You Should be Selling - Go.comassets.espn.go.com/winnercomm/outdoors/bassmaster/... · 1/2-ounce sinker, and the lure can be ... larger, longer profile of this deep- diving lure,

ftr 20 September 2010

You Should be Selling

LuresBy Darl Black & Steve Price

must-have products for 2011.

flat BrokeNorman Lures

Having flat sides wasn’t enough for this lure, which also has a joint-

ed body as well. It’s available in several colors.

www.normanlures.com »

Chigger toadBerkley PowerBait

This 4-inch frog is large enough to be used as a jig trailer or can be fished alone on a jighead. Add a 1/2-ounce sinker, and the lure can be fished as a stand-alone flipping bait.

www.berkley-fishing.com; »800-237-5539

Laser B3LaserLure

This balsa crankbait has a built-in laser light that flashes as the lure is retrieved.

www.laserlure.com; »318-996-3800

Shad WalkerTru-Tungsten

This shad-shaped topwater is made to be fished just like a hollow-body frog.

www.tru-tungsten.com »

Crazy Legs LizardBerkley PowerBait

This 6-inch lure not only has thin, double appendages along both sides of the body, it also has a double tail.

www.berkley-fishing.com; 800-237-5539 »

floating MinnowBerkley Gulp

The 4-inch Gulp Floating Minnow works well in different finesse presentations, including drop shotting, on darter heads and even weightless Texas rigging.

www.berkley-fishing.com; 800-237-5539 »

21 ftr September 2010

KVD Square Bill CrankbaitStrike King

The short, square bills on both the KVDS 1.5 and KVDS 2.5 help the lures deflect off rocks, limbs and other cover while diving 3 to 6 feet. The lures have no rattles.

www.strikeking.com; 901-853-1455 »

Shoehorn SpoonLuhr Jensen

This lightweight spoon, created with salm-on in mind, now has the addition of Ultravio-let Bright technology to the color scheme and a smaller size. Five new colors are available.

www.rapala.com; »952-933-7060

Jr. & Micro Double Diamond SwimmersOptimum Baits

Optimum Baits has expanded its Double Diamond Swimmer Series with a 2 1/2-inch Micro Diamond and 3 1/4-inch Jr. Diamond. Bal-anced so they will swim perfectly even unweighted, these baits can also be fished as trailers or on the Di-amond Head Swim Jig.

www.optimumbaits.com; 951-676-6384 »

tracdown MinnowsRebel Lures

Three new models of the TD Minnow baits, the TD10, TD50 and TD49, have been added to the popular series. These new lures sink, and with the added weight, longer casts are much easier.

www.lurenet.com; »479-782-8971

Pro-Shad finesse SpinnerbaitSebile USA

This unusual-looking spinnerbait has a head of bismuth encased in hard plastic, permitting more realis-tic finishes, including details of scales, eyes and gill flaps not nor-mally seen on a spinnerbait.

www.sebileusa.com; »325-437-8103

A.t. WormSebile USA

The worm has a thick head, hollow body and forked tail and can be used as a floating worm, a jig-worm or on a Texas or Carolina rig. It is available in floating and sinking models.

www.sebileusa.com; »325-437-8103

Backstabber Lures . . . . . . . . . . . . . . . . . . . . . . . . . .30Bandit Lures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .28Basstar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .32Berkley Gulp . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20Berkley PowerBait

Chigger toad . . . . . . . . . . . . . . . . . . . . . . . . . . . .20Crazy Legs Lizard . . . . . . . . . . . . . . . . . . . . . . . .20

Bill Lewis Lures . . . . . . . . . . . . . . . . . . . . . . . . . . . . .31Black Dog Bait

G2 Shellcracker . . . . . . . . . . . . . . . . . . . . . . . . . .30mr. Flippy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .32

Blue Fox . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24Bobby Garland

minnow mind’r . . . . . . . . . . . . . . . . . . . . . . . . . . .23Scent Wiggl’r . . . . . . . . . . . . . . . . . . . . . . . . . . . .23

Bomber Lures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22Brass n’ Blades . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .27Classic Fishing Products . . . . . . . . . . . . . . . . . . . .30Cotton Cordell . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23Culprit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .33Damiki

Hydra . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .33tremor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .33

