XTREME ACTIVE Information Pack

Unit 3, Bodsey Farm,

Bodsey Toll Road, Ramsey,

Cambridgeshire PE26 2XH

xtremeactive.co.uk

01487 465 001

[email protected]

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CONTENTS

Introduction

History

Mission

Packages

Market

Support

Financials

Next steps2

This is the licence opportunity for your leisure based business to grow and

increase participation through our unique and innovative portfolio of physical

activities.

Born out of Xtreme Events, the UK’s #1 provider of activity based events for

the special occasion market, Xtreme Active is using the same great, proven

activities and taking communities by storm up and down the UK!

From holiday clubs to birthday parties, end-of-season celebrations to team-

building and corporate days to new ways of keeping fit, Xtreme Active provides

your business with a complete portfolio of great, fun games which can be

accessed by your customers as one-off events or as a more regular way of

staying active.

INTRODUCTION

Welcome to Xtreme Active and to youropportunity to get your part of the UK active!

Included in our portfolio of games are:

• Xtreme Bubble Football

• Xtreme Goggle Football

• Xtreme Dodgeball

• Xtreme Disco Dodgeball

• Xtreme Sports Day

• Xtreme Archery

• Xtreme Cricket

So, for a fantastic new way of improving your customer experience, growing your business and getting more people from your local community active, look no further than Xtreme Active!

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As an Xtreme Active licensee, you will be joining

a family of businesses with a strong history of

providing fun, innovative games, excelling in

providing the very best customer service and a

company that prides itself in putting smiles on

faces in a safe, active and exhilarating way!

After being forced into early retirement as a

professional footballer, Daniel Chillingworth

started the business in 2012. Initially starting

with Xtreme Soccer which began with one-set

of inflatable bubbles, a van, and a short-term

contract with a stag-party agency.

Dan’s passion to make the business work, love of

football, zest for life and infectious personality

ensured that the business succeeded in its first

year.

In 2013, Dan was joined by life long friend and

businessman Warren Whitfield, who became a co-

owner and together transformed the business into

Xtreme Events, a multi-faceted events company,

offering a variety of quirky, innovative games,

based on traditional sports.

HISTORY

We have been on quite a journey. Come and join us!

Goggle Football, was soon joined by School

Sports Day and Xtreme Dodgeball as popular

games in the portfolio.

Since 2014, Xtreme Events has expanded its

portfolio to include Footgolf, Battlezone Archery

and Turbo10 Cricket and having created and

cemented partnerships with over 25 of the leading

stag, hen and special event agencies across the

UK. Xtreme Events is also the exclusive event

provider for Powerleague, the UK’s number one

5-a-side football provider, it now delivers 7,500

events per year.

In 2016, a sister company, Xtreme Active was

created to take the same great games to a brand

new market. Dan and Warren have been joined

by Keith Churchhouse, who has successfully

franchised businesses for over 25 years.

We are looking forward to working with all of our licence holders to help get the UK Active!

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Dan Chillingworth

Warren Whitfield

MISSION

There are so many ways in which the people of

the UK can be active. Dozens of different sports

and leisure activities such as walking, running and

swimming as well as places to go and get active

such as gyms and leisure centres.

So, why do 12.5 million* people in England fail to

achieve 30 minutes of moderate intensity physical

activity per week?

Well, ‘if you always do what you’ve always done,

you’ll always get what you’ve always had’.

In other words, the same traditional offerings for

physical activity will result in the same outcomes

for customers, leisure providers and funders.

By providing games that are brand new, completely different to traditional offerings and a huge amount of fun, Xtreme Active will give people the chance to develop a life-long love of being active!

The fun way to get the UK active!

5*Source: UK Active

PACKAGES

PackageONE

PackageTWO

PackageTHREE

£ Price on application £ Price on application £ Price on application

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• All equipment for all games

• Adult and junior bubbles


• Adult bubbles only


• Junior bubbles only

All prices are subject to VAT

PACKAGES

PackageFOUR

PackageFIVE

PackageSIX

£ Price on application £ Price on application £ Price on application

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• Equipment for Xtreme Bubble Football only

• Adult and junior bubbles


• Adult bubbles only


• Junior bubbles only

All prices are subject to VAT

We continually research the market, providing

our licensees real-time insight to enable you to

maximise your revenues.

By following our simple 5-step process to selling and delivering fantastic, innovative and fun activities, you’ll add a massive revenue stream to your business...

