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www.cruisebaltic.com
Bo Nylandsted Larsen
Project Director
Klaipeda, May 23, 2007
Cruise Baltic ProjectUse of marketing tools for cruise business development
Today's Subject
501.000.000 - marketing
332.000.000 - marketing tools
332.000.000 for marketing tools
“Some people believe football is a matter of life and death.I am very disappointed with that attitude.
I can assure you, it is much, much more important than that”
Bill Shankly, Liverpool Football Club
About Cruise Baltic Project
One common target
Statement from Cruise Baltic Development Forum
”…An early successful forerunner in this field is the Cruise Baltic Project, which
demonstrates a clear success story and great example of close coordination
between destinations and ports within the Baltic Sea Region….”
Strategic Partners EU funding - Interreg III B CBP
Steering Group = all participating partners
Service Standards
Business Partners Scandinavian Airlines
Rezidor SAS
Secretariat
Branding
PR & Press Marketing
Baltic themes across destinations
Marketing Tools
handbook•Various give-aways
Product guide
Roll-up for trade shows
Welcome Sign
E-learning program
Other marketing tools
• Local cruise network
• Press
• Destination film
Baltic Sea Region 3 minutes of inspiration
click
How do we promote theBaltic Sea Region
• Thematic products • Common standards and good infrastructure • Clean,safe and English speaking
• Customer driven• Easy / efficient to sell• Good earnings
Finally
any questions ?
Bo Nylandsted Larsen
Cruise Baltic Project [email protected] www.cruisebaltic.com
Roll-up for trade shows
www.cruisebaltic.com
UK ’consumer version’
