Wristy Business Brand Manual

WRISTYBUSINESSBRAND IDENTITY MANUAL

2 | WRISTY BUSINESS

TABLE OF CONTENTS

BRAND IDENTITY MANUAL | 3

BRAND IDENTITY

Overview

Introduction to the Brand Identity

Brand Mark

Different Lock-ups

Brandmark Placements

Size Specifications

Minimum Free Space

Incorrect Usage

Typography

Primary & Secondary Typefaces

Web Use

Incorrect Usage

COLOR PALETTE

Primary & Secdondary Colors

Incorrect Usage

Brand APPLICATION

Stationery Set

Forms

Promotional Materials

Presentation Templates

Brand Touch points

Big Scale Touch Points

Small Scale Touch Points

Merchandise Options

Point of Purchase Options

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58

4 | WRISTY BUSINESS


BRAND IDENTITYoverview &introduction

6 | WRISTY BUSINESS

Wristy Business aims to become a trusted brand in the business and create theimpression that our designs are world class. We aspire to become a brand that has one of the most unique designs in the market, and to foster creativity by encouraging ourcustomers to submitting their own ideas and designs.

OVERVIEW

Wristy Business creates statement rubber baller bands with designs and ideas that are inspiring and very relatable to the youth. We aim not only to provide our consumers with high quality statement pieces, but to ensure them that they will be given the bestcustomer service as possible.

MISSIONSTATEMENT

VISIONSTATEMENT


INTRODUCTIONTO THE BRAND

IDENTITY

WHAT ISTHE BRAND?

POSITIONING

BIG IDEA

The Wristy Business branding is designed to appeal mainly to the youth, generally, within the 13-18 age bracket. It’s fun, youthful, and fashionable. The brand sends out a message to its buyers that if you’re fun, youthful and fashionable, then this is a must have for you. At the same time, the brand aims to be inspirational to the youth by making sure that the ideas put into the products are inspirational yet still very relatable to being a teenager.

What the brand has that others don’t can’t be necessarily measured through designs, nor through quality, but what Wristy Business has to offer though that others don’t, is excel-lent service and heart -- what our clients want are always our priority. We hold promos and contests that may cost the us, but we do it because we love our customers.

What we can promise along with a statement piece that your friends will surely envy, is that every design and idea that went into the product is sincerely from the heart.

8 | WRISTY BUSINESS


BRAND MARKBRAND MARK

10 | WRISTY BUSINESS

DIFFERENTLOCK-UPS

HORIZONTAL LOCK-UP


VERTICAL LOCK-UP


BRANDMARKPLACEMENTS

TOP PLACEMENT

Use the vertical lock-up when positioning the logo at the

top center. The vertical lock-up may still be placed on any side as

long as size and space specifications are followed.

Horizontal lock-up can only be placed on the left side. Size and

space specifications must alsobe followed.


BOTTOM PLACEMENT

The vertical lock-up may be placed on any side as long as size and space specifications are followed.

Use the horizontal lock-up when positioning the logo at thebottom center. Size and space specifications must also befollowed. The horizontal lock-up may not be placed on theright side.


SIZESPECIFICATIONS

HORIZONTAL LOCK-UPMinimum size of lock-up is 2 inches (can be

used for letterheads, web pages, etc.) Scale the logo proportionally to piece being applied to.


VERTICAL LOCK-UPMinimum size of lock-up is 1 inch (can be used for letterheads, web pages, etc.) Scale the logo proportionally to piece being applied to.

ON BALLERThe logo will be placed on the product itself. It will occupy 2/3 of the 1 inch baller (0.6667 in). The width of the logo must be approximately 0.65 in.


MINIMUMFREE SPACE

HORIZONTAL LOCK-UPMinimum free space around lock-up should

be half the difference of the logo and the cap height of the text.

x

½ x

½ x

½ x

½ x


Please observe the clear space around both lock-ups tomaximize visual effectivenes. Nothing should intrude into this specified clear space.

x

2x2x

2x 2xVERTICAL LOCK-UPMinimum free space around lock-up should be twice thedifference of the bottom of the logo and top of the text.


colorspecifications

1-COLOR

Use black (#000000) when

logo is used in light colored

backgrounds.

Use white (#FFFFFF) when logo is used in

dark coloredbackgrounds.


FULL COLOR

Use cyan, magenta, and yellow as colors of the tails of the logo.

Codes of said colors are in the ColorPalette chapter.

2-COLOR

Use one of thefollowing colors: cyan, magenta, and yellow as colors of the tail of the logo.

Codes of said colors are in the ColorPalette chapter.


INCORRECTUSAGE

Don’t change the logo’s orientation nor scale it unproportionately.

Don’t add extreneous effects to the logo. This includes but is not limited to: bevel and emboss, lighting effects and drop shadows.

Don’t place the logo on busy photography.

Don’t make alterations, additions orsubstitutions to the words and or colorscontained in the logo.

Don’t make a pattern or texture out of the logo.

Don’t separate the elemnts of the logo.

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TYPOGRAPHY


PRIMARY &SECONDARYTYPEFACES

NOVECENTO WIDE BOLD NOVECENTO WIDE DEMIBOLD

NOVECENTO WIDE MEDIUMNOVECENTO WIDE NORMAL

NOVECENTO WIDE BOOKNOVECENTO WIDE LIGHT

Primary typeface:Novecento Wide

No lowercase letters.