MARKET

4,500unique activity types Our passion is your passion;

getting people more active! Xtreme Active is simply about offering innovative sport-based games that

appeal to people looking for a great one-off event and also for people who have

fallen out of love with physical activity.

We work closely with leading leisure industry experts, including UK Active, to

provide our licensees with the most up-to-date and relevant insight, informing

us of what products and offerings will inspire people to get more active.

As an Xtreme Active licensee, we will bring this insight to you through your

dedicated account manager.

This, added to your own local knowledge and insight, will support you to make informed decisions to drive your business forward.

1/ Market insight1

Market Insight

2Customer

3Participant

4Occasion

5Game

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11 customer types, same great games!One of the great things about our games, is

that they appeal to a wide-range of customers;

because they are played for so many different

reasons.

What is more, we have already done the hard

work for you; we have identified eleven target

groups of the UK population who are already

customers of our games portfolio.

We will help you to reach these target audiences

through high quality, effective marketing that

is based on how different people from different

walks of life access the products that they want,

who they buy for, and for what occasions.

Understand what motivates your customers to

buy and how to reach them and you’re more than

half-way there.

2/ Customer ‘BEN’ 18-25Competitive male urbanites

Male, recent graduates, with a

‘work-hard, play-hard’ attitude.

‘LEANNE’ 18-25Supportive singles

Young busy mums and their

supportive college mates.

‘JAMIE’ 18-25Sports team lads

Young blokes enjoying football,

pints and pool.

‘ALISON’ 36-45Stay at home mums

Mums with a comfortable, but

busy, lifestyle.

‘PHILIP’ 46-55Comfortable mid-life males

Mid-life professional, sporty males

with older children and more time

for themselves.

‘KEV’ 36-45Pub league team mates

Blokes who enjoy pub league

games and watching live sport.

‘JACKIE’ 36-45Middle England mums

Mums juggling work, family and

finance.

‘PAULA’ 26-45Stretched single mums

Single mums with financial

pressures, childcare issues and

little time for pleasure.

‘TIM’ 26-45Settling down males

Sporty male professionals, buying

a house and settling down with

partner.

‘HELENA’ 26-45Career-focussed females

Single professional women,

enjoying life in the fast lane.

‘CHLOE’ 18-25Fitness class friends

Young image-conscious females

keeping fit and trim.

MARKET

These profiles are based on

market segmentation designed

by Sport England

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Know the participant, get the game right!The market research that we regularly carry out will help you as an Xtreme

Active licensee to understand your customers’ needs and the marketing

support that you receive will be tailored to suit you.

Our eleven different customer types will, at any time, be buying for a range

of different people and our market research will inform you which target

group is most likely to buy for which type of participant.

Knowing that ‘Leanne’ is most likely to be interested in buying an activity

for a young child, or that ‘Ben’ wants an hour of high-octane fun with

his footy mates, will enable you and your sales teams to create quality,

participant specific packages and to understand the motivations of your

customers.

3/ Participant

• Young child (6-11)

• Older child (12-18)

• Sports club team-mates

• Non-sport clubmates

• Work colleagues

• Friends

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Know the occasion, create the best experience.The market knowledge that you will be supported with as an Xtreme Active

licensee will help you to package and sell a variety of activities for your

eleven customer types, who will be buying for various types of participants

for a number of possible reasons.

Your Xtreme Active licence will add hugely to your existing birthday party

offerings, or create a brand new revenue streams for birthday parties if you

are not already offering them.

You’ll also broaden your customer offering by using Xtreme’s games to

provide corporate team-building events, end of season celebrations, adult

birthday parties and Christmas parties.

In addition, our games can be used to create completely new and different

multi-week fitness classes and small sided leagues. A change from the

normal circuit training, visiting the gym, swimming or spinning.

With eleven customer types, six participant types and endless types of

occasions, as an Xtreme Active licensee, you’ll be creating a large offering

that will see you make a large ROI and increase footfall though your centre.

4/ OccasionMARKET

Game partners:

Having the perfect game for every occasion at your fingertips.From the high-octane fun of Xtreme Bubble Football, the craziness

of Xtreme Goggle Football, the nostalgia of Xtreme Sports Day, the

togetherness and fitness of Xtreme Dodgeball, to the light hearted

combativeness Xtreme Archery, you will know which game to recommend

to your customers based on the participants for which they are buying and

for what occasion.

