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YOUR PEER-REVIEWED GUIDE TO GLOBAL CLINICAL TRIALS MANAGEMENT appliedclinicaltrialsonline.com
1992–2011
ACT
2020Year of Servi c
e
Volume 20, Number 2 February 2011
INSID
E
Hispanics
Underrepresented
in Trials
➤ INFORMATION TECHNOLOGY
A Risk-Based Approach for Computer Systems Validation
➤ SITES
Trial Monitoring: Source Document Verifi cation
➤ REGULATORY
FDA’s Guidance on Patient-Reported Outcomes
Also in this issue
■ FDA’s Oversight Capabilities Increased
■ Influenza Warning Issued
■ Cloud Computing: A Reality?
■ Guidance Says Focus on the Patient
Complete contents pages 6
Volu
me 2
0 N
um
ber 2
In
form
atio
n T
echnolo
gy •
Site
s • R
egula
tory A
PP
LIE
D C
LIN
ICA
L T
RIA
LS
Fe
bru
ary 2
01
1
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4 APPLIED CLINICAL TRIALS appliedclinicaltrialsonline.com February 2011
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Speakers
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6 APPLIED CLINICAL TRIALS appliedclinicaltrialsonline.com February 2011
O U R M I S S I O N
Applied Clinical Trials is the authoritative, peer-reviewed resource and thought leader for the global community that designs, initiates, manages, conducts, and monitors clinical trials. Industry professionals learn effective and efficient solutions to strategic and tactical challenges within the tightly regulated, highly competitive pharma ceutical environment.
A P P L I E D C L I N I C A L T R I A L S
COMMENTARY
10 From the EditorCROs Show Biosimilar Strength
Lisa Henderson
20 View from WashingtonChanges at FDA and Challenges on Capitol Hill
Jill Wechsler
24 View from BrusselsH1N1 Influenza: Not to be Sneezed at
Peter O’Donnell
28 Technology ViewpointAre We Ready to Fly into the Cloud?
Wayne Kubick
58 A Closing ThoughtThe Patient Matters: Thanks FDA
Jean Paty
CLINICAL TRIALS COMMUNITY
14 News
52 Business and People Update
54 Calendar of Events
MARKETPLACE
56 Showcase
57 Marketplace
55 Advertiser Index
VOLUME 20, NUMBER 2
SITES
38 Targeting Source Document Verification
Sandra Hines
Targeted SDV provides data valida-
tion by comparing trial data with
primary health records.
REGULATORY
44 The FDA’s Guidance on PRO
Jane Speight and Shalleen Barendse
This guidance has both raised the
stakes and improved the odds of
securing label claims based on PROs.
COVER STORY
32 New Approach to System ValidationRichard Von Culin
Considerations in implementing a risk-based framework for computer
systems validation.
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8 APPLIED CLINICAL TRIALS appliedclinicaltrialsonline.com February 2011
A P P L I E D C L I N I C A L T R I A L SEditorial Advisory Board
The expertise of Editorial Advisory Board members is essential to the
credibility and integrity of Applied Clinical Trials. These clinical trials experts
share with the editors the wisdom gained through their experience in many
areas of drug development. EAB members review manuscripts, suggest top-
ics for coverage, and advise the editors on industry issues. All manuscripts
must first be submitted to the Editor-in-Chief, Applied Clinical Trials, 485
Route 1 South, Building F, First Floor, Iselin, NJ 08830 USA.
Kiran Avancha, PhD, RPhClinical Research PharmacistUniversity of Miami Hospital and Clinics/Sylvester Comprehensive Cancer CenterMiami, FL
Aaron F. Bartlone, MSVice President& Head of Global QualityUCBBrussels, Belgium
Maarten Beekman, MDVice President, Medical & Regulatory AffairsAstraZeneca Zoetermeer, Netherlands
Paul Bleicher, MD, PhDChief Medical OfficerHumedicaBoston, MA
Timothy Callahan, PhDChief Scientific OfficerBiomedical SystemsSaint Louis, MO
Jo Collier, MBChB, FFPMMedical DirectorClinical Science and PharmacokineticsQuotient ClinicalNottingham, UK
Francis P. CrawleyExecutive DirectorGood Clinical PracticeAlliance–EuropeKessel-Lo, Belgium
Domenico Criscuolo, MD, PhD, FFPMChief Executive OfficerGenovaxColleretto Giacosa, Italy
Edward Stewart Geary, MDVice President& Global Safety OfficerEisai Co., Ltd.Tokyo, Japan
Uwe Gudat, MDMedical DirectorOffice of Chief Medical OfficerMerck SeronoGeneva, Switzerland
Felix Khin-Maung-GyiPharmD, MBA, CIPChief Executive OfficerChesapeake Research Review, Inc.Columbia, MD
Michael R. Hamrell, PhD, RACPresidentMORIAH ConsultantsYorba Linda, CA
Erica J. Heath, CIP, MBAPresidentEthical and Independent Review Services, LLCSan Anselmo, CA
Tim M. Jaeger, MD, PhD, MBAHead of Commercial Operations EMEA & LATAMSwisslab LIS SolutionsRoche Diagnostics Ltd./Swisslab GmbHBerlin, Germany
Brian J. Koziol, PhDDirector, Project Management& Strategic OperationsAmgen Inc.Thousand Oaks, CA
Patricia E. Koziol, PhDPresidentPEK Associates, Inc.Holmdel, NJ
Jeffrey S. Litwin, MDExecutive Vice President & Chief Medical OfficerERTPhiladelphia, PA
Somesh Nigam, PhDVice PresidentHealthcare InformaticsMedical Devices & DiagnosticsJohnson & JohnsonNew Brunswick, NJ
Timothy Pratt, PhD, MBAPrincipalCRUCIAL Clinical/Business ConsultantsMinneapolis, MN
Stanley C. RogersExecutive Vice PresidentSMHW Associates, LLCLawrenceville, NJ
Richard Rubin, MDDirectorThe Vermont Clinical Study CenterBurlington, VT
Stephen Senn, PhDProfessor of StatisticsDepartment of StatisticsThe University of GlasgowGlasgow, UK
Johanna Schenk, MD, FFPMSenior Partner& Managing DirectorPharmaProjekthaus GmbH & Co. KGFrankfurt, Germany
Albert J. Siemens, PhDChairmanNovella Clinical Inc.Research Triangle Park, NC
Thomas Sudhop, MDDirector and ProfessorFederal Institute for Drugsand Medical DevicesBonn, Germany
John R. Vogel, PhDDrug Development ConsultantJohn R. Vogel Associates, Inc.Kihei, HI
Glen de VriesPresident Medidata Solutions WorldwideNew York, NY
www.appliedclinicaltrialsonline.com
10 APPLIED CLINICAL TRIALS appliedclinicaltrialsonline.com February 2011
Lisa Henderson
Editor-in-Chief
email: [email protected]
www.appliedclinicaltrialsonline.com
From the Editor
Parexel made this announcement
in short advance of JP Morgan’s
Healthcare Conference. At the
conference, it was reported that both
Amgen and Biogen made comments
about biosimilar activity. Amgen would
consider biosimilars particularly in
emerging markets like Asia and South
America, with a specific biosimilar
strategy to be announced at its April
investor meeting. George Scangos,
Biogen CEO, also noted it was in a
prime position to develop biosimilars
because of its manufacturing and
expertise in biologics.
In December, I interviewed
two executives at PharmaNet
Consulting, another CRO offering
biosimilar services to the sponsor
community. Those interviews are
available in part as a podcast at www.
appliedclinicaltrialsonline.com/
biosimilarspodcast and in a news article
on page 16 of this issue.
The interview centered around FDA’s
November meeting on biosimilars.
The FDA has no formal guidance for
biosimilar development and William
Egan, PhD, Vice President, described
this meeting primarily as a listening
exercise. Egan, who is a 28-year FDA
veteran himself, isn’t alarmed that the
FDA doesn’t have a formal guidance yet
in place to address biosimilars. Rather,
both he and Jeffrey Freitag, MD, Senior
Vice President, put forth that being
familiar with the actions FDA has made
to date will help guide sponsors on the
regulatory pathway.
“In the absence of guidelines,
biosimilar development can go
forward,” Egan said. “But [the FDA]
may issue guidelines. It ’s likely there
will be some guidelines, probably
along the lines of the guidelines when
the FDA began their formal process
of comparability in 1996 about how
manufacturers could demonstrate
comparability. They were general in
nature.”
Biosimilars meanwhile have a
regulatory pathway in the EU. These
have been proven for the three
“traditional” classes of biologics—
growth hormones, epoteins, and
recombinant insulins. Therefore,
there is a wealth of clinical safety data
that could be used to back up a US
submission. Freitag noted that using
EU safety data is a possibility.
The Merck/Parexel agreement
proves Freitag’s statement that
manufacturers are not going to wait for
a formal guidance. When opportunity
comes knocking, it will be up to the
sponsors and CROs to communicate
early on with FDA to ensure their
regulatory plan is copasetic.
Biosimilars are the generic equivalent of biologics, large
molecule compounds that include living cells, or recombinant
DNA. Biologics are typically the domain of the biotechnology
companies, and more so now with traditional pharma. In recent years,
with the economy gutting their financials, the increasing growth of
biologics as therapeutic agents, and the first of blockbuster biologics
coming off patent, CROs have come forward on their historic
strengths to address biosimilar development. Last month, Parexel
and Merck announced their alliance; Parexel will bring regulatory and
clinical development planning to Merck BioVentures, which has a goal
of five potential products in late-stage clinical trials by 2012.
Without a stated FDA guidance on biosimilars, regulatory strength may be helpful on the biosimilar development program.
CROs Show Biosimilar Strength
Consolidateddato
Clnnscaolpardssa
Proiuci convarganca
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12 APPLIED CLINICAL TRIALS appliedclinicaltrialsonline.com February 2011
appliedclinicaltrialsonline.com
N O T E W O R T H Y
Go to:
appliedclinicaltrialsonline.com
to access these exclusive stories
and other featured content.
@trialsonlineApplied Clinical Trials has joined
the legions of Twitterati and those
who tweet. Follow us to get daily
alerts on broad topics of interest
@trialsonline.
Investigator PortalsRodd Schlerf, FDA and USDA
Markets Manager, ARX, and
Michael Ayers, Associate Director,
Information Technology, PPD,
discuss digital signatures, secu-
rity, investigator portals and
more in the webcast “Enhancing
Clinical Operations with Digital
Signatures.” According to a poll
taken during the webcast, 25%
of respondents currently use an
investigator portal.
Latino/Hispanic Recruitment In our online news section, recruit-
ment company MMG announced
a forum with Hispanic and Latino
healthcare community leaders.
The goal? To improve understand-
ing of the research barriers faced
by this population. Assistant
Editor Kayda Norman offers an
article on this issue, and a blog on
outreach to this population.
The Most Influential in Healthcare?In an informal website survey asking this question, respondents overwhelmingly
chose government organizations. A glimpse at our sister site, PharmExec.com,
reveals responses to the same question proclaimed their top three stakeholders
as payers 38%, regulators 24%, and government organizations 17%.
Risk evaluation and mitigation
strategies (REMS), have been
a requirement since 2007. In an
online exclusive article, Lawrence Gry-
lack, MD, Principal Consultant, Par-
exel Consulting, updates the current
status and provides insight into REMS
for sponsors. The following excerpt
comes from his article “Regulatory
Update on Risk Evaluation and Mitiga-
tion Strategies (REMS)”:
One hundred and fifty REMS have
been approved as of October 13, 2010.
These have been for products that
were the focus of both New Drug Ap-
plications (NDAs) as well as Biologic
License Applicat ions (BL As). Ap -
proximately two-thirds of the approved
REMS contain only a medication guide.
The remainder required additional com-
ponents such as elements to assure safe
use (ETASU), a communication plan,
and an implementation system. Less
than 25% of the REMS have a communi-
cation plan as the primary element, and
less than 10% have the ETASU as the
primary element. Despite these other
elements being required, rarely was
a medication guide not required. As-
sociated with the FDAAA legislation,
approximately 300 post-marketing re-
quirements have been issued. In addi-
tion, approximately 40 label changes
have been recommended. T hese
have typically been recommended for
classes of products. REMS may also
be modified, and between 10% and 15%
have undergone revision.
Based on the experience to date,
the FDA has recognized that it still
faces ongoing challenges in terms of
meeting its goals in the REMS arena.
Although the FDA is bound by the
statutory requirements that exist with
regard to REMS, evolution of process
and policy is still ongoing.
0%
Governmentorganizations
Medical insurers
Payers
Regulators
Patients
Physicians
20%10% 30% 40% 50% 60%
15%
54%
8%
8%
8%
8%
Who do you think will become the most influential healthcarestakeholders in the next few years?
Source: appliedclinicaltrialsonline.com survey, 12/22/2010-1/20/2011
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14 APPLIED CLINICAL TRIALS appliedclinicaltrialsonline.com February 2011
News
T H E R A P E U T I C C O R N E R
G L O B A L N E W S
In mid-January, a combined
Data Safety and Monitoring
Board (DSMB) halted one of
two Phase III trials of Merck’s
investigational anti-clotting drug
vorapaxar because of increased risk
of bleeding—specifically intracranial
hemorrhage—in subjects with a
history of stroke.
The TRACER study was being
conducted by Duke Clinical Research
Institute. It was fully enrolled in June
2010 and included 13,000 subjects
with non-ST-segment-elevation acute
coronary syndrome. TRA-2P, or TIMI
50 as the trial was also known, was
fully enrolled in November 2009 and
included 26,500 subjects who had
previously experienced a heart attack.
The study was being conducted by
Brigham and Women’s Hospital.
The DSMB instructed TRACER
investigators to discontinue the study
drug in subjects and begin close-out
activities. For TRA-2P, investigators
were told to discontinue the study
drug in those who experienced a
stroke prior to entering or during
the course of the study. They could
continue the study drug in those who
entered the trial with a history of a
previous heart attack or peripheral
arterial disease, an estimated 75% of
the subjects.
The clintrials.gov identifier for
the TRACER trial is NCT00527943,
and NCT00526474 for TRA-2P.
