Xay Dung Du an Thanh Lap Mot Website Thuong Mai Dien Tu b2c

7/30/2019 Xay Dung Du an Thanh Lap Mot Website Thuong Mai Dien Tu b2c

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ti : Xy dng dn thnh lp mt website thngmi in tB2C

BI LM

I- LI MUNgy nay, khi xu hng pht trin ca n kinh t gn lin vi s pht

trin ca cng ngh th vic bn hng theo m hnh thng mi in tngy cng trph bin. Xy dng mt website thc hin vic giaodch khng cn qu kh khn. l nhng iu kin thc y chngti a ra tng v vic kinh doanh, bun bn hoa trn mng internet

thng qua qua website chnh l www.hoatuoi24h.net .

II- NI DUNG1. Lp k hoch dn

1.1.Mc tiu v phm vi dn:D n xy dng website bn lin t (B2C) www.hoatuoi24h.netchuyn cung cp cc mt hng v hoa ti a dng v mu m, m

bo v cht lng v a cc dch v h tri km n vi khch hngmt cch nhanh chng v hiu qu nht. D n hng ti vic xydng mt website Thng mi in t B2C, khuyn khch khch hngtin hnh hot ng mua bn trn cc knh ca doanh nghip bao gmc phng thc mua bn trc tuyn, bn cnh , website cng cungcp y thng tin sn phm, dch v, xy dng cc tin ch trctuyn h trti a cho khch hng nht hng, mua hng trc tuyn,t vn, tham kho

L mt doanh nghip mi gia nhp th trng v bn l cc sn phmv hoa cng nh mi tip cn vi phng thc bn hng trc tuyn, dn hng ti vic xy dng cho mnh mt thng hiu mi, cng c v

pht trin th trng, bn cnh cng nhm mc ch kho st thtrng, cung cp dch v sau mua, xy dng cc cng ng o, mangthng tin n vi khch hng mt cch d dng v nhanh chng hn.


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1.2.Chin lc kinh doanh ca doanh nghip: Tm nhn kinh doanh: Xy dng www.hoatuoi24h.com trthnhmt website bn l hng u Vit Nam trong lnh vc cung cp hoati v cc sn phm v hoa.

S mng kinh doanh: Pht trin bn vng da trn nn tng xydng chui gi tr, mang li tin ch ln nht cho khch hng

Chin lc v dch v:- Dch v chm sc khch hng: Nng cao dch v chm sc khchhng, gii quyt tha mn ti a nhu cu ca khch hng.

- Gia tng cc dch v sau bn, dch v km sn phm & cc dch vkinh doanh c lp. Chin lc v h thng phn phi:- H thng phn phi: Tip tc duy tr & gia tng mi quan h thnthit vi cc i l, xy dng mi quan h bn cht vi nh cung cp.

- Hu cn cungng:ng dng h thng E-logistics vo h thngcung ng hng ha.

- u tpht trin: Pht trin thm h thng i l Min Trung &Min Nam. Chin lc v sn phm:- a dng ha cc mt hng c th cung cp.- Dch v gia tng: Tng cng cht lng dch vi km sn phm.- Kch thch tiu th:i vi nhng sn phm c bit, sn phm cdoanh thu thp.

Cc hot ng qung b: din ra lin tc- Gii thiu SP, DN: Xy dng cc chng trnh gii thiu sn phm,gii thiu cng ty.- Xy dng cc knh qung co.- Xy dng cc chnh sch khch hnghp l. o to pht trin nhn vin:


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- Chng trnh o to, tuyn dng:- o to & pht trin NV: Lin tc o to i ng nhn vin miv nng cao cht lng nhn vin. Pht trin h trnhn vin khi cnthit. Xy dng i ng t vn vin ngay ti trung tm, tip nhn tr

gip cho khch hng trn ton quc thng qua tng i in thoi,mng.

- Chnh sch o to: Xy dng cc chnh sch o to hng nmtuyn dng hp l m bo tnh khoa hc, trnh hin tng thiu htnhn s cho cng ty.

- Chng trnh i ng:- Cc chnh sch i ng: Xy dng chnh sch i ng vi nhnvin mi, c.Xy dng cc chnh sch thng, khuyn khch nng caocht lng lm vic nhn vin.

- Cc phong tro thi ua: Xy dng thng nin nhng phng trothi ua cho cc nhn vin trong cng ty.

