m e d i a h o l d i n g

www.junwex.com

Russian Jewellery Market Review

Jewellery industry of Russia is using currently only 80-90 tons of gold per year.

Min administrative intervention of state bodies Max efficiency of market mechanisms

The majority of market players (not less than 99%) are private (including family) companies and corporate en-terprises. Only two of all trade manufacturing enterprises – Moscow Special Alloys Processing Plant and work-shops under the Administration of the Russian President – are state-owned.

Today the number of such companies is close to 25 000. The largest of them hold not more than 5% of the mar-ket, meanwhile there are no monopolies at the market.

Retail market of Russian jewellery products 34 mln golden jewellery items 50 mln silver 1,3 mln diamond items were sold in Russia in 2011.

10 bln dollars – total volume of sales a year

Comparing to 2010, production of diamond jewellery items increased by 13,8% in 2011, according to the data of RusJewellerExpert and Russian Federal State Statistics Service.

Russian Jewellery Market Review

Russian jewelers learned a number of lessons from the decline in consumer demand in 2009-2010 and from current conditions of globalised economy.Russian Consulting Agency RusJewellerExpert made a survey within exhibitors of largest Russian jewellery ex-hibition JUNWEX MOSCOW 2012: What steps have you done to optimize your business in conditions of crisis?

0,70%

8,10%11,90%

28,90%

31,90%

22,20%

37,00%

52,60%

0,00% 20,00% 40,00% 60,00%

1

Increased production of silver jewellery

Increased shipments of products to the regions

Increased staff salaries

Launched a new line for production of lightweight products

Created new jobs

Reduced the production volume of jewellery with precious stones(diamonds, sapphires, emeralds etc)Reduced the part of employees

Reduced the salaries of employees

Jewellery Retail Chains

According to the survey “Retail jewellery chains” conducted by RosBusinessConsulting, in 2011 the volume of retail jewellery market of Russia raised by 19% in monetary terms. Adamas, Almaz-Holding, Moscow Jewellery Plant, 585 Jewelry Retail Chain Co and Yashma Zoloto form the list of five leading companies in jewellery retail by the number of stores.

Jewellery Retail Chains

Large retail jewellery chains of federal level are still strengthening their positions at the most prospective mar-kets of the Volga, Central and Southern Federal Districts. Abundance of local operators at the Russian trade market, entry of manufacturing enterprises to the market with their own retail goods and reinforcement of price competition are the factors deterring the development of federal retail in the Ural, Siberian and Far East-ern Federal Districts.

0,00

20,00

40,00

60,00

80,00

100,00

120,00

Far Eas

tern F

edera

l Dist

rict

Siberia

n Fede

ral Dist

rict

Volga F

ederal

Dist

rict

Northwes

tern F

ederal

Dist

rict

Urals F

ederal

Dist

rict

Southe

rn Fe

deral

Dist

rict

Central

Federa

l Dist

rict

Mosco

w

St.Pete

rsburg

Federal District

% fr

om th

e to

tal q

uant

ity o

f je

wel

lery

sho

ps

Local Jewellery RetailFederal Jewellery Retail Chains

Jewellery Retail Chains

Following the results of the year 2011, according to the data of Russian Federal State Statistics Service, the growth in the volume of retail sales of jewellery products in the Russian regions amounted to a little more than 16% in comparison to the year 2010.

Northwestern Federal District

8%

Southern Federal District

11%

North Caucasian Federal District

8%

Volga Federal District 11%

Urals Federal District

12%

Siberian Federal District 11%

Far Eastern Federal District

6%

Central Federal District 33%

State of Russian jewellery industry

Jewellery manufacturers’ breakdown by federal districts2010

75%

9%

4%

2%

1%

2%

2%

5%

Central Federal District

Northwestern FederalDistrict Southern Federal District

North Caucasian FederalDistrictVolga Federal District

Urals Federal District

Siberian Federal District

Far Eastern Federal District

75%

9%

4%

2%

1%

2%

2%

5%

Central Federal District

Northwestern FederalDistrict Southern Federal District

North Caucasian FederalDistrictVolga Federal District

Urals Federal District

Siberian Federal District

Far Eastern Federal District

78%

8%

4%

1%

2%

1%

1%

5%

Central Federal District

Northwestern FederalDistrict Southern FederalDistrict North CaucasianFederal DistrictVolga Federal District

