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PLAY; is the outcome of manifestations of connections with ourselves,
others and or our surroundings to achieve deeper meanings. Yesim Kunter
Toy Industry SegmentationPlay Patterns
02/02/2015
Action Figures, Dolls, Preschool, Educational Toys, Vehicles, Construction Toys, Arts and Crafts
Toy Categories
Play Styles
02/02/2015
Object play (playing with objects to
define new meanings)
Symbolic play (playing with an unknown
word to create a whole brand
around it)
Active Play (Acting out within the
created worlds,
constructing play with
Tinker Toys or similar…)
Social Play (role play: SUPER
POWER PLAY)
Games (strategy play,
structured, social
engagement, positive
competition)
Play Patterns
Object
Play
Symbolic
PlaySocial
Play
Active
Play
Games
Rules, Structure-Card Play-Board Games-Strategy Games-Level GamesCompetition-Chasing Games-Hide and Seek-Sporting Activities-Guessing Games-Gambling
Role PlayPretense FantasyImaginative
Playing with patterns; ReadingWritingNumbersDrawingShape RecognitionPretend PlayStory tellingFantasy CreationMovie Creation
Fine MotorConstructingBuildingSkipping RocksFunction SolvingFixing objectsSpinning objects
Fine-Gross SewingColoringConstructingString PlayRunningJumpingSocial Tumble P.
Function, Understanding, Making Sense, Critical thinking, Exploration, Curiosity, Sorting & classification, Sequencing, Cause and EffectPhysical Skills and Strategies, Manipulative Skills
Taking Risks, Learning Limits, Spatial, KinestheticEmotional Skills, Concentration, Problem SolvingPerseverance, Communication, Systems Thinking
Developing technical Abilities, Language dev., Express and reflect experiencesIdeas, Emotions, Empathy, Engagement, Pattern Reading, Connecting InformationHumor creation, Abstract thought, Represent Ideas, Problem SolvingPlanning
Self-regulation, Social Skills, Deductive ReasoningValue Gathering, Empathy, Situational AnalysisSelf-restraint, Following Social Rules
Rule creation, Reasoning with Strategy, SocialCause and Effect, Forecasting, EvaluatingAssessment, Judgment, Systems Thinking
Following RulesStructureMapping InformationSequencingTeaming UpObservationDealing with uncertainty Decision
MakingDeductive AdaptabilityFlexible
Express and Reflect uponExperiencesAnalyzing SituationsEngagementSocialNegotiateSelf-RegulationSolve Task
BuildingDestroyingConstructingMaking StrategicDecision Making
Risk TakingCommunicativeEmpathyEnduranceDealing with uncertainty
ACTIVITIESBEHAVIORS
SKILLS
Stories effectingPlay Patterns
Frozen
The Lego Movie
Star Wars
Object Play
Play-Doh
Table Top Robot
Il Mio Robot
KOSMOS Wind Energies
Rainbow-Loom+ YouTube
Rainbow-Loom+ YouTube
Transformers-Hasbro
Foldify
Social Play
Baby Alive
Monster High
Ever After High
Monster High
Furby
Tamagotchi
Noomie
Wiki-Teddy Bear
Social Play Workshop
Active Play
Fabian Oefner
Beyblade
Beyblade
Nerf with Camera
Nerf Rebelle
Lego- Mind Storms
Easy Bake-Hasbro
Ami Gami- Mattel
Fototransfer- Jumbo
Ann Williams
Symbolic Play
Toontastic/ Launchpad
Crayola Virtual Show
Scratch
Makey Makey
Games-Rule based
Toca Mini
Minecraft
Monopoly
Combined Play Patterns
Fabian Oefner
Kidizoom Smart Watch by V-tech
3D Printers
Mini 3D Printers Bonsai Lab
Car Maker-Hot Wheels
AR
Moluk
02/02/2015
‘We don't stop playing because we grow old; we grow old because we stop
playing.'
George Bernard Shaw
PLAY MORE…
www.yesimkunter.com@miseyk
[email protected]+447881857773