©2017SunilOsman,allrightsreserved

YOU as a Business –

Managing and Creating yourself as a Brand Having had over 19 years of experience in various fields in the Entertainment Industry one aspect which keeps sticking out is how there aren’t enough people in the Entertainment Industry who run themselves as a brand or business. Using the combination of personal experience, worldwide travel and consultation, the presentation ‘You as a Business – Managing and Creating yourself as a Brand’ seeks to address this. This presentation is presented as a talk or a workshop and is aimed at individuals to get themselves out there as a brand. It can therefore be adapted to many different industries and individuals. For the purposes of this presentation I have used Sunil Osman (myself) as a case study for the Entertainment Industry.

The Issue

Young or old, when someone enters the Entertainment Industry they don’t necessarily have the guidance they need to see the Industry as a business because it is seen as pursuing a passion and they are often confronted with things like, “When are you going to get a real job?” You are not taught how to take ownership as a Freelancer/Independent Contractor. This causes a mind shift and people tend to just take what they can get and sometimes do as much as possible with no direction until they get ‘that big break’. Some are successful at this, until the carpet gets pulled out of under their feet and they are left with no personal branding or career.

The solution

Using the experiences of branding myself and believing in my brand I have made many mistakes and have learnt from these. Using this and experiences as well as research abroad, the presentation will help guide passionate people in the entertainment industry to run themselves as a successful business.

©2017SunilOsman,allrightsreserved

Target Audience

This talk is aimed at anyone who isn’t running themselves as a business or needs some guidance with regards to this. It is for anyone in or wanting to get into the Entertainment Industry, to name but a few: Actors, Presenters, Comedians, Speakers, Coaches, SAGA, AFDA, Varsity College, Acting Schools, Drama Departments (Secondary and Tertiary), etc.

Topics

The presentation will cover:

• Finding your winning formula in the Entertainment Industry.

• How to brand yourself accordingly?

• What is a good website?

• How to use social media?

• What is a good resume and demo reel?

• Relationships with your Agent.

• The SA Guild of Actors and the Importance of being part of it.

• Managing your finance in the Entertainment Industry

Summary

By the end of the presentation the attendees will have enough information and guidance to be able to run themselves as a business. They will have learnt from my mistakes and thrive as personal brands. Having done one-on-one consultations has shown me that this presentation is both invaluable and real.

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Silver Package – Talk

Gold Package – Talk as a workshop

Platinum Package – Talk, workshop and book (Coming 2018!)

Diamond Package – Talk, workshop, book and one-on-one consultation (Coming 2018!)