1.3. Xc nh ngun lc

Cu trc ma trn xy dng cng tc t chc:

Gim c

Ph gimc tichnh

Ph gimc

Marketing

Phgim csn xut

Phgimc kthut

Phgimc qul dn

Phn chia ni dung cng vic:


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*Lp bn bo co cho mi cng vic:Lp bn bo co theo tun, c gi cho cc nh qun l d n v b phnkim sot d n.Cc b phn so snh thc trng cng vic vi trng thi lp k hoch v

nh tnh, nh lng v bo co cho ngi qun l d n hoc b phn kimsot d n.Cc vn cn tp trung:+Bo co hot ng+Bo co tin +Bo co thay i, vn , ri ro, hin trng ca tng b phn

1.4. Khoch thi gian v ngun lc

Dnh trin khai d n trong vng 6 tun

STT Cng vic Tun1 Tun2 Tun3 Tun4 Tun5 Tun61 Ln k hoch x2 Lin h ch mua x


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hoa

3 Thit lp websitebn hoa

x

4 Pht trin v gia

tng tnh nng cawebsite

x x

5 Chnh sch o tob hoa

x x x

6 Chnh sch boqun cho hoa

x x x x x

7 Gii thiu snphm

x x

8 Kch thch tiu th x x x x x

9 o to nhn vin x x x x x x

*) Ngun lc

- Gm mt nhm sinh vin ca trng H Thng Mi gm 25ngi

-Ngun ti tr: 2 Thy c vn hc tp1.5. Kim sot thc hin dn:

- o tin vic trin khai d n theo cc giai on ra

- Ngi lnh o l ngi thc hin cng tc kim sot trong mi giaion

- Kp thi ng ph vi nhng ri ro c th xy ra v c nhng binphp thay th nht nh.


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2. Trin khai v t chc hot ng dn2.1: Thu thp v tm km thng tin:

a.Kho st doanh nghip:- Chin lc kinh doanh: Xy dng mt website bn hoa trc tuyn.

ng dng hiu qu hnh thc giao dch thng mi in t v thanhton trc tuyn vi mong mun em n cho khch hng nhiu tinch, tit kim c thi gian qu bu. To phong cch lm vicchuyn nghip, cung cp sn phm v dch v hon ho, ng thich trng n quyn li khch hng.

- c tnh ca doanh nghip:+ Tnh cht sn phm: Hoa l mn qu mang nhiu ngha, thch hp

tng nhng ngi m bn quan tm. Hoa c th thay bn ni li yu, cth thay bn gi li chc mng n nhng ngi thn yu ca bn. Hoa

cng lm cho ngy ci ca bn thm phn long trng v lng mn. yl loi sn phm c rt nhiu ngi la chn v yu thch.+ Phm vi hot ng: cung cp tt c cc loi hoa nh hoa ti, hoakh trong cc ngy bnh thng v trong c cc dp c bit nh cihi, hi ngh, l hi... v cc s kin (event) quan trng khc.+ Hnh thc kinh doanh: Xy dng mt website bn hoa trc tuyn, lnk hoch ng dng thng mi in t vo kinh doanh thc t, dnginternet thay th dn phng thc kinh doanh truyn thng.- Th trng v th phn: xy dng mt mng li i l ca hng hoa

rng khp cc tnh-thnh trn ton quc, tp trung ch yu cc trungtm th x, th trn v cc thnh ph.

- H tng CNTT ca doanh nghip: H tng cng ngh thng tin l mth thng ht sc quan trng. Cn xy dng mt h thng h tng m

bo cc yu t nh: D qun l: H thng c thit k trn tiuchun d qun l, thun tin cho cng tc kim tra v vn hnh hthng; D dng mrng: H thng cho php d dng thi cng mrng khi c nhu cu p ng cho cng vic. Ti u ha chi ph ut ban u; D dng lp t, vn hnh v sa cha: h thng phi cho

php d dng v thun tin cho thi cng v trong trng hp c s c

th phi thun tin cho vic kim tra v sa cha; p ng tt cc yucu ca cng ngh: h thng p ng tt cc nhu cu k thut hin tiv cc nhu cu pht trin cng ngh thng tin trong tng lai 15 nm;p ng tt cc nhu cu trong hot ng kinh doanh v thng mica cng trnh; H thng c tnh linh hot v sn sng cao, s dngvt t thit b ca cc hng sn xut c uy tn, cht lng trn thtrng v c i tc ti Vit Nam. Qun l Ti chnh k ton Qun l


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nhn s tnh lng (lng doanh s, lng vn phng, lng snxut )

- S hiu bit ca nhn s v CNTT v TMT: bn hoa trn mng yucu i ng nhn s cn phi c kin thc v vic xy dng v iuhnh mt website, thit k website sao cho thu ht c khch hng,giao din p d dng s dng, cc thao tc mua hng v thanh tuyntrc tuyn cn gn nh, d lm.