Peter Kim, PhD, President of Merck
Research Laboratories, emphasized
in a conference call that the goal of
vorapaxar was to find “an antiplatelet
agent that we could add on top of
standard of care.” Vorapaxar is one
of the company’s key programs in
Phase III, and it had anticipated
filing for approval this year. While
financials were not discussed, at an
estimated cost of $26,000 per subject
in Phase III trials, this represents
a $338 million hit to the company’s
bottom line.
The number of patients participat-
ing in clinical research in the
state healthcare sector, the
National Health Service (NHS), took
a significant leap forward in England
during 2010, according to new data
released by the National Institute for
Clinical Research’s (NIHR) Clinical
Research Network.
The figures show that more than
500,000 people participated in NIHR
Clinical Research Network studies
last year, compared with 300,000
in 2009. The institute was set up by
the Department of Health to reduce
the red tape around setting up clini-
cal studies. It also aims to identify
patients to participate in studies and
to cover additional costs such as re-
search nurses and imaging examina-
tions so that research activities do not
drain NHS resources.
“We are working to raise the level of
patient awareness about clinical stud-
ies, so that people start to ask their
doctor about participating in a research
study as part of their care,” noted Jona-
than Sheffield, MD, Chief Executive of
the NIHR’s Clinical Research Network.
“Today’s figures suggest that all of this
activity is gathering momentum.”
In the past, research activity was
focused on the big teaching hospitals,
but by supporting research posts and
costs in a wider range of hospitals, it
has been possible to cast the net wider,
and more patients now have access to
clinical studies, he said.
Participation in clinical research
is written into the NHS constitution
and operating framework, but Shef-
field thinks that more groundwork is
needed to ensure that all parts of the
NHS embrace the research culture.
“The NHS has been asked to make
efficiency savings over the next four
years. That means understanding
which treatments work best for pa-
tients, so we can focus resources in
these areas,” he added. “We need the
level of research activity to continue
to grow, so we can determine the very
best healthcare solutions, and help the
NHS to shape its service for the future.”
Sheffield took up his current post
on October 1, 2010, having previously
served on the institute’s advisory
board, which works with the Depart-
ment of Health on the strategic devel-
opment of the NIHR. He was formerly
medical director at the University Hos-
pitals Bristol NHS Foundation Trust.
He is also a member of the Department
of Health Cancer Task Force, and was
chair of the Regional Modernization
Cancer Task Force. —Philip Ward
State Cash Fuels Growth in England
Cardiovascular Drug Trial Discontinued
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16 APPLIED CLINICAL TRIALS appliedclinicaltrialsonline.com February 2011
News
N E W S
In early November, the Food and
Drug Administration held a two-day
public meeting to gather input from
a variety of industry stakeholders to
determine the future of a regulatory
pathway for biosimilar development in
the United States. Later in the month,
the European Medicines Agency issued
its draft guideline on immunogenicity
assessment of monoclonal antibodies
intended for in vivo clinical use,
available at www.ema.europa.eu/docs/
en_GB/document_library/Scientific_
guideline/2010/11/WC500099362.pdf.
In a recent interview with Applied
Clinical Trials, Jeffrey Freitag, MD,
Senior Vice President of PharmaNet,
offered his thoughts on the future of
biosimilar development in the United
States, as well as how the EU’s more
advanced regulatory pathway impacts
this side of the pond.
“The big unknown is really what’s
on the horizon and that is the mono-
clonal antibodies. Blockbuster mono-
clonal antibodies primarily in the
cancer arena and rheumatology are
going to be coming off or already are
off patent,” said Frietag. In a related
statement released by PharmaNet, he
stated that for the FDA moving for-
ward, immunogenicity or patient safety
will “emerge as the key issue and that
carefully designed clinical trials will
be crucial in this process.”
At the FDA meeting, Freitag said
that some presentations keyed in
to “very interesting” concepts of
trial designs. “I think that is what is
likely going to be required as we go
forward—especially with monoclo-
nal antibodies—is innovative trial
designs. And that can take many fac-
ets,” said Freitag.
He believes it will require the co-
operation between clinical developers
and the
regulatory
agencies
to come up
and approve
these innova-
tive designs.
Those novel
designs
could take
the following
forms: use of
surrogate endpoints; shortened time
intervals for approval with follow-on
later after approval, for example as in
oncology drugs; innovative statistical
methodologies; and others. Freitag
said “something is going to need to be
considered if you want to avoid hav-
ing to do many, many hundreds, if not
thousands of patients in an equivalence
design clinical trial.”
To date, Europe has approved 14
biosimilars with no significant safety
issues reported (save for one that was
a follow-on biologic called Eprex, an
epoetin alfa to treat anemia, which suf-
fered from a significant safety issue in
France). The biosimilar developments
that have been reviewed in Europe
include three classes—human growth
hormones, epoetins, and recombinant
insulins. Freitag noted that these
drugs have been fairly safe and that
was supported by the audience when
the FDA asked if there were any is-
sues they should be alerted to and
no one responded. “Meaning that the
European experience has been a posi-
tive one,” Freitag said. “And that the
follow-up to that was would the FDA
consider letting data from Europe
carry the weight of the necessary ap-
proval process for US submissions. So
I think that remains out there as poten-
tial consideration.”
Freitag emphasized that the FDA
is not going to follow the European
Guidelines, per se. However, because
there has been several years of use of
biosimilars in the EU, with exhaustive
review and without safety issues, it
might make sense to not reinvent the
wheel and allow some use of the clini-
cal data in the United States.
Sponsors desiring a formal biosimi-
lar guidance from the FDA will go
forward without, as Freitag noted in
the podcast interview available on the
Applied Clinical Trials website. With a
growth hormone already approved in
the United States, as well as the July
2010 FDA approval of a low-weight mo-
lecular heparin (enoxaparin), there are
pathways to approval.
In fact, according to Freitag, the
enoxaparin approval may offer an
inkling of where the FDA and Europe
differ. “Enoxaparin was approved in
the United States earlier this year
based on preclinical data and Phase I
data and no late phase clinical trials.
Europe would suggest, based on their
guidelines that late-stage trials will be
necessary. In fact, Europe has more or
less stated, even though they have de-
veloped a guideline for low molecular
weight heparin, they feel it is very un-
likely that a biosimilar for low-weight
molecular heparin…could be approved
in Europe just because of the difficul-
ties in demonstrating biosimilarity.”
What does this mean to the clini-
cal trial community? Obviously, says
Freitag that there wouldn’t be inappro-
priate short cuts taken in clinical de-
velopment. However, clinical trials will
be impacted by taking European data
into consideration, as well as innova-
tive trial designs and ethical concerns
surrounding any patient population.
—Lisa Henderson
Biosimilars in the US & EU Regulatory Pathways
Jeffrey Freitag, MD
10.14am
Data manager, Todashi, processes
data from an oncology study.
Tokyo, Japan.
ICON Clinical Research
24 hours in the life of ICONWhen it’s 7.14pm in our Nashville office, it’s 10.14am
in Tokyo, where a data manager is reviewing EDC
data within our integrated reporting system and
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employ the most efficient technology solutions and
standards. Our experience and understanding of
eClinical processes and systems, such as EDC &
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each project.
No matter the hour of the day, there’s an ICON
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deliver results for informed, timely decision-making.
ICON Clinical Research:
www.iconplc.com/datamanagement
18 APPLIED CLINICAL TRIALS appliedclinicaltrialsonline.com February 2011
N EW S
News
According to the US Census Bu-
reau, Hispanics constitute the
nation’s largest ethnic or race
minority. In contrast, Hispanics make
up only 1 percent of clinical trial par-
ticipants. Ella Grach, MD, Executive
Medical Director at Wake Research As-
sociates, explains that part of the reason
the Hispanic population is underrep-
resented in trials is a lack of education
about clinical research.
“A lot of minority populations…don’t
know enough about clinical research so
they think they’re going to be used as a
guinea pig and really try to stay away,”
Grach said. “So step number one, you
have to educate the population. In order
to educate the population, you need to
know how to reach out.”
Minority representation is of dire
concern to researchers because
various ethnic groups have different
reactions to pharmaceuticals. There-
fore a diverse trial population allows
researchers to study potential side ef-
fects in a more realistic way. Without
minority participation in clinical trials,
whole populations are left vulnerable to
unforeseen side effects.
“The leading causes of death in the
Hispanic population is cardiovascu-
lar diseases and cancer,” Grach said.
“There are so many trials right now that
this population would benefit from, and
pharmaceutical companies would bene-
fit by having that ethnic variety enrolled
in clinical trials. I think that we need to
fill that gap.”
While some may believe that reach-
ing out to a different community might
be as simple as handing out brochures
translated in another language, cultural
barriers often stand in the way.
To better understand the Hispanic
population, Wake Research Associates,
a multi-center clinical research site,
completed a training course provided
by Blaire Borthayre, CEO of Hispanic
Marketing Resources. Borthayre’s
training helps companies reach out to
the Hispanic population by teaching
clinical research sites about differences
in cultural behaviors. To improve the re-
lationship between minority participants
and clinical research companies, the
course works on building trust between
the two parties.
“I do not work with businesses who
seek only to have their materials trans-
lated into Spanish,” said Borthayre.
“Motivations and concerns regarding
clinical trials are very different for the
Hispanic immigrant and those issues
are simply not addressed by most
clinical sites.”
Borthayre’s course is mandatory for
recruiters and clinical research coor-
dinators at Wake Research Associates.
The course, based off of information
from focus groups and surveys, is
taught either in person or through we-
binars. Before Borthayre teaches the
course, she does an initial interview
to find out what the company does and
what topics students want to cover.
Borthayre then prepares her webinar
based on this interview.
A retention exam is given at the end
of the course, and a certificate is is-
sued based on the results. In addition,
Borthayre is also available to come on
site where the company can ask ques-
tions and seek her opinion on ideas
and advertisements.
The course, which focuses on the
needs of the foreign born Hispanic, is
particularly useful for those living in
an area where the Hispanic population
is fairly new.
“Our situation is unique,” Grach said.
“I have a good friend in Miami where
there are a lot of (Hispanic) populations
there. (The population is) people who
have lived there and also newcomers, so
it’s a good mix. The course is probably
not important for researchers in Miami.”
This course is especially relevant
to Wake Research, located in Raleigh,
North Carolina, where 75 to 80 percent
of the Hispanic populations are “new-
comers,” according to Grach.
Grach told Applied Clinical Trials that
the immigration community itself could
be broken down into various segments.
For instance, someone who came to the
United States 20 years ago might be clas-
sified as a segment 4, whereas someone
who came to the country a few years ago
would be considered segment 1.
“(Borthayre) said (segment 1) is the
most vulnerable population you need
to learn how to deal with. I learned a
lot of useful information and I insisted
that I wanted to take that course my-
self,” Grach said.
Although the staff at Wake Re-
search took the course only a month
and a half ago, they have started to see
positive results.
“We’ve already seen changes. We’ve
learned some minor things. We never
knew Hispanics are the number one
population in the United States us-
ing cell phones, so that was good…to
know how to communicate with them,”
Grach said.
Grach plans on continuing to use
Borthaye’s services in the future,
as she seems to view learning about
Hispanic culture as an ongoing pro-
cess, rather than an isolated, one-time
event. “I’m planning on staying in
touch with her and continuing to use
her services because I don’t think we
are there yet,” Grach said.
To learn more about the course visit
www.hispanicmarketingresources.com.
—Kayda Norman
Hispanics Remain Minority in Clinical Trials
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appliedclinicaltrialsonline.com APPLIED CLINICAL TRIALS 19February 2011
L E T T E R S T O T H E E D I T O R
D A T A A N A LY S I S
It was not a surprise to read the re-
sults of the Applied Clinical Trials
2010 Salary & Satisfaction Survey,
especially with regard to increased
workload. Two things we have noticed
in the communications sector is more
outsourcing of PR and marketing
work as internal staffs are gutted and
more poorly written pieces announc-
ing trials results are released.
The latter is most troubling, as
newswires are full of corrections to er-
ror-ridden press releases. Most of the
media contacts on these releases are
C-level executives with titles unrelated
to communications-oriented roles,
which tells me that overworked owners
of small-to-mid-sized firms are trying
to handle the communications function
themselves. The legal repercussions
of publishing misleading or incorrect
information aside, having scientists
do PR or marketing without proper
training, experience, or oversight can
be devastating for a company’s reputa-
tion and brand. Unfortunately, this is
a trend we will continue to see until
economic factors begin leading to in-
creased staffing.
David D. Menzies
President
Menzies Consulting, Inc.
Asia, Latin American, and East-
ern Europe are increasingly at-
tractive geographies in which to
conduct clinical research. The data in
GrantPlan® shows that overhead rates
in many countries are increasing, as
illustrated by China and India. Accord-
ing to ClinicalTrials.gov, GrantPlan
subscribers conduct over 76 percent of
all clinical trials.
Drug development professionals al-
ready know that successful investiga-
tors and sites often seek to command
a premium in any discussion over
clinical trial agreement negotiations.
Similarly, when multiple studies in the
same indication are looking to enlist
investigators, individual sites are of-
ten in a stronger position to command
a price premium. We see much the
same phenomenon at work in geogra-
phies newer to clinical research. They
offer large naïve patient pools, well
trained physicians, and potentially
lower costs.
For instance, recent data shows that
China and India are experiencing sus-
tained growth in the number of clini-
cal sites involved in commercial clini-
cal trial activity. Unlike in the United
States, the vast majority of clinical
research in China and India is done
in hospitals, rather than private prac-
tice. The demand for clinical research
services is growing in the institutions,
while the supply is clearly limited.
Many of these institutions in China
and India are putting in substantial
effort to better understand their clini-
cal trials’ indirect costs. These are all
the costs that are necessary to sustain
the infrastructure for the conduct of
clinical research, but which cannot be
directly charged to any specific proj-
ect. Supply and demand also helps to
explain the increase in overhead rates.
These institutions are in demand.
Institutions can charge these rates be-
cause someone will pay them.
—TTC (for more information, contact
Rates Increase Abroad Due to High Demand
Salary & Satisfaction Survey
0
10
12
14
16
18
20
2007
14%
15%
2008
14% 14%
2009
18% 18%
2010
18%
17%
China
India
Source: TTC
Average institutional overhead rates in China and India.
20 APPLIED CLINICAL TRIALS appliedclinicaltrialsonline.com February 2011
To see more View from Washington articles, visit
appliedclinicaltrialsonline.com
View from Washington
Jill Wechsler
is the Washington editor
of Applied Clinical Trials,
(301) 656-4634
Changes at FDA and Challenges on Capitol HillCongress readies probes of FDA practices, while FDA seeks transparency and organizational changes.
