CERTIFICATION MARK’ TEXT

In order to comply with the terms and conditions of

use for WRAS and WIAPS branding, users must use the

artwork supplied with ‘CERTIFICATION MARK’ text included.

Alternatively, if the user would prefer to include a version

of the logo without ‘CERTIFICATION MARK’ text, they must

indicate in proximity with the logo that it is a certification

mark which is owned by WRAS Ltd.

WITH ‘CERTIFICATION MARK’ TEXT

By using a version of the logo which includes the

‘CERTIFICATION MARK’ text, you do not need to include

any additional information.

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Top Taps has a new tap range. Our

range of mixer taps are WRAS Approved

(Approval 1502000)

The WRAS Approved Product logo is a certification mark which is owned by WRAS Ltd.

WITHOUT ‘CERTIFICATION MARK’ TEXT

By using a WRAS (for products and materials) or WIAPS

(for approved contractors) logo which does not include

the ‘CERTIFICATION MARK’ text in the artwork, you will

need to include a statement making it clear the logo is a

certification mark, which is owned by WRAS Ltd.

EXAMPLE:

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APPROVED MEMBERS

When using the logos alongside a partner or affiliate

logo, ensure the logos are of equal proportions and

are either all full colour or all greyscale. Ensure

that there is ample spacing around the logo and that

the logos are aligned from the centre axis, making sure

none appear more prominent than the rest.

Dear Sir or Madam,

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sit amet orci mauris. Curabitur aliquet sagittis nisl vitae lobortis. Vestibulum elit turpis, adipiscing ut rutrum ullamcorper, ullamcorper fringilla odio. Mauris tempus sapien non lacus hendrerit in viverra quam sagittis. Praesent eu lorem justo. Etiam a est nibh. Nunc lacinia enim hendrerit lorem accumsan et lobortis ipsum lobortis. Nam purus justo, aliquet id dictum eu, suscipit eu orci. Etiam ornare tincidunt neque, quis congue mauris fermentum ut. Vestibulum volutpat placerat tempor.

Vivamus malesuada venenatis faucibus. Proin tristique placerat mollis. Ut rutrum bibendum ante id porta. Sed in metus id quam facilisis tempus id sed velit. Maecenas mollis est ac lorem molestie vulputate. Curabitur rhoncus rutrum ante, id viverra tortor egestas eget. Nullam aliquet mauris a sapien fermentum placerat. Mauris a magna quam, at bibendum nisi. Sed nec ligula libero. Nunc interdum scelerisque sagittis. Morbi at erat vulputate urna porta cursus id id sem. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Vivamus dapibus lorem vel augue gravida vitae suscipit ligula pretium.

Quisque consequat mollis bibendum. Curabitur rutrum, quam sit amet accumsan dictum, lorem sapien luctus justo, ac tristique diam eros eget lectus. Pellentesque nec ante mollis diam vestibulum suscipit. Sed felis metus, malesuada et pulvinar eu, tempor eu justo. Praesent commodo vulputate orci. Proin ultricies nulla in mauris elementum consectetur.

Integer accumsan nisl quis augue venenatis sagittis. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Fusce in ante magna, eget tincidunt quam. Morbi sed lorem non augue porta fermentum. In placerat dolor et sapien iaculis mattis. Suspendisse potenti. Praesent ut urna nulla, non volutpat nisi. Vestibulum malesuada gravida massa vitae imperdiet. Donec vel risus non libero fringilla aliquam eu sed tortor. Ut fringilla lacinia odio sed blandit. Suspendisse urna sapien, convallis in hendrerit at, faucibus non orci.

In tortor arcu, dapibus eget dictum sed, venenatis sed sapien. Suspendisse potenti. Donec cursus semper magna ac interdum. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla adipiscing nulla sagittis odio eleifend sodales. Integer venenatis pharetra lectus non gravida. In hac habitasse platea dictumst. Nam tincidunt, elit sed faucibus consectetur, massa ante condimentum libero, ut tincidunt tellus sem tristique velit. Vivamus in urna magna. Pellentesque a nibh mauris, vulputate viverra quam. Curabitur vitae quam vel tellus vehicula luctus ut ut felis. Nulla in vulputate tellus.

ACME PLUMBERS LTD.

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SUB-LOGO REPRODUCTION SIZES

In print, the minimum size of the logo is 25mm. This is essential

to ensure the legibility of the approval text.

WATER INDUSTRY APPROVED PLUMBER

Water Industry Approved Plumber, Approval

Holders are entitled to use the logo for

certification mark 2541067, on their uniform,

vehicle, website and promotional literature.

Approval Holders are entitled to use the WIAPS

Logo(s) on the uniform, vehicle, website and

promotional literature.

50mmA4 40mm

A525mmMinimum

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LOGOS IN SITU

Below are some examples of general applications of the

logos in situ as they are intended to be used.

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ACME PLUMBERS LTD.01234 567 899

25

TYPOGRAPHY

The corporate typeface for titles and subtitles

is -

Din Medium all caps. This must be used for all

internally and externally printed materials,

including letters, memos, leaflets etc.

As a general rule, font size 20 should be used for

document titles, size 14 for page titles and size 12 for

section titles.

Arial Regular will be used for body copy in the majority of

instances, using size 10 point as a maximum and should

not exceed 80% - 85% black.

ONLINE & EMAIL

Arial Regular will be used for all online media and email

correspondence.

TITLES TYPEFACE

Din Medium

COPY TYPEFACEArial Regular

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ123456789

a b c d e f g h i j k l m n o p q r s t u v w x y z

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

1 2 3 4 5 6 7 8 9

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LANGUAGE

Tone of voice within the brand is just as important

as the way it looks. The tone of voice takes its cue

from the brand values - ‘Quality, Safety and

Trust’. These should be the benchmark of every

communication.

STYLE GUIDELINES

• Sub-heads should be used to break up

information.

• Numbers should be written, i.e ‘one to ten’.

• Numerals should be used following this.

• Use ‘%’ , not ‘per cent’.

• Use ‘and’ rather than ‘&’ (unless it is a

company name, established abbreviation or part

of a list).

• If using ellipsis, do not space before or

between.

• Use double quotation marks when quoting direct

speech, single for indirect.

TONE OF VOICE

Written copy should express sector authority and

professionalism.

• Keep text simple and concise using short words

and sentences where possible.

• Avoid abbreviations.

• Check and double-check for typos and

errors.

• Keep customers in mind at all times, ensuring

that copy is easy to understand and sounds

confident.

• Stay away from ‘wacky’ or ‘quirky’

language.

• Avoid unnecessary exclamation marks.

• Never use ALL CAPS in body copy.

• Do not use jargon in customer-facing copy.

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If you require further information about using our branding, please contact Ben Bostock, WRAS Marketing and Communications Officer, by phone on 01495 237 398 or email [email protected].

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Documents

WRAS | WIAPS BRAND GUIDELINES 2015 › downloads › public_area › brand...replicated without adaptation or alteration, reproducing the logo in black and white as opposed to colour