- Kh nng duy tr hot ng cho TMT: chi ph hot ng cho mtwebsite bn hng TMT l t hn nhiu so vi mt ca hng bn hoatruyn thng. Tuy khng phi chu chi ph mt bng nhng website

bn hoa cn phi thit k cho sao cho tht p, v to dng uy tn &cch phc v khch hng, vn chuyn nhanh chng khng?, dch vtt khng? Gi ph hp khng? cht lng m bo khng?...nu m

bo c iu ny hot ng TMT s din ra lin tc v ngy cng

pht trin- Kh nng ti chnh: cn u t cho vic xy dng v duy tr hot ng

ca website. Bn cnh cn u t mua hoa, nn b ra mt s vnnht nh k hp ng lu di vi mt nh cung ng hoa

b.Khai thc nhng yu t bn ngoi:- Khch hng: khch hng mua hoa thuc mi la tui v mi tng lp,

phn ln khch hng u yu thch hoa v mun tng cho ngi thn

ca mnh nhng b hoa c o, ring bit v p nht. V vy phito c phong cch ring cho ca hng ca mnh ng thi phi phttrin c cc dch v km theo chm sc khch hng nh: chuynhoa tn ni, gim gi vi khch hng quen, min ph thip gi km vc cc thng tin h trkhch hng nh cch cm hoa ti lu, cchtrng cy cnh trong nh...

- Sng h ca chnh ph v ngnh: hnh thc bn hng trc tuynTMT ang c nh nc khuyn khch pht trin, y l mt iukin thun li xy dng mt website bn hoa

- Bn hoa qua mng gip bn b th gii bit nhiu hn v hoa cngnh vn ha Vit Nam, ng thi gip khch hng trong nc c thmua v bit n nhiu hn v cc loi hoa trn th gii, iu ny toiu kin cho cc doanh nghip bun bn hoa gia cc quc gia khcnhau hp tc trao i tin ti xut khu v nhp khu hoa


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2.2. Chn m hnhWebsite la chn hnh thc bn hng thng mi in t B2C tc l xy

dng mt website tin hnh hot ng thng mi in t gia 2 i tcmt bn l cng ty vi bn kia l nhng khch hng . Nhng hot ng bao

gm: Khch hng thu thp thng tin. Mua hng bao gm hoa kh, hoa ti... Nhn hng ha s trn mng.

Hnh thc ny c t trng ln th hai trong cc hnh thc TMT v l loihnh c mt trn thng trng sm nht.Hnh thc ny em li nhng li ch: VI KHCH HNG :Gim chi ph giao dch nh cng sc tm mua

hoa, tng kh nng tip cn vi thng tin ca nhiu ngi bn qua ngimua c th tm c hng mun mua vi gi thp nht. VI CNG TY:

- Chi ph cho vic m mt ca hng rt thp so vi vic mmt cahng thc t. iu ny gip cng ty tit kim chi ph khi nghip.

- Chi ph cho vic chuyn hng ha hp dn hn so vi vic vn chuyngiao hng thc t.

- Gim chi ph qung co tip th v ng thng tin trn mng internetr hn cng nhn c vi nhiu khch hng hn cng nh hotng 24/7.

- Gim chi ph lin lc vi khch hng khi c vn cn trao i vi

nhau nh khiu ni, thc mc hu mi2.3. Xy dng website

a.Thng thuyt vi khch hng.Tn min: chnh l a ch xc nh trn mng hoadep.com. (la chn tnring theo ch, v cp tn min theo i tng tn min theo phn loiquc t).

