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www.netzwerk-design.at
Network Design & MediaMag. Regina Leutgeb
Sail for success with design!
www.netzwerk-design.at
• Introduction of the Network Design & Media
• Goals, development, activities
• Design Stories
• Support programme „creative handcraft“: Bernhard Ebner (producer of concrete furniture) and Gerd Rosenauer (designer)
• Designer Rallye: Klaus Pühringer (carpenter) and Marek Gut (designer)
• Competition plastics & product design: the awardees
Agenda
www.netzwerk-design.at
A sustainable design strategy is mandatory for successful positioning: all elements via which a company attains market visibility must share a uniform design language
The network supports companies to implement strategic design and furthermore to achieve a sustainable implementation
2004: Start of the cross-sectorial network2005: Self-contained department of Clusterland Oberösterreich GmbH2006: Initiative of the federal provinces Upper Austria and Salzburg2007: Continuation and expansion of the cooperation with ITG Salzburg
Goals and development of the network
www.netzwerk-design.at
Communication
• Designstrategy und -process
• Products and companies
• Events
• Awards and competitions
• Book recommendations
• etc.
• Website
• Online-Best-Practice-Database
• Creative Service Provider Overview
• Electronic Newsletter
• Information material
• Ongoing company interviews
Activities of the network
www.netzwerk-design.at
Qualification
• Seminars, workshops, events
• DesignDialog with discussions
• Best-practice-forums with included plant visits
Project support within cooperation projects
• Initiation of project groups at intercompany level considering design-oriented topics
• Support through the network in finding theright partners
• Development/implementation of fundingpossibilities
Activities of the network
www.netzwerk-design.at
• A craft enterprise together with an industrial designer develops an innovative product – starting from the idea until the maturity phase
• Goal: Opening up new customer – and market potential, increase of the market competition and the power of innovation of the company
• Funding by the federal province Upper Austria and the austria wirtschafts-service gesellschaft mbh
Example: Bernhard Ebner (producer of concretefurniture) and Gerd Rosenauer
• Consultancy- and service fees, developmentcosts and first marketing activities can befunded
• Subvention: 30% of the eligible costs
Support program „creative handcraft“
Bildrecht: viteo outdoor, Strass
www.netzwerk-design.at
• Internal cooperation project of the Network Design & Media and the Furniture and Timber Construction Cluster
• Each couple (consisting of a carpenter and a designer) realized an innovative project free of charge
• Eight couples participated and developed an innovative, design-oriented product
Example: Klaus Pühringer (carpenter) and Marek Gut (designer)
Designer Rallye
www.netzwerk-design.at
• Internal cooperation project together with the Plastics Cluster
• First time open call for tender for this competition
• Goal: to show which innovative products can be made out of plastics
• 26 submissions (25 x Austria and 1 x Switzerland)
• Evaluation criteria: functionality (40 %), innovation (30 %) and design/creativity (30 %)
Competition plastics & product design
www.netzwerk-design.at
Upper AustriaMag. Regina Leutgeb Clusterland Oberösterreich GmbHHafenstraße 47-51, 4020 LinzPhone: 0732 79810-5162, Fax: 0732 79810-5160Mail: [email protected]
SalzburgMag. Oliver WagnerInnovations- und Technologietransfer Salzburg GmbHSüdtiroler Platz 11, 5020 SalzburgPhone: 0662 8042-3141, Fax: 0662 8042-3150Mail: [email protected]
Contact
www.netzwerk-design.at
Thank you for your attention!
The Network Design & Media is funded by the EU programme „Regional Competitiveness 2007-2013 (Regio 13)“ out of the European Regional Development Funds, as well as from own regional funds.