Urals Federal District

Siberian Federal District

Far Eastern FederalDistrict

2011

Major tendencies of the Russian jewellery market

1. The Russian market has saved its strengths for a bound forward. This potential will be realized during 2013-2018.2. Foreign players are expected to generate significant activity at the Russian market, particularly in the sphere of retail (this activity is caused by the decrease in customer demand in European Union, the USA and Japan).3. Having weakened during the crisis of 2008-2011, pseudo-oligarchy will contribute to more favorable com-petitive environment.4. Fight of law enforcement agencies against corruption, even if it turns out to be temporary measures, will help Russian business environment notably recover and attract many foreign investors.

ConclusionTruly, there is not a single country that could protect itself from crises affecting the whole world. Russian con-sumers will not be able to avoid the growing prices. However, reindustrialization of heavy industry and other factors mentioned above, as well as more or less realistic governmental programmes relating to moderniza-tion of all spheres of economy give grounds to have an optimistic outlook for the future of Russian jewellery market.Meanwhile, one of the main tracks of its development is seen in creating joint ventures with both the leading transnational jewellery houses and with the specialized Western and Eastern jeweller’s workshops.

RESTEC JUNWEX Media-holding

1. General Information

2. New opportunities

3. Complex promotion program

4. Russian Jewellery Trade Club

5. Jewellery Market Portal

JEWELLERY RUSSIA Exhibitions

1. Exhibition Programme

2. JUNWEX St. Petersburg

JUNWEX Tech

3. NEW RUSSIAN STYLE

4. JUNWEX Moscow

5. Promotional Activity

General InformationContent

RESTEC JUNWEX is a professional industrial B2B media-holding including:

The largest jewellery industry exhibitions in Russia: JUNWEX St. Petersburg (Saint-Petersburg), New Russian Style (Moscow), JUNWEX Moscow (Moscow).

RusJewellerExpert Consulting Agency — the only analytical center on the former Soviet Union area, which monitors the jewellery market of Russia (marketing research, consulting, brand technologies, design solutions, development and support of Internet projects, internet marketing, organisation of business contacts and business trips, conferences, Industry Internet portal — www.junwex.com).

Jewellery Russia Publishing House (JEWELLERY RUSSIA Magazine, BEST ADORNMENTS in RUSSIA Magazine, a weekly news-wire JEWELLERY RUSSIA issue with monthly supplement JUNWEX TECH).

Russian Jewellery Trade Club — the most numerous professional association of wholesalers and retailers on the Russian jewellery market.

► media space

A coordinated approach to total asset management embraced by the holding allows to reach synergy effect that enables us to provide jewellery companies with efficient help in development of their business.

► Business development

─ Most efficient and relevant methods of marketing

─ An individually designed Complex promotion program for jewellery manufactuters

─ Business development program for jewellery trade companies

New OpportunitiesCombining multiple media-resources such as exhibitions, congresses, magazines, Internet-resources and consulting, RESTEC JUNWEX offers an entirely new set of business development opportunities for international companies entering the Russian jewellery market.

► marketing

Marketing of jewellery industry: information, analytical reviews, market monitoring, ongoing analytical researches, forecast and statistics.

► JUNWEX Advertising Agency

Full range of services in PR, GR and marketing.

JUNWEX Design-studio —services of designers, photographers experienced in jewellery area.

►Congress and exhibition sector

Organisation of congresses, conferences, roundtable meetings, seminars and presentations.

Support for exhibiting at the Russian and foreign events.

► Trade Press

Complex Promotion Programme is a set of promotion services which was specially elaborated for foreign companies willing to start business in the prospective Russian market. This includes both preliminary and on-site promo opportunities enabling to increase your booth traffi c at the show or to search dealers and distributors in case you plan to study market potential.

