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1 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Public C97-541444-00 Cisco Cloud Strategy Willie Yam Director, BD Enterprise architecture Solutions Group (EaSG)

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Page 1: Cisco cloud strategy cisco

1© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00

Cisco Cloud StrategyWillie YamDirector, BD

Enterprise architecture Solutions Group (EaSG)

Page 2: Cisco cloud strategy cisco

2© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00

Agenda

• The Business Case of Cloud Computing

• Cloud Computing Building Blocks

• Cisco’s Cloud Computing Solutions

• Case Studies

• Summary

Page 3: Cisco cloud strategy cisco

3© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00

…Changing Customer demands: In 2…Changing Customer demands: In 2––5 years 40 % of 5 years 40 % of business customers will buy ICT from the cloud.business customers will buy ICT from the cloud.

“By 2013, Hosted UC will represent 30%+ of Cisco’s “By 2013, Hosted UC will represent 30%+ of Cisco’s addressable UC market.”addressable UC market.”

“Major global telcos…leveraging formidable existing “Major global telcos…leveraging formidable existing centralized computing and network management centralized computing and network management assets.”assets.”

“20% of companies will no longer run ICT equipment“20% of companies will no longer run ICT equipmentinin--house 3 years from now.”house 3 years from now.”

Global Trends… Additional Analyst Comments

“Worldwide “Worldwide hosted virtual desktop (HVD) revenue will grow HVD) revenue will grow to $65 billion in 2013, equaling to more than 40 percent of to $65 billion in 2013, equaling to more than 40 percent of the worldwide professional PC market.”the worldwide professional PC market.”

Page 4: Cisco cloud strategy cisco

4© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00

Cloud in China is Still Evolving

Now In 2 Yrs

Now In 2 Yrs

Source: China’s Pragmatic Path to Cloud Computing - Accenture Center for High Performance and China Institute of Electronics, 2010

Page 5: Cisco cloud strategy cisco

5© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00

Next Inflection Point

IT resources and services that are abstracted from the underlying infrastructure and provided “On-Demand” and

“At Scale” in a multi-tenant environment

WHAT IS CLOUD COMPUTING?

Page 6: Cisco cloud strategy cisco

6© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential6

Weakness Strength

Cost Efficiency

Enhanced flexibility

Integrated Security

Superior SLAs

Full Interoperability

USD, UCS, Unified Fabric

ISSU, Control plane fail-over, vPC, WAAS

SDR, DCI, VPN, Firewalls, Intrusion andData loss Prevention

Virtualization, Nexus 1000v, Service Profiles

API integration, architecture, ecosystem partnership

Customer Needs

Cisco Overcome Cloud Barriers While Bridging the Trust Gap

Page 7: Cisco cloud strategy cisco

7© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00

Deliver products, solutions & services to organizations to build secure Clouds

Enable Service Providers to deliver secure Cloud solutions & services to their customers

Advance the market for Cloud by driving technology innovation, open standards and ecosystem development

Cisco’s Cloud StrategyAddressing Our Customers’ Business Challenges

Page 8: Cisco cloud strategy cisco

8© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00

Cloud Landscape

Cloud ServicesCloud Services Cloud ImplementationsCloud Implementations

Public

Hybrid

Private

Community

Application(SaaS)

Applications at Scale(End users)

Platform as a Service

(PaaS)

Execution Platforms at Scale(Developers)

Infrastructureas a Service

(IaaS)

Infrastructure at Scale(System Administrators)

EnablingTechnology

Cloud Service Delivery at Scale(Cloud Service Providers)

Virtual Virtual PrivatePrivateCloudCloud

Page 9: Cisco cloud strategy cisco

9© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00

AutomationAutomation

HybridHybridCloudCloud

PrivatePrivateCloudCloud

VirtualizationVirtualization

InterInter--CloudCloud

ConsolidationConsolidation

Public Public CloudCloud

End User Cloud JourneyCustomer are at different stages in their readiness to adopt Cloud technology

Positioning long-term Cloud vision facilitates CxO discussions; focus on current customer stage

