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www.bretagne-valorisation.fr Business Units & technological Plateforms Structuration, economic models & commercialisation activities Vincent LAMANDE, Deputy Direcctor Bretagne Valorisation Past president Réseau C.U.R.I.E.

Www.bretagne-valorisation.fr Business Units & technological Plateforms Structuration, economic models & commercialisation activities Vincent LAMANDE, Deputy

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Page 1: Www.bretagne-valorisation.fr Business Units & technological Plateforms Structuration, economic models & commercialisation activities Vincent LAMANDE, Deputy

www.bretagne-valorisation.fr

Business Units & technological Plateforms

Structuration, economic models & commercialisation activities

Vincent LAMANDE, Deputy Direcctor Bretagne Valorisation

Past president Réseau C.U.R.I.E.

Page 2: Www.bretagne-valorisation.fr Business Units & technological Plateforms Structuration, economic models & commercialisation activities Vincent LAMANDE, Deputy

11 academics : 4 univs. ; 4 ecoles ; 2 CHU ; 1 agrocampus

Page 3: Www.bretagne-valorisation.fr Business Units & technological Plateforms Structuration, economic models & commercialisation activities Vincent LAMANDE, Deputy

Atlantic Leader

Bretagne Valorisation3000 FTE researchers 5% national Public R&D

Ouest Valorisation 15400 FTE researchers9% national Public R&D

Ouest Valorisation 28000 FTE researchers11% national Public R&D

www.bretagne-valorisation.fr

Bretagne Valorisation

2010

Bretagne Valorisation

2010Ouest Valorisation 2011

Ouest Valorisation 2011

Ouest Valorisation 2 2014

Ouest Valorisation 2 2014

Page 4: Www.bretagne-valorisation.fr Business Units & technological Plateforms Structuration, economic models & commercialisation activities Vincent LAMANDE, Deputy

Team

Staff : 30• 12 business developers • 1 technology market officer• A single IP portfolio covering 5% French public research

org.• A single Communication – Marketing department (comm.,

events) • Licensing dpt • 6 Collaborative research team

www.bretagne-valorisation.fr

Page 5: Www.bretagne-valorisation.fr Business Units & technological Plateforms Structuration, economic models & commercialisation activities Vincent LAMANDE, Deputy

Valorisation processValorisation process

Core activity

research contract

sIP

Business

units

Proof of concep

t

Techno. Pft

Spin out

licensing

TTO project managers support

Page 6: Www.bretagne-valorisation.fr Business Units & technological Plateforms Structuration, economic models & commercialisation activities Vincent LAMANDE, Deputy

Business Units

Profit center based on commercialization of new services and innovations to industry

Objectives• Understand customers & their needs • Evaluate the market interests / industrial specifications• First clients, first business deals • Validate the market demand• Make your trademark known• Put the BU Developer In real conditions

(competences/capacity) • Before, …spin off creation

MANAGED AT TTO LEVEL: INTERNALLY AT UNIV. OR PRIVATE TTO

C.Chapon & V. Lamande6

Page 7: Www.bretagne-valorisation.fr Business Units & technological Plateforms Structuration, economic models & commercialisation activities Vincent LAMANDE, Deputy

Technological Plateforms

Resources Centre (Research lab) giving access to scientific apparatus & equipment's to public or private clients on commercial basisTwo targetsAcademic need for research programsCommercial offers

Objectives• Increase the equipment use • Diversify financial resources of faculties • Offer Hi-tech services to SME’s (good price-quality index)• Reinforce university-industry collaborations (improve client-

customer relationships)

MANAGED AT LAB LEVEL: INTERNALLY AT UNIV. (close to research)

www.bretagne-valorisation.fr

Page 8: Www.bretagne-valorisation.fr Business Units & technological Plateforms Structuration, economic models & commercialisation activities Vincent LAMANDE, Deputy

Supplier

SME’s

Big Corp.

Internal researchunits

Research labs from other universities

Labs Research teamExpertise

Material resources- Technology- Scientific platforms

Human resources- Technology- Know-how- Competencies

Services to industry

Services to academics

8

Legal obligation: respect of fair

competition (price)

Additional revenues to academia:Maintenance, consumables

-Education, Formation, participation, colloquium

Give access to equipments Renew scientific parcInvest in up-to-date sc.

Instruments

Motivation for joint research programs

Clients

Page 9: Www.bretagne-valorisation.fr Business Units & technological Plateforms Structuration, economic models & commercialisation activities Vincent LAMANDE, Deputy

Objectives: selection criterias

Sta

rt-up

Pla

tefo

rme

Tech

nolo

giq

ue

Pla

tefo

rme

Tech

nolo

giq

ue

• Plateform access to labs & industry• Finance equipments, maintenance, consommables, • Diversify financial resources of faculties • Offer Hi-tech services to SME’s

• Operational costs covered by commercial activity • Long term commercial activity/visibility• Structured commercial offers portfolio• Market study, business plan

Page 10: Www.bretagne-valorisation.fr Business Units & technological Plateforms Structuration, economic models & commercialisation activities Vincent LAMANDE, Deputy

Business units

C.Chapon & V. Lamande10

Page 11: Www.bretagne-valorisation.fr Business Units & technological Plateforms Structuration, economic models & commercialisation activities Vincent LAMANDE, Deputy

An entrepreneurial visionAn entrepreneurial visionEvery single project is considered as a business oriented project

Give density and credibility to interface « research-industry:• preindustrial development (prototypes)• Technical & commercial development• Job & revenues generation

Tech transfer is considered as “transfer of activity” • Proof of the technology value (economic viability of the technology)• Activity transfer: IP + KH + economic validation (commercialization)• Increase the transfer value by diminishing the perception of the risk

from enterprise

Page 12: Www.bretagne-valorisation.fr Business Units & technological Plateforms Structuration, economic models & commercialisation activities Vincent LAMANDE, Deputy

The business The business developer/entrepreneurdeveloper/entrepreneur

Every single project is run by a business developer.