To achieve maximum commercial eff ect at the fair, RusJewellerExpert Consulting Agency recommends you to combine booth participation with the complex of Pre-fair and At-the-show activities (direct marketing, Internet, video and printing advertisement, PR) which will ensure your success!

Complex promotion programme

JUNWEX-JEWELLERY RUSSIA B2B magazineAnalytics, statistics, forecasts and other information about Russian jewellery market

• 108 pages, 14000 copies, 7 issues a year.

BEST ADORNmENTS in RUSSIA B2C magazine Key information on the latest trends in jewellery

• 52 pages, 155 000 copies, 8 issues a year

Distribution: subscribers, direct mail delivery to the members of the Russian Jewellery Trade Club (jewellery wholesalers & retailers), jewellery exhibitions in Russia (exhibitors & visitors) and participants of industry conferences and seminars

стр. 44–45

Вас приглашают лучшие российские ювелирные компании

ПокуПайте в магазинах

клуба «Российская

ЮвелиРная тоРговля»

Путеводитель в мир ювелирной выставки

«junwex москва»

GO

LD O

F B

RA

ZIL

by

VIA

NN

A J

OIA

S

cентябрь 2010cентябрь 2010cентябрь 2010cентябрь 2010

Путеводитель в мир Путеводитель в мир Путеводитель в мир Путеводитель в мир ювелирной выставки ювелирной выставки

«junwex москва»«junwex москва»

Путеводитель в мир Путеводитель в мир ювелирной выставки ювелирной выставки

новые коллекЦиина ввЦ с 11 По 15 сентября

ЮвелиРные тРенды

Разожгите Пламя стРасти

мужчине — с лЮбовьЮ!

золотые ПРавила ПРинцессы

в ногу со вРеменем

лето, котоРое всегда с тобой

ЮвелиРный бестселлеР

стр. 44–45стр. 44–45

Russian Jewellery Trade Club

RUSSIAN JEWELLERY TRADE Club is the biggest business association on the Russian jewellery market uniting more than 6500 wholesalers and retailers from 806 cities of the Russian Federation.

Business activity:

Buy at the stores of RUSSIAN JEWELLERY TRADE Club — Integrated corporate activity for strengthening Club members’ competitiveness.

Business Contacts Exchange — Establishment of business links between manufacturers and trade companies to arrange active supplies to the jewellery stores of Russian Jewellery Trade Club.

Regional project — Russian Jewellery Trade Club supports regional fairs within the framework of JEWELLERY RUSSIA Exhibitions in Ekaterinburg, Kazan, Kaliningrad, Kostroma, Mahachkala, Perm, Samara, Yaroslavl. The main purpose is to represent the interests of the Club members in regions by developing and maintaining customers` loyalty.

Cooperation with Russian Jewellery Trade Club:

Buyer’s Programme — delegations of trade visitors;

Direct-marketing — a program specifically designed to generate the booth traffic;

match-making service — Business Contacts Exchange - assistance in scheduling the business meetings.

!

Weekly e-Newsletter

Online Weekly e-Newsletter JEWELLERY RUSSIA is a great opportunity to inform trade representatives about your brand and products with more than 6500 readers.

You can:

• Represent new collections• Announce company news• Inform readers about your innovative selling points• Announce forthcoming event your company participates in• Place a banner with the link to your company’s web-site Advantages:

► Your latest news in the News-wire will be seen by diamond and jewellery manufacturers

► www.junwex.com is a trusted web-source among the Russian jewellery community

► Advertisement opportunities (banners, exhibitor news/announcements in the News-wire, JEWELLERY RUSSIA Weekly E-Newsletter, Exhibitor company profile interview)

► Operative information distributing from the RESTEC JUNWEX jewellery news portal

the leading and authoritative information source for the jewellery industry in Russia.

Banner of constant promotion to target audience.

Jewellery Market Portal – www.junwex.com

Restec Junwex: Marketingand Sponsorship Opportunities

Pre-Show: Pre-Show:

At-the-Show:On-site Buyer Communication Opportunities:

► Online-Marketing on the websitewww.junwex.com

─ Place your company banner and it will surely catch the website visitor’s eye

─ Have you got any News? Do you have a unique selling point and want to announce it?