One of the last acts of Congress
in 2010 was to approve sweep-
ing food safety legislation.
The new law provides the
Food and Drug Administration with
more authority to recall and monitor
food products, boosts its inspection
force, and strengthens its capacity to
halt unsafe imports. This may be the
last time for a while that the legislators
bolster FDA’s oversight capabilities
or authorize added resources. With
Republicans taking over the House last
month and increasing their clout in
the Senate, Congressional leaders are
contemplating broad federal budget cuts
and much more aggressive oversight of
administration health policy and regula-
tory programs. FDA is a prime target as
agency critics move to examine an ap-
parent slow-down in new drug approvals
and the agency’s difficulties in keeping
violative products off the market. It’s not
clear that Congress will even provide
the $1.4 billion over five years to hire
some 2,000 additional FDA inspectors
for the new food safety program.
Similar legislation to strengthen
drug safety, moreover, is not likely
to move forward in the near future.
House Democrats have proposed a bill
giving FDA additional enforcement
tools over drugs and biologics, includ-
ing mandatory recall authority, stiffer
civil and criminal penalties and author-
ity to subpoena records related to drug
violations. But there’s not likely to be
any action on the measure before 2012
when Congress will face a deadline for
renewing prescription drug user fees.
Probing FDAMeanwhile, new Republican commit-
tee chairmen in the House are prepar-
ing for extensive oversight hearings
on administration healthcare policy
and regulatory initiatives. The head
of the House Committee on Oversight
and Government Reform, Darrell Issa
(R-Calif.), has called FDA a “broken
bureaucracy” and put the agency on
his priority investigation list. Issa was
highly critical of FDA officials and
pharma executives at hearings before
the committee last year on delays in
drug recalls by Johnson & Johnson’s
McNeil unit. Now as panel chairman,
he plans to hold FDA officials account-
able for such regulatory lapses. In
December, Issa sent FDA Commis-
sioner Hamburg a letter questioning
FDA oversight of a J&J contract manu-
facturer and of pharma contracting
practices in general. FDA’s Office of
Criminal Investigations also may draw
scrutiny following strong criticism of
its operations from Congress’ Govern-
ment Accountability Office (GAO).
Similarly, House Energy and Com-
merce Committee chairman Fred Up-
ton (R-Mich.) is preparing to scrutinize
the administration’s health reform
legislation, along with “job-killing
regulations” that block technological
innovation and wasteful programs that
warrant budget cuts. FDA approval
programs and research policies are fod-
der for the E&C Health subcommittee,
headed by Rep. Joe Pitts (R-Pa.) and
Mike Burgess (R-Tex.). In addition, the
E&C subcommittee on oversight and
investigations may continue the panel’s
probe into FDA’s failure to adequately
monitor foreign drug production and
clinical research operations.
FDA’s progress in creating an ap-
proval pathway for biosimilars is an-
other issue of great concern to legisla-
tors from both sides of the aisle. E&C
members who crafted the reform pro-
vision and several Senators involved
in the legislation have sent letters to
Hamburg clarifying the 12-year data
exclusivity provision. The law does not
provide for 12 years market exclusivity,
they emphasized, and is designed to
prevent sponsors from obtaining addi-
tional “next generation” patents based
on minor product changes.
Changes at FDAAt last year’s House hearings on J&J’s
manufacturing problems, FDA was
represented by Principal Deputy Com-
missioner Joshua Sharfstein, who won
plaudits for his command of the issues
and knowledge of FDA operations.
Now someone else at FDA will have to
fill the hot seat at Congressional hear-
ings, following Sharfstein’s surprise
departure from the agency last month.
Sharfstein was lured away by an offer
to head Maryland’s health department,
a move that capitalizes on his public
health roots as Baltimore’s health
commissioner. In shifting to the state
agency, Sharfstein will manage a $7
billion budget and will be involved with
implementing the many health reform
policies that require state involvement,
such as Medicaid expansion and forma-
tion of new health insurance exchanges.
At FDA, Sharfstein helped engineer
a get-tough compliance policy designed
to curb perceptions that FDA was too
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View from Washington
cozy with industry. The stronger en-
forcement stance has produced more
warning letters citing manufactur-
ing, marketing, and clinical research
violations, as well as more criminal
investigations of industry. Sharfstein
also was involved in strengthening
FDA’s medical device approval process,
a high-profile exercise that remains
ongoing, and he was a strong advocate
for drug safety and tight curbs on the
use of more risky medicines, such as
the GlaxoSmithKline’s diabetes drug
Avandia (rosiglitazone).
Hamburg is using Sharfstein’s
departure as an opportunity to re-
examine the agency’s top management
structure. Previous commissioners
have tried various organizational mod-
els, with multiple deputy commission-
ers and chiefs of staff, and Hamburg
may move away from the one-deputy
arrangement. Counselor to the com-
missioner John Taylor is filling Sharf-
stein’s shoes while Hamburg weighs
her options, and he is likely to assume
a more visible role at the agency in the
future. Taylor has had a long career
at FDA in legal, enforcement, and
regulatory affairs positions under sev-
eral FDA commissioners during both
Democratic and Republican adminis-
trations. He rose to be Associate Com-
missioner for Regulatory Affairs from
2002 to 2005 and then served brief
stints at Abbott Laboratories and with
the Biotechnology Industry Organiza-
tion. Taylor returned to FDA in 2009
to be Hamburg’s top legal advisor,
and the commissioner might very well
prefer to have a seasoned enforcement
official represent the agency before
Congressional committees probing
regulatory and safety issues.
More transparencyOne of Sharfstein’s last official acts at
FDA was to unveil the third phase of
the agency’s transparency initiative,
a program he headed as chair of its
Transparency Task Force. Launched
in June 2009, the initiative has cre-
ated an FDA Basics web page that
presents broad information on agency
operations and public health policies.
Another innovation is the FDA-TRACK
program, which provides the public
with measures of the performance and
accomplishments of multiple agency
offices and regulatory activities.
This latest segment of the project
aims to provide sponsors with useful
information on FDA policies and pro-
Sharfstein is leaving FDA without resolving the most contentious disclosure proposals under review by the transparency task force.
Clinical trials professionals
across the globeare reading
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appliedclinicaltrialsonline.com APPLIED CLINICAL TRIALS 23February 2011
cedures. Most of the proposals raise
few concerns: FDA will post more in-
formation on key staffers and meeting
presentations, and will provide a system
to answer industry questions quickly. To
improve the drug application review pro-
cess, FDA will clarify standard operating
procedures for staff meetings with spon-
sors about applications, the types of no-
tifications provided to sponsors, such as
those for mid-cycle review meetings, and
how it informs sponsors whether the re-
view of an application is on track to meet
the target action date. A related initiative
is to explain the agency’s system for
developing new guidances and regula-
tions. Still under review are several more
complex draft policies, such as whether
to set specific timelines for guidance
development and how to handle sponsor
requests to appeal agency decisions.
More significant for industry is FDA’s
rejection of two other proposals. The
agency decided it will not issue binding
advisory opinions on the legality of com-
pany marketing and communications
activities, as sought by industry and
similar to practices by the HHS Inspec-
tor General and the Federal Trade Com-
mission. FDA says that it will continue
to provide advice on whether pharma-
ceutical promotional pieces meet regula-
tory standards, but retains the right to
change its opinion later on.
FDA also won’t commit to notifying
companies in advance of publicly dis-
closing information about the safety of a
regulated product. The agency will try
to discuss emerging quality problems
with the manufacturer, and the Center
for Drug Evaluation and Research still
aims to notify sponsors at least 24 hours
in advance of plans to post drug safety
information. But FDA retains the right
to post information about a safety issue
before consulting with the company if
necessary to protect public health.
Moreover, Sharfstein is leaving FDA
without resolving the most contentious
disclosure proposals under review by
the transparency task force. A May
2010 report on phase two of the initia-
tive sought comments on proposals to
make public a broad range of confiden-
tial regulatory information, such as
when a manufacturer files an investiga-
tional application and whether such an
application is put on hold, withdrawn
or terminated [see Applied Clinical
Trials, “View from Washington,” July
2010]. FDA also is considering whether
to disclose when a company submits a
market application for a new drug, bio-
logic, generic drug, or medical device,
and if such applications later are with-
drawn or abandoned. Most controver-
sial is whether to make public refuse-
to-file or complete response letters.
Those issues raise “very interest-
ing legal issues” as well as additional
resource requirements, Sharfstein ex-
plained at his last FDA media briefing.
Agency teams are assessing dozens of
comments on these proposals, but a res-
olution is not expected anytime soon. ❏
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24 APPLIED CLINICAL TRIALS appliedclinicaltrialsonline.com February 2011
To see more View from Brussels articles, visit
appliedclinicaltrialsonline.com
View from Brussels
Peter O’Donnell
is a freelance journalist
who specializes in
European health affairs
and is based in Brussels,
Belgium.
H1N1 Influenza: Not to be Sneezed at
Renewed pandemic fears draw criticism of industry and regulators for exaggerating the risks.
A new mid-January influenza
warning from the European
Region of the World Health
Organization (WHO) has
cast a new light on the ongoing contro-
versy in Europe over the authorities’
response to the H1N1 outbreak.
Influenza activity is increasing,
said WHO, most notably in Northwest
Europe, with pandemic (H1N1) 2009
not only among the most prevalent vi-
ruses, but also associated with most of
the severe and fatal cases reported in
some countries.
This reality may take some of the
wind out of the sails of the harshest
critics of Europe’s actions to date. As
this column commented last October,
both in the Council of Europe and in
the European Parliament, accusations
have been repeatedly leveled at regula-
tors and at industry for exaggerating
the risks, and for resorting too uncriti-
cally to medication, regardless both of
real need and of potential side effects.
Last year a report for the Council of
Europe blamed European Union agen-
cies, WHO, and national governments
for wasting large sums of public money,
and for “unjustified scares and fears
about the health risks faced by the Eu-
ropean public.” It spoke of “overwhelm-
ing evidence that the seriousness of
the pandemic was vastly overrated by
WHO,” resulting in distorted health
priorities, and “grave shortcomings” in
decision-making. Central to the criti-
cisms were suspicions that advice to
the authorities was biased in favor of
vaccination by scientists with links to
the drug firms that stood to benefit.
European parliament criticismsTo prove that not everything is new
in the new year, a draft report for
the European parliament’s health
committee, due for discussion early
this year, also makes sharp criticisms
of the EU’s performance in 2009-2010,
revisiting many of the allegations of
drug industry manipulation of the
regulatory system in pursuit of vaccine
sales. The report, and many of the still-
more hostile amendments that have
been tabled to it, also focuses heavily
on what it sees as an inadequate
approach to testing.
The tone is set by passages claim-
ing that most efficacy studies “have
been conducted by pharmaceutical
companies, meaning that no objective
proof has been provided of the efficacy
of influenza vaccines,” and that “differ-
ing recommendations made within the
EU” reveal “huge uncertainties sur-
rounding the evaluation of the H1N1
vaccines recommended.”
The evaluation of the management of
H1N1 influenza in the EU has been pre-
pared by French Green MEP Michèle
Rivasi, who has already made herself
conspicuous with her criticisms of the
pharma industry in other areas. The
debate in the parliament will attract
further attention, with attacks sched-
uled on “the EU’s lack of independence
and critical acumen in risk evaluation,”
“blind faith” in influenza vaccines, and
failing to take into account “scientific
data that contradict that belief.” Calls
will be made for screening proce-
dures for experts to be tightened up
to exclude pro-industry bias. There
will also be criticism of the way that
vaccine manufacturers’ purchase con-
tracts transferring part of the liability
for any side effects to the purchasing
countries; pressure will be exerted for
full liability for the quality, safety, and
effectiveness of a medicine to remain
entirely with the manufacturer.
Rivasi’s draft report makes the famil-
iar accusation that authorization deci-
sions are made in too much secrecy,
and it “reminds the EMA [European
Medicines Agency] of the regulatory
requirement to give access to all the
documents relating to clinical trials,
research protocols, and the undesir-
able effects of the medicinal products
evaluated by its experts, including the
vaccines and anti-viral drugs recom-
mended as a means of combating H1N1
influenza.” It also reiterates “linger-
ing uncertainties” about benefit-risk
profiles and urges a review of the EU’s
accelerated marketing authorization
procedures. One of the specific accusa-
tions is that “the stock ‘pandemic’ vac-
cines given to millions of people in Eu-
rope were the subject of extraordinary
‘facilitated’ authorization procedures,
based in fact on old studies and vaccine
formula produced at the time of the
H5N1 virus, which also dated from the
years 2005/2007.” The draft report also
claims that Zsuzsanna Jakob, a former
head of the European Center for Dis-
ease Control, said that “no vaccine had
ever been authorized on the basis of so
little scientific information.”
Some of the amendments proposed
go further, demanding examination of
“the influence exerted on the WHO and
the EU by lobbyists working on behalf
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26 APPLIED CLINICAL TRIALS appliedclinicaltrialsonline.com February 2011
View from Brussels
of international pharmaceuticals com-
panies,” and referring to “lawsuits in
various member states, alleging corrup-
tion and conspiracy on the part of civil
servants in relation to contracts signed
in summer 2009 between ministries of
public health and manufacturers.”
If these views go unchecked and
unchallenged, the outcome is likely
to be further political endorsement of
the need for changes in the current
healthcare system in the EU so as to
diminish the role of pharmaceuticals
and limit the influence of the industry.
Industry critics have been drawing
a contrast with increasing frequency
between “public health objectives” and
“a purely pharmacological approach,”
and if criticisms are unanswered, the
view will increasingly prevail. The re-
cent shifts toward greater disclosure of
drug data by the EMA are also likely to
be discounted as insufficient.
WHO reality checkAgainst this background, the January
statement from WHO Europe may
come as a salutary reality check.
It underlines that —as the WHO
Director-General stated in a post-
pandemic announcement in August
2010—“the pandemic (H1N1) 2009
virus was expected to continue to
circulate and cause local outbreaks
and epidemics, as well as severe
disease and deaths both in recognized
higher-risk groups and in previously
healthy people.”