5/ Games

HIGH-OCTANE FUN!

A great all round activity for all types of

people and for all occasions.

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MARKET

ARCHERY, PAINTBALL,

DODGEBALL HYBRID!

Great as a one-off event for a special

occasion or a multi-week league!

SIMPLE, NOSTALGIC FUN!

Great family fun, perfect for birthday celebrations,

hens parties and corporate events!

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CRICKET... BUT NOT AS YOU KNOW IT!

Great opportunity to create your

very own local cricket league.

Also great for team-building!

AS HILARIOUS TO WATCH

AS IT IS TO TAKE PART!

Perfect to celebrate the end of season!

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THE AMERICAN CLASSIC,

WITH AN XTREME TWIST!

Great for team-building or a multi-week league!

THE NEW FITNESS CRAZE!

Combining Dodgeball and dancing, retro style!

Great alternative fitness class and great for corporate events

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SUPPORT

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We will be with you every step of the way as you become a market leader

in special occasion events. You will have exclusive access to our ready-

made, proven games, and be the first to bring new activities to the market.

By joining the Xtreme Active family, you will receive a full package of support from our team.

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Brand

Equipment and apparell

Business support

Compliance

Training and workforce

Equipment rental

Holiday camp management

Innovation

Point of sale marketing

Sales generation

National advertising levy

Xtreme Active online shop

Powerplay

Main brandYou will be given permission to use the main Xtreme Active brand to promote

your activities. All licensees will be supplied with the Xtreme Active artwork

for use on various mediums and backgrounds. These will be supplied on a USB

data stick.

Xtreme trademarksYou will also be given use of Xtreme’s protected trademarks for our individual

games, meaning that only Xtreme Active licensees will be able to offer games

such as Xtreme Goggle Football, Xtreme Sports Day, Xtreme Archery, Xtreme

Cricket and any other new games that we bring to market in the future.

Branded equipmentAll equipment & clothing that you receive as a licence holder can be dual-

branded* with Xtreme Active and your business’s artwork, demonstrating the

strong partnership that we will have created.

1/ Brand

Xtreme Active’s licensee packages make for a compelling, proven and easy addition to your business, or even a brand new stand alone one.

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SUPPORT

* Additional costs may apply

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High quality, visually compelling equipment.Your initial licensee fee gets you equipment for all games:

2/ Equipment and clothing

• 10 x Xtreme Active t-shirts

• 5 x Xtreme Active jumpers

Plus...

SUPPORT

Expert support for when you need it.

3/ Business support

Business planWe will support you in the early stages of your licence agreement by offering

you up to three strategy meetings and enhanced access to our business

development experts for the first four weeks of your licence agreement.

Account managementAs an Xtreme Active licensee, you will receive a dedicated Account Manager, be

offered twice yearly support meetings and have working hours access to your

manager for any on-the-spot requirements that you may have.

Best practiceYou will be part of an ever growing family as an Xtreme Active licensee. As such,

we will take the best of what’s happening across the Xtreme family and drop

those little gems your way so that you can continually improve your offerings.

Annual get togetherEach year all licensees are invited to our annual conference for the whole

Xtreme Active family to get together, learn from each other, communicate new

opportunities and enjoy!

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SUPPORT

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Rest assured, you are in good hands.

4/ Compliance

Risk assessments for all games

Template disclaimers

Bespoke insurance package available if required

Training and accreditation programme

Session plans

Operations manual

SUPPORT

Great co-ordinators make the difference. Simple.

5/ Training and workforce

AccreditationXtreme Active is the only company in our field to offer a full training and

accreditation program for our co-ordinators. Each co-ordinator must undertake

full training in each game and be successfully assessed as competent to deliver,

before being able to deliver any activities in the Xtreme Active portfolio.

Co-ordinator trainingAs part of your induction as a licensee, you will undergo a full training

programme, providing training for all of our games. In addition to this, as an

Xtreme Active licensee you will also receive two training sessions per year to

accredit new co-ordinators, giving you regular opportunities to supplement and

grow your workforce. All training sessions are run by our expert and experienced

tutors and will contain specific training for the games that you need most in

order to grow your Xtreme Active buisness.

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SUPPORT

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Want to offer something different for those really special events?As an Xtreme Active licensee, you can benefit from our exclusive equipment rental

service, meaning you can offer an even wider range of products without the need for

capital investment.