Gamblerbig eZ Swimbait . . . . . . . . . . . . . . . . . . . . . . . . . .32er16 Worm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .32

Gene Larew Lures . . . . . . . . . . . . . . . . . . . . . . . . . . .26Ima . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22Jackall

Ammonite Shad . . . . . . . . . . . . . . . . . . . . . . . . . .26Seira minnow 80S . . . . . . . . . . . . . . . . . . . . . . . .26

Joe Bucher Outdoors . . . . . . . . . . . . . . . . . . . . . . . .30Ko-Man-Chi Baits . . . . . . . . . . . . . . . . . . . . . . . . . . .30Koppers Fishing . . . . . . . . . . . . . . . . . . . . . . . . . . . .24LaserLure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20Lindy

Dancin’ Crappie Jig . . . . . . . . . . . . . . . . . . . . . . .26Dancin’ Crappie Spin Jig . . . . . . . . . . . . . . . . . .26Dancin’ Crappie tube . . . . . . . . . . . . . . . . . . . . .26

Luhr Jensen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21Mann’s Bait Co . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .28Matzuo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .33Molix

SuperNato . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .28Vario Crankbait . . . . . . . . . . . . . . . . . . . . . . . . . .28

Norman Lures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20Northland Tackle . . . . . . . . . . . . . . . . . . . . . . . . . . .22Optimum Baits . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21Ouzo Baits

bayou bug . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .26triple threat & paralyzer . . . . . . . . . . . . . . . . . .26

OwnerNervous rex . . . . . . . . . . . . . . . . . . . . . . . . . . . . .31Wounded minnow . . . . . . . . . . . . . . . . . . . . . . .31

Panther Martin, Harrison Hoge . . . . . . . . . . . . . .24Poor Boy’s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .32Rapala . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24Reaction Strike . . . . . . . . . . . . . . . . . . . . . . . . . . . . .33Rebel Lures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21Renosky Lures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .32Revere Maxx-Fishing . . . . . . . . . . . . . . . . . . . . . . . .32River2Sea

Dahlberg Clackin’ Crayfish . . . . . . . . . . . . . . . .27Dahlberg Diver Frog . . . . . . . . . . . . . . . . . . . . . .27Dahlberg Whopper plopper . . . . . . . . . . . . . .27

Sebile USAA.t. Worm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21pro-Shad Finesse Spinnerbait . . . . . . . . . . . . .21

Shimano . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .28Snag Proof . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .27Spro

bbZ-1 baby Shad . . . . . . . . . . . . . . . . . . . . . . . . .25Fat John 60 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .25mcrip 85 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .25

Stanley Jigs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .29Storm

Deep rattlin’ thin Fin . . . . . . . . . . . . . . . . . . . .24Live Kickin’ minnow . . . . . . . . . . . . . . . . . . . . . .24

Strike King6XD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23KVD Square bill Crankbait . . . . . . . . . . . . . . . .21Slab Hammer Crappie Crawler . . . . . . . . . . . .23

Strike Pro . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .29

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Big MoeTrigger X

What looks like the off-spring of a lizard and a craw is actually a versatile soft bait. The large tail and flappers move lots of water, making it ideal for Texas and Carolina rigs.


ribStickUltimate Bucketmouth

This lure has a stickbait body for the tail sections but has a ribbed midsection. It is available in nine colors.

www.ultimatebucket »mouth.com; 832-813-5501

thunder StixTuscaroran Pro-Lures

These big-bodied, straight-tail worms are available in 10- and 16-inch versions.

www.tuscaroranprolures.com; »954-344-1499

Bomber Square LipXCalibur

Available in three different sizes, the Square Lip is a shallow-running crankbait with a square lip design that lets it wobble and bounce through shallow cover without snagging. Fourteen colors are available.

www.lurenet.com; 479-782-8971 »

Hammer WormTrigger X

This 10-inch worm has a ribbed body, thin tail and a lot better movement in the water than other lures of its size, owing to being softer. It contains the company’s proprietary pheromone and is phthalate-free.

www.rapala.com; 952-933-7060 »

AmphibyUltimate Bucketmouth

Having the basic shape of a salamander, this 5.4-inch lure should make a great bed-fishing lure. It comes in six colors.