It makes clear that on the available
evidence, groups identified during the
pandemic as at high risk for severe or fa-
tal illness remain at heightened risk, and
points out that most of the fatal cases
had not been vaccinated. Consequently,
it recommends that health ministries
ensure high rates of uptake of vaccine by
individuals who might be at risk of devel-
oping complications, in particular preg-
nant women and healthcare workers. It
is advising national authorities to start
or enhance awareness-raising activities
among individuals at risk for complica-
tions from influenza, emphasizing the
need to seek medical advice or care
early on. In addition, WHO says, gov-
ernments need to alert family doctors,
hospitals, and intensive care units to the
expected increase in influenza patients,
so that they can start triage and early
treatment of pneumonia patients, espe-
cially in resource-poor environments. It
urges clinicians to “start treatment for
influenza when they suspect the illness,
Not only has the EMA moved toward greater transparency, but its shift of position has even won applause from the European Ombudsman.
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without relying on rapid diagnostic tests
or waiting for laboratory confirmation.”
Access to drug informationOn the subject of better access
to drug information, not only has
the EMA moved toward greater
transparency, but its shift of position
has even won applause from one of
its most vigorous official critics, the
European Ombudsman.
During 2009, the ombudsman, Ni-
kiforos Diamandouros, who acts as a
watchdog of the public interest in the
European Union, sharply and repeat-
edly criticized the EMA’s reluctance to
provide more access to its documents
and called for major improvements.
Late last year, the EMA confirmed
that it was widening public access to
drug data through a new policy of “pro-
active disclosure of documents.” The
EMA said it was responding to increas-
ing public demand, and would work on
a presumption that documents would be
released once regulatory decisions had
been made. It said its aim was to permit
“stakeholders to understand the basis
for the agency’s scientific decision-mak-
ing and provide for the basis on which
patients and healthcare professionals
can have confidence in our opinions and
information relating to medicines.”
The new policy gives access to all
business-related documents unless
there is a need to respect arrangements
with non-EU regulators or international
organizations, or to protect the privacy
and integrity of a natural or legal person.
Documents submitted to the agency as
part of a marketing authorization appli-
cation, such as clinical trial reports, can
now also be released, provided the deci-
sion-making process for the application
in question is finalized, the EMA said.
There will be freer access to informa-
tion from clinical trials, allowing patient
groups and members of the public more
opportunities to scrutinize the results of
trials. Noel Wathion, one of the most se-
nior officials at the EMA, described the
move as a culture change.
Now Diamandouros has issued a
statement welcoming the EMA an-
nouncement. “I am greatly encour-
aged and applaud EMA’s constructive
approach to improving its transpar-
ency policy,” he said. He has repeat-
edly argued that the EMA’s work has
a direct impact on the health of Euro-
pean citizens and it is therefore crucial
that it should “give the widest possible
access to documents and pursue a
pro-active information policy for the
benefit of citizens.”
The new EMA arrangements do not
provide total access—yet. Safeguards
are built in for sensitive personal and
commercial data. The question that
concerns many in the clinical trials
community is that as criticisms of EU
health regulation mounts—as the
H1N1 debate exemplifies —pressure
may build for the safeguards to be pro-
gressively dismantled too. ❏
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28 APPLIED CLINICAL TRIALS appliedclinicaltrialsonline.com February 2011
To see more Technology Viewpoint articles, visit
appliedclinicaltrialsonline.com
Wayne R. Kubickis Senior Director, Life
Sciences Product Strategy
at Oracle Health Sciences.
He can be reached at
Technology Viewpoint
Are We Ready to Fly into the Cloud?Cloud computing is now becoming possible for pharmaceutical companies, but still faces challenges.
During my early days at a CRO,
our CEO would repeatedly
complain to me that IT
infrastructure should be just
as convenient, reliable, and easy to get
as electricity. You should just be able
to plug in, he’d say, and immediately
everything works, and you only pay
for what you use. Of course in those
days of PC LANs, modems, and
cranky MS-DOS applications, it did
little good for a weary CIO like me
to protest that his analogy wasn’t
realistic—that computers were used
for many discrete purposes with
different types of data, both standalone
and in networks, with every potential
opportunity for issues to arise. Instead,
we tried our best and took our lumps
when the inevitable failures and
breakdowns occurred from time to
time. But we were especially careful to
play to the CEO’s illusion by making
sure that his computer really did run
reliably with only e-mail and a couple
of simple applications, hoping he’d be
satisfied with that.
Today with ever more powerful,
networked computing devices on our
laps and in our palms, it really is begin-
ning to seem that computing is finally
inching closer to becoming a utility just
as my former CEO wanted. We expect
to just power on at will and have im-
mediate access to the Internet where
we can do almost anything we want
right away without worrying where
it comes from. At the business enter-
prise level this type of ready access to
computing resources, applications, and
information is commonly (though not
always accurately) referred to as cloud
computing. Cloud computing has been
notably highlighted in the Gartner
Group’s 2010 Hype Cycle Report1 as
being at the peak of inflated expecta-
tions, just leaning out into the trough of
disillusionment when overly-optimistic
expectations typically begin to disap-
point before eventually leveling out into
a steady upward slope of enlightenment
where it will realize its potential to
transform the way we use technology.
And what a transformative concept
it can eventually be where companies
rapidly expand their computing capa-
bilities on demand without significant
up front capital investment or an ex-
tensive data center and IT team. It’s
also more than that—it provides an
opportunity for increased collaboration
and unleashes innovation by removing
many of the constraints of traditional,
internalized IT environments. But
what exactly is it? Phil Wainewright
defines four essential components of
true cloud computing:2 an elastic, ab-
stracted architecture that allows you
to dynamically swap components; an
“as-a-service” infrastructure that pairs
virtualization with provisioning and
management; shared multi-tenancy
among all customers; and nearly limit-
less cloud scale.
Some pharmaceutical and biotech-
nology companies have already ad-
opted cloud computing for some com-
puter-intensive research tasks such as
bioinformatics, molecular modeling,
and proteomics. These applications
often follow narrower flavors referred
to as infrastructure as a service (IaaS)
which means having near immediate
access to processing and storage ser-
vices on demand, or platform as a ser-
vice (PaaS), which provides a hosted
environment for developing custom
applications. These types of uses are
likely to be particularly attractive to
start-ups, since they can avoid capital-
intensive investments on computing
infrastructure and just rent what they
need in the early stages of product
development. Cloud computing not
only reduces the initial investment,
but also reduces start-up times—cloud
services can be ready for use in a frac-
tion of the time it takes to build up all
the infrastructure internally. This is
equally important to large pharma,
which can be subject to bureaucratic
obstacles and interminable delays
when trying to add a server through
internal IT organizations.
Cloud computing in a broader
sense—that includes hosted ap-
plications and software as a service
(SaaS)—is already in widespread use
among pharmaceuticals, as evidenced
by the hosted services for EDC stud-
ies, safety products, and even data
warehouses and analysis environments
in some cases. Is this really cloud
computing, or is it just a rebranding of
something we’ve been doing all along?
When a company sets up a VPN or
other secure link to a hosting environ-
ment to run a specific application,
they’re not really plugging into a cloud.
Rather, they’re just stretching a very
long extension cord to an outlet in an-
other location. And when we’re talking
about regulated applications and pro-
tected research information, we usu-
ally have to tunnel through corporate
30 APPLIED CLINICAL TRIALS appliedclinicaltrialsonline.com February 2011
Technology Viewpoint
firewalls to access a variety of complex
and often cumbersome products on
individual servers with separate data-
bases, each with their own complica-
tions, pitfalls, and nuances.
To fully realize the potential trans-
formative power of the cloud, we have
to separate our needs for computa-
tional power, storage, software ap-
plications and, above all, information.
While we already have examples of
accessing external data centers, we
have few cases where our principal
sources of information reside in the
cloud. Though much of the work
done in clinical development is really
common across all companies, there
are many individual commercial and
custom applications used in perform-
ing this work. Many companies still
feel their specific business needs
and processes require a custom solu-
tion—whether in the form of bespoke
applications that predominated in
the last century, or in highly custom-
ized commercial applications today
that take on a unique f lavor for each
individual customer. Many of these
companies are reluctant to share a
common standard application for re-
search and development applications,
even if they do use products like
salesforce.com for other purposes.
This stubborn mindset is slowly
changing as applications become
more easily configurable and open,
and as more and more companies
converge around mainstream solu-
tions, but there’s still an inherent re-
sistance in many companies to adopt
the same standards and tools as
everyone else. There’s still a sense of
competitive advantage by having an
individual solution optimized for your
own use that seems to better protect
your intellectual property.
Yet in the cloud, it should be pos-
sible to offer common applications
to many users, and to capitalize on
service-oriented architectures to give
individual customers the flexibility
to adapt to variations in business pro-
cesses.3 If this is done in the cloud, a
single connection can be available to
all while reducing the effort to indi-
vidually integrate each system at each
customer site.
Fear of letting go is just one
of many psychological barriers.
When the term “cloud computing”
is broached an outcry of security
concerns is likely to erupt—even
for those who already use external
hosting providers. Yet in most cases
service providers can actually provide
a higher degree of auditable security
and disaster recovery for far less
effort than most internal IT depart-
ments—it’s their primary business. A
risk assessment and mitigation plan
(possibly based on lessons learned in
other industries such as finance and
e-commerce) is essential—both to
ensure the necessary precautions are
already in place and to build internal
confidence that it’s even feasible to
proceed in the first place.
Then there are the typical regula-
tory concerns. Are cloud computing
providers really capable of conforming
to Part 11, HIPAA, GCP and the many
other regulatory-required or inspired
internal precautions we follow with our
computing infrastructures? Well, those
who are active in the industry must
be —assuming they’re experienced
and have had their offerings verified
by audit.
The ultimate hang-up is our need
to hoard our critical information as-
sets—our data. Data are what R&D
is all about. Even in the case of infor-
mation we all collect—such as safety
data—we’re understandably reluctant
to have it leave our internal storage
vaults except when we have to—much
less transfer custody to an external
provider who is also managing infor-
mation for our competitors. Why such
reluctance in an age when we supply
our credit card number to multiple ven-
dors and perform most of our banking
and financial transactions online?
Maybe it is time to seriously con-
sider the vision of having all relevant
information to clinical research in one
place where it could be simultaneously
accessed by the provider (site), the
sponsor research team, and the regula-
tory authority. This wouldn’t mean it’s
out of control, only that it’s managed
by a central utility provider who gives
us the permissions we need to manage
our own info—and to grant access to
others such as partners during devel-
opment, regulators during review, and
anyone else as the need arises. In fact,
regulatory agencies are a critical influ-
ence over the attitude for adopting the
cloud for regulated data—the lack of
clear-cut regulatory positions can be a
serious disincentive to adoption. Then
again, they could lead the way as they
transition to a new set of information
technologies themselves.
One direct benefit of such an envi-
ronment would be to minimize redun-
dancy and the number of transforma-
tions required. Under this approach,
multiple companies would contribute
to a data bank, potentially earning
interest on deposits and paying fees
on withdrawals. Each company would
have control over their accounts, trans-
ferring only what was necessary when
needed. Behind the scenes it all would
be in a finite set of common environ-
ments. Who knows what future capa-
bilities or efficiencies might ensue?
We need simple and convenient data
sharing across functions, companies,
partners, and stakeholders.
So are we ready yet to fly into the
cloud? Maybe not quite yet. But we
should be planning our itinerary now.❏
References1. “Gartner’s 2010 Hype Cycle Special
Report Evaluates Maturity of 1,800 Tech-
nologies,” www.gartner.com/it/page.
jsp?id=1447613.
2. Phil Wainewright, “Defining the True
Meaning of Cloud,” www.zdnet.com/
blog/saas/defining-the-true-meaning-of-
cloud/1160?pg=1.
3. Phil Wainewright, “Seeking the True
Meaning of SaaS,” www.zdnet.com/
blog/saas/seeking-the-true-meaning-of-
saas/251?tag=mantle_skin;content.
D I A 2 0 1 1 Convergence of Science, Medicine, and Health
47th Annual Meeting | June 19-23, 2011 | McCormick Place | Chicago, IL
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32 APPLIED CLINICAL TRIALS appliedclinicaltrialsonline.com February 2011
IT
PEERREVIEWED
New Approach to System Validation
Considerations in implementing a risk-based framework for computer systems validation.
Richard Von Culin
ADAM GAULT/GETTY IMAGES
One of the trends I have no-
ticed as a computer system
auditor is that the r isk-
based approach has been
extremely slow and is not
widely adopted. The industry seems to be
facing several challenges regarding im-
plementing a risk-based approach with computer
system validation. One thing to consider here
is that people take calculated risks every day
just getting to their place of work. Risk taking is
simply making a decision given the information
available. This implies not all of the information
may be available when the decision is made.
ConsistencyOne of the interesting aspects of computer vali-
dation is every company has a slightly different
methodology for documenting their validation
efforts. In fact, the only consistency between
the various documentation sets is inconsistency.
Basically, every company is generating the same
overall validation documentation. The difficulty
with the documentation is it never looks the
same because some documents are split and
some are merged. In addition, test cases are dif-
ferent, and user requirements may vary. Even
though the process is similar, each company has
adopted their own unique documentation style.
Some of these documentation differences appear
to have been driven by the industry.
Sponsor auditorsPart of the difficulty with the documenta-
tion is related to how the industry veri-
fies vendor activities related to electronic
information. Time and time again, many
companies’ state there are inconsisten-
cies with the many different auditors.
This may not seem like a major concern but what
is acceptable for one sponsor auditor becomes
unacceptable for another. This statement most
likely holds true for regulatory inspectors as
well. The audit process is not perfect, but if the
industry cannot agree on what validation is and
what is acceptable then there is no way anyone
will adopt a risk-based approach.
RequirementsThe foundation for validating any computer
system is the user requirements.1, 2, 3 Writing
user requirements is very difficult because of-
ten people may not understand how the system
should work. As a result, the requirements be-
come cluttered and often evolve in the form of
scope creep as the system is being developed.
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34 APPLIED CLINICAL TRIALS appliedclinicaltrialsonline.com February 2011
IT
Evolving requirements is not typical within the pharma-
ceutical industry, but have been observed during audits
where software organizations are using faster software
development methodologies. Often, people think the soft-
ware tool will cure all ailments in the process once in
place. However, historically, many software projects fail to
meet their expectations.4
The result of the user requirement battle is an unend-
ing epic. The important thing to take into consideration
is how accurate are the user requirements if people do
not know what they really need? Often, requirements are
not based on what is needed. Instead, people write user
requirements based on what they want. Taking this into
consideration is very important because user require-
ments often have a lot of unneeded features. These un-
needed features bias the user requirements. Implement-
ing a good risk-based approach should target removing
the biased user requirements from the validation testing
if appropriate.
