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Design package for a children's clothing store called XYZ.
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XYZ Children’s Clothing Boutique BriefBACKGROUND:This clothing store is about to open in four major cities in North America: Vancouver, Victoria, San Francisco and Boston.It was started in Victoria by Kate Taylor, an avid thrift store shopper and mother with an exquisite eye for qual-ity craftsmanshipand great style. She opened a small boutique in 2007, car-rying a mix of both quirky new street fashion as well as gently worn vintage pieces for children. She believes that fashion should start young and children can enjoy their clothing, too. The store concept is eclectic, fun and carries childrens clothing and accessories, with a large selection of footwear.
TARGET AUDIENCE:Mothers: The adventurous fashionista with children. They enjoy dressing up their children just as much as they like dressing themselves. 5 – 40 years old.
BRAND PERSONALITY: Fun, Modern, Fresh
REQUIREMENTS:Kate would like a new name and logo for the store. She would also like packaging, advertising and an iPhoneapplication design.
LOGO & PATTERN
TYPOGRAPHY
OTHER ELEMENTS TYPEFACE
Y2K NEOPHYTE
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890&.,:;’$¢%!?(*)
LOGO TYPEFACE
MUNCIE REGULAR
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890&.,:;’$¢%!?(*)
COLORS
BLUE#4580C2
R 69G 128B 194
C 75M 45Y 0K 0
C 5M 0Y 81K 0
C 0M 98Y 31K 0
R 249G 238B 81
R 237G 28B 110
PINK#ED1C6E
YELLOW#F9EE51
PACKAGING
Hang Tags
Jewelry Box
Gift Box
SIGNAGE
Sale Signs
Exterior Ads
Print Ads
xyz.com
GO SHOE CRAZY
xyz.com
APPLICATIONS
iPhone
Stationery
Cards
XYZClothing Boutique
121 Robson StreetVancouver, BC604-895-5252
XYZ Clothing Boutique
121 Robson StreetVancouver, BC604-895-5252
6032 2565 1254 3648Your XYZ card number is: Votre numéro de carte de XYZ est la suivante:
GIFT CARDReload your card, check your balance and find out how to register at xyz.com. Cannot redeem for cash unless required by law. This card cannot be replaced if it is lost or
stolen. This card does not expire. Complete terms and conditions available on our website. Use of this card constitutes acceptance of these terms and conditions.
Rechargez votre carte, vérifier votre solde et savoir comment vous inscrire à xyz.com. Impossible de racheter au comptant sauf si requis par la loi. Cette carte ne peut pas
être remplacé s'il est perdu ou volé. Cette carte ne prend pas fin. Les modalités complètes sont disponibles sur notre site Web. L'utilisation de cette carte constitue
l'acceptation de ces termes et conditions.
ANGIE VANCURENUnit Manager
XYZ Clothing Boutique121 Robson Street
Vancouver, BC