Greenfield applications (e.g. UC on UCS) can jump start Cloud discussions

Page 10: Cisco cloud strategy cisco

10© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential

Building Blocks for Cloud

Page 11: Cisco cloud strategy cisco

11© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00

Web

CloudClient Server

Minicomputer

Mainframe

Disruptor:Virtualization

1960 20101970 1980 1990 2000

Future of Computing

Page 12: Cisco cloud strategy cisco

12© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00

Unified Service Delivery Creates Sustainable Differentiators

UnifiedService Delivery

Data Center CommunicationMPLS

Unified Computing

Virtualization

Unified Fabric

Nexus Family

Nexus 1000V

Unified Computing System

Media Aware Distribution

Peering and Interconnect

Network Intelligence and Quality

Security and Application Performance

Video Delivery Product Suite

IOS, IOS-XR, Medianet

APM, WAAS, Mgd. Security

CRS / ASR Families

DatacenterVirtualization

IaaS Provider

UCaaS

Leverage Existing Assets and Innovations

Page 13: Cisco cloud strategy cisco

13© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00 13

Cisco: One Infrastructure, Diverse Services

Customers

Cisco uniquely offers a secure, multi-tenant service delivery platform that allows variety and flexibility without sacrificing efficient operations.

Infrastructure as a Service

Hosted Collaboration Solution

Etc…Service Provider Telepresence

Page 14: Cisco cloud strategy cisco

14© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00

Cisco

Cisco + Partners (e.g. VCE) BMC

Foundation: IaaS Service StackCommon PhysicalInfrastructure

Routers

Data CenterFabric

Pod

VirtualizedResources

ComputeNetworkStorage

Pod

VirtualizedResources

ComputeNetworkStorage

VirtualizationManager

StorageManager

ComputeManager

NetworkManager

Infrastructure ServiceManagement Software

OrchestrationEngine

User Portal&ServiceCatalog

Page 15: Cisco cloud strategy cisco

15© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00 15

Foundation: Pre-Integrated SystemsAdd Capacity Via Fully Integrated Building Blocks

Nexus

UCS

NAS

SAN

Nexus

UCS

NAS

SAN

Pod 1 Pod n…

§ Network, Compute and Storage Resources Pre-Integrated into “pods” (e.g. Secure Multi-tenant Architecture)§ System adds capacity by adding pods§ Each pod is discovered by the system, integrated

into the resource pools, and assigned workloads as needed.

Page 16: Cisco cloud strategy cisco

16© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00 16

Nexus / UCS / ASA / etc.Nexus / UCS / ASA / etc.

Advantage: Built for On-Demand

PolicyPolicy--based VMbased VMConnectivityConnectivity

Network and SecurityNetwork and SecurityService PortabilityService Portability

Maintains WireMaintains Wire--once once Operations ModelOperations Model

Cisco VNCisco VN--Link: Virtual Network Link Link: Virtual Network Link

Nexus 1000v + Nexus 1000v + vNICvNIC Nexus 1000v + Nexus 1000v + vNICvNIC Nexus 1000v + Nexus 1000v + vNICvNIC

AppApp

OSOS

VLANVLAN210210

QoSQoSPriorityPriority

§Network policies assigned to each virtual machine instance§Automatic network configuration based on policies§ Policies travel with VM instances during re-provisioing and

vMotion events

Page 17: Cisco cloud strategy cisco

17© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00

Advantage: Built for ScalabilityAdd Capacity For System, Not Single Service

Cap

acity

Con

sum

ed

Time

Service 1

Service 2

Service 4

Service 3

+

Available Capacity

Available Capacity

Added infrastructure is dynamically discovered, and comes online to meet any required demand.

Page 18: Cisco cloud strategy cisco

18© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00 18

MPLS Core

Advantage: Built for Multi-TenancyCisco Differentiation: The Network Container

§ VN-Link allows per-VM segmentation of traffic with full switching features

§ VLANs and VRFs keep L2 / L3 customer traffic isolated

§ Virtual Device Contexts further isolate traffic and enhance operations

§ Allows partitioning of data center services such as SLB, firewalling, etc.

§ OTV allows seemless extension of tenants between pods

Common PhysicalInfrastructure

Logical View per Tenant

FabricPath

Page 19: Cisco cloud strategy cisco

19© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00 19

Advantage: Enables Strong DifferentiationServices Combine To Create Varied Offerings

LB, 1 VLAN

Virtual FW + pVLANs

Shared VMFS, No Data Protection

Bronze

System Configs

Virtual FW + pVLANs

Dedicated VMFS, DP via Snapshots

Multiple VLANs

SLB & SSL offload

System Configs

Virtual FW + pVLANs

Dedicated VMFS, 100% DP, Cloning

Multiple VLANs

SLB & SSL offload

Silver

VPN OffloadFirewall

Platinum

Page 20: Cisco cloud strategy cisco

20© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00 20

Cisco’s SP Hosted Collaboration SolutionAllowing partners to monetize our entire collaboration portfolio