Well-documented processAlthough there are a lot of difficulties within the software
development lifecycle and monitoring the process, many
of these difficulties can be avoided with well written stan-
dard operating procedures (SOPs). SOPs are important for
defining what documents are required during the software
lifecycle.3 In addition, SOPs should be written guiding the
organization through the software validation process while
also managing system changes over time. Often, there are
gaps between the written process in the SOP and what is
actually being performed in practice.
Risk approachAnother difficulty stems from the FDA guidance issued in
February 2003 on the risk-based approach.5 The guidance
presented the opportunity to reduce validation documenta-
tion but did not offer any suggestions on how to implement
a compliant risk-based approach. In addition, the FDA also
restricted the interpretation of 21 CFR, Part 11.6 The result
for the past few years has been very few citations against
Part 11. The difficulty here is organizations do not under-
stand how the agency will react to a risk-based validation.
Who is going to take this risk in order to see how their ap-
proach will hold up in an inspection?
In order to be able to reduce the validation effort, one
must evaluate the user requirements and make decisions
as to what requirement will be tested and what require-
ment will not. This is not as easy as it appears because
there is a lot to lose in the event the risk-based approach
is unacceptable in the eyes of an inspector. There are
many different methodologies like hazard analysis and
critical control points (HACCP), failure modes and ef-
fects analysis (FMEA), and functional risk assessment
(FRA) to choose from but these are all very time consum-
ing.7 These methods also require some working knowl-
edge of the system, which may be vague if a new system
is being considered.
Another difficulty working with risk-based frameworks
is the amount of documentation required to demonstrate
the risk-based methodology was followed. Why implement
a risk-based approach if it will take the same amount of
time and effort as it would to just validate in its entirety?
This is a valid argument and one I have heard during spon-
sor audits. Taking this factor into consideration, any risk-
based approach must be documentation lean, eliminate
unneeded requirements, and be fast.
Framework for a risk-based approachThe proposed framework consists of two separate phases.
The first phase takes into consideration the risk of the
entire system and the second phase reviews risk at the
requirement level. One thing to note here is it is crucial
to have completed accurate user requirements for a risk-
based approach.7 The framework is designed to reduce the
amount of documentation required for a validation effort
based on the overall system risk. A simple example would
rate the overall system risk as high, medium, or low. Arbi-
trarily, the corresponding validation could be 90 percent,
80 percent, or 70 percent of the user requirements based on
the overall risk. Of course, the percentages as well as the
risk categories are flexible depending on how conservative
the organization chooses to be.
Using an approach mentioned above requires some
flexibility be built in when writing a procedure. This is
important because it is difficult for an organization to
pull out the perfect amount of requirements every time a
system is validated. When the procedure is written, the
validation expectations can be written as a range. For ex-
ample, high risk may be from 88 to 92 percent of the user
requirements to be tested. Each requirement is selected
by assessing risk using the second part of the defined
framework. Another way to add flexibility is to allow the
validation plan and validation summary to address dif-
ferences in the validation approach. Furthermore, if the
overall risk assessment is very different from the require-
ments analysis then an error could have been made in the
overall risk or more requirements need to be removed or
added to the validation effort in order to be aligned with
the procedure.
To reduce the validation effort, evaluate what requirement will be tested and what requirement will not.
Announcing the
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36 APPLIED CLINICAL TRIALS appliedclinicaltrialsonline.com February 2011
IT
Overall Risk Assessment
Requirement Risk Safety/Efficacy Risk
H M L
Business/Compliance Risk
H HH MH LH
M HM MM LM
L HL ML LL
Source: Richard Von Culin
Table 2. Matrix representing how each requirement could be quickly evaluated for risk.
To reduce documentation and ef-
fort for the system level approach,
the easiest way to determine system
risk is by identifying various factors.
Some of the questions could be:
• Experience with the system?
• Type of system implementation—
new, major upgrade, minor upgrade?
• Audit results?
• Potential impact to personal safety?
• How are the results going to be
used?
• Is the system going to support GxP
work?
• Probability of losing critical data?
• Probability of corrupting data?
• Probability of detecting the error?
• Potential financial impact or busi-
ness risk?
These are only examples of what
an organization may consider impor-
tant risk factors. Each risk should
be categorized and then weighted by
importance. One example of a weight-
ing system could be assigning a value
of five for high risk, three for medium
risk, and one for low risk. Using a cal-
culation, the overall system risk could
be determined based on the factors’
importance and criticality. A critical
system, like a clinical trial database
application, could be rated as medium
risk as shown in Table 1.
Based on the overall risk assess-
ment, the second step is used to sys-
tematically eliminate the non-essen-
tial user requirements. This can be
done by simply amending the current user requirements
by adding two additional columns for determining risk. As
shown in Table 2, examples of risk categories could be busi-
ness/GxP compliance and patient safety/product efficacy.
Each requirement should be evaluated by ranking the risk
high, medium, or low. The overall result will become a grid
where risk can be assessed.
In the case of a high risk system, only the LL require-
ments would be excluded from the system validation in
order to test approximately 90 percent of the user require-
ments. Once again, the values are flexible in order to meet
the various needs of different organizations. Rating each
requirement should be performed by a team of various
interdepartmental representations.7 In addition, the risk
ranking should be performed toward the end of the user
requirement gathering phase.
In addition to only testing the most important require-
ments, the business team implementing the system should
also look at the entire software development life cycle. If
the vendor audit goes well, do not look to repeat what has
already been tested for you by the vendor. In addition, there
seems to be a lot of overlap between integration testing
and user acceptance testing. In fact, many organizations
have started to adopt an integrated approach where they
are combining the integration and user acceptance into a
single test effort.
AuditabilityAny risk-based approach must be documented in a stan-
dard operating procedure. The framework should be de-
fined in a standard operating procedure in order to be
able to consistently execute the risk-based approach over
Clinical Trial Database Risk Assessment
Question Response Risk Weight
Experience with the system? 10 Years Low 1
Type of implementation (New, major
upgrade, minor upgrade)?Major High 5
Audit results? Low Risk Low 1
Potential impact to personal safety? Yes Med 3
How are the results going to be used? Submission High 5
Is the system going to support GxP work? Yes High 5
Probability of losing critical data? Low Low 1
Probability of corrupting data? Low Low 1
Probability of detecting the error? Low Low 1
Potential financial impact or business risk? High High 5
Average 2.8
Source: Richard Von Culin
Table 1. Risk factors are coded low, medium, or high.
appliedclinicaltrialsonline.com APPLIED CLINICAL TRIALS 37February 2011
time. In addition, the procedure also provides a reference
for auditors. The reference allows auditors the ability to
read how the risk-based method is performed and then
verify the process has been followed by reviewing the
documentation. It is important to remember the intent of a
risk-based approach is not to cut corners but to apply a sci-
entific rationale as to what truly needs to be tested.
Paradigm shiftEssentially, implementing a risk-based approach is go-
ing to require a change in how the industry monitors and
documents computer system validation. In the event there
is a disagreement during an audit, the auditor should cite
against the risk-based procedure and not against the un-
derlying data in the system. However, if the system is not
tested adequately, resulting in potential data integrity is-
sues, then the audit finding should go against the underly-
ing data as well as the documented risk-based process. As
long as the system maintains the integrity of the data, the
corrective action should be geared more toward correct-
ing the SOP to adjust the required amount of testing as
well as to perform additional system testing. This is an im-
portant point—the company taking the risk should be the
expert in understanding the system and underlying data.
People should start to think about big reductions in
documentation. A radical thought to reducing docu-
mentation might be: Can the critical GxP system only
require 80 percent or even less of the requirements to
be tested? I do not think the industry is ready for this
but if you consider the 80 -20 rule and the bias in the
user requirements, anything could be possible. One ex-
ample would be: 20 percent of the user requirements are
system wants, as opposed to true needs, where people
request the bell and whistle components. Do we really
need to test all of the bells and whistles people would
like to have? This is a challenge because there are a lot
of requirements in a user specification not critical to the
overall business process.
Improved audit results and efficienciesI have reviewed the variety of findings I have cited through
the years for non-compliance. The interesting point about
the various citations is they seem to target errors made
in the documentation and are not always reflective of the
business process. If someone implements a risk-based ap-
proach where on average 10 percent of the requirements
are not tested then the overall audit results should improve
by 10 percent. This, of course, would require the documen-
tation be improved as well. The overall theory is if there is
less documentation to review then there should be fewer
citations during an audit.
The cost of validating a system has been estimated at ap-
proximately 50 percent to 100 percent of the software total
cost.8 Minimizing the effort by eliminating non-essential
testing could have significant impact on an organization.
Freeing up the time and resources comprising the addi-
tional validation cost estimation could allow organizations
to move quicker into new and innovative technologies
within the clinical field.
References1. Food and Drug Administration, General Principles of Software
Validation, Docket HFA-305, 1-24, 2002, www.fda.gov/down-
loads/RegulatoryInformation/Guidances/ucm126955.pdf.
2. Robert D. McDowall, Validation of Chromatography Data Systems
Meeting Business and Regulatory Requirements. (RSC Publish-
ing, Cambridge, 2005).
3. Timothy Stein, The Computer System Risk Management and Vali-
dation Life Cycle. (Paton Press, Chico, 2006).
4. B. Kaplan, K.D. Harris-Salamone, “Health IT Success and Fail-
ure: Recommendations from Literature and an AMIA Work-
shop,” Journal of the American Medical Informatics Association,
16 (3) 291-299 (2009).
5. Food and Drug Administration, Center for Drug Evaluation and
Research, Part 11, Electronic Records; Electronic Signatures —
Scope and Application. Guidance for Industry (FDA, Rockville,
MD, 2003).
6. Food and Drug Administration, CFR/ICH GCP Reference Guide
contains the FDA Code of Federal Regulations, Good Clinical Prac-
tice parts 11, 50, 54, 56, 58, 312, and 314, plus ICH Guidelines,
Good Clinical Practice (E6), Clinical Safety Data Management
(E2A), and the European Union Clinical Trials Directive (p. Part
314), Barnett International (2003).
7. R. McDowall, “Practical and Effective Risk Management for
Computerized System Validation,” Quality Assurance Journal, 9
(3) 196-227 (2005).
8. D. Ade, “Software Validation Goes a Long Way,” PharmaAsia,
2006, www.pharmaasia.com/print.asp?id=7044.
Richard Von Culin is Manager, Promotional Services Systems
at Boehringer Ingelheim, 900 Ridgebury Rd, Ridgefield, CT
06877, e-mail: [email protected].
38 APPLIED CLINICAL TRIALS appliedclinicaltrialsonline.com February 2011
Sites
PEERREVIEWED
Targeting Source Document Verification
Targeted SDV provides data validation by comparing trial data with primary health records.
Sandra Hines
PHOTO 24/GETTY IMAGES
Monitoring of clinical tri-
als is a federally man-
dated responsibil ity of
trial sponsors and a core
of fering of contract re -
search organizations (CROs) that is cru-
cial to the validity of clinical research.
Source document verification (SDV)—the com-
parison of reported trial data with information
from primary health records of trial subjects—is
an important component of trial monitoring in-
tended to ensure the integrity of trial data. Spon-
sors and project managers should develop SDV
strategies for each trial that comply with regula-
tory requirements and accommodate the size,
complexity, design, and purpose of the trial.
One hundred percent SDV, the comparison
of each data point on every case report form
(CRF) to subject medical records, may not be
appropriate for most large, multi -center tri -
als. Targeted SDV—the verification of critical
trial data, including study endpoints—has the
potential to improve safety oversight, data qual-
ity, regulatory compliance, protocol adherence,
and overall trial validity while reducing costs
and the time to database lock for large, multi-
center trials.
Regulatory requirements and SDVThe Guidance on Good Clinical Pract ices
(GCP), developed by the International Confer-
ence on Harmonization (ICH), requires that trial
monitors have access to and can review
source documents. This guidance, ICH
E6, has been adopted by both the Food
and Drug Administration (FDA) in the
US Code of Federal Regulations (CFR)
under Title 21 and by the European
Union (EU) as part of the EU directive
on clinical trials. Guidance ICH E6 and
the regulatory authorities that have adopted it,
refer to source documents (i.e., primary health
records, in the sections on investigators, spon-
sors, trial protocols, and essential documents).
According to the E6 guidance, source docu-
ments must be kept in good order and investi-
gators must make source documents available
to the sponsor and monitors working on be-
half of the sponsor. Investigators are respon-
sible for ensuring that the data reported on
CRFs is consistent with source documents,1
and the sponsor is responsible for ensuring
that each subject has provided written consent
to direct access to his or her medical records.2
Sponsors must also ensure that the trial proto-
col or other written agreement specifies that
investigator(s)/institution(s) will allow trial-
related monitoring3 and that the monitors verify
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40 APPLIED CLINICAL TRIALS appliedclinicaltrialsonline.com February 2011
Sites
the source documents are accurate, complete, up-to-date,
and maintained.4
Source documents are used to achieve two explicit regu-
latory objectives: to document the existence of the subjects
and to substantiate the integrity of trial data.5 Both objec-
tives depend on effective SDV by monitors. The most effec-
tive strategies for SDV depend on the particulars of each
clinical trial. While 100 percent SDV is not required by
law, industry standards maintain 100 percent SDV as the
most straightforward approach to regulatory compliance.
However, the FDA guidelines for monitoring clinical trials
states, “…the monitor should compare a representative
number of subject records and other supporting documents
to the investigator’s report...”6
FDA guidelines explicitly refer to a representative num-
ber of subject records, not all subject records. The Depart-
ment of Health and the Medical Research Council in the
United Kingdom announced, “verifiable…does not imply
that every item of data recorded must be supported by a
source document or checked.”7 The number of subjects, the
experience of the clinical site, the clinical endpoints, and
the nature of ancillary data are several of the factors that
should be considered when developing a strategy and pro-
tocol for a project-specific SDV plan.
