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Getting your Cellular M2M Solution to Getting your Cellular M2M Solution to Market: OnMarket: On‐‐time, Ontime, On‐‐budgetbudget
CDG Smart Wireless WorkshopCDG Smart Wireless WorkshopOctober 4, 2010October 4, 2010
Pat VerringtonDirector, Advanced Programs
404‐444‐[email protected]
IntroductionIntroduction
On‐time, on‐budget– Many companies fall short of these goals…
– …and produce varying undesirable results.
Competitor beats you to
market
Lose anchor customer
Costs are too high
Run out of money
Negative Impacton ROI
IntroductionIntroduction
Why do companies miss the target?
Both components are critical to hitting schedule and cost targets
Solution DevelopmentSolution Development
All components have to come together….
Solution DevelopmentSolution Development….and timing matters!
ConceptConcept DesignDesign DevelopmentDevelopment TestingTesting
Application
Device
Network
RequirementsBuild vs. BuyRequirementsBuild vs. Buy
Data Req’mtsPresentationData Req’mtsPresentation
PrototypingInternal TestPrototypingInternal Test
Production Version
Production Version
RequirementsBuild vs. BuyRequirementsBuild vs. Buy
Device‐specificFunctionalityDevice‐specificFunctionality
PrototypingInternal TestPrototypingInternal Test
CertificationCertification
Technology SelectionTechnology Selection
Operator AnalysisOperator Analysis
Operator SelectionOperator Selection
End‐to‐End Testing
End‐to‐End Testing
If one or more components lag, then the entire project falls behind!
ApplicationApplication
Build vs. Buy?
ConsiderationsApplication component on device
Data protocols: TCP vs. UDP
Data payload/content and frequency
Security
Sensitivity to latency, device unavailability
Mission critical ‐> Redundancy
Recommendations1. Test application on every network2. Understand your data usage profile3. Optimize data usage: How much? When?
Recommendations1. Test application on every network2. Understand your data usage profile3. Optimize data usage: How much? When?
DeviceDeviceBuild vs. Buy?
Off‐the Shelf Custom Built
Development Time Short Long
Development Cost Minimal High
Certification Cost None $15K+
Time‐to‐Market/Revenue Minimal Months+
Hardware COGS Moderate to High Lower
Quantity Small quantities Moderate to high volume
Unique Requirements May be limited Primary justification???
Expertise Moderate High (train wreck)
Recommendations1. Start with off‐the‐shelf if possible2. Build your own as cost reduction strategy
Recommendations1. Start with off‐the‐shelf if possible2. Build your own as cost reduction strategy
NetworkNetwork
Getting the right service: Perception vs. Reality
Considerations– Buying data vs. buying a solution
– GSM vs. CDMA• Other wireless technologies
– Direct Operator vs. MVNO
SummarySummary
Plan early and often
Analyze the complexities of developing and bringing your total solution to market
Take the time to consider options and make informed decisions
Vs.
Maximize your return!!!
KORE …your one‐stop for:– All major wireless technologies
– North America, International service
– Pricing/packaging that fits your business needs
– M2M specialized tools that integrate into your business
– Expert consulting and support
– Access to a broad partner network
– Developer programs and device approvals
Learn more by visiting us at:
www.koretelematics.com
Thank you!!!
