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YEARBOOK2014-2015

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BETTER RIDING FOR ALLPeopleForBikes is uniting millions of individuals, thousands

of businesses and hundreds of communities to make riding

better for everyone. Because when people ride bikes, great

things happen.

Our vision: bicycle riding is safe and appealing for everyone

who wants to ride—improving our world through bikes.

We make your bicycling experience better by focusing our

efforts in three key areas:

INFRASTRUCTURE

INFRASTRUCTURE

GRASSROOTS GRASSTOPS

Many Americans would start riding a bike—or ride more

often—if they could find more safe places to ride. Whether

you want to safely ride to work, comfortably cruise around

with family, or pedal some trails without driving far from

home, we are working to make your ride even better.

We direct two programs that help build more places to ride.

GREEN LANE PROJECTOur Green Lane Project helps U.S. cities build better bike lanes to create low-stress streets. We focus on protected bike lanes, which are on-street lanes separated from traffic by curbs, planters, parked cars or posts. Protected bike lanes are a transformational tool to create places where people of all ages and abilities feel comfortable riding bikes.

COMMUNITY GRANTS PROGRAMOur Community Grants Program is an important and tangible way that PeopleForBikes gives back to the people, organizations, and cities and towns that support us. We award funding to projects that create better places to ride.

75%Increase in bike use on a street after a protected lane is installed

34Grants awarded in 2014, for a total of $330,340

96%Percentage of people who feel safer when riding in a protected lane

$824,761Total cash support we provided in 2014, including community grants, event sponsorships and funding for other national bike non-profits

3xIncrease in the number of protected bike lanes since 2010

$22.5mBike funding leveraged by our 2014 grants

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GRASSROOTS GRASSTOPS

It is vital that America’s leaders respect bicycling.

Our Business Network is the voice for thousands of

businesses across America that support bicycling and

understand its economic benefits.

Nearly one out of three Americans rides a

bike every year. But until we launched the

PeopleForBikes campaign, only a fraction had

ever been active in making bicycling better. By

uniting individual bike riders, we’re giving the

bicycling community a large, powerful voice.

2014 was a big year for our grassroots army.

After more than four years of outreach to U.S.

bicyclists, we reached the major milestone of

one million riders united!

7Number of different ads in our Travel With Care safety campaign

27States PeopleForBikes events crews visited in 2014, attending 65 events and reaching more than 433,000 people

14,198Total vertical feet climbed in stage 14 of the Tour de France, where PeopleForBikes was promoted by the Trek Factory Racing team

ALABAMAALASKAARIZONAARKANSASCALIFORNIACOLORADOCONNECTICUTDELAWAREFLORIDAGEORGIAHAWAIIIDAHOILLINOISINDIANA

IOWAKANSASKENTUCKYLOUISIANAMAINEMARYLANDMASSACHUSETTSMICHIGANMINNESOTAMISSISSIPPIMISSOURIMONTANANEBRASKA

$200M to $800MIncrease in annual federal bike funding since 1999

3Executive-Fly Ins, where bike industry leaders participated in 59 meetings with members of Congress

29,000Trails, paths and lanes built with the federal funding we’ve helped secure

3Major-city bike sharing programs we helped launch in 2014

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BETTER RIDING NEAR YOUHere are a few highlights of the ways we’ve worked to make riding better in 2014.

SEATTLE, WASeattle’s Second Avenue, redesigned to save lives. In 2010 Seattle news site PubliCola called Second Avenue’s stripe of white paint “The Worst Bike Lane in the City.” Many rejoiced when Mayor Ed Murray announced that Second Avenue would be the site of downtown’s first protected bike lane, and that it’d be finished in time for the summer 2014 launch of the Pronto bike sharing system. (It was.)

FRESNO, CABike shop rounds up for better riding. Local bike retailer Sunnyside Bicycles pioneered the PeopleForBikes Retail Roundup program, where customers round up their purchases to the nearest dollar with a donation to PeopleForBikes. We doubled their donations and awarded two grants to the Fresno County Bicycle Coalition.

DENVER, COColorado’s first state bike-sharing day. To celebrate Colorado’s birthday on August 1, PeopleForBikes, along with AAA Colorado and the Colorado Office of Economic Development & International Trade, sponsored a day of unlimited free 30-minute bike-sharing rides in Denver, Boulder and Aspen.