Effective targeted SDVUnder several conditions, targeted SDV may be more ap-
propriate and effective than 100 percent SDV for large,
multi-center trials. Targeted SDV prioritizes critical data
and uses random sampling methods to select data for
SDV during an on-site monitoring visit. Trials with many
sites, and a large volume of data per site, may require a
combination of targeted SDV and extensive statistical
monitoring of data as it accrues to ensure the quality of
the data generated.
A report on diversifying monitoring methods states,
“central monitoring of data using statistical techniques may
help to identify departures from expected patterns which
might suggest incorrect procedures, or even data fraud,
thereby identifying sites that require further investiga-
tion.”8 The internal data review processes that routinely
lead to individual data queries can employ rigorous statisti-
Under several conditions, targeted SDV may be more appropriate and effective than 100 percent SDV for large, multi-center trials.
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appliedclinicaltrialsonline.com APPLIED CLINICAL TRIALS 41February 2011
cal methods to investigate overall quality and integrity of
the entire trial data set and subsets of trial data.
Trials employing highly experienced clinical sites, sites
that have previously demonstrated the ability to recruit and
retain subjects, to effectively train on-site trial staff, and
to report complete and accurate data, are also appropri-
ate candidates for targeted SDV strategies. Finally, there
should be no statistical difference between verified and
unverified data9 and there should be a low error rate on the
CRFs if a targeted SDV strategy is in use.
Fixed fields approach to targeted SDV reviews all en-
tries in specific CRF data fields that pertain to primary
and secondary clinical endpoints and all unexpected ad-
verse events (AEs). This approach includes 100 percent
SDV for all fields for the first one or two subjects enrolled
at each site to assess data quality and potential staf f
training deficiencies. When employing fixed field SDV,
discrepancy tracking can be utilized to signal the need
for remediation at a particular site. For example, discrep-
ancy tracking may reveal specific errors requiring an
on-site visit by the monitor that results in a temporary
suspension of targeted SDV and a deployment of 100 per-
cent SDV for all CRF fields. Retraining of the site staff is
often the answer in addition to closer extended monitor-
ing of the site for remediation and the resumption of the
targeted SDV protocol.
Random field selection, another approach to targeted
SDV, utilizes random statistical sampling to select CFR
fields for SDV during a site visit. Inclusion/exclusion cri-
teria, informed consent forms, and all serious AEs are
subject to 100 percent SDV, as are all CFR data fields for
the first one or two patients enrolled. As with fixed field
SDV, discrepancy tracking can lead to remediation at a site
including the temporary or permanent deployment of 100
percent SDV for all CRF fields.
The following are some examples of the techniques com-
monly used to produce a random sample. They can range
from a simple pre-specified or fixed approach to a more
complex strategy depending on the goals of the study.
An example of a pre-specified/fixed sampling would
be selecting one subject from the first five enrolled, then
another from the next five enrolled, and so on. This can
be considered the easiest of sampling techniques, and of
course there are pros and cons to consider. For example,
selecting subject numbers 1, 6, 11 is preferential to select-
ing subjects 5, 10, 15 as the later does not give the reviewer
an opportunity to identify data issues early on, and for the
obvious reason that not all sites will reach their group-
ing’s upper limit. This approach can be applied at the site
or whole-study level. When applying this technique in a
whole-study approach, you run the risk of not seeing the
low-enrolling sites, and focusing more on a higher-enroll-
ing site than is intended.
There are more complex strategies that can mitigate
the shortcomings of the simpler sampling techniques. A
complex strategy will take more effort to administrate,
however, the result is a more evenly distributed sampling.
For example, and in the context of a site-level sampling,
one could select the first subject at each site, then one
from the second through fifth, one from sixth through
10th, and so on until all subjects (except the first from
each site) have had an equal chance of being selected.
Subjects that were not selected in any round of sampling
can be grouped for further sampling until your SDV target
percentage is reached.
Implementing targeted SDVBoth approaches to targeted SDV require several com-
mon conditions for successful implementation. The trial
must have clear and focused objectives, along with valid
endpoints, for targeted SDV to work. This focus will help
project managers establish criterion that will allow them
to identify and prioritize critical data. A well designed
CRF (paper or electronic) and sufficient site staff train-
ing will increase procedural standardization and reduce
error rates. The monitoring plan should include a de-
tailed SDV protocol with a site remediation plan. Finally,
centralized statistical monitoring and rigorous internal
data review can be used to monitor many important pa-
rameters, including statistical differences between veri-
fied and unverified data and unusual patterns in data at
individual study sites.
Implementation of an effective targeted SDV strategy
is not without its challenges. The essential element is the
acceptance by leadership of a cultural shift in completion
of this operational task. The most senior leadership must
be willing to strongly support the strategy by taking a
visible role in the communication of the new expecta-
tions. Stakeholders should be involved in the develop-
ment of project specific targeted SDV plans and in rolling
them out to the staff.
Performance indicators regarding the project specific
SDV plans should be tied to objective management. The
multidisciplinary team—statisticians, data managers,
clinical project leaders, and medical monitors—must
be in agreement with the strategy to make it success-
ful. The change will have to be broad, and it will have
to be managed, especially in an organization that has
always performed 100 percent monitoring of every field.
When employing fixed field SDV, discrepancy tracking can be utilized to signal the need for remediation at a particular site.
42 APPLIED CLINICAL TRIALS appliedclinicaltrialsonline.com February 2011
Sites
Implementation of project specific targeted SDV strate-
gies may involve changing necessary standard operating
procedures (SOPs) that imply 100 percent monitoring
expectations.
A clear training strategy will help overcome the inexperi-
ence and reluctance to work in a new paradigm that goes
against the detailed nature of the staff. Training will be
better received and taken more seriously by the staff if it
involves representative champions from senior leadership.
Education of the internal team should include the protocol
specifics; justification for a reduced SDV plan; and review
of edit checks and address errors attributed to reduced
SDV strategy, as opposed to errors that would occur in a
fully monitored study.
Resistance needs to be managed at every level on an on-
going basis. We suggest creating a frequently asked ques-
tion list created at the critical stakeholder level. It is essen-
tial that the leadership be able to explain the rationale and
demonstrate the benefits of targeted SDV that outweigh the
perceived oversight of data.
Improved trial monitoring with targeted SDVTargeted SDV strategies may lead to improved perfor-
mance in clinical studies on many counts. Trial monitor-
ing is both important and multi-faceted. As outlined by
the ICH in its E6 Guidance on GCP, monitoring is em-
ployed to verify:
• Adherence to trial protocol, GCP, regulatory require-
ments
• Accuracy, quality, and integrity of trial data
• Subject well-being and to protect subject rights10
The time demands of 100 percent SDV may compromise
other important monitoring functions that require on-site
visits. In an informal, 2006 survey, monitors working in the
field responded that, on average, they spent 46% of their on-
site time performing SDV, 13% of that time performing reg-
ulatory review, 11% on drug accountability, and 5% on com-
munications with the principal investigators.11 With nearly
half the on-site time spent on SDV, other important moni-
toring functions such as adverse event follow-up, protocol
adherence, GCP assessment, and drug accountability may
The time demands of 100 percent SDV may compromise other important monitoring functions that require on-site visits.
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appliedclinicaltrialsonline.com APPLIED CLINICAL TRIALS 43February 2011
not receive the attention they need. The validity of clinical
studies are as dependent on GCP and strict adherence to
protocol as they are to the identification of individual errors
and inconsistencies in reported trial data.
The ICH E6 guidance on GCP during the conduct of a
clinical trial does not mandate 100 percent SDV and the
FDA guideline on GCP explicitly calls for the review of a
representative number of subject records. The validity of
trial data need not be compromised by employing targeted
SDV; in fact, some researchers persuasively argue that for
large data sets from large trials 100 percent SDV is not only
costly, it is less effective than more statistical approaches.8
In the future, the increasing availability of electronic
source documents (see the recent draft FDA guidance
on electronic source documentation in clinical investiga-
tions) will allow much of the SDV activity to be automated
and performed remotely.12 While access to and review of
source documents is critical to ensuring the existence and
informed consent of each trial subject, targeted SDV is an
effective, if not superior approach to data verification and
validation in trials with large data sets.
References 1. Food and Drug Administration, ICH E6 Good Clinical Practice
Consolidated Guidance, section 4.9.2
(FDA Rockville, MD, 1996).
2. Food and Drug Administration, ICH
E6 Good Clinical Practice Consoli-
dated Guidance, section 5.15.2 (FDA
Rockville, MD, 1996).
3. Food and Drug Administration, ICH
E6 Good Clinical Practice Consoli-
dated Guidance section, 6.10 (FDA
Rockville, MD, 1996).
4. Food and Drug Administration, ICH
E6 Good Clinical Practice Consoli-
dated Guidance, section 5.18.4 (k)
(FDA Rockville, MD, 1996).
5. Food and Drug Administration, ICH
E6 Good Clinical Practice Consoli-
dated Guidance, section 8.3.13, (FDA
Rockville, MD, 1996).
6. Food and Drug Administration, Guid-
ance for Industry; Guidelines for the
Monitoring of Clinical Investigations
(FDA, Rockville, MD, 1998).
7. Medical Research Council and the
Department of Health, Joint Project
to Codify Good Practices in Publicly
Funded UK Clinical Trials with Medi-
cines—Draft Workstream 4: Trial
Management and Monitoring: Moni-
toring Procedures (2004).
8. C. Baigent, F. E. Harrell, M. Buyse, R. J. Emberson, and D.G.
Altman, “Ensuring Trial Validity by Data Quality Assurance
and Diversification of Monitoring Methods,” Clinical Trials, 5
(1) 49-55 (2008).
9. B. Maruszewski, F, Laour-Gayet, J. L. Monro, B.E. Keogh, Z.
Tobota, and A. Kansy, “An Attempt at Data Verification in the
EACTS Congenital Database,” European Journal of Cardio-
Thoracic Surgery, 2 (5) 400-406 (2005).
10. Food and Drug Administration, ICH E6 Good Clinical Prac-
tice Consolidated Guidance, section 5.18.1 (FDA Rockville, MD,
1996).
11. C. Breslauer, “Could Source Document Verification Become a
Risk in a Fixed-Unit Price Environment?” Monitor, December,
2006, 43-47.
12. Food and Drug Administration, Guidance for Industry: Elec-
tronic Source Documentation in Clinical Investigations, (FDA
Rockville, MD, 2010), http://www.fda.gov/downloads/Drugs/
GuidanceComplianceRegulatoryInformation/Guidances/
UCM239052.pdf.
Sandra Hines (DiGiambattista) is Director of Clinical
Operations at ePharmaSolutions, 625 Ridge Pike, Building
E, Suite 402, Conshohocken, PA 19428, e-mail: shines@
epharmasolutions.com.
Assistant/Associate Professor Clinical Research and Leadership
Te George Washington University School of Medicine and Health Sciences, Department of Clinical Research and Leadership, announces a position for Assistant/Associate Professor to join our team of interdisciplinary health sciences educators. Tis position requires teaching across a broad curriculum that may include clinical research, regulatory affairs, and clinical leadership. Basic qualifications: Applicants must hold a doctorate degree, provide evidence of teaching expertise through course evaluations, and have demonstrated ability to perform scholarly research as evidenced by prior research and/or publications. Doctoral candidates will be considered for a conditional appointment at the rank of instructor and must complete all degree requirements by the end of the first academic year of appointment. Preferred qualifications: Preference will be given to applicants with strong research skills and a research agenda in the health sciences.
Successful candidates will be required to teach in the GW distance education programs. Tis is a 12-month, tenure track, faculty position.
Application Procedure: Please send curriculum vitae and the names, addresses, phone numbers, and email addresses of at least 3 professional references. Please include teaching evaluations. Applications and nominations should be sent to:
Joseph M. Bocchino, Ed.D.Chair, Department of Clinical Research and LeadershipTe George Washington University 900 23rd Street, NW, Suite 6174Washington DC, 20037
Only complete applications will be considered.
Review of applications began on January 5, 2011 and will continue until the position is filled. Te George Washington
University is an Equal Opportunity/Affirmative Action Employer and people of color are strongly encouraged to apply.
44 APPLIED CLINICAL TRIALS appliedclinicaltrialsonline.com February 2011
Regulatory
PEERREVIEWED
The FDA’s
Guidance
on PRO
This guidance has both raised the stakes and improved the odds of securing label claims based on PROs.
Jane Speight and Shalleen Barendse
WINSTON DAVIDIAN/GETTY IMAGES
The recent release of the US
Food and Drug Administration
(FDA) guidance on the use
of pat ient-reported outcome
(PRO) measures to support la-
beling claims (December 9, 2009)1 had
been eagerly anticipated since the pub-
lication of the draft guidance.2 In the past four
years, there was much speculation about the
meaning and implications of the FDA’s “cur-
rent thinking” about the development and use
of PRO measures.3 The draft guidance was de-
signed to offer a set of guiding principles to
those conducting and supporting industry-spon-
sored clinical trials, but it has undoubtedly gen-
erated wider interest and been more contentious
than originally intended. At a time when PROs
were more commonly referred to as psychologi-
cal outcomes (largely considered the remit of
health psychologists rather than of interest to
clinicians or industry) and were viewed with
more skepticism than today (in terms of their
importance, relevance, and scientific merit), the
draft guidance was designed to enable industry
to engage with the regulatory authority in a
dialogue about the appropriate use of PROs to
evaluate medicinal products. However, while
the draft guidance was largely welcomed as a
means of encouraging the adoption of scientific
standards, it generated more questions than an-
swers about the nature of PRO research and the
level of evidence required to demonstrate good
scientific practice.4-6
In the two years following the release
of the draft guidance, there was a reduc-
tion in the number of successful label
claims (compared with the preceding five
years),7 but the percentage of success-
ful PRO claims remained steady. This
seems to suggest that fewer applications
were made (perhaps due to the perceived
challenges inherent in meeting the recommen-
dations of the draft). Furthermore, successful
claims were largely symptom based, providing
compelling evidence of the difficulty (or per-
ceived difficulty) of securing a claim based on
more contentious (though, arguably, more pa-
tient-centered) concepts such as psychological
well-being, treatment satisfaction, or health-
related quality of life. Thus, while the draft guid-
ance raised the profile and value of PROs in the
industry, it also positioned many hurdles that
smaller pharmaceutical companies might strug-
gle to overcome. Preparation of a PRO evidence
dossier has cost implications at every stage:
planning; conduct of background studies such as
systematic reviews or qualitative studies; ques-
tionnaire design, validation, and translation; and
compilation of the evidence dossier itself. More-
over, access to outcomes research expertise (ei-
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46 APPLIED CLINICAL TRIALS appliedclinicaltrialsonline.com February 2011
Regulatory
ther in-house or externally), is essential to ensure that the
evidence dossier will stand up to the rigor of FDA scrutiny.