$

Offering

Voice

Voicemail & Integrated Messaging

Presence & IM

Mobility

Conferencing, Customer Care, Telepresence, Enterprise Social Software

Rev

enue

per

Use

r

Presence & IM Mobility

Conferencing & Email

Unified Messaging

Customer Care TelePresence Enterprise

Social Software

Voice & Video

Service Provider hosted Virtualized Applications

Page 21: Cisco cloud strategy cisco

21© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential

Cisco Cloud Solutions

Page 22: Cisco cloud strategy cisco

22© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00

IP NGN

Service Provider Cloud

Managed/Cloud ServicesIaaSIaaS

HostedCollaborationHostedCollaboration

Unified Service Delivery

Data Center/Virtualization

Infra Automation

Enterprise AppsCollaborationAppsCollaborationApps

CollaborationCollaboration

SaaS Provider CloudsSaaS Provider Clouds

Enterprise Private Cloud

Borderless Networks

Salesforce.com

“Others” ScanSafe

IPNGN

Data Center/Virtualization

Data Center/Virtualization

WebExWebEx

Cloud Architecture InterlockUnified View

Page 23: Cisco cloud strategy cisco

23© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00

Cloud : One Infrastructure, Many Solutions

VblocksImagine:

30 racks reduced down to 3 racksProvisioning applications in

hours instead of weeks

SecureMulti-tenancy

Imagine:Securely sharing servers

between multiple users/groups without having to add another server

Cisco’s network-centric virtualized data center is best positioned to enable the journey to the

networked cloud

Cloud-in-a boxImagine:100’s servers in a broom closetwith web self service provisioning, automated application deployment….all in one box

Virtual DesktopImagine:

Over 4000 desktops in a single rack!Savings up to 60+% per PC per year

Significant savings in operations

Page 24: Cisco cloud strategy cisco

24© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00

Solution #1: VCE VblockAccelerating the Virtualization of IT Infrastructure

Vblock 23000-6000 VMsLarge-Scale, GreenfieldVirtualization

Vblock 1800-3000 VMsConsolidation, Optimization Initiatives

Vblock 0300-800 VMsEntry-level OfferMedium-BusinessTest/Dev for SIs, SPs

Page 25: Cisco cloud strategy cisco

25© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00

Solution #2: Secure Multi-Tenancy Three Companies, One Architecture

Overview:§ Validated design for end-to-end

secure multi-tenancy§ Isolate applications across

network, servers, storage§ Separate confidential information

between business units, customers, departments, or security zones

HR BU APP

VMware VMware VMwarevSphere, vShield Zones, vCenter

Nexus 1000V, Nexus 2000/5000/7000,UCS, 10GbE

MultiStore, Data MotionNFS/iSCSI

Business Benefits:§ Meet service level agreements for

mission critical applications§ Quickly respond to changing business

needs§ Streamline operations and improve

efficiencies across data center§ Reduce costs and resources to achieve

isolation and compliance

Page 26: Cisco cloud strategy cisco

26© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00

Solution Elements The Value Proposition

VMVMVMVM VMVM VMVM

VMVM VM VMVMVM VMVM VMVM VMVMVM VM VM VM

Citrix or VMWare

Citrix or VMWare

NetApporEMC Storage

Cisco UCS

Thin Client

VDI Connection Broker

Hypervisor

Compute

Storage

Cisco’s VDI solution is an element of the Cisco Virtual eXperience Infrastructure (VXI) system vision and architecture. Cisco VDI leverages the following technology and services elements:

For Our Customers•Rapid Deployment & Scale of Desktops•Unprecedented Control & Security of Centralized Desktops•Unparalleled Computing Experience•Gain Control over Desktop TCO•Solve critical customer issues -Windows 7 migration is one of the most important desktop computing decisions/strategies they are facing today•VDI is an entry point into a larger solution play for VXI

Solution #3 :Desktop Virtualization Launch Snapshot VDI/VXI

Page 27: Cisco cloud strategy cisco

27© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00

Solution Elements The Value Proposition

HypervisorHypervisor

PortalPortal

Cisco UCS

2 x 61201 x 51084 x B200 M2- CPU X5650- Memory 48 GB

Description•Bundled UCS solution with a self-service provisioning portal, VM lifecycle management, base service catalog and hypervisor

•Focused on Commercial and Enterprise segment customers that are interested in a introductory Private Cloud solution

•Supports between 50 to 150 Virtual Machines

Solution #4 :Cloud Starter kit / Cloud-in-a-BoxLaunch Snapshot for Private Cloud Solution

Page 28: Cisco cloud strategy cisco

28© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00 2828

Case Studies

Page 29: Cisco cloud strategy cisco

29© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00

Cisco Case Study: Introducing CITEISA Framework for Providing Infrastructure as a Service

Design itWhere can we put it?