DALLAS, TXMayors for bikes. We highlighted the benefits of bicycling during a presentation at the 82nd Annual U.S. Conference of Mayors.

KANSAS CITY, MOTop pro racer Tim Johnson leads the inaugural Ride on Chicago. Twenty-three PeopleForBikes supporters rode from Kansas City to Chicago in five days to raise money and awareness for better bicycling.

MASON CITY, IARAGBRAI holds first ever “PeopleForBikes Day.” We joined more than 20,000 other people in riding 500 miles across Iowa on RAGBRAI (the Register’s Annual Great Bicycle Ride Across Iowa). With the support of the Iowa Bicycle Coalition (IBC), nearly 8,000 people became members of PeopleForBikes in the months leading up to the ride and during the week itself. We shared the love by awarding the IBC $10,000 to help make biking better in Iowa.

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HATTIESBURG, MSShowing Congress that bikes mean business. James Moore, owner of Moore’s Bicycles, hosted a visit from U.S. Senator Thad Cochran to demonstrate the value of bicycling and government support for bike infrastructure to small businesses.

CHICAGO, ILUnited for Bikes in the Windy City. For National Bike Month, we partnered with World Bicycle Relief to launch the United for Bikes campaign, celebrating the power of bikes to change lives—locally and globally. The campaign concluded with the United For Bikes Bash in Chicago.

INDIANAPOLIS, INTransportation Secretary welcomes six new cities at Green Lane ProjectKickoff. Top transportation officials from across the country, includingSecretary of Transportation Anthony Foxx, gathered in Indianapolis in Aprilto kick off the second phase of the Green Lane Project. The Project selectedsix new cities—Atlanta, Boston, Denver, Indianapolis, Pittsburgh andSeattle—from more than 100 cities who applied to be part of the program.

CHATTANOOGA, TNSharing bikes at bike races. When the Pro Road & Time Trial National Championships came to Chattanooga, TN, we teamed with Volkswagen and Bike Chattanooga to offer racers, spectators and locals free rides on the city’s bike-sharing bikes.

ATLANTA, GAMovers and shakers gather in ATL. PeopleForBikes convened Atlanta’s grasstops leaders at a dinner focused on the future of bicycling in Atlanta. The guest list included representatives from Coca-Cola, Kaiser Permanente, UPS, Johnson & Johnson, the Atlanta Chamber of Commerce and the Centers for Disease Control, as well as Georgia’s Lieutenant Governor Casey Cagle and Thomas Dimitroff, general manager of the Atlanta Falcons.

PITTSBURGH, PAPittsburgh quickly puts three protected bike lanes on the ground. Led by Mayor Bill Peduto, Green Lane Project city Pittsburgh, PA rallied hard to install three new protected bike lanes in time for the Pro Walk Pro Bike Pro Place conference in September. Their capstone project, Penn Avenue, is a one-mile, two-way lane through the heart of downtown and the cultural district.

MELCROFT, PABridging gaps on the Indian Creek Valley Trail. With a boost from a PeopleForBikes Community Grant, the Mountain Watershed Association (MWA) opened the brand-new 110-foot Donegal Bridge over Indian Creek, connecting two segments of the Indian Creek Valley Trail. People on foot and bike can now travel 10 miles without mixing with fast-moving vehicle traffic—a significant step in MWA’s commitment to build or connect 28 miles of trail in this region.

BOSTON, MAWorking for protected bike lanes on Commonweath Avenue. With the help of the Boston Cyclists Union, we rallied the PeopleForBikes grassroots army to ask the city of Boston to install protected bike lanes on Commonwealth Avenue.

INTERNATIONAL TOUR DE INFRASTRUCTUREThe Green Lane Project took 24 U.S. city leaders on international study tours to Denmark and the Netherlands in 2014.

INTERNATIONAL TOUR DE FRANCEPro cycling team Trek Factory Racing sported the PeopleForBikes logo on their jerseys and vehicles at the 2014 Tour de France.

INTERNATIONAL A GLOBAL MOVEMENTAt the Velo-city Global conference in Adelaide, Australia, PeopleForBikes President Tim Blumenthal presented on global bike trends to an audience of international bicycling leaders.

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One million is just the beginning. Thank you for rolling with us towards a better future for bicycling in America.

Learn more about our 5X goals and download our 2014 financials at PeopleForBikes.org/yearbook2014

P.O. Box 2359 Boulder, CO 80306

PeopleForBikes.org