So, does the release of the final guidance mean that the
FDA is now placing its cards on the table, or is it just rais-
ing the stakes?
Why is the FDA interested in PROs?PROs are outcomes reported directly by patients by means
of a self-report questionnaire about aspects of their con-
dition or treatment. The FDA guidance, and the related
guidance from the European Medicines Agency (EMA),8 is
supportive of the use of PROs because:
• Patients provide a unique perspective on treatment effec-
tiveness: some outcomes are known only to the patient
and are not necessarily related to biomedical/objective
outcomes.
• Achievement of biomedical targets may have negative
implications for other aspects of life deemed to be impor-
tant to the individual: side effects are often a necessary
but unwanted implication of medicinal treatment. Life-
style may be severely restricted by a treatment but will
the patient tolerate this?
• They may be the only way to distinguish the benefits of
a new treatment: new treatments often produce similar
biomedical results to existing treatments, but may differ
in terms of patient experience (e.g., flexibility of lifestyle,
convenience, acceptability due to side effect profile).
Furthermore, patient preferences and priorities influ-
ence adherence to treatment. In the long term, the re-
ported clinical and cost-effectiveness of a drug may be-
come questionable if patients do not take it as prescribed.
In the draft guidance, the FDA provided examples of
the concepts included under the umbrella terminology
of PROs, including symptoms, activities of daily living,
health status, and quality of life (QoL). The updated guid-
ance no longer defines PROs in this manner, an omission
that can be interpreted in two ways. Either the FDA now
assumes that the term PRO is well-understood, requir-
ing no further explanation, or the FDA does not wish to
become embroiled in the debate regarding individual
concepts (which remain ill-defined and somewhat conten-
tious). In the glossary, the FDA continues to assert that
claims cannot be made on QoL per se (“a general concept
that implies an evaluation of the effect of all aspects of
l i fe”)1 but can be made on health-related or disease -
specific QoL, (i.e., “the patient’s general perception of the
effect of illness and treatment on physical, psychological,
and social aspects of life”).1 The guidance states “gener-
ally, findings measured by a well-defined and reliable PRO
instrument in appropriately designed investigations can
be used to support a claim in medicinal product labeling if
the claim is consistent with the instrument’s documented
measurement capability.”1
What are the main changes to the guidance?The delay in the release of the guidance has been due, in
no small part, to the number of concerns raised by the draft
guidance among key stakeholders. More than 50 individual
responses were received from stakeholders (academics,
health professionals, policy makers, professional organiza-
tions, and industry representatives). Thus, it is should be
no surprise that the focus and emphasis of the guidance
has shifted somewhat from the FDA’s original stance. As it
is beyond the remit of this article to provide a line-by-line
account of the changes between the draft and final guid-
ance, the following serves to highlight some key issues.
Overall focusThe guidance describes how the FDA “reviews and evalu-
ates existing, modified, or newly created PRO instruments
used to support claims in approved medical product la-
belling”1 and goes on to state that a PRO instrument is a
“means to capture PRO data used to measure treatment
benefit or risk in medical product clinical trials.”1 In these
short introductory statements, the FDA has made two im-
portant changes. First, the focus has moved from describ-
ing how the FDA evaluates “PRO instruments” to acknowl-
edging the different approaches that may be needed with
regard to reviewing the suitability of “existing, modified,
or newly created” instruments. Second, the guidance now
takes a more balanced perspective, acknowledging that
PRO data can be used to measure treatment risk (e.g., side
effects, inconvenience) as well as benefit; risk was not pre-
viously mentioned.
Endpoint models and conceptual frameworksFive years ago, the draft guidance introduced the language
of conceptual frameworks, which was met largely with
confusion in the industry and much speculation about its
meaning. Professional meetings have since been domi-
nated by presentations explaining this and related termi-
nology (“conceptual models” and “endpoint models”). The
new guidance begins with a discussion of the use of end-
point models, which serves to emphasize the importance of
matching chosen outcome measures to specific treatment
objectives, (i.e., defining “the role a PRO endpoint is in-
tended to play in the clinical trial).”1 The conceptual frame-
work of a PRO instrument “explicitly defines the concepts
measured by the instrument in a diagram that presents
a description of the relationships between items, domain
The delay in the release of the guidance has been due, in no small part, to the number of concerns raised by key stakeholders.
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48 APPLIED CLINICAL TRIALS appliedclinicaltrialsonline.com February 2011
Regulatory
(subconcepts), and concepts measured.”1 Diagrams and
further explanations are provided to improve clarity. End-
point models and conceptual frameworks may be relatively
new terminology but they are important tools to use and
represent good practice in ensuring the appropriate selec-
tion of PRO instruments.
Content validityContent validity is “the extent to which the instrument
measures the concept of interest.”1 This aspect of an in-
strument ’s properties is highlighted as fundamentally
important (it now has its own dedicated section) with the
following significant statement: “evidence of other types
of validity…or reliability…will not overcome problems
with content validity because we evaluate instrument ad-
equacy to measure the concept represented by the labeling
claim.”1 Sponsors are encouraged to support the adequacy
of content validity by documenting how items were gener-
ated. The guidance states that the FDA “cannot provide
recommendations for the number or size of the individual
patient interviews or focus groups for establishing content
validity…generally, the number of patients is not as critical
as interview quality and patient diversity,”1 confirming the
importance of sound qualitative research to inform instru-
ment design.
Importantly, the FDA acknowledges from the outset that
“PRO instrument development is an iterative process and
[they] recognize there is no single correct way to develop a
PRO instrument. Different strategies and methods can be
used to address FDA review issues.”1 Previously, the stan-
dards for instrument development suggested by the draft
guidance may have been very difficult to achieve, particu-
larly for those developed and validated pre-guidance. Now,
the FDA makes explicit that existing instruments with a
less than rigorous development history can be considered
if “new qualitative work similar to that conducted when
developing a new instrument can provide documentation of
content validity.”1
The guidance has expanded significantly in this area,
detailing how content validity can be demonstrated and
documented. The assessment of content validity includes
detailed examination not only of item generation and pa-
tient understanding of items and response options but
also the appropriateness (to the patient group) of: the
data collection method and administration mode; recall
period; and instrument format, instructions, and training.
The guidance also presents criteria against which content
validity and respondent and administrator burden will be
assessed. In relation to the recall period, the FDA contin-
ues to encourage the use of items with appropriately short
recall periods,1, noting that instruments that require recall
over a longer period (i.e., relying on memory) may threaten
content validity.
Measurement propertiesIn the draft guidance, it was not clear whether all listed
measurement properties were essential for each instru-
ment. For example, it may be appropriate in some cases to
assess predictive validity, while in other situations it may
not be feasible or relevant. The new guidance removes pre-
dictive validity, focusing specifically on content (discussed
above) and construct validity, which the FDA will review
in terms of convergent, discriminate, and known-groups
validity (all of which are appropriate to the validation of
any PRO instrument). In terms of reliability, the FDA
continues to value all three types (i.e., test-retest, internal
consistency, and inter-interviewer/inter-rater) but provides
greater clarity about the specific situations in which their
assessment may or may not be feasible (e.g., test-retest may
not be possible for “remitting and relapsing or episodic dis-
eases”).1 In particular, the guidance emphasizes the need
to demonstrate the instrument’s ability to detect change
and states that the FDA will want to examine “evidence that
a PRO instrument can identify differences in scores over
time in individuals or groups (similar to those in the clini-
cal trial) who have changed with respect to the measure-
ment concept.”1
Instrument modificationIncreasingly, instruments are modified before use ac-
cording to the needs of the new study, (e.g., transfer from
paper-and-pencil to electronic format such as PDA, tab-
let, or web) or to a new population (e.g., adolescents or a
new condition), or to a new language/culture. However,
an instrument’s development and measurement proper-
ties are specific to its original application. Previously, the
draft guidance stated that “the FDA intends to consider
a modified instrument as a different instrument from the
original and will consider measurement properties to be
version-specific.”2 This strict categorization suggested that
“additional validation” would almost certainly be required,
raising many concerns as to what would be considered
adequate and/or that very expensive and time-consuming
new studies would be needed. Responses to the draft guid-
ance indicated that minor modifications should not require
complete re-validation.
The new guidance provides a list of changes that may
require additional validation (e.g., changing an instrument
from paper to electronic format; changing the applica-
tion to a different setting, population, or condition) and
provides brief guidance to suggest that a small feasibility
study or a qualitative study may be needed to confirm the
instrument’s properties in the new population. In recent
years, task forces set up by the International Society for
Pharmacoeconomics and Outcomes Research (ISPOR)
have produced “good research practice” publications that
provide guidance on what constitutes sound scientific evi-
20
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50 APPLIED CLINICAL TRIALS appliedclinicaltrialsonline.com February 2011
Regulatory
dence (and may also be considered reasonable) in relation
to specific examples of modification.5,6,9
Proxy measuresImportantly, proxy-reported outcome measures (e.g., for pe-
diatric or cognitively/communication-impaired populations)
are now actively discouraged, when previously they were
considered a less than ideal option. This raises new chal-
lenges about the collection of “observer reports that include
only those events or behaviors that can be observed.”1
Interpretation of PRO dataPreviously, the draft guidance suggested that determina-
tion of the minimum important difference was key to the
interpretation of results. Yet, practical and consistent
methodologies for evaluating the minimum important
difference are not available and the various options often
produce conf licting ranges of what can be considered
“minimum.” The anchor-based approach often means, in
practice, that PRO scores are mapped onto clinically im-
portant changes in clinical outcomes to define a responder
on the PRO instrument. This may be relevant for some
symptom-based or health status measures but is inappro-
priate for other PROs such as emotional well-being (e.g.,
anxiety or depression) or health-related QoL, that are less
closely related to clinical endpoints. Consequently, the
previously recommended minimum important difference
has been replaced by the cumulative distribution func-
tion of responses to demonstrate treatment effect, or by
responder definition (which must be defined prior to the
start of Phase III studies).
PRO evidence dossierIn response to the draft guidance, stakeholders speculated
about the minimum evidence base and format for present-
ing supporting documentation about PRO instruments.
Speculation is no longer required, as the guidance provides
an appendix in which the contents of an evidence dossier are
made explicit. This is one of the most significant changes in
the guidance, which now provides practical advice about the
presentation of evidence that the FDA will expect to review.
ConclusionsThe FDA guidance provides a set of guiding principles to
assist industry sponsors in the appropriate selection, devel-
opment, validation, implementation, and analysis of PRO
instruments in clinical trial programs. The guidance has
changed in many ways (in response to the concerns and
issues raised by numerous stakeholders) to provide clearer
messages for researchers, which emphasize the sound
scientific principles by which PRO instruments should be
developed and implemented. The guidance offers a struc-
tured understanding of FDA standards for integrating PRO
effectiveness endpoints in clinical trials, particularly to sup-
port future labeling claims. Thus, by emphasizing good sci-
ence but also providing greater clarity about the evidence
required for FDA review, we believe that the FDA has
simultaneously raised the stakes and improved the odds of
securing label claims based on PROs.
Clearly, the submission of a PRO evidence dossier re-
quires a huge volume of supporting work. For some, the
language of the FDA guidance may be daunting and the
requirements may appear to present insurmountable chal-
lenges (to the point that some may be discouraged from
using PROs at all). However, this may be a good thing if it
precludes the unscientific practice of last-minute inclusion
of any vaguely relevant PRO instrument. If pharmaceutical
companies believe in the PRO claim to be made for their
compound, they need to proactively plan for it as early as
Phase I/II. The guidance emphasizes the need to formulate
a clear strategy for the inclusion of PROs in clinical trial
programs, just as for other clinical endpoints. Interestingly,
it is widely speculated that the FDA will soon be turning its
attention to the validity/reliability of clinician-reported out-
comes, a decision which may not be popular but certainly
promises to bring greater scientific rigor to outcomes that
are often regarded as more robust than PROs.
Most importantly, the guidance gives pre-eminence to
content validity when evaluating the suitability of a PRO
instrument and emphasizes the importance of specifying
the role of the PRO instrument among the range of trial/re-
search endpoints. Fundamentally, these are good scientific
practices that can and should be adopted by industry to
ensure that outcomes reported from the patient perspective
are both robust and meaningful.
References1. US Department of Health and Human Services FDA Center
for Drug Evaluation and Research, US Department of Health
and Human Services FDA Center for Biologics Evaluation and
Research, US Department of Health and Human Services FDA
Center for Devices and Radiological Health, “Guidance for
Industry: Patient-Reported Outcome Measures: Use in Medical
Product Development to Support Labeling Claims,” 2009, http://
www.fda.gov/downloads/Drugs/GuidanceComplianceRegula-
toryInformation/Guidances/UCM193282.pdf.
2. US Department of Health and Human Services FDA Center
for Drug Evaluation and Research, US Department of Health
and Human Services FDA Center for Biologics Evaluation
The guidance offers a structured understanding of FDA standards for integrating PRO effectiveness endpoints in clinical trials.
appliedclinicaltrialsonline.com APPLIED CLINICAL TRIALS 51February 2011
and Research, US Department of Health and Human Services
FDA Center for Devices and Radiological Health, “Guidance
for Industry: Patient Report Outcome Measures: Use in Clini-
cal Medical Product Development to Support Labeling Claims:
Draft Guidance,” HQLO 2006; 4 (79).
3. Alan Shields, Chad Gwaltney, Brian Tiplady, Jean Paty, and Saul
Shiffman, “Grasping the FDA’s PRO Guidance: What the Agency
Requires to Support the Selection of Patient-Reported Outcome
Instruments,” Applied Clinical Trials, August 2006, 69-72, 83.
4. Keith Wenzel, Bill Byrom, and David Stein, “Putting the “e”
in FDA’s Draft PRO Guidance,” Applied Clinical Trials, March
2007, supplement, 12-16.