Here are some examples of what is available:

6/ Equipment rental

FOOT DARTS ARCHERY STANDINFLATABLE PITCHES

SUPPORT

Big business. We will help you get it right.We all know what big business school holiday activities can be. As an Xtreme

Active licensee, you will be able to offer a range of games that compliment your

school holiday offerings, or maybe give you an opportunity to re-vamp your

portfolio.

Ready made Xtreme Active holiday club planWe give you the plan that works. 1, 2 and 3 day plans for keeping the kids active

and happy.

Campaigns through discount code websitesUsing our nationwide reach gives us access to high density discount code

websites such as ‘Groupon’ and ‘Wowcher’. We will run campaigns to increase

your numbers.

7/ Holiday club management

Equipment rental portfolioRent the big equipment that you do not normally have on site to add value and

fun to the experience.

Two-way bookings set-upCustomers can book through licensees or direct with Xtreme Active, providing

two avenues for attracting customers, rather than one.

Holiday club adminFor a small fee, we can also offer full admin management of your holiday clubs,

where bookings are handled centrally by Xtreme Active.

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SUPPORT

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Continual innovation, continual improvement, continual growth.Xtreme Events, our sister company and the basis on which Xtreme Active

was born, has grown from ‘just a bubble football company’ to the largest

special occasion events delivery company in the UK in the space of 4 years.

We have grown from delivering 56 events in 2012, to 7,500 in 2016, in part

through continually designing and bringing to market new, innovative

games that make physical activity fun.

Since 2013, the Xtreme brand have, on average, introduced two to three

new products to the market every year and there is no slowing us down!

We have a specific department at Xtreme who are charge of innovation

and our Xtreme Active licensees will be the first to be given the chance to

access all new opportunities.

All new games that are introduced to Xtreme Active licensees will be

underpinned with a full training, equipment and marketing package,

enabling licensees to steal a march on competitors*.

8/ Innovation

All Xtreme Active licensees are provided with a start up marketing pack to make that big visual impact on visitors to your centre.

9/ Point of sale

2 x Pop-up banners

2 x Wall banners

20 x A1 posters

50 x A4 posters

500 x A5 flyers

SUPPORT

* Additional costs may apply

SUPPORT

10/ Sales generation

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By us - for you.As well as you, the Xtreme Active licensee, generating your own sales, Xtreme

Active will generate sales for you; without you having to lift a finger!

We have developed long term partnerships with leading ‘deal of the day’ websites

which regularly feature Xtreme Active offers throughout the UK.

As soon as you become a licensee, your location is immediately added to the deals

on these sites.

Additionally, our sister company Xtreme Events, who deliver 7,500 events per year

across the UK, are continually seeking event deliverers and as a licensee, you’ll be the

first port-of-call.

11/ National advertising levy

Xtreme Active partners with Climb Online, the UK’s leading search engine optimisation and pay-per-click agency, founded by ‘The Apprentice’ winner Mark Wright and Lord Sugar.Our partnership works directly for all Xtreme Active licensees, putting

you right at the sweet spot of search results and matching you with your

customers, right when they need you.

The power of accumilation used to drive your business forward.Part of your monthly payment as an Xtreme Active licensee, is a £75 + VAT

advertising levy.

This levy, paid by all licensees, is used to fund ongoing, high level, national advertising

of Xtreme Active.

The levy will:

• Maximise Xtreme Active’s place in search engine results

• Run national campaigns across various media

• Support the launch of new products and games

The levy is a separate transparent auditable fund that all licensees will have access to.

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SUPPORT

Here is what is included in our highly targeted, reactive PPC and online ad programme: • Bespoke Xtreme Active ads, designed to maximise conversions.

• Intelligent and adaptive pay per click campaigns, ensuring our licensees intended

audience finds them at the precise moment they need their services.

• Secure keyword visibility for every aspect of our service.

• Conversion optimisation technology to automatically adapt keyword selections,

ad content and bid strategies to achieve the most cost-effective results.

• Tracking system to keep tabs on how our customers find and interact with our

site, how effective our ads are and exactly how much money they are making us.

SUPPORT

11/ National advertising levy (continued)

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We are delighted to have the winner of the BBC’s ‘The Apprentice’, Mark Wright and his team from Climb Online to create a strategy for Xtreme Active licence holders! Climb Online is the digital marketing business founded by Mark & his business

partner Lord Sugar following his victory on the popular TV show.

