yMedia Workshop Series NPO UPDATED

8/9/2019 yMedia Workshop Series NPO UPDATED

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yMedia Workshop

Series 2010NOT-FOR-PROFITORGANISATIONS


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P1

What is yMedia?yMedia connects students, industryand not-or-proft organisations todevelop and implement new media

initiatives or collective growth.


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yMedia Workshop Series 2010

P2

TERTIARYSTUDENTS

NOT-FOR-PROFITORGANISATIONS

INDUSTRYPROFESSIONALS

TERTIARY STUDENTS

Are oten uncertain o their career

path ater study and thereore

need practical experience and an

introduction to the industry to help

increase their employability.

Are oten lacking in time, unds,

resources and expertise to explore the

benets o new media initiatives and

thereore need dedicated support to

help increase their competency online.

NOT-FOR-PROFITS

Have a wealth o knowledge and

experience and can thereore provide

guidance and insight to talented

students, while gaining a strong

understanding o their capabilities orpotential employment opportunities.

INDUSTRY PROFESSIONALS


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P3

The yMedia Workshop Series has been designed to help you understand the

importance o building your brand and connecting with your audience/supporters.

It will cover topics including:

Deningyourbrandcause

Knowingyouraudience

Networkingandhowtonurtureyourcontacts

Howtouseonlinetoolsforbothinternalandexternalcommunicationsdevelopmentand student growth and education

The workshop series will be delivered through presentations rom industry leaders

providing insightul demonstrations and engaging exercises to get you thinking.

yMedia Workshop Series:

Costs:

This fee includes:

UptofourcommunityrepresentativesfromyourorganisationtocanattendALLworkshops run prior to and during the yMedia Challenge 2010 (there will be atotal o eight workshops - our beore the challenge (detailed below) and ourduring the challenge itsel)

AComprehensiveOnlineToolkit,withafulloverviewofsomeofthebesttools

you can utilise on the web will be delivered or you to take away, at the end othe ourth workshop

Yournot-for-protorganisationalsogetstheopportunity(whereappropriate)toparticipate in the yMedia Challenge 2010

There is a ee o $500 or your organisation to be involved in theyMedia Workshop Series.



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Branding can oten come across as uy clichd baloney.But done right, branding brings clarity and ocus to anorganisation, aligning teams o people around a clear purpose

and enabling them to work together to achieve extraordinarythings. In this workshop well take inspiration rom brilliantbrandsbothbigandsmall.Youlllearnhowtounderstandand dene, clearly and simply, whats at the heart o yourorganisation, and how to activate that understanding inpowerul and cost-eective ways.

Presenter: James Hurman, Head o Planning Colenso

Venue:MediaDesignSchool,242QueenSt,AucklandCentral

Date: Wednesday 05 May, 6pm 8pm

yMedia Workshop #01:Brand Aid

Want to fnd out more about the yMedia Challenge 2010, and keep up to date with the exciting things that happenin the yMedia Community? Sign up or our monthly newsletters at www.ymediachallenge.co.nz



6/11

Youknowwhoyouareandwhatyouretryingtoachieve,butwould you be able to explain your organisation and sell the ideato a stranger within a short ride in an elevator? What about

at an event, are you able to work the room and clearly conveywhat you and your organisation do? In this workshop well lookat the importance o networking, and how to dene yourselin a short compelling way so that you can make the most oevery connection you make. Well also look at some upcomingmeetups, tweetups and conerences that you could attend totest these new skills.

Presenter:EddyHelm,AccountDirectorRunningwithScissors,

ManagingDirectoryMedia


Date:Wednesday12May,4pm6pm

yMedia Workshop #02:Elevator Pitching




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With new technologies and online communication growing, theway that people consume inormation is changing. With all othe ragmentation o media, it can be difcult to navigate where

peoples attention lies, and build a communication strategy totalktopeopleinthespacesthattheyreactuallyin.Duringthisworkshop well introduce the Engagement Pyramid, and lookat creating and curating personal media channels online. Wellalso explore tools to get you started such as Twitter, Facebook,YouTube,LinkedInandMailChimp.

Presenter:CourtneyLambert,CommunicationsConsultant



yMedia Workshop #03:Traditional tricks for new media




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Were all trying to make the world better in our own way,a task that can oten eel overwhelming. However thereis a plethora o tools available that can help you operate

more efciently and eectively so that you can get onwith saving the planet! In this workshop well show youhow to use Gmail, Basecamp, GoogleApps, Teuxdeuxand more to manage your projects smoothly.

