PERSONALBRANDINGWORKSHOP17th March 2014 at the Young Hoteliers Summit in Lausanne

Youri Sawerschel, Bridge.Over Group

WIN

WHAT YOU LOVE

WHAT PAYS WELL

WHAT YOU ARE

GOOD AT

RICH BUT

BORED

HAPPY

BUT POOR

JUST A

DREAM

HOW TO GETYOUR DREAM JOB?

Chart by David Hamil

How did it get so late so soon? 

Don’t wait to work on your personal

branding!

WHAT DO THEY STAND FOR?

PEOPLE BRANDING

?Why is it important?

The job market has changed

GET THE JOB YOU WANT

ATTRACT CLIENTS

CONVINCE PARTNERS

ATTRACT INVESTORS

LAUNCH YOUR BUSINESS

ENTER BUSINESS SCHOOL

FAST-TRACK YOUR JOB EVOLUTION

A good personal branding will help you:

PICK 3 VALUES THAT REPRESENT YOU

SKILLS (SOFT + HARD)

CHARACTER TRAITS

WORK EXPERIENCE

Generous, outgoing, go-getter, diplomatic, straightforward, visionary, passionate

Academic excellence, languages spoken, training, specific diploma,

large network

Corporate, International exposure, Entrepreneurial ventures, charity, pro-bono

work, out-of-work/study projects

FOR INSTANCE:

ENTREPRENEUR

RISK TAKER

CREATIVE

CAN YOU PROVE IT?

VALUE 1

VALUE 3

VALUE 2

YOUR BRAND CLAIMS

YOUR BRAND PROOFS

RISK TAKER

ENTREPRENEUR

CREATIVE

CLIMBED KILIMANJARO

CREATED 2 STARTUPS

GRADUATED IN DESIGN

DEFINE YOUR VALUES

TEST & PROVE THEM

WRITE YOUR ELEVATOR PITCH

Blog

LinkedinPublications

Referrals

Interviews

Networking eventsExtra-curricular activities

CV

Twitter

Speaking engagements

Pro bono activities

1

2

3

YOUR UNIQUE

POSITIONING

youri@bridge-over.com

@YouriSawerschelBridge.Over Group

THANK YOULearn more on bridge-over.com

This presentation has been prepared exclusively for the internal use of the recipient and does not carry any right of publication or disclosure to any other party. This presentation is incomplete without reference to and should be viewed solely in conjunction with the oral briefing provided by Bridge.Over Group S.A. Neither this report nor its content may be used for any other purpose without prior written consent of Bridge.Over Group S.A. The information in this presentation is based upon publicly available information and reflects prevailing conditions and our views as of this date, all of which are accordingly subject to change. In preparing this report, we have relied upon and assumed, without independent verification, the accuracy and completeness of any information available from public sources. The information contained in this presentation is of general nature and is not intended to address the circumstances of any particular individual or entity. Although we endeavour to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. No one should act upon such information without appropriate professional advice after a thorough examination of the particular situation. Whilst the information presented and views expressed in this presentation and the oral briefing have been prepared in good faith, Bridge.Over Group S.A. accepts no responsibility or liability to any party in connection with such information or views.