“We are ecstatic to partner with Xtreme Active and to

be able to put together a marketing strategy for licence

holders, that will not only create the additional footfall for

the client, which in turn will inevitability boost income, but

more importantly delighted to play our part in getting the UK

active and changing the way we all perceive and participate

in exercise... Xtreme Active is a fantastic concept which will

no doubt be a massive success up and down the country

as leisure centres and the like buy into the fresh, innovative

portfolio of physical activities that an Xtreme Active licence

will bring to a community. Our job as a forward thinking

digital agency is made easy with the incredibly visual and fun

aspect of the activities. And we are 100 % confident that the

strategy we had put together will soon mean that Xtreme

Active activities will be the talk of your town”.

Mark Wright, CEO of Climb Online

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SUPPORT

Multi-platform digital marketing campaign.

The Climb Online team are the UK’s leading experts in designing and running

digital marketing strategies for businesses across a variety of industries. The

Xtreme Active family are in safe hands!

55,000ESTIMATED DAILY REACH

3.3mTARGET AUDIENCE

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SUPPORT


12/ Xtreme Active online shop

As part of your Xtreme Active licence, you will get use of our exclusive online shop.Our Xtreme Active online shop is designed to make it easy for our licensees to

replenish equipment or see what equipment is available for them to hire.

We are continuously innovating excitingly different, unusual activities that we will

then make available to our network of licensees through this website.

The Xtreme Active shop will showcase every single piece of equipment available to

a licence holder, making it as easy as possible to replenish or replace any piece of

equipment, if and when required. You will get all equipment at a transparent and

subsidised rate; meaning that you can utilise Xtreme Active’s buying power when

replenishing equipment.

Please create an account and login to the shop, once you have signed up to be an

Xtreme Active licensee.

SUPPORT

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13/ PowerplayAre you really getting the most from your facilities?This gives you as a commercially minded sports venue, the opportunity to partner

with the leading team sports brand to maximise your income stream.

If you have floodlit all weather pitches or netball courts at your facility, then you

already have the structure in place to benefit from Powerplay.

Powerplay will set up a football or netball league and then transfer the running of

the match nights to you. You will directly receive match fees from the customers and

we will support your leagues through our brand, website, digital experience and FA

Accredited organisation.

Even if you have an existing league operating at your venue, we can work with you

and give you greater ownership and income!

SUPPORT

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FINANCIALS

Licensee - Fixed location

Licensee - Mobile

LICENSEES

TOTAL SALES

TOTAL DIRECT COSTS

GROSS PROFIT

GROSS PROFIT %

OVERHEADS

PROFIT BEFORE TAX

YEAR TWO

£54,630

£5,340

£49,290

90%

£25,066

£24,224

YEAR THREE

£54,630

£5,340

£49,290

90%

£25,066

£24,224

YEAR ONE

£54,630

£14,940

£39,690

73%

£21,146

£18,544

LICENSEES

TOTAL SALES

TOTAL DIRECT COSTS

GROSS PROFIT

GROSS PROFIT %

OVERHEADS

PROFIT BEFORE TAX

YEAR TWO

£63,440

£5,340

£58,100

92%

£14,560

£43,540

YEAR THREE

£63,440

£5,340

£58,100

92%

£14,560

£43,540

YEAR ONE

£63,440

£14,940

£48,500

77%

£10,640

£37,860

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Birthday parties:

After school clubs:

School curriculum:

Reward events:

Holiday clubs:

8 per month @ £150.00

6 hrs per month @ £40.00

90 hrs per month @ £15.00

3 per month @ £250.00

12 weeks @ £1,000.00

These figures are based on the following assumptions:

Birthday parties:

Leagues and classes:

Christmas parties:

Reward events:

Holiday clubs:

16 per month @ £150.00

1 per month @ £720.00

20 per year @ £250.00

3 per month @ £250.00

12 weeks @ £1,000.00

These figures are based on the following assumptions:

• The figures above are for illustration purposes only and are based on a sample of existing Xtreme Active license holders.

• Package prices and overheads will vary from location to location.

NEXT STEPS

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To become an Xtreme Active licensee, please contact us:

xtremeactive.co.uk

[email protected]

01487 465001

Unit 3, Bodsey Farm,

Bodsey Toll Road, Ramsey,

Cambridgeshire PE26 2XH

Documents

XTREME ACTIVE Information Pack