La chn dch v hosting: Dch v lu trwebsite ( hosting ) sdngca

- Tt c cc gi hosting u c min ph ph khi to- My ch hosting cu hnh cao c t ti trung tm d liu FPT , VDCcho tc tt nht i vi nhng website c lng ln ngi truy cp tiVit Nam- My ch hosting cu hnh cao t ti M , Singapore cho tc tt nht


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i vi nhng website c lng ln ngi truy cp ti ngc ngoi (Website du lch )

b.Thit k website.Thu ngoi ca Cng Ty TNHH Phn Mm Ndot - 418 ng LaThnh, ng a, H Niin thoi : 04-35123054 * Hotline : 0906200983Email : [email protected] *Website :http://ndot.com.vn ,http://taoweb123.comn hng:


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Chi ph tng cho vic mua website = 3.700.000 VN.Giao din ca website l:


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Cc yu t cn tnh n khi xy dng website: Kh nng iu dn

- Kh nng iu dn oc hiu l kh nng ngui dng mng c thi li trong site mt cch d dng.

- Mc tiu then cht ca thit k iu dn tt l ti tiu ha vic ili, chiu su, cng nh s rm r khi di chuyn trong site. Qu

trnh ny c tha ngi dng trli trang ch t bt k trangno.

- Vic di chuyn trong hoadep.com tng i d dng, nhanh chng.Thit k thanh menu nm ngang bn trn v module hai bn, rtthun tin cho KH ty chnh ni dung xem, c kh nng quay litrang ch hoc n trang sn phm, mc sn phm ngay lp tc mkhng phi tm kim lu mt thi gian..

Tnh tng tc- Tnh tng tc c coi l s tng tc gia ngui dng web v

bn thn web , c th:- Website c cc cng c giao tip truyn thng ti KH; chnh l

mc thng tin ca web gm cc thng tin v hng dn t hng,thanh ton v giao hng


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- C truyn thng 2 chiu tt, c trang gii thiu v doanh nghip,gip KH hiu r v DN. Site thun li ha thng tin phn hi caKH n DN qua phn lin h

- Bt k cu hi thc mc no ca KH cng u oc gii p nhanhchng qua mc h trtrc tuyn lun thng trc h tr24/24h..

Sp xp cc menu:- Khng gian p, mu xanh d chu, bt mt to cm gic thn thin

v trn y sc sng cho ngi truy cp, ph hp vi 1 ca hngbn hoa trc tuyn.

- Loi hnh sp xp l phi hp hnh v v dng t do: gip KH dichuyn d dng, thun tin.

Sp xp menu:Trang ch:


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H trtrc tuyn

Gii thiu v website v doanh nghip.


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Hng dn t hng:

Trang ch sn phm:


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Chi tit sn phm:

Vi vic mua website ny ch mt 15 pht khi to trang web,p ng nhanh nhu cu c ca hng in t, khi trang web i vo

s dng s dn c pht trin v b sung cc tnh nng v tin chmi, gp phn nng cao tnh hp dn cng nh kh nng iu dnca website.

c. Admin.C mt nhm ngi chuyn cp nhp v chnh sa d liu trnwebsite.C h thng x l thng tin: s ln truy cp v s lt ngi truy cp.

2.4. Duy tr v pht trin website.C ring 1 i ng nhn vin chuyn qun tr thng tin cho web, cp nht,x l n hng.cp nht thng tin v cc sn phm mi, tnh trng s lng hng c thcung cp.


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X l cc n hng ca khch hng, cng nh kim tra cc li khi khchhng t n hng c th xy ra.C th pht hin cc li ca web (nu c), ng thi c kh nng thm cctin ch cho web khi c yu cu pht trin: to forum, tch hp vi facebook,yahoo, google, thanh lin kt vi cc trang web khc.2.5. Yu cu htr.

H trt pha cc i tc:Nh cung cp website: t vn cc website c thp ng c nhu cu cadoanh nghip, cng cc chi ph km theo cc dch v m doanh nghip chn.