RESTEC JUNWEX Media-holding is ready to

media-resources on the Russian jewellery market.

1. Logo on the Show Floor Plan on the information desk

2. Enclosurespecials/CD catalogue etc.) to be distributed among jewellery buyers on-site Featured Product Showcase

3. Featured Product Showcase ‘First Exhibition Showcase’

4. Promoters to distribute Ad materials among visitors

5. Indoor banners

6. Outdoor banners

Junwex website summary:

1,412,177 - banner displays

per month

3,093 - average number of visitors

per day

52,205 - monthly unique vsitors

8,2 minutes - average time

6500 readers of e-Newsletter:

47 % - industry professionals

25 % - jewellery shows exhibitors

14 % - subscribers of the website

11 % - state institutions & public

organizations

3 % - others

► E-mail marketing – JEWELLERY RUSSIA E-newsletter

This weekly e-Newsletter gives you the oppor-tunity to promote your brand to thousands of website visitors and e-Newsletter subscribers

► Show Direct Marketing

Exhibitor Ad enclosure in JEWELLERY RUSSIA trade magazine to be distributed by post among subscribers (more than 6,500 addresses)

Post envelope sponsorship (Ad space is 110x110 mm)

► In focus: Trade Visitor attention

• Logo on the Show Invitation ticket

• Logo on the Visitor Guide indicating booth position

Pre-show & at-show free distribution

XXI International Jewellery ForumJUNWEX St. Petersburg

6-10 February 2013Lenexpo, St.Petersburg

XI International Jewellery ShowJUNWEX New Russian Style

30 May - 3 June 2012 // 29 May - 2 June 2013All-Russian Exhibition Centre, Moscow

VIII Jewellery Wholesale Trade FairJunwex Moscow

15-19 September 2012 // 14-18 September 2013All-Russian Exhibition Centre, Moscow

Russian Watch SalonJunwex Watch

15-19 September 2012 // 14-18 September 2013All-Russian Exhibition Centre, Moscow

Jewellery ExhibitionJUNWEX Ekaterinburg

22-25 November 2012 // 5-8 December 2013Ekaterinburg

Jewellery ExhibitionsBest Adornments of Russia

5-9 December 2012 // 4-8 December 2013All-Russian Exhibition Centre, Moscow

12-16 December 2012 // 11-15 December 2013 Central Exhibition Hall MANEGE, St.Petersburg

30 January - 3 February 2013Central Exhibition Hall MANEGE, St.Petersburg

4-8 March 2013All-Russian Exhibition Centre, Moscow

JEWELLERY RUSSIA exhibitions

Exhibition program

The exhibition program includes 8 major jewellery shows. Among them the biggest are JUNWEX Moscow, JUNWEX St. Petersburg and New Russian Style. New shows are to be arranged in other parts of Russia. Ev

ents

cal

enda

r

B2B

Exh

ibit

ions

Cas

h &

Car

ry E

xhib

itio

ns

XXI International Jewellery ForumJUNWEX St-Petersburg 2013

6 – 10 February 2013Saint-Petersburg LENEXPO Fairgrounds in Gavan (Bolshoy pr. V. O., 103)

Traditionally, almost all of the best Russian and foreign companies as well are represented at the exhibition “JUNWEX St. Petersburg”. That is why the exposition of the Jewelry Forum is the largest exhibition area of the city. Moreover, the “LenExpo” has several unique qualities and meets all the requirements necessary for decent exhibitions.

More than 650 exhibitors display their best pieces - jewellery, watches, cutlery, personable and souvenirs, art weapons and much more.

Breakdown of the visitors Wholesales and retailers 76,72%

Jewellery manufacturers 12,48%Other 10,8%

Trade show area – 21,998 sq.m. Number of participants – 589Number of trade visitors – 15375

JUNWEX Petersburg 2012 in figures:

?