Used for logo andheadlines ONLY.

Optical kering isrecommended.

Size used in sample is 25 pt with 36 leading.


Gotham UltraGotham Black Gotham Bold Gotham BookGotham LightGotham ExtraLight

Secondary typeface:Gotham

With uppercase andlowercase letters.

Used for body text,subheadings, etc.

Optical kerning isrecommended.



WEB USE

Verdana BoldVerdana Bold Italic

Verdana RegularVerdana Regular Italic

Web typeface:Verdana

With uppercase andlowercase letters.

Used for body text,captions, etc.

Optical kering is recommended.



Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm

Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

0123456789

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789

Novecento Wide

Gotham

Verdana


INCORRECTUSAGE

Don’t attempt to change the typeface used for the logo.

Don’t use the primary typeface for body text.

Don’t rotate type or place it on a curve. Do not distort the text in any way.

Don’t attempt to make the monogram part of the text.

Don’t create effects that impair the legibility and/or readability of the text.

Don’t use the acronym “WB” to refer to “Wristy Business.”

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WRISTYBUSINESS

Seitan brooklyn raw denim tofu, Austin lomo ethi-cal craft beer. Wolf you probably haven’t heard of them wes anderson, leg-gings echo park sustain-able mlkshk cliche beard american apparel retro. Williamsburg brunch four loko terry richardson dreamcatcher. 8-bit ethi-cal master cleanse carles,

WB

risty

usin

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COLOR PALETTE


PRIMARY &SECONDARYCOLORS

CYAN

CMYK 100, 0, 0, 0RGB 0, 174, 239HEX# 00AEEF

MAGENTA

CMYK 0, 100, 0, 0RGB 236, 0, 140HEX# EC008C

YELLOW

CMYK 0, 0, 100, 0RGB 255, 242, 0HEX# FFF200

PRIMARY COLOR

PALETTE


PURPLE

CMYK 61, 100, 14, 4RGB 128, 0, 128HEX# 800080

LIGHT SEAGREEN

CMYK 74, 4, 39, 0RGB 33, 178, 171HEX# 20B2AA

LAWNGREEN

CMYK 48, 0, 100, 0RGB 125, 252, 0HEX# 7CFC00

ORANGE

CMYK 0, 40, 100, 0RGB 255,166,0HEX# FFA500

SECONDARYCOLOR PALETTE


INCORRECTUSAGE

Don’t change the logo colors.

Don’t place logo on a background with asimilar color as the logo.

Don’t make use of only 1 color when using the full/2 color form

Don’t highlight any of the letters in the text.

Don’t use other colors which are not included in the color specifications.

Don’t change the color of the text altogether.

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BRAND APPLICATION


STATIONERYSET

CARLA SAMSONCO-OWNER

tel 9131467mob [email protected]


http://shopwristybusiness.tumblr.com



FORMS

RULES

Please put in your CURRENT

cellphone number (preferably

one that's active). We send

confirmations through text only.

Once we text you the confirmation

message, you must reply within

24 hours at most. if not, your

order will be forfeited.

Please do not make up order

codes for ballers we haven't

released yet.

Name

Cellphone #

Order Code

Number of Pieces

Mode of Delivery

Additional Remarks

For Shipping Only

For Meet-Ups Only

Venue

Address

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Meet-UpFor Shipping (via Xend)

Glorietta (Mon-Sun)McDo Vito Cruz, Taft (Mon-Fri)McDo Katipunan (Tues & Fri)Gateway (Must order 3+ pieces)

SUBMIT


Mode of Payment:CASH

Customer Number:0123456

Date of Invoice:10-14-2011

TO BE PAID WITHIN 30 DAYS OF INVOICE DATE.

INVOICE

Item

BADASSTIAB

31 Set

Php150.00Php300.00

TOTAL Php750.00

Php450.00Php300.00

Amount Price Subtotal

PROCEED

These forms are online and can be found athttp://shopwristybusiness.tumblr.com


PROMOTIONALMATERIALS

DIFFERENT BALLER,DIFFERENT YOU.



BADASSTO I NFINITYAND BEYOND

06.23.2010



Tri-fold brochure8.5x11 inches1 fold = approx. 3.6 inches



WHY

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PRESENTATIONTEMPLATES

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DATE OF PRESENTATION DATE OF PRESENTATION

TITLE CATEGORY DATE


TITLE OF PRESENTATION

DATE OF PRESENTATION



BRAND TOUCH POINTS


BIG SCALETOUCH POINTS


PACKAGING FACEBOOK FAN PAGE

OFFICIAL WEBSITE


SMALL SCALETOUCH POINTS

LOGO STICKERSLOGO LANYARDS

LOGO ERASERSLOGO MUGSLOGO PENS

(VARIATIONS OF LOGO wON EACH PRODUCT)



MERCHANDISEOPTIONS

BADASS CAPLOGO PIN

LOGO NOTEBOOKDREAM WITHOUT FEAR SHIRT

PATTERN TOTE BAG



POINT OFPURCHASE OPTIONS

BALLERDISPLAY

RACK


PRINTEDCOUNTERDISPLAY

Documents

Wristy Business Brand Manual