Nh cung cp hoa: thi gian cung cp hoa, gi c, vn chuyn, u i...C 2 bn u c hp ng quy nh r rng qua cc iu khon v cc

iu khon pht nu vi phm hp ng. Cng nh cc u i cng c quynh r rng nu xy ra tranh chp c cn c gii quyt.2.6. Chun bhng v kho hng-Chun b hng: chun b hng l khu u tin chun b cho vic trin khaiv t chc hot ng d n thnh lp website.1 website mun i vo hotng v p ng c nhu cu ca khch hng cn thc hin tt vic chun

b hng ha.-Quan hi tc: i tc l ngi hoc nhng nhm ngi c nh hngng kn s sng cn v pht trin ca website.V vy cn to lp 1 miquan h tt vi cc i tc.Doanh nghip cn t chc tip xc vi cc i tcmt cch h thng v c k hoch. Chng ta c th ln lch lm vic nh kvi cc i tc thu thp kin nh gi, nhu cu ca h. Nhiu khi doanh

nghip ch cn th hin s quan tm v tn trng kin ca i tc cng lm tng ng k mc hi lng ca h.-Chun b kho hng cc a phng/chi nhnh-Cc phng tin vn chuyn:xe my, t-Cc phng thc giao hng* GIAO HNG TRC TIP:+ Ti nh khch hng: da vo thng tin (a ch, sin thoi, Tn) caQu khch v giao trong khong thi gian trao i khi t hng.* GIAO HNG I XA+ Bu in: da vo thng tin (a ch, sin thoi, Tn) ca Qu khch vgiao trong khong thi gian trao i khi t hng - Vi cch ny SNPHM s c nhn vin bu in giao tn nh cho bn.+ Gi theo xe: da vo thng tin (a ch, sin thoi, Tn) ca Qu khchv giao trong khong thi gian trao i khi t hng - Vi cch ny SNPHM s c gi ti a ch bn dch v tng ng vi XE khi gi n.


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H s trc tip gi cho bn khi hng ti, cc bn ch cn lm theo hng dnca h nhn hng..2.7. Marketing trc tuyn-Lu tr csd liu t khch hng v i tc.

-Trin khai cc chng trnh marketing trc tuyn+Qung co qua email+Cc chng trnh xc tin bn:khuyn mi,tip th trc tip,qung

co+Trao i banner:trao i banner l mt knh min ph trao i v lin

kt cc website li vi nhau.Hot ng ny gip website a sn phm ncc website khc,c nhiu khch hng bit n hn.

+Tng kh nng tm kim cc t kha ca cc cng c tm kim qua metatag

+Tng tr li email

+ng k ti cc cng c tm kim: Nu website ca bn mun thu httraffic t cc cng c tm kim,mt iu chc chn m bn phi lm l hycho cc Search Engine bit s tn ti ca website bn trn mngInternet.Google,Yahoo,MSN,AOL,Ask l nhng ci tn ph bin nht trnth gii cng c tm kim.c cc cng c tm kim bit n websiteca bn,cng vic u tin ca bn l phi submit (ng k) trang web ca

bn vo cc Search Engine .Cng vic ny cn gi l Search EngineSubmisson.

3. Kim sot thc hin dnB2C l loi hnh giao dch gia doanh nghip v ngi tiu dng qua cc

phng tin in t. Doanh nghip s dng cc phng tin in t bnhng ha, dch v ti ngi tiu dng. Ngi tiu dng thng qua cc

phng tin in t la chn, mc c, t hng, thanh ton, nhn hng.Giao dch B2C tuy chim t trng t (khong 10%) trong TMT nhng cs phm vi nh hng rng. tham gia hnh thc kinh doanh ny, thngthng doanh nghip s thit lp website, hnh thnh csd liu v hngho, dch v; tin hnh cc quy trnh tip th, qung co, phn phi trc tip

ti ngi tiu dng. TMT B2C em li li ch cho c doanh nghip lnngi tiu dng. Doanh nghip tit kim nhiu chi ph bn hng do khngcn phng trng by hay thu ngi gii thiu bn hng, chi ph qun lcng gim hn. Ngi tiu dng s cm thy thun tin v khng phi ti tnca hng, c kh nng la chn v so snh nhiu mt hng cng mt lc.