International Exhibition of Jewellery Machinery, Equipment and Packaging “JUNWEX TECH”

International Conference “JEWELLERY INDUSTRY: design, technologies, equipment”

6 – 10 February 2013Saint-Petersburg LENEXPO Fairgrounds in Gavan (Bolshoy pr. V. O., 103)

“JUNWEX TECH”, founded as a part of “JUNWEX St. Petersburg” in 1992, became the independent exhibition in 2006 and occupied a separated pavilion. The Exhibition and the Conference will be organized within the frameworks of “JUNWEX St. Petersburg” from 2 to 6 February 2011, expo centre Lenexpo, St. Petersburg, Russia. Exhibition area will be around 1200 sq. m. Participants from all over the world will demonstrate up-to-date technologies and trends of jewellery field.

JUNWEX TECH provides:

• The opportunity to see the latest technologies, up-to-date equipment, new materials for jewellery industry• Solution for modernization of the equipment, effective period prolonging, repairs, replacement of separate units, guarantee and post-guarantee service • A meeting place for jewellery industry professionals where they can discuss the es tablishment and development of relations with jewellery equipment manufactures and new technologies developers • Jewellery packaging, demonstration and lighting equipment

TECH 2013

Technical sections of the Exhibition

• Equipment and technologies for the jewellery mass production • Jewellery tools and operating supply; gem-cutting • Accessories (semi-finished goods, mountings) • Services on adjustment, after-sales services and maintenance of equipment • Services on complete technical support at the stages from master models to the storage of finished-products • Systems of three dimensional prototyping and development of master-models scales and gemology equipment • Demonstration and sales equipment; packaging • Security systems for jewellers

Interested in exhibiting? JUNWEX TECH offers:• Exhibition space• Participation in the conference “JEWELLERY INDUSTRY: Design. Technologies. Equipment”• Buyers’ service• Complex promotion and advertising program

XI International Jewellery Exhibition “JUNWEX. NEW RUSSIAN STYLE”

May 29 – June 2, 2013 2102 ,3 enuJ – 03 yaM

wocsoMAll-Russian Exhibition Centre

The IX International Jewellery Exhibition “NEW RUSSIAN STYLE” will gather over 300 jewelry manufacturers at All-Russian Exhibition Centre in the heart of Moscow. In 2011 more than 500 exhibitors will be presenting Russia, and Italy, Germany, France, Brazil, Mexico, India, Thailand, Hong Kong and China. “NEW RUSSIAN STYLE” will help you to establish business in Russia and to

with foreign partners and investments attraction. New venue of All-Russian Exhibition Centre is one of the best exhibition halls in the Eastern Europe and corresponds to all world technical standards.

and technical servicing.Trade show area – 21, 011sq.m.

Number of participants – 329Number of trade visitors – 16 634

Jewellery Wholesale trade fairJUNWEX MOSCOW

All-Russian Exhibition Centre

• Modern exhibition technology, providing advanced strategy of wholesale trade on the threshold of autumn-winter sale season and active marketing of new products.• Conclusion of contracts, wholesale purchase of products based on corporative conditions by the members of Russian Jewellery Trade Club will give exhibitors considerable advantages at the Russian jewellery market

Trade show area – 21, 011sq.m. Number of participants –535Number of trade visitors – 36140

International conference “Jewellery industry: Marketing. Competitiveness”

Purposes of the conference:• Integration of the latest marketing technologies into the Russian jewellery industry• Increasing of the competitive advantage of Russian jewellery companies in the world market

development of jewellery business in Russia• Promotion of trade expansion and economics relations between domestic and foreign jewellery enterprises

Key Topics:• Theoretical basis of marketing: market segmentation, research and analysis• Modern advertising and PR-technologies increasing customer’s loyalty• Creation and support of successful brand

15 – 19 September 201214 – 18 September 2013Moscow

JUNWEX Moscow 2011 in �gures:

For more information please contact:12, Petrozavodskaya str., Saint-Petersburg 197110 Russia

Tel: + 7 812 303 9869, Fax: + 7 812 320 8090E-mail: overseas@restec.ru

Ms. Tatiana Budnaya, Representative of CIBJO in Russia

Oficial representative of RESTEC in ItalyTel.: +39 327 663 81 10Mob: +7 921 320 55 32Fax: +39 02 499 764 07

E-mail: club@junwex.com

m e d i a h o l d i n g