Procure it

Install it

Configure it

Secure it

Is it ready?

Architect itDesign it

Where can we put it?Procure it

Install itConfigure itSecure it

Is it ready?

Architect it

Before CITEIS After CITEIS

•Machine-oriented•Manual provisioning•Hard to control utilization

•Service-oriented•Self-service; automated provisioning•Elasticity (capacity-on-demand)

•High provisioning & ops cost•Extended provisioning time•Configuration risk

•Optimized provisioning & ops cost•Rapid provisioning• Increased Resiliency and Availability

Manual

AutomatedSelf-serviceOn-demand

CITEIS

Page 30: Cisco cloud strategy cisco

30© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00

CITEIS in the context of ITaaSCloud has three Delivery Models, enabling ITaaS

SaaS

Infrastructure as a ServiceCompute, storage, networking, etcEx.: Amazon EC2, Savvis, Terremark

Platform as a ServiceMiddleware, directories, etcEx.: Google Apps, ~WebEx Connect

Software as a ServiceApplications, collaboration, etcEx.: WebEx Meeting, Salesforce.com

Data Center as a ServiceData center facilities, power, coolingEx.: WPR/NDCS, AT&T, Sprint

PaaS

IaaS

DCaaS

CloudDeliveryModels

Cisco CloudwarePlatform (CCP)

CITEIS

Page 31: Cisco cloud strategy cisco

31© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00

Presentation_ID

0

10

20

30

40

50

60

Physical Virtual Machine CITEIS

System Administrator PM SODC Procurement Hosting

6-8 Weeks Delivery

49 Man Hours

2-3 Weeks Delivery

17 Man Hours*

Dem

and

Hou

rs fo

r Del

iver

yNDCS Compute LandscapeDelivering Value to Hosting Clients

*Assuming pre-built pools; **Provider not involved; client <10 mins

Man hours

15 Minute Delivery

0 Man Hours**

Evolution of Infrastructure Services

Cloud BasedInfrastructure

Agility focus is shifting from Virtualization to Automation

Page 32: Cisco cloud strategy cisco

32© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00

Case Study: Wall Street Business Transformation Major Shocks Catalyzing Rapid Transformation of the Industry Value Chain … End-to-End

ExchangesVenues

Marketplace

News, Data, Analytics, Content

Providers

Applications, Components, Platforms, Solutions, and Service Providers

Buy-SideSell-SideTrading

RegulatoryAgencies

TRADING VALUE CHAIN - Illustrative

Source: Cisco IBSG 2010

Page 33: Cisco cloud strategy cisco

33© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00

Business Challenges in the New Cloud Model

Cloud Operating

Model

Enterprises• Desire “everything-as-a-

service”• Shift from equipment

purchase to capacity-on-demand

• Reduced need for data centers and raised floor space

Service Providers• Offering cloud

computing capacity• Challenge to invest in

secondary markets with low demand and slow ramps

Technology Suppliers• Shifting customer

demand from enterprises to service providers• New features required• New business models

Page 34: Cisco cloud strategy cisco

34© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00

networkthe

as thePlatformVPDC

Mobility Voice

Video

Financial MarketsUtilities

Application Services

Content Providers

AaaSSaasIaaSNaaS

RegulatoryAnd

ComplianceSP

ExchangesVenues

Marketplaces

Emergence of Dynamic Networked Organizations (DNO)Restructuring of the value chain thru network capabilities and business services

Channel Creator/Content Provider1 Financial Markets Service Providers 2

Enabler of structural competitive advantage3

Three Key Business Models

Page 35: Cisco cloud strategy cisco

35© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00

ExchangeXYZ

Risk Calculations require increased

compute resources

CoreAmazon

Request resources

Simulation Workload Deployed

Monte Carlo simulation requires 6,000 additional cores for three hours

1

Check Availability, Latency and Cost to determine optimal location

2

Establish secure tunnel to access resources. Exchange XYZ leverages UCS to provide on-demand compute leveraging a securemulti-tenancy architecture

3

Simulation workload deployed; Corporate Data Center utilization is adjusted accordingly

4

1

2

3

4

Leveraging the Cloud for Risk Analytics

CorporateData Center

Proximity Hosting Provider

Page 36: Cisco cloud strategy cisco

36© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00

Flexibility to Deliver ServicesQuickly…

…AtScale…

…WithDramaticCostAdvantages

Cisco Cloud Computing Solutions

Page 37: Cisco cloud strategy cisco

37© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00

Cisco Cloud StrategyWillie YamDirector, BD

Enterprise architecture Solutions Group (EaSG)