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3.1. Kim sot tin Mc ch-Nhn bo co t cc b phn khc v tin thc hin d n thnh lpwebsite v a web i vo hot ng,cung ng sn phm hoa n vi khch

hng.- Tnh trng tin hnh d n so vi k hoch c vch ra- Pht hin ra nhng vn cn tn ti khng hp l qua ra bin phpgii quyt d n hon thnh kp tin Quy trnh*Dkin thi gian cn thithon thnh mi cng tcThi gian d kin cho vic hon thnh d n l 6 tun vi 9 cng tc. Thigian dnh bt u cng nh hon thnh mi cng tc nh sau:

Tn cng tc Thi gian bt u Thi gian hon thnh

Ln k hoch Tun 1 1 TunLin ha ch mua hoa Tun 2 1 TunThit lp website bnhoa

Tun 2 1 Tun

Pht trin v gia tngtnh nng ca website

Tun 2 2 Tun

Chnh sch o to bhoa

Tun 2 3 Tun

Chnh sch bo qun

cho hoa

Tun 2 5 Tun

Gii thiu sn phm Tun 2 2 TunKch thch tiu th Tun 2 5 Tuno to nhn vin Tun 1 6 Tun

* Kim tra cc ngun lc thc thi cc cng tciu ny rt quan trng i vi d n n khng nhng quyt nh n tin hon thnh d n hay khng ? m n cn quyt nh n vic thnh bica d n. Cc cng tc nh ln k hoch ,lin h a im mua hoa lnhng cng tc khng cn n nhiu ngun lc ca doanh nghip nhng nli rt quan trng trong d n l nhng cng tc i u l tin nhngcng tc tip theo c thc hin. Cc cng tc tip theo cn nhiu ngunlc v ti chnh cng nh con ngi l nhng cng tc ct li quyt nhtnh hiu qu ca d n*Xc nh trnh tcn thit cho cc hotng

Bc 1: Ln k hoch


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Bc 2: Lin ha ch mua hoa, o to nhn vin, Chnh sch o tob hoa, Chnh sch bo qun cho hoa

Bc 3 Thit lp website bn hoa, Pht trin v gia tng tnh nng cawebsite

Bc 4 Gii thiu sn phm, Kch thch tiu th* Theo di tin Phn cng nhim v cho tng b phn ,nm bt cng vic thi gian catng cng tc so snh vi thi gian trong k hoch, qua kp thi iuchnh thi gian cng nh cc ngun lc.

3.2 Kim sot ngun lc+Theo di hp ng mua bn hoa kh trn web,tnh trng hang bn,hangtn kho..+nm r cc ngun lc v thi gian:thi gian chun b sn phm,thi gian

giao hang.v s lng hang ho,v cht lng sn phm.Tm hiu nhng sai st trong qu trnh lp web v qu trnh bn:

Nh d tnh sai v thi gian,ngn sch cho vic lp web,vic nhp snphm.tm hiu nguyn nhn ca sai st ny:do nng vi v cha c nhiu knng trong thit k v trin khai web B2C,bn cnh lnh vc bn hoa khcn kh mi m vi th trng trong nc nn gp nhng kh khn ban u.Cc yu t khc:Kh nng thu ngoi:l yu t c th mang li li th cnh tranh cho sn

phm ca cng ty so vi cc cng ty khc,nu thu ngoi r c th tit kim

c chi ph cho cty.chn cng ty t hng :chn cng ty chuyn v cng ngh thng tin cth to web nhanh v hiu qu,chn i tc giao hang cht lng tt.ychng ta chn ..thng lng t hang:qun l hp ng mua bn:.-qun l t chc v nhn vin d n thng mi in t:+cc b phn tham gia d n hon thnh tt nhim v ca mnh.b phnthit k v trin khai web:thit k v to lp web,a web n vi ngi tiudng nhanh nht,hiu qu nht.b phn sn phm:cung cp sn phm,chm

sc khch hang..+nh gi nhn vin trong cc b phn:da vo doanh s bn hang,phn nhtnh hnh ca khch hang v phong cch phc v ca nhn vin.

3.3 Qun l mua smMc ch:


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Nm duc tm quan trng ca vic qun l trang thit b trong d nv vic gia tng s dng linh kin cho d n

Nm duc qui trnh QL Mua sm trang thit b trong d n nhu ln khach mua sm trang thit b, Lp K hach mi gi, Mi gi, Chn

Nh cung cp, QL Hp dng v Kt thc hp ng Gii thiu mt s k thut v cng c h trQL Mua sm trang thitb trong d n

Gii thiu v nhng loi phn mm c sn gip cho vic qun ltrang thit b d n

Lp k hach mua smXc dnh nhng vn lin quan ti k hoch mua sm m d n cn

nht trong vic s dng sn phm hay nhng dch v t bn ngoi.Bao gm:

C mua hay khng Mua bng cch no Mua ci g Mua bao nhiu Khi no mua

Trong website www.hoakhobachhop.coms dng dch v thu gia cng ccsn phm bn ngoi, ch yu t cc lng ngh th cng, m ngh.

