Your Business Moves with You: Cisco Mobility Solutionslibrary.corporate-ir.net/library/81/811/81192/items/247892/Cisco... · experience, customer loyalty and offer new routes to revenue

© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1

Your BusinessMoves with You:

Cisco Mobility Solutions

Alan S. CohenVice President, Mobility Solutionsacohen@cisco,com


GAAP Reconciliation and Forward-Looking Statements

During this presentation references to financial measures of the Company will include references to pro forma financial measures. Cisco provides a complete reconciliation between GAAP and pro forma financial information on our website at www.cisco.com under “About Cisco” in the “Investor Relations” section.

www.cisco.com/go/gaap_recon

GAAP RECONCILIATION

FORWARD-LOOKING STATEMENTS

This presentation contains projections and other forward-looking statements regarding future events or the future financial performance of the Company, including future operating results. These projections and statements are only predictions. Actual events or results may differ materially from those in the projections or other forward-looking statements. Please see the Company’s filings with the SEC, including its most recent filings on Forms 10-K and 10-Q, for a discussion of important risk factors that could cause actual events or results to differ materially from those in the projections or forward-looking statements.


The Mobility Imperative

Broad range of new Cisco Mobility Solutions: Designed to Meet Critical Industry Requirements

Business Mobility: A new market view, a new strategy from Cisco

Differentiating with True Solutions

New, Industry-First Mobility Services: Cisco Unified Wireless Network


Delivering Rich Business Experiences Anytime, Anywhere Across Many Networks

Enabling Business

Applications at the Pointof Need

One CiscoUnified

Communications Experience Anytime,

Anywhere,Any Device

Bridging the Physical World

With the Enterprise

The Network Is the Platform to Deliver Mobility

Insight AwarenessCollaboration

Intelligent Network Services Securely Extending the Value of Your Application and IT Investment


Three Trends Accelerate Need for Business Mobility

Today’s anytime work environmentGlobal and virtual teamsIncreased competition ->personalizing the customer experienceThe Mobility Generation

Business continuityNatural events and weatherTransit interruption

Green friendlyReduced travel and real estate

Mobility Not a Privilege, but a Requirement


Business Mobility: Strong Demand, Critical Market Hurdles

Cisco Mobility Quotient Research

Strong demand globally

65% use wireless LANs

55% use mobile email

40% equip the majority of their mobile work force with laptops and/or smart phones

48% using IP telephony, and 32% with soft phones

63% have no proactive mobility plan

Distinct regulatory compliance requirements

Holes in the enterprise firewall allow release of sensitive information, attacks

Unmonitored communications pose risk

Cisco Mobility Quotient Research

Where They Stand Key Challenges that Limit Broader Adoption


Insight Awareness

Collaboration

Business Mobility Is about Connecting People with Other People, Places and Things


Delivering Rich Business Experiences Securely Anytime, Anywhere Across Any Network

Delivering on the Vision

Insight AwarenessCollaboration

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Unified Wired/ Wireless Network

Business on the Go Solutions

Process Monitoring

and Optimization

Solutions

Mobile Solutions for Unified

Communications

Security Voice Presence Location


Cisco Business Mobility Solutions

Location-Aware Industries Bridging the Physical World With the Hospital to Monitor

and Streamline Operations and Improve Patient Care

Transforms Field Operations by Extending Insight, Collaboration, and Awareness Out to the Oil Field

First Mile Wireless

One of world’s largest FMC pilots in Europe with NokiaCombines the voice ready Cisco Unified Wireless Network with leading Cisco Unified Communications and third party applications for improved collaboration and customer experience

In-Store Mobile Voice, Dual-Mode/FMC

• Delivers context aware, personalized services to the shopper at the point of choice to improve the shopping experience, customer loyalty and offer new routes to revenue

In-Store Mobile Personal Shopper


In-Store Mobile Voice Solution Overview

Combines the voice ready Cisco Unified Wireless Network with leading Cisco

Unified Communications and third party applications for

improved collaboration and

customer experience

In-Store Mobile Voice

Voice Ready Unified Wireless Network

Unified Communications Manager

Cisco Compatible Endpoints and Devices

Berbee Push-to-Talk Application

Store Associate Voice Services (voicemail, single

extension)

Paging, push-to-talk and group based dialing

Enhanced Manager

Communications

Retailers Transform the Customer Experience and Improve Productivity with Mobility

