Brief

Package and promote the launch of a new range of Goji products in Curry and PC World stores. (Part C)

Considerations

Consider the categories of Architecture, food, culture and transport through which to explore new aspects of the city of New York.

What elements of the history of New York city makes it special, how did it become the capital of the world?

Consider appropriate formats which exploit and aid the communication of these new discoveries.

Target Audience

18-25 year olds, the young and the young at heart. These young people are fashionable and on the move. They are free, invidual and appreciate quality.

Tone of voice

The brand should promote a fashion concious and fashion forward approach to technology and how we interact with it in our everyday lives.

Background

Goji is a growing range of accessories, perfect for those on the go. The range currently includes headphones, travel speakers, bags, mp3 player and iPad cases. Developed and sold exclusivley by Currys PC Worl, this fashion concious exclusive brand is ever evolving in it’s look and feel so that it always remains current and up to date. Goji is part of an ever increasing product range.

Mandatory Requirements

Consider how the final products will be packged

How will the products look in an in store environment

How can you get colleagues enthused about the launch of the new range

What could be done online through social media

Deliverables

Product packaging

Social media element to campaign

An intergated marketing campaign to launch the Goji product range

Studio Deadline

7th January 2013

Thomas Squire Responsive OUGD503 YCN: Goji

YCN: Goji

BA (Hons) Graphic Design

Leeds College of Art