Presenters:AntheaWhittle,BusinessDevelopmentTerabyteand

JadeTang,FreelanceDesigner,ArtDirector&ConnectoryMedia



yMedia Workshop #04:Smooth Operators




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P8

James Hurman is Planning Director at Colenso BBDO.

RenownedfortheirworkonYellowPages,VodafoneandVenergydrink,ColensoBBDO

wererecentlynamedCampaignBriefsAgencyoftheDecadeandB&TMagazinesAgencyoftheYearforthesecondyearrunning.

DuringhiscareerJameshasworkedatPublicisMojo,DDB,LoweandColensoBBDOandistheplannerbehindsomeofNewZealandsmosteectiveadvertising,including

thelaunchofMacKenziesBreadintheBrownPaperBag,VodafoneBestMate,TheBigVandVodafoneFold.

Lastyear,JamesworkontheYellowPagesGroupsYellowTreehousecampaignearned Colenso the Platinum award at the Asian Marketing Eectiveness Awards or themost eective advertising campaign in the Asia Pacic region in 2008.

AtlastyearsNewZealandAdvertisingEectivenessAwards,Colensowonthirteenawards or seven dierent campaigns, the most ever awarded to a single agency.ColensowerenamedEectivenessAgencyoftheYearandtheirclientFrucorBeverageswerenamedEectivenessClientoftheYear.

James is an active participant in the advertising community, writing or Idealog,

CampaignBriefandContagiousmagazinesandteachingonstrategicandcreativeprogrammesatAUTandAWARDSchool.

Eddy Helm is Account Director Running with Scissors, Managing Director yMedia

EddyHelmhasbeenworkingintheadvertisingandPRindustrysince2002.AfterveyearsatDDB,workingwithclientsinmanydierentindustries(FMCG,Electronics&Technology,Travel&Transport,FashionandCharity),shehasspentthelastthreeyearsfreelancingasaPRConsultantandEventCo-ordinatorwithConsortium,andhasrecentlytakenonanewroleasAccountDirectoratindyagencyRunningwithScissors.

EddyisalsotheManagingDirectorofyMedia.Shehasfoundmanyoftheskillslearned

in advertising and communications naturally transer to this role and she enjoys sharingher experience and learning with others or collective growth.

Bios:



10/11

P9

Courtney Lambert, Communications Consultant

CourtneyLambertspecialisesintheintegrationofemergingmediachannels(social

media, digital communications) to extend the traditional media mix. Courtney hasexperienceingovernment(AucklandCityCouncil,LandTransportAgency,Auckland

DistrictHealthBoard)andprivatesector(TipTop,ProgressiveEnterprises,MPFinance)marketingandcommunications.SheisoneofNewZealandsleadingstrategists

in emerging media and regularly comments in the media. Courtney has a MasterinManagementStudiesdegreefromtheUniversityofWaikatoandaDiplomaofeCommercefromMediaDesignSchool.

Anthea Whittle, Business Development Terabyte

Anthea has been working with yMedia since 2007, when she was one o theparticipants in the inaugural yMedia Challenge - she has never looked back! Switlyadopted into Terabyte Interactive, Anthea was soon a Project Manager working withclientssuchasNickelodeon,theRadioNetwork,Foodstus,andNewZealandTradeand Enterprise. Ater two years spent in Project Management, she has, this year,

advancedintoBusinessDevelopment,andlovesapplyingheranalyticalskillsandpassion or the internet to her clients and their business objectives.

Jade Tang, Freelance Designer, Art Director & Connector yMedia

Jade has been involved with yMedia since its inception in 2007. A web, graphic and

social designer, Jade endeavors to combine her proessional skill set with social needs,this year shes taking a small step back rom web and graphic design and currently doingher Master o Arts Management, ocusing more on design strategies, systems andhow these skills can be used to eectively bring about a social change. Jade is currently

working with a number o creative socially minded organisations such as The Big IdeaTrust,NewZealandCentreforSocialInnovationandDesignAssembly.

Bios:



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There are huge benefts to beinginvolved with the yMedia Challenge

i you would like to fnd out more pleasecontact: [email protected]

Documents

yMedia Workshop Series NPO UPDATED