www.ultimatebucketmouth.com; »832-813-5501

Live-forage BaitsNorthland Tackle

Using advanced Digital-Imaging Technology, Northland Fishing Tackle has created an entirely new

category of ultra-realistic lures known as Live-Forage Baits. Introductions for 2011 are the Live-Forage Casting Spoon; Live-Forage Minnow Jig; Live-Forage Minnow Trap; Live- Forage Minnow Spoon; Live-Forage Weedless Spoon; and Live-Forage Crawler Hauler.

www.northlandtackle.com; »218-751-6723

Deep CrankIma

Not a lot of information was available at press time for this lure, but you can bet that it’ll be one of the deepest divers available in 2011.

www.imalures.com; »951-676-6384


Slab Hammer Crappie Crawler

Strike KingDeveloped to help catch more and bigger

crappie, these mini crankbaits come in spe-cific color schemes desired by professional crappie anglers. The Crappie Crawler is avail-able in two models and six colors.

www.strikeking.com; »901-853-1455

real Craw Bomber 4ABomber Lures

The Real Craw has a detailed crawfish-type paint design on one of the most popular lures in bass fishing. Additionally, the lure’s eyes have been moved to the rear for a more realistic appearance.


6XDStrike King

This redesigned crankbait not only reaches depths of 20 feet, it does it faster than other deep divers because of its lip design and weight-transfer system.

www.strikeking.com; 901-853-1455 »

Minnow Mind’rBobby Garland

This specially designed split-tail bait can be fished as a stand-alone jig or tipped with a live minnow. The split tail securely holds a live minnow upright for casting or trolling. The lure is offered in nine colors.

www.genelarewlures.com; »918-949-6291

Scent Wiggl’rBobby Garland

This segmented minnow bait has scent cooked in. Use the entire bait right out of the package on a jighead or as a scented dressing to other jigs. It comes in 11 colors.

www.genelarewlures.com; »918-949-6291

Wally StingerCotton Cordell

Walleye anglers will like the larger, longer profile of this deep- diving lure, which is available in both 3 1/2- and 5-inch lengths. When trolled, these Stingers can reach depths of 20 and 25 feet, respectively. They’re offered in 18 colors.


UltraMouseZ-Man

This 4-inch floating mouse is made of ElaZtech material, so it will last through a lot of fish. With its long, slim tail, it not only looks but also acts very realistic. It is offered in six colors.

www.zmanfishing.com; »800-822-3398

Terminatorthump’r Spinnerbait . . . . . . . . . . . . . . . . . . . . .25twin Spin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .25

Think Tank Lures . . . . . . . . . . . . . . . . . . . . . . . . . . . .30Trigger X

big moe . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22Hammer Worm . . . . . . . . . . . . . . . . . . . . . . . . . .22

Tru-Tungsten . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20TTI-Blakemore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .28Tuscaroran Pro-Lures . . . . . . . . . . . . . . . . . . . . . . .22Ultimate Bucketmouth

Amphiby . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22ribStick . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22

XCalibur . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22Yakima . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .29Yo-Zuri America . . . . . . . . . . . . . . . . . . . . . . . . . . . .25Yum Plastics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24Z-Man . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23Zoom . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .28

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f2 Wooly Bullee & ShakaliciousYum Plastics

The 4-inch Wooly Bullee is a flipping lure with two large claws that create com-motion and also give the lure a large profile. The Shakalicious has a skirt at the end that gives the lure a lot of action on a jighead.

www.lurenet.com; »479-782-8971

Walk the frog SeriesKoppers Fishing

The LiveTarget Hollow Body Frog has a very detailed and realistic-colored body with dual rubber skirt legs for added water movement. The hard bait version has rattling weights and out-stretched legs that look just like the real amphibian.

www.livetargetlures.com; 888-231-4448 »

Clackin’ Minnow & Clackin’ CrankRapala

Building on the success of the Clackin’ Rap, Rapala adds two new baits to the Clackin’ lineup: the slow-sinking CNM-11 Clackin’ Minnow and the slow- rising CNC-74 Clackin’ Crank. These baits have a sound chamber featuring a single steel ball plus ex-ternal metal discs that transmit a distinctive clackin’ sound with maximum vibrations.