Phn tch Lm/Mua: xc dnh mt dch v hay mt sn phm c th no

c th t sn xut hay mua hoc thc hin trong cng ty hay mua t bnngoi. Thung lin quan ti phn tch ti chnh.

Lp k hoch mi thu:K hoch mi thu lin quan ti vic chun b mt vn bn

Yu cu xut: mi gi t nhng nh cung cp tng lai Yu cu bo gi: xem xt tnh cht ca s mua sm n nh mi

thu hay m phn v phc p li ch thu du tin cung l mt phnca k hach mi thu

Vic mi thu lin quan ti vic thu thp nhng ngh hay s b thu tnhng nh cung cp tng lai. Nhng cng ty c th thng bo nhu cu muasm hng ha v dch v theo mt s cch:

Tip cn vi mt s nh cung cp uy tn Tip cn vi mt s nh cung cp tim nng Qung b ti nhng i tung quan tm


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Sdng phn mm h trQL mua sm trang thit b dnPhn mm x l vn bn gip son tho nhng d xut v hp dng, bng

tnh gip dnh gi nh cung cp, d liu gip ta thy hot ng ca nh cungcp, v phn mm trnh by gip th hin thng tin lin quan ti vic muasm3.4 Kim sot chi tiuQuy trnh kim sot chi tiu trong d n nhm m bo cho d n hon tttrong sm bo ca ngn sch. Gm c:

Lp k hoch cho ngun ti nguyn c lng chi ph hon tt d n D ton chi ph, phn b ton b chi ph vo tng hng mc cng vic Kim sot- iu chnh chi ph: iu chnh thay i chi ph d n

3.5 Kim sot cht lng

Mc ch :m bo cht lng hoa n tay khch hng l tt nht nhmto nim tin ca cng ty i vi khch hngQuy trnh :- Kim tra cht lng sn phm loi b nhng loi hoa khngt yu cu v kiu dng, ti ca hoa ,quy trinh b hoa dung kthutthm m- Tnh ton chi ph cht lng t vic mua sn phm t nh cung ng n linhun em li khi bn sn phm n tay khch hng- Qun l ton din cc hot ng lin quan n cht lng,kim sot ccngun lc , o lng phn tch v ci tin cc cng tc trong quy trinh xydng d n .

3.6 Kim sot ri roXc nh nhng ri ro khi thc hin dn: D n l xy dng website

bn hoa ln yu t sn phm quyt nh n s thnh cng ca d n- Cc ri ro v sn phm :

+ Ngun cung ng hoa hn chiu ny nh hng n kh nng png sn phm i vi khch hng. C nhiu nguyn nhn xy ra tnhtrng ny nhnh hng ca thi tit lm cho ngun cung ng hoa bhn ch

+ Cht lng hoa khng m bo: lm nh hng n uy tn ca

doanh nghip trong mt khch hng- Cc ri ro khc :+ nh hng lm pht lm gi sn phm tng lm chi ph ca d n

tng+ Website khng thu ht c khch hng iu ny lm cho doanh

thu ca doanh ngip b hn ch+ Sn phm khng tha mn c tiu chi khc hng


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xut cc gii php khc phc cc ri ro- i vi ri ro v sn phm bin php c t ra l lin h vi

nhiu nh cung ng khc nhau ,a dng ha cc loi hoa tm ra nhngloi hoa c th thay th sn phm ma khch hng yu cu khi mngun cung ng b hn ch, kim tra k cht lng u vo ca sn

phm loi b nhng sn phm khng t yu cu- i vi ri ro v lm pht,ri ro ny i hi doanh nghip phi ti

u ha chi ph, khi gi hoa u vo tng theo mt quy lut cung cutt yu th doanh nghip buc phi tng gi bn hoa m bo doanhthu nhng phi ph hp vi xu hng ca th trng

- Website cn phi thit k hp l,bt mt thu ht c nhiu khchhng, ci tin c nhng quy trnh phc tap nht hng, n hng,gi hng to thut li cho khch hng tip cn vi sn phm cadoanh nghip, c cc chnh sch marketing qung co v doanh

nghip cng nh sn phm, xut cc chng trinh khuyn mi thuht khch hng

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