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How to Write EffectiveSuccess Stories
By Wendi Williams
Updated Feb 2008
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These slides are to be used as a guide towriting success stories. The format that involvesusing situation/background, program activities,results/impact, and evaluation/evidence, is a
standard success story format that can be usedfor multiple audiences and for numerous Extensiondocuments.
- Wendi Williams
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Definition of success
The Merriam-Webster OnlineDictionary defines success as an
outcome or result a degreeor measure of succeeding or afavorable ordesiredoutcome.
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What is a success story?
A success story is the successfulfavorable or desiredresult or outcome
of a program. In other words, you wantto paint a picture as to how Extensionmakes a difference in the lives of the
people it serves.
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What is a success story?
So, consider these factors whenyou write a success story:
* Pretend the reader knows nothingwhatsoever about your program.Dont assume anything!
* Remember You are telling a shortstory about what you want to achievein a program.
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What is a success story?
* Tells the reader why and how yourprogram was implemented.
* Tells the results or the impact of theprogram
* Tells the measurable results or how
program success was achieved* Defines the publ ic valueof a program
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Types of success stories* A single event such as a program,
meeting, or conferenceUrban-Rural Interface Conference
* The series of activities with varyingparticipantsFamily Conference
* A program with a predeterminedlength of timePoints of LightYouth Leadership Institute
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When to write success stories?* When you have something important toreport and you have impact data toback up your work
* When you are proud of a program
*Ongoing -- Dont wait until you are toldto write one by your supervisor or at theend of the year. (Purdue Extension, 2007)
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Structure of success stories* Situation/Background
* Program Activities
* Results/Impact
* Evaluation/Evidence
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Results/Impact
What was achieved as a resultof this program?
* What behavior changed?* What actions are being put into place
to ensure your desired results?
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Example #1Situation/Background
In Alabama, as in the nation, African-Americans (AAs) have the highestrates of new HIV infections AAscomprise 26% of the state population,
but account for 63% of new infections.
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Example #1
Results/ImpactsParticipants learned their HIV status in20-30 minutes, which eliminates a second
visit to a clinic for results (most do notreturn to know their status), and it reducesthe time HIV-positive individuals receive
treatment. Research proves that whenpersons know their HIV status, themajority stop engaging in risky behavior.
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Example #2
Situation/BackgroundMany of the children move beyond theboundaries of the family to travel the
neighborhood, forge their ownrelationships with close friends,neighbors, and have experiences that
are independent of their parents. Thereis a big need for families to bond andget to know each other better.
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Other Helpful Tips
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