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How Digital Identity Determines Success

Yorke Rhodes IIICo-Founder | Blockchain @Microsoft

2

blockchain, identity… and the tokenization of everything

Yorke E. Rhodes IIIco-founder blockchain @microsoft@yorkerhodes

co-founder blockchain @microsoftdigital nativetechno curiouslean startupnyu prof ecommerce, digital, intrapreneurshipself attested professional history @linkedInsocial @yorkerhodes

1984: advent of the personal computer1987: emergence of client server database1992: email wave (from voice mail primarily) 1995: the internet (for consumers) 2000: mobile / wireless internet wave 2006: cloud computing2007: iPhone 2009: uber and Airbnb, bitcoin2010: amazon: $34B in ecomm revenue, 65M monthlies2015: blockchain becomes a noun

How did we get here?

blockchain … how did we get here

This Photo by Unknown Author is licensed under CC BY-NC-SA

my personal awakeningteaching bitcoin alt payments in ecommerce

spring 2015 merkel treesDAGs

studied for 6 months

what is tokenization?

what is identity?

what does this have to do with things?

uniquely identifying items since the barcode

scope of tokenizationtangible assets: house, apple, coffee bean, gold

non-tangible assets or abstract assets: ad impressions, digital map, security token, browser session key

digital assets: software license, song, youtube video, energy

fungible assets: 10k grams of gold, coffee beans, levy's jeans

non-fungible assets: house, song, people, anything once owned

tokenization is enabled by blockchain uniqueness

tokenization can represent physical objects

tokenization can represent physical objects

digests of parts are combined into one

unique digest for the Surface

parts get a hash (digest) based on product data,

serial number + manufacturer

Digest of Parts & other stuff0x23e423s3234…0x4e231323134...0x98d2a323418...

Surface Digest0x48e423s3234…

MyIdentity

GDPR

Personal Data

Ownership

Trust

PIMs

PSD IITransparency

t

th

the

the

the future

the future

the future

ohe future

oue future

our future

our future

our future

our future i

our future is

our future is

decentralized

our future is

tokenized

decentralizedunique

ours

what will we do with it …

© 2018 GS1 US All Rights Reserved