3 major means • Initial financial capacities (BU initialization)• A team : which make the R&D & commercializes (BU BD)• Technical capacities : owned by the BU or rent to the research lab

Financial follow-up• Systematized Reporting: turnover, operating costs, cash disposal, etc. • Individual Balance sheet• Identified assets (machines, IP, etc.)

Operational Supports• University : administration means (when reactive): Human resources,

commands, accountancy, billing. • TTO : Licensing (patent, trademarks,…), projects managers, IP portfolio, BD,

Communication -website, mkt, press relations

Page 13: Www.bretagne-valorisation.fr Business Units & technological Plateforms Structuration, economic models & commercialisation activities Vincent LAMANDE, Deputy

R&D FIRST COMMERCIAL CONTRACT

DEVELOPMENT

B.U. PIPE AT BRETAGNE VALORISATION B.U. PIPE AT BRETAGNE VALORISATION FIRST OFFER START-UP

Current B.U. pipe (nov.2010)Current B.U. pipe (nov.2010)

Methathese Catalysis (Olefins)

Wood Datation

Pulsed Nozze supersonic speed

Near Field Communication Based Mobile Coupons

Luminescent tags anticounterfeit

Archeologia, pollution detection, agricultural water management

Page 14: Www.bretagne-valorisation.fr Business Units & technological Plateforms Structuration, economic models & commercialisation activities Vincent LAMANDE, Deputy

Portfolio: outputs Portfolio: outputs 25 active business unit50 to 200 k€ /year/B.U. 1-4 technicians & engineers/B.U.TTO Follow up & assistance (5 TT officers)

A privileged way for start-up 30% of our start-up where B.U. 100% still active & aliveVertuous circle for licencing: correct valuation of IP right

transferred

Start-up in 2009-2010 Dendrotech Elliptika Olnica Omega Cat (end 2010)

Page 15: Www.bretagne-valorisation.fr Business Units & technological Plateforms Structuration, economic models & commercialisation activities Vincent LAMANDE, Deputy

Technological Plateforms

C.Chapon & V. Lamande15

Page 16: Www.bretagne-valorisation.fr Business Units & technological Plateforms Structuration, economic models & commercialisation activities Vincent LAMANDE, Deputy

Platform ObjectivesPlatform Objectives

Research support • Primarily oriented to research lab support. • Give access to reliable and up to date scientific instruments : performance &

quality• Enhance/Reinforce research lab Know-how

Openness to external needs • Platforms are available to public research labs (Europe level)• Platforms available to industry / specially SME• Good product for extensive collaborations credibility • A positive image for university

A coherent managerial framework • Adapted management (accountancy separated from university budget) • Long term Human resources management (keep competencies in-house)• Look for additional resources through openness to industry

Page 17: Www.bretagne-valorisation.fr Business Units & technological Plateforms Structuration, economic models & commercialisation activities Vincent LAMANDE, Deputy

First commercialisation Quality insurancePROGRAMME PFTPROGRAMME PFT

Structuration (inter)National Label

Platform portofolioPlatform portofolioBIODIMARBiomolecule extraction & purification

Regional label

Centre régional de mesuresPhysiques de l'ouest Process,

environnementaldiagnostic

EUROPIA : Imagerie analytiqueet fonctionnelle

Biological resources center of XENOPE

cellular chipHistopathologie

Synthesis vectors

Animalerie de Brest

Hyperfrequency techniques

Hyperspectral imaging

Optical telecom systems Performances

Page 18: Www.bretagne-valorisation.fr Business Units & technological Plateforms Structuration, economic models & commercialisation activities Vincent LAMANDE, Deputy

Méthodological focus

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Page 19: Www.bretagne-valorisation.fr Business Units & technological Plateforms Structuration, economic models & commercialisation activities Vincent LAMANDE, Deputy

www.bretagne-valorisation.fr

Diagnostic ante creation

Stages:

> Identification of technical platform (sc. appartus)

> Identification of human resources (phD, post doc, technician, etc)

> Evaluation of material resources (office, computer, etc.)

> Backgroung of the technical platform

> Communication et technological interiorities (veille)

> Elaboration of the Roadmap

- Economic model (financial objectives, etc.)- Governance (autonomous versus guided)- Strategy

Page 20: Www.bretagne-valorisation.fr Business Units & technological Plateforms Structuration, economic models & commercialisation activities Vincent LAMANDE, Deputy

www.bretagne-valorisation.fr

L'évolution des plates-formes de décembre 2008 à juin 2009

• Creation of a Consortium between different partners • Hiring a business developper (with technical profile) • First sales (industrial feedback)• Resarch project elaboration (technology is too early stage)

Page 21: Www.bretagne-valorisation.fr Business Units & technological Plateforms Structuration, economic models & commercialisation activities Vincent LAMANDE, Deputy

www.bretagne-valorisation.fr

L'évolution des plates-formes de décembre 2008 à juin 2009

Lauréat du concours émergence du MESR, Oséo, premières commandes, problème de la dépendance à la MP réglé

Page 22: Www.bretagne-valorisation.fr Business Units & technological Plateforms Structuration, economic models & commercialisation activities Vincent LAMANDE, Deputy

Thank you for your attention! …and welcome french-egyptian

friendship

Contact: http://www.bretagne-valorisation.fr

[email protected]

www.bretagne-valorisation.fr