Vibrax Bullet & Vibrax Bullet flyBlue Fox

Designed for long casts and strong current, the Vi-brax Bullet has a machined brass body and comes with a VMC hook. The Bullet Fly runs shallower, 2 to 6 feet, and has a dressed tail.


Deep rattlin’ thinfinStorm

The two deep-diving models make this dynamite lure even more versa-tile. One model goes 6 to 12 feet while the other dives 8 to 15 feet, and each is available in a dozen colors.


Live Kickin’ MinnowStorm

A realistic body shape, segmented body and 3-D eyes make this lure about as natural-looking as they come. It is available in 4- and 6-inch sizes.


Holographic SpinnersPanther Martin, Harrison Hoge

The new Panther Martin in-line spinners now feature holographic patterns combining purple/blue, red/orange and gold/red coloration with a translucent finish that makes them highly visible in the water.

www.panthermartin.com; »800-524-4742


Sashimi Series freshwaterYo-Zuri America

The company has expanded the color-changing Sashimi Series to include the Sashimi Pencil FW, Sashimi Shad FW and Sashimi Rattl’n Vibe FW.

www.yo-zuri.com; »772-336-2280

thump’r SpinnerbaitTerminator

This short-arm titanium wire spinner-bait with an oversize Oklahoma Thump’r Blade puts out heavy vibrations at slow speeds. The unique head design stabilizes the bait at slow speeds.


twin SpinTerminator

The lure’s beveled-edge blades help it to fall vertically, making it a great choice for deep weed edges and steep vertical structure.


BBZ-1 Baby ShadSpro

The best just keeps getting better with the BBZ-1 series. The lure is now available in a 2.5-inch size, which means that fish of all sizes can now be taken by the super life-like hard bait.

www.spro.com; 770-919-1722 »

fat John 60Spro

Elite Series angler John Crews de-signed this square-billed crankbait, which has an internal tungsten weight- transfer system for long casting, but the bill and body design keep the lure less than 3 feet under the surface. The computer board lip gives the Fat John 60 a distinctive action.

www.spro.com; 770-919-1722 »

Mcrip 85Spro

Designed by Bassmaster Elite Se-ries angler Mike McClelland, the McRip 85 is a 3.35-inch deep-diving ripbait that casts like a bullet. The lure dives 8 to 10 feet.

www.spro.com; 770-919-1722 »

CATFISH COMBOS

1-800-477-3474 ext. 1201www.maurice.net

PROMO CODE: FTRCATFISH

SPINNING OR SPINCASTYOUR CHOICE• Aluminum spool with line• 7 ft. 2-piece rod• Catfish Tackle Kit included6 Combos per pack

$1295REG: $24.50

CIRCLe NO . 005 ON ReADeR SeRvICe CARD



Bayou BugOuzo Baits

This 4-inch creature bait has eight different arms, two paddle legs and an extra-wide paddle tail so it always looks alive, whether it’s fished on a jig-head, Carolina rig or Texas rig for flipping.

www.ouzobaits.com; »877-298-6896

triple threat & ParalyzerOuzo Baits

The Paralyzer jig has a flat eye and heavy wire hook and is ideally suited for flipping and pitching. The Triple Threat jig, which has a molded three-chamber rattle, also comes with a 5/0 Gamakatsu hook and is versatile enough for use as a swim-ming jig, flipping jig and grass jig.

www.ouzobaits.com; »877-298-6896

Salt flick’rGene Larew Lures

This 6-inch stickworm features a ribbed body and legs so it creates a lot of commotion when Texas rigged and reeled fast along the bottom. The solid head allows better hooking.

www.genelarew.com; »918-949-6291

Seira Minnow 80SJackall

A 1/4-ounce sinking minnow-shaped hard bait, the Seira Minnow is designed for the “I-Motion” do-nothing-but-wind-it-in technique. With no built in action, the lure only has an opening in the mouth to allow water in so it can pass out the gill slits.

www.jackall-lures.com; 562-493-0300 »

Ammonite ShadJackall

A 5 1/2-inch soft plastic swimming bait, the Ammonite Shad’s unique paddle tail swings and turns more than 360 degrees to move more water than other baits.

www.jackall-lures.com; 562-493-0300 »