Mobile Solutions for Unified Communications Industry Solution


In-Store Mobile Personal Shopper Overview

Delivers context aware,

personalized services to the

shopper at the point of choice to improve the

shopping experience,

customer loyalty and offer new

routes to revenue

Mobile Personal Shopper

Cisco Unified Wireless Network Media Cart

Basket Level Point of Sale

• Faster check-out• Improved customer

experience• Lower staffing

costs

Shopper Services

• Product location• Product information at

point of choice• Updated promotions

and product level advertising

• Integrated scanner for real-time price checks

Detailed Analytics on Customer

Buying Patterns

• Ads by location• Conversion ratios • Frequency• Shopper pathing• Dwell times

Retailers Transform the Customer Experience and Improve Productivity with Mobility

Unified Wired/Wireless Network Industry Solution


Healthcare Organizations Improve the Patient Experience and Employee Productivity with Mobility

Cisco Location-Aware Solution

Bridging the Physical World

With the Hospital to

Monitor and Streamline

Operations and Improve Patient

Care

Location-Aware Healthcare Solution

AssetManagement

Staff ManagementWith Presence

Process Management

Cisco Unified Wireless Network

Technology Partners

Cisco Wireless Location Appliance

Channel Partners,Aeroscout

Safety Management

Process Monitoring and Optimization Industry Solution


First Mile Wireless Solution Overview

Transformsfield

operations by extending

insight, collaboration,

and awareness out to the oilfield

First Mile Wireless

Transforming oilfield operations through Increased Insight, Awareness, and Collaboration (partnered with Schlumberger)

Respondquickly to problems

Sensewith more precision

Proactivelyoptimize

operations

Increasesoilfield

production

Reducesproduction

and delivery costs

Minimizescostly

production downtime

Unified Wired/Wireless Network Industry Solution


Business Mobility Solutions

Cisco is:

Expanding how enterprises and consumers alike think about business mobility;

With new, validated solutions that reflect this vision;

And new product capabilities that help make this all happen.

With Cisco Business Mobility Solutions…

…Your Business Moves With You


Forward-Looking StatementsThese presentation slides and the related conference call contain forward-looking statements, which are subject to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, among other things, statements regarding future events (such as the development of our markets, the future of networking, Cisco’s strategy and positioning, and our ability to foresee market transitions) and the future financial performance of Cisco that involve risks and uncertainties. Readers are cautioned that these forward-looking statements are only predictions and may differ materially from actual future events or results due to a variety of factors, including: business and economic conditions and growth trends in the networking industry and in various geographic regions; global economic conditions and uncertainties in the geopolitical environment; overall information technology spending; the growth of the Internet and levels of capital spending on Internet-based systems; variations in customer demand for products and services, including sales to the service provider and other customer markets; the timing of orders and manufacturing and customer lead times; changes in customer order patterns or customer mix; insufficient, excess or obsolete inventory; variability of component costs; variations in sales channels, product costs or mix of products sold; our ability to successfully acquire businesses and technologies and to successfully integrate and operate these acquired businesses and technologies; increased competition in the networking industry; dependence on the introduction and market acceptance of new product offerings and standards; rapid technological and market change; manufacturing and sourcing risks, including risks relating to our continued transition to a new manufacturing model; product defects and returns; litigation involving patents, intellectual property, antitrust, shareholder and other matters; natural catastrophic events; a pandemic or epidemic; achievement of the benefits anticipated from our investments in sales and engineering activities; our ability to recruit and retain key personnel; our ability to manage financial risk; currency fluctuations and other international factors; potential volatility in operating results and other factors listed in Cisco’s most recent reports on Form 10-K and Form 10-Q. The financial information contained in these presentation slides and the related conference call should be read in conjunction with the consolidated financial statements and notes thereto included in Cisco's most recent reports on Form 10-K and Form 10-Q, each as it may be amended from time to time. Cisco's results of operations for the three and nine months ended April 28, 2007, are not necessarily indicative of Cisco’s operating results for any future periods. Any projections in these presentation slides and the related conference call are based on limited information currently available to Cisco, which is subject to change. Although any such projections and the factors influencing them will likely change, Cisco will not necessarily update the information, since Cisco will only provide guidance at certain points during the year. Such information speaks only as of the date of the presentation slides and the related conference call.


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Your Business Moves with You: Cisco Mobility Solutionslibrary.corporate-ir.net/library/81/811/81192/items/247892/Cisco... · experience, customer loyalty and offer new routes to revenue