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Waze

„Outsmarting Traffic Together“

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About

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• Can also be pronounced like “ways”.

• Based in Ra’anana, Israel and Palo Alto, CA

• Founded in 2008 in Israel

• Funding: “In 2010 the company raised $25 million in thesecond round of funding. In 2011, the company, which plans to monetize through location based advertising and to expandinto Asia, raised an additional $30 million in financing.” (Source: http://en.wikipedia.org/wiki/Waze)

http://www.waze.com/guided_tour/

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Basic functions (how you know it)

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Picture source: https://play.google.com/store/apps/details?id=com.waze

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Social functions

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Picture source: https://play.google.com/store/apps/details?id=com.waze

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Summary

• Navigation app for all major platforms

• What is special?– App users as live traffic sensors (passive users)– Users generate content (active users)

• Business model: Advertisement (the app is for free)

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