Dancin’ Crappie JigLindy

Legendary angler Bill Dance joins forces with Lindy Fishing Tackle to create the all-new Dancin’ Crappie Se-ries. This jig is hand-tied with Fish Hair dressing, a che-nille body and enticing holographic and flashabou stream-ers, and is available in three weights and eight colors.

www.lindyfishingtackle.com; 479-782-8971 »

Dancin’ Crappie tubeLindy

This 2-inch supersoft tube fea-tures a hand-dipped dual color body with a wild multicolor skirt. Avail-able in 14 color combinations.

www.lindyfishingtackle.com; »479-782-8971

Dancin’ Crappie Spin JigLindy

Slip a Dancin’ Tube on a Spin Jig Head to create a bite-size crappie lure with irresistible flash. It is available in three weights and 14 color combinations.

www.lindyfishingtackle.com; »479-782-8971


PtB Buzz BaitBrass n’ Blades

These buzzbaits not only utilize a double frog hook, they also feature a different wire design that puts the line tie closer to the blade for better control as well as let-ting the lure ride deeper in the water to improve strikes.

www.brassnblades. »com; 903-445-5527

Dahlberg Diver frogRiver2Sea

Developed by one of America’s foremost anglers, this is an extremely realistic hard-body frog with soft, kicking legs. A clear plastic collar serves as both a weedguard for the 6/0 hook as well as a diving lip that takes the frog about 2 feet under the surface.

www.river2seausa.com; 510-237-2405 »

Bass Kicker frogSnag Proof

This hollow-body frog incorporates paddle-style plastic legs so it churns the water like a buzzbait when reeled across open water, but it works in heavy cover as well. It weighs 3/4 ounce and is available in six colors.

www.snagproof.com; 800-762-4773 »

Dahlberg Clackin’ CrayfishRiver2Sea

In addition to looking exactly like a crawfish in every detail, the Clackin’ Crayfish’s hinged lip appears to actu-ally grab water and pull the critter for-ward, exactly like a real crawfish.

www.river2seausa.com; »510-237-2405

Dahlberg Whopper PlopperRiver2Sea

This 7 1/2-inch, 3/4-ounce surface lure features a resilient popping-plopping tail that creates a sound that drives muskies crazy.

www.river2seausa.com; »510-237-2405


FRABILL ICESUITNEW FOR 2010

www.frabill.com



Original Jelly WormMann’s Bait Co .

The original 12-inch Jelly Worm that helped begin the bass fishing revolution has been re-introduced with the HardNose head for more efficient rigging. Six flavors (colors) are offered.

www.mannsbait.com; »800-841-8435

SquarebillBandit Lures

The crankbait dives to only 5 feet, but its lip de-sign helps prevent snagging via deflection.

www.banditlures.com; »662-563-8450

Waxwing Swimming JigShimano

The hydrodynamic body design and an upper wing let this lure swim in a zigzag motion during the retrieve, while special UV paint helps make the lure more visible to fish. Two sizes are available, each with a tin-coated double hook.

www.shimano.com; 800-274-4626 »

SuperNatoMolix

This interesting hybrid lure gives anglers the bill and hard head of a crankbait while providing the body of a hollow-body frog.

www.protackles.com; »39-051-887-919 (Italy)

Vario CrankbaitMolix

The innovative design of the body and the bill shape are said to give this deep diver a unique action in the water.

www.protackles.com; 39-051-887-919 (Italy) »

Swimmin’ Super fluke Jr.Zoom

The lure is now available as a 4-inch version and comes in six colors.

www.zoombait.com; »706-548-1003

Marabou PrO 2.0 SeriesTTI-Blakemore

An improvement on Blakemore’s classic Marabou Road Runner, the PRO 2.0 drops the chenille body wrap in favor of a fuller marabou body with a touch of crystalline flash, a willow blade to run deeper and a large hook for big crappie, black bass, walleye and white bass. It is available in 1/16-, 1/8- and 1/4-ounce sizes and comes in 14 colors.

www.ttiblakemore.com; »334-567-2011


State-of-the-art lures for all species and techniques. Freshwater to saltwater,

boat to shore, light tackle to big game.With a world class warehouse

to better serve you.

