ASSIGNMENT – [BRAND PROMISE][ĐINH NGỌC VÂN HƯƠNG – PHAN

TRUNG HIẾU]

Apple

TARGET AUDIENCE

-Age: 18 – 40, both genders-Income: A, A+-Demographic: Big cities world wide-Characteristics: elegant, simple,luxurious, high-class

BRAND PROMISE

As a innovator in technology, we give people the power to define who you are: live the lifestyle you want to imagineamazing things, to be free, to follow your passions, your hopes, your dreams through simple but sentimental products

INSIGHT(s)

“Life is hard enough. I want to use muchsimple tools to make life easier. Using thesimplest technology gives me power toexplore the world in my youthful andunique life”

VICTORIA’S SECRET

TARGET AUDIENCE

-Men & women: 18 – 35 years old, AB+-Men are very influent. If men like VS, women will buy VS.- Woman are sexy (feel sexy and look sexy), confident and have a desire for sensual fashion

BRAND PROMISE

As a producer of stylish lingerie, we want to make “sexy but not revealing, feminine confidence” in an accessible,affordable and cheerful way.

INSIGHT(s)

“I like to keep my intimity secret with the nicest lingerie I can get. I want to be the most appealing women in my man’s eyes”

“I like her sexy lingerie, all those secrets it keeps and I’m ready to buy some for her to keep her beautiful.”

About me

- 2 years ago, I promised myself to build a successful marketing career by dedicating all mytalents in one of the most valuable companies. My target consumer is my desired company.- But now, my promise has changed dramatically…It came to my mind when I asked myself why Vietnam cannot touch precious prizes in theglobal marketing world, that we do not have national power, especially when all talentsgather in Southern market. . What is the road for Northern and Central market? I do believein the potential of the rest of our country and want to connect all of them. My targetconsumer is the next marketing generations of VN.I also find out there is no true university in VN educating professional marketing.

PERSONAL BRAND PROMISE

I promise to participate in marketing environment to gain as much experience,relation and vision as possible. It gives me enough power to open a MarketingInstitution, where anyone enjoying marketing can join in, no matter they want tobe a marketer or not. Because marketing only becomes national power whenevery citizen can think and act as a marketer.

-Đinh Ngọc Vân Hương-

About me

- Passionate about traveling and seeing the world since I was small- Later in life, I realize that the world is not as good as it used to be due to

human irresponsibility when they travel- Realizing the two problems are people lack of knowledge & others put

themselves ahead of others, building a tourism social business is essential forme to educate backpackers (as they know and take care of places they go to)and people who do the service.

PERSONAL BRAND PROMISE

An always young passionate Hiếu is ready to face challenges ahead to sharpenhimself in the most challenging environment for only one purpose: get strongenough to make Vietnamese tourism system better. Make Vietnam an easyplace for foreigners to travel, preserve Vietnamese tourism attractions andVietnamese hidden beauty, and encourage the youth to travel more as well astravel responsibly.

-Phan Trung Hiếu-