y e a r s

20great

OUGD203 IndividualSubmisson

ConceptIn the brief we decided that Green & Blacks, were mainly looking for a way to retain and recruit new customers. By creating a competitionwhere the current buyers of G&B have a chance to win a day at a private tasting event at a location

for themselves and an additional two people. With a small amount of advertising where the actual barsare sold, people aren’t going to be bombarded withpromotional material. People that are lucky enough to buy a winning bar will know straight away becauseof the gold leaf painted on the bar. A promotionalcode on the inside of the packaging with a link to theG&B website will provide the winner with all theinformation they need.

leaf bar of chocolate could look like and what the customer would see.

Target AudienceWe aimed the style of everything towards youngsuccessful adults who can a�ord the more luxuryitems in life. We made the fairtrade and FSCside of G&B a part of the designs but they werenot a main part. But more importantly we aimedit all at chocolate lovers.

Image right:- �e winners that attend the eventwould receive a ‘goodie bag’ something like thisthat would contain various limited edition itemsto inform and remind the attendees of the event.

Store Promo Breakdown

show that they are still valued and for new customers to show how they will be treated.So by simply having a gold leaf vinyl under the shelves that the chocolate is placed tells people that there is G&B here. With a couple of gold painted shelves and a signfor the purpose of the competition it will make the brand stand out and make peoplelook and purchase G&B.

Invite Breakdown

Dark Green

leaves in the background would be Spot UVVarnished to ensure high quality.

Gold Serif typefaces to represent high class andhigh quality. the invites will be embossed and be foil blockedto maintain a high quality product.

Dark Brown at the top of the invitation keeps the invites in the same style as everything elseand breaks up the Dark Green.

the invites are colour coordinated in relation to which the winner choose’s.

Alternate Colours

I really looked forward to working with Will Duffy again this module and I enjoyed it. Collaborative briefsare always interesting and this was no exception. We started off by working out what needed to be doneand then we go on with our individual tasks. I had the task to design some invites for the tasting event. I started to produce some initial ideas while also working on some context and ideas for the leafon the chocolate. This was so that when the consumer opened up the bar they would see this and knowthat they had one a exclusive invite to a tasting event near the. I started to look at some other products like applying the logo design to canvus bags that would be given away at the end of the tasting event.Both Will and I talked about how the logo was going to look and ultimately we chose my design to be usedas the brand logo. Even though there weren’t any major changes to the design, I felt that it looked differentenough to be seen as a whole new marketing campaign. Will and I both thought that we should put the workin to some sort of context, for example in a supermarket environment. So I mocked up a set of shelves inIllustrator and designed something that I thought would fit in with the overall design of our marketing campaign.

As Green & Blacks have a website already we thought I would be a good idea if we added something to thesite and make it part of the marketing campaign to encourage people to visit and use the site more. So Icame up with a simple design for a new page on the website. It contained a simple form which the winnerscould enter their information in to and receieve their exclusive tickets. I tried to stick to the style of the brandand also of the marketing campaign, so black and gold were the main colours here.

The main part of this project that I spent most of my time working on was the invites for the actual event.I worked closely with Will while he worked on the new packaging designs for the project, I tried to keep a similar style to what he was designing while not straying to far from the actual brand itself. Reading thebrief it was clear that they didn’t want to go to far away from the brand, especially since the brand itselfis so clean. This taking up the most of my time I had many different designs but ultimately I think that I decided on the best design.

Overall I was suprised that Will and I didn’t really have an conflicting opinions that caused any problemswe both had similar interests and we both produced some nice work.

Evaluation/Overview

webpageBreakdown

that once the customer has bought a winning bar they visit this webpage and enterthe code. If the code is valid they will be asked to enter in various details so that an invitation can be sent to them and they can be informed about the event.