Come discover our new 2011 products such as:The total freedom swimming Pro-Shad Spinnerbait in Finesse and Trophy series,

The unlimited uses and long lasting hollow bodied A.T. Worm.The Soft Weight System which contains hooks and weights made of soft rubber compound mixed

with tungsten powder, to rig, weight and balance all kinds of soft plastics the way you want. AAlso very interesting, are our new Flatt Shad Snagless series, Vibrato, Shallow Spoon, Dressed Trailer Hook, Flats Jighead, and a range of snaps and split rings made with SEBILE’s high quality standards.

Pro-Shad SpinnerbaitFinesse model 1/2 and 3/4 oz, Trophy model 1 and 1.1/4 oz

A.T. WormFloating and Sinking

versions in 5”, 6” and 7 1/2.”

Finesse model in Bluegill

SP71 Aged Watermelon

SP92 Spicy Bubblegum

SP63 Black Blue Sparkle


rooster tail Nature SeriesYakima

Four new body and hackle color patterns have been added to the famous Rooster Tail line: olive mayfly, rusty mayfly, white stonefly and yellow damselfly. These are naturally occurring insect hatches and should make the lures even more appealing to trout.

www.yakimabait.com; »800-527-2711

flipMax & Vibra-WedgeStanley Jigs

The FlipMax jig has a heavy wire hook with an in-line line tie and is offered in 10 colors and four sizes, including 1 ounce. The Vibra-Wedge features the tapered Vi-brashaft wire, comes with the new “long tail skirt” and is offered in 3/8- and 1/2-ounce sizes.

www.fishstanley.com; »936-876-5713

trailerStrike Pro

This suspending jerkbait is available in two sizes and 18 colors.

www.strikeprolures; 409-938-7400 »



Slopmaster SpoonJoe Bucher Outdoors

An extra-heavy-duty surface spoon designed to draw strikes from muskies and big pike located in thick vegetation, the Slop-master Spoon has an ex-posed hook that rides up-right to prevent snagging. It is available in six color patterns.

www.joebucher »oudoors.com

G2 ShellcrackerBlack Dog Bait Co .

The G2 Shellcracker measures 4 inches, has a square bill and dives 3 to 4 feet.

www.blackdogbaits. »com; 925-719-3867

Doctor SpinnerbaitKo-Man-Chi Baits

This wire cable-arm spinnerbait is incredibly flexible. It cannot be bent out of shape by even the toughest freshwater gamefish. The flexible arm also reduces the chance of the spinnerbait being thrown by head-shaking fish. Available in 3/8 and 1/2 ounce.

www.ko-man-chi.com; 514-949-7491 »

triggerfishThink Tank Lures

The Triggerfish features a jointed head, diving lip and tail spinner blade, all of which combine to give this lure a variety of surface and subsurface actions. Directional chang-es can be made by changing retrieve speed.

www.thinktanklures.com; 401-635-8244 »

fat MaxClassic Fishing Products

This bulkier-than-normal 7-inch worm features a “slow curve” swimming tail that doesn’t wrap around limbs and branches when it’s used as a flipping lure. It’s offered in 10 popular colors.

www.culpritstore.com; 407-656-6133 »

Backstabber CrankbaitBackstabber Lures

The company mounted a treble hook on the back rather than the belly to produce a weedless crank-bait. Three diving models are

available, plus a lipless version.www.backstabberlures.com; »877-722-5873


Same name, but an all-new product lineup for 2011 Even after 60 years, Lew’s continues to lead the way in faster, stronger and lighter rods and reels. And we’re con�dent you’ll �nd us to be your most pro�table brand in this category. But don’t take our word for it; see for yourself.

