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YCN Nescafe Dolce Gusto
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Chloe Wilkinson [email protected] Dolce Gusto Kickstart Submission
Nescafe’s Dolce Gusto #yourperfectstart campaign
Chloe Wilkinson [email protected] Dolce Gusto Kickstart Submission
In a world of social media and smart phones this campaign utilises both to spread the promotion of Nescafe’s Dolce Gusto machines.
The audience of young professionals, acclimatising to the early starts and professional world is targeted through relat-able images and social media relevant to them. By tweeting an image of their morning coffee, they enter themselves into a competition to win a Nescafe Dolce Gusto coffee machine.
Dolce Gusto have a great tone of voice and by communicat-ing this through up-to-date social media they can continue to update their online presence constantly. This twitter cam-paign allows for further opportunities, as the range grows they can offer more promotions for young adults with a re-duced disposable income.
Chloe Wilkinson [email protected] Dolce Gusto Kickstart Submission
Dolce Gusto @dolcegusto
Send us a photo of your morning
NDG machine #yourperfectstart15 seconds ago
Chloe Wilkinson [email protected] Dolce Gusto Kickstart Submission
About to meet the girls for shopping spree#yourperfectstart
Chloe Wilkinson [email protected] Dolce Gusto Kickstart Submission
a chance to win one of our new Nescafe Dolce Gusto machines #yourperfectstart
gorgeous sunny London #yourperfectstart
head back to the studio #yourperfectstartAbout to meet the girls
for shopping spree#yourperfectstart
New job, new flat heres to the future!#yourperfectstart