Contact us today for full information.

visit Lews.comLEW’S

4 Rod Series $69 - $249

4 Baitcast Reel Series $89 - $249

2 Spinning Reel Series $49 - $79

SPEED SPOOLTOURNAMENT PRO

SPEED STICK SG GRAPHITE RODS

SPEED SPINTOURNAMENT LFS


Nervous rexOwner

This 5.9-inch twitch bait darts side to side on a jerk-pause retrieve, and has a tail that quivers, even at rest. The lure is available in five colors.

www.ownerhooks.com; 714-668-9011 »

Vibra-trapBill Lewis Lures

This lipless crankbait features a bulging belly cavity, which contains a single tungsten rattle, and a heavi-er head with four additional rattles. The faster the retrieve, the more ac-tion the lure produces. It weighs 5/8 ounce and is available in six colors.

www.rat-l-trap.com; »800-633-4861

Wounded MinnowOwner

What looks like just another minnow-type lure is actually one of the most versatile lures available in 2011. While it can be rigged with a jig-head or using a wide gap hook, such as the company’s TwistLock Finesse, when it is rigged through the center of the body using the Weighted Wacky Jighead, the 3 1/2-inch lure swims at a 90-degree angle on a steady retrieve. It is offered in five colors.

www.ownerhooks.com; »714-668-9011



rex rip fWRevere Maxx-Fishing

This novel-looking lure is a floater that comes with two 4/0 hooks.

www.rockstarfrog.com; »610-762-4466

Mr. flippyBlack Dog Bait Co .

Designed as a flipping/pitching bait, this lure comes with a nose pocket that can be used for adding rattles, has a hook slit to prevent it from balling up on the hook set and is available in four colors.

www.blackdogbaits. »com; 925-719-3867

Er16 WormGambler

The company is taking big worms to the extreme with this 16-inch straight tail, which should be a hit with anglers fishing lakes such as Falcon.

www.gambler-bang.com; 954-969-1772 »

Big EZ SwimbaitGambler

This 5-inch lure has a segmented tail and can be rigged with either a jighead or a weighted hook.

www.gambler-bang.com; 954-969-1772 »

Appendage Skirts & Stretch BaitsRenosky Lures

The company now offers a line of appendage skirts that come as craws, minnow tails and sundry creature bait skirts. Also, the company now offers a tube craw, minnow and frog as part of a new line of stretch baits. Each of these stretch baits floats, comes with an easily removable skirt and has a rattlin’ but-ton shaft at the rear.

www.teasertab.com; 800-342-2803 »

Big MacBasstar

The dimpled body of this deep diver supposedly creates less drag, allowing it to go deeper. The lure is available in four colors.

www.basstarbaits.com; »310-223-1600

K.I.S.S. Craw, BBG & WigglerPoor Boy’s

The K.I.S.S. craw, which is 3 1/2 inches long, can be fished by itself on a Texas rig or used as a jig trailer; the Big Bass Getter creature bait comes in 4 1/2- and 3 1/2- inch sizes and is offered in eight colors; and the 6-inch Wiggler is a do-nothing worm that excels when fished wacky style.

www.poorboysbaits.com; »260-463-2687


Zen triple Play MinnowMatzuo

This jointed hard bait weighs 5/8 ounce, dives to 6 feet and is 4 inches in length.

www.matzuo.com; »800-941-2029

rattlin’ revolution ShadReaction Strike

Combining the characteristics of a lipless rattlebait and a swimbait, the Revolution Shad stays upright on the fall, making it great for deep-water jigging, but it also has a rattle chamber that gives off lots of noise. It is 3 1/2 inches long and comes in 20 colors.

www.reactionstrike.com; 317-752-8608 »

tremorDamiki

The lipless lure is available in rattling and non-rattling versions and features the rounded, minnow profile that has become popular of late.

www.damiki.com; 661-702-0506 »

Hydra 3-inchDamiki

One of the hottest sellers of 2010, the Hydra is now available in a 3-inch size that has the same action and floating tentacles as the 4-inch version.

www.damiki.com; 661-702-0506 »

t-rexCulprit

Available in 5 or 6 inches, the T-Rex dances and darts with the slightest twitch of the rod. It can be used weightless or with a shaky head, Texas and Carolina rigged or as a drop shot lure.

www.culpritstore.com; »407-656-6133

STYROFOAM LASTS

THAT’S JUST NOT EARTHSMART

ONLY ONE BAIT CUP IS:

100% EarthSmart™

100% Plastic-free100% Styrofoam-freewith an INTERLOCKING LID

www.earthsmartllc.com 310-83-GREEN

forever

Also see ourCamping Kits!


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You Should be Selling - Go.comassets.espn.go.com/winnercomm/outdoors/bassmaster/... · 1/2-ounce sinker, and the lure can be ... larger, longer profile of this deep- diving lure,