5. S. J. Coons, C. J. Gwaltney, R. D. Hays, J. Lundy, J. Sloan, and
D. A. Revicki, et al, “Recommendations on Evidence Needed
to Support Measurement Equivalence Between Electronic and
Paper-Based Patient-Reported Outcome (PRO) Measures:
ISPOR ePRO Good Research Practices Task Force Report,”
Value in Health, 12 (4) 419-429, (2009).
6. M. Rothman, L. Burke, P. Erickson, N.K. Leidy, D. Patrick, and
C.D. Petrie, “Use of Existing Patient-Reported Outcome (PRO)
Instruments and Their Modification: the ISPOR Good Research
Practices for Evaluating and Documenting Content Validity for
the Use of Existing Instruments and Their Modification PRO-
Task Force Report,” Value in Health, 12 (8) 1075-1083 (2009).
7. M. Caron, M.P. Emery, P. Marquis, E. Piault, J. Scott, “Recent
Trends in the Inclusion of Patient-Reported Outcome (PRO)
Data in Approved Drugs Labeling by the FDA and EMEA,” PRO
Newsletter, (40) 2008.
8. Committee for Medicinal Products for Human Use, “Reflection
Paper on the Regulatory Guidance for the Use of Heath-Related
Quality of Life (Hrql) Measures in the Evaluation of Medicinal
Products,” 2005, http://www.emea.europa.eu/pdfs/human/
ewp/1393104en.pdf.
9. D. Wild, S. Eremenco, I. Mear, M. Martin, C. Houchin, M.
Gawlicki, et al., “Multinational Trials—Recommendations on
the Translations Required, Approaches to Using the Same Lan-
guage in Different Countries, and the Approaches to Support
Pooling the Data: The ISPOR Patient-Reported Outcomes Trans-
lation and Linguistic Validation Good Research Practices Task
Force Report,” Value in Health 12 (4) 430-440, (2009).
Jane Speight,* PhD, is Director of Research, e-mail: jane.
[email protected], and Shalleen Barendse, PhD, is
a Health Psychology Consultant at AHP Research, Brunel
Science Park, Kingston Lane, Uxbridge, UB8 3PQ.
*To whom all correspondence should be addressed.
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52 APPLIED CLINICAL TRIALS appliedclinicaltrialsonline.com February 2011
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Kershner has been appointed
Global Head of Clinical Re-
porting at Novella Clinical (Re-
search Triangle Park, NC).
◗ ACM Global Central Lab
(Rochester, NY) has made
several changes to its team
with the additions of Angela
Panzarella as President,
Mary Williamson, PhD, as
Director of Laboratory
Operations, and Andrew
Bascom as Director of Data
Management and Clinical
Systems. The company has
also promoted Tracy Hen-
dershott to Vice President,
Clinical Trials Global Opera-
tions, and Brian Clark to Se-
nior Business Development
Director, North America.
◗ WorldCare Clinical (Bos-
ton, MA) has promoted
Richard Walovitch, PhD,
from Chief Medical Officer
to President, and Xiaozhou
Ma, MD, has joined as Asso-
ciate Director of Quantifica-
tion and 3D Imaging.
◗ With more than 20 years
of experience with the drug
development industry, David
J. Browne has joined Unilabs
YBS (York, UK) as Business
Development Manager.
◗ Premier Research Group
(Philadelphia, PA) has ap-
pointed Charlene Sanders,
MD, to the position of Vice
President, Global Regula-
tory Affairs and Pediatric
Strategic Consulting and
appointed Christopher Co-
deanne to Chief Financial
Officer.
◗ DaVita Clinical Research
Laboratory Services, SM
Division (Minneapolis, MN)
has promoted Kevin J. Gou-
dreau to Vice President of
Development.
◗ TranScrip Partners (Read-
ing, UK) has made several
additions to the company
including Julia Lloyd-Parks
and Mark Watling as senior
partners.
◗ PharmaNet Development
Group (Princeton, NJ) has
hired Chris Beaver, PhD, as
Director, Immunochem-
istry Services, as well as
Catherine Derasp, as Vice
President, Clinical Op-
erations, of the company’s
Phase I clinics.
◗ After working at Praxis
(Lake Forest, IL) since
2002, Kevin J. Wysocki has
accepted an invitation to be-
come a partner at the firm.
◗ PPD (Wilmington, NC)
has appointed Elena Logan
as Senior Vice President of
Global Central Labs.
◗ Lifetree Center for Neuro-
science Research (Salt Lake
City, UT) has appointed
Miroslav Bačkonja, MD, as
Medical Director.
◗ CTI Clinical Trial and Con-
sulting Services (Blue Ash,
OH) recently promoted
Ranjana Iyer to Clinical
Safety Scientist.
Alliances•The Society for Clinical
Data Management (Mil-
waukee, WI) and the Asso-
ciation of Clinical Research
Professionals (Alexandria,
VA) have formed a col-
laboration to improve their
support of professionals in
clinical research.
•Clearstone Central Labora-
tories (Toronto, Canada) has
formed a strategic partner-
ship with TNT (Amserdam,
The Netherlands) with the
aim to provide innovative
and cost-effective solutions
for customers.
•To expand the scale and
scope of its operations,
Maximax Pharmaceutical
Research (Troy, MI) has
launched a development
group embracing its global
strategic alliance with
four CRO’s in India, South
America, Russia, and Cen-
tral Europe.
•Octagon (Wayne, PA) and
ScenPro (Richardson, TX)
have formed a partnership
to support a FDA legacy
data conversion project that
will further the agency’s
ability to review and evalu-
ate data across studies.
•Kaizen Clinical Services
(Jackson, NJ), an oncology
focused contract research
organization, has joined
BioClinica’s (Newtown, PA)
Certified Partner Program.
•GlaxoSmithKline (London,
UK) has signed a multi-
year enterprise technology
agreement to deploy BioClin-
ica’s (Newtown, PA) Trident
Interactive Web Response
system across its Phase
I-IV clinical trials.
•Celerion (Lincoln, NE)
and BryanLGH Health System
(Lincoln, NE) announced
an alliance to provide a
dedicated wing at Bryan-
LGH Medical Center West
for early clinical studies
including Phase I and first-
in-human.
Richard Walovitch, PhDAngela PanzarellaRon KershnerKathy Hendricks
appliedclinicaltrialsonline.com APPLIED CLINICAL TRIALS 53February 2011
caption_name caption_name caption_name caption_name cap-tion_name caption_name caption_name caption_name caption_name caption_name caption_name caption_name caption_name caption_name caption_name caption_name
•Perceptive Informatics
(Boston, MA) has selected
TIBCO (Palo Alto, CA) soft-
ware to enhance its suite of
eClinical service offerings,
incorporating enterprise
infrastructure software,
TIBCO ActiveMatrix
BusinessWorks,™ as well
as TIBCO Enterprise Mes-
sage Service,™ into its
eClinical platform.
Awards•Jonathan Trethowan, Di-
rector of TRAC (Camborne,
UK), was named winner of
the Inspiration category at
the TOPRA Symposium in
London.
•ClinTec International
(Glasgow, UK) has been
ranked in the Deloitte UK
Technology Fast 50 & Fast
500 EMEA. The awards,
which are based on percent-
age revenue growth over a
five-year period, position
and recognize ClinTec as
number 46 in the top 50
fastest-growing technology
companies in the UK and
226 in the 500 fastest grow-
ing in Europe, the Middle
East, and Africa.
•Synteract (Carlsbad, CA)
CEO Ellen Morgan has been
awarded Most Admired
CEO of the Year honors in
the private large company
sector by San Diego Busi-
ness Journal.
Company News•In order to reach and
serve Hispanics more ef-
fectively, staff members at
Wake Research Associates
(Raleigh, NC) completed
a training course focused
on improving Hispanic par-
ticipation in clinical trials
through Blaire Borthayre,
CEO of Hispanic Market-
ing Resources.
•The Agency for Healthcare
Research and Quality (Rock-
ville, MD) has awarded
Outcome Sciences (Cam-
bridge, MA) a task order to
design and develop a new
Registry of Patient Regis-
tries database.
•Integrium (Tustin, CA) cel-
ebrated 12 years of develop-
ing and managing over 150
successful clinical trials for
clients, consistently beating
patient enrollment goals
and reducing costs.
•The University of Leicester’s
(Leicester, UK) Clinical Tri-
als Unit has signed a contract
for the installation of MACRO
version 4.1, the latest release
of InferMed’s electronic data
capture solution.
•BioClinica (Newtown,
PA) celebrated 20 years
of experience, leadership,
and growth, including the
launch of Trident IWR, new
release of optimizer, and
acquisition of TranSenda
International.
•Popsi Cube (Paris, France)
has opened a new facility in
Philadelphia, PA in order to
meet the growing demands
of the company’s North
American sponsors.
Products•Cmed Technology (New
Providence, NJ) has re-
leased Timaues 5, Cmed
Technology’s newest version
of its eClinical platform to
manage data from study
design through reporting
and Timaeus HotSpot, a por-
table, regulatory-compliant
eClinical suite that com-
bines the Timaeus platform
with the freedom and flex-
ibility of a WiFi hotspot.
•Celerion (Lincoln, NE)
has launched Labnotes,
a commercially available
electronic laboratory note-
book system to standardize
bioanalytical processes and
improve documentation con-
sistency for all studies.
•Chiltern International
(London, UK) announced
the launch of Chiltern
SAFE, a global trial master
file management solution
that facilitates remote man-
agement of documents.
•IntraLinks (New York, NY)
has released IntraLinks
for Study Management, a
secure, online platform for
managing and monitoring
all communication and activ-
ity with investigative sites
and other outside parties
during clinical trials.
•In order to improve patient
safety, the European Medi-
cines Agency (London, UK)
and the European Network
of Centers for Pharmaco-
epidemiology and Phar-
macovigilance (ENCePP)
have launched the ENCePP
E-Register of Studies, a
publicly accessible resource
for the consultation of phar-
macoepidemiological and
pharmacovigilance studies
conducted by academic
centers and other research
organizations.
•Almac (Craigavon, North-
ern Ireland) has added an
additional dedicated Late
Stage Customization Suite
to the company’s commer-
cial facilities.
•StudyManager (Seattle,
WA) has released Reveal
version 3.1, expanding the
recruitment, financial, and
reporting capabilities of its
clinical trial management
software for sites, universi-
ties, and hospitals.
•PharmaNet Development
Group (Princeton, NJ) has
launched two technology
platforms, Initiator™ and
PKS,™ that will provide
improvements in clinical
study timelines by accelerat-
ing data acquisition and the
processing of final client re-
ports in its Phase I clinics.
Jonathan Trethowan, Director of TRAC, a Cornish regulatory affairs company, won the Inspiration Award at the TOPRA Symposium held in London after being nominated by TRAC Regulatory Affairs Executive, Lisa Pascoe.
54 APPLIED CLINICAL TRIALS appliedclinicaltrialsonline.com February 2011
To have your event considered, contact Kayda Norman at [email protected] or (732) 346-3035.
>> For a comprehensive calendar of events see appliedclinicaltrialsonline.com
Calendar of Events
March2-4: Drug Development
Process—From Discovery
to Communication, Berlin,
Germany, Contact: CfPIE
3-4: Preparation of FDA
Submissions (INDs, NDAs,
BLAs, ANDAs, Post-Approval
Supplements) and Communi-
cating with the FDA, King of
Prussia, PA. Contact: CfPIE
6-9: SGO’s 2011 Annual
Meeting on Women’s Cancer,
Orlando, FL. Contact: ASCO
6-11: 46th Annual Arden
Conference: Pharmaceuti-
cal Development of Biolog-
ics, West Point, NY. Contact:
American Association of
Pharmaceutical Scientists, (703)
243-2800, www.aaps.org/
index.asp
7: Medical Devices: Demystify-
ing Regulation and Guidance,
Arlington, VA. Contact: PERI
7-8: Clinical Document
Management—A Trial-by-Trial
Approach to Compliance, Los
Angeles, CA. Contact: CfPIE
7-9: Good Clinical Practices
(GCPs), Berlin, Germany.
Contact: CfPIE
8-9: Applying Pharmacokinet-
ics and Pharmacodynamics
for Regulatory Submissions,
Arlington, VA. Contact: PERI
10-11: DIA/FDA Practices
for Regulatory Information
Synthesis of Randomized
Trials for Product Safety
Evaluation, Bethesda, MD.
Contact: DIA
14-15: Clinical Trial Design
for Medical Devices, King of
Prussia, PA. Contact: CfPIE
14-15: Basic Drug Develop-
ment, Arlington, VA.
Contact: PERI
14-15: Developing Specifica-
tions for Drug Substances and
Drug Products, Amsterdam, The
Netherlands. Contact: CfPA
14-16: EudraVigilance Train-
ing—Electronic Reporting of
ICSRs in the EEA, London, UK.
Contact: DIA
14-16: BIO-Europe Spring 2011,
Milan, Italy. Contact: Biotechnol-
ogy Industry Organization, (202)
962-9200, www.bio.org
14-18: Clinical Science
Courses, Philadelphia, PA.
Contact: SoCRA.
14-18: Clinical Science
Courses, San Francisco, CA.
Contact: SoCRA
15-16: IQ, OQ, PQ, Burlingame,
CA. Contact: CfPA
16-17: Clinical Data Quality
Summit, Arlington, VA.
Contact: DIA
21-22: The EU Clinical Trial
Directive, King of Prussia, PA.
Contact: CfPIE
21-22: INDs/NDAs/CTDs,
Amsterdam, The Netherlands.
Contact: CfPA
21-22: 3rd Annual Bio/Pharma-
ceutical Drug Safety Forum,
Philadelphia, PA. Contact: CBI
21-22: The Institute of Clinical
Research 32nd Annual Confer-
ence and Exhibition, Brighton,
UK. Contact: Institute of Clinical
Research, +44 1628 899755,
www.instituteofclinical
research.com
21-23: Analytical Methods
Validation for FDA Compli-
ance, New Brunswick, NJ.
Contact: CfPA
22-23: Implementing Good
Clinical Laboratory Practice,
Cambridge, UK. Contact:
BARQA
24-25: Advanced Site Manage-
ment: Finance and Produc-
tivity Enhanced Business
Practices for Clinical Research
Programs, Jersey City, NJ.
Contact: SoCRA
24-25: 3rd Annual Forum
on Payers on Personalized
Medicine, Washington DC.
Contact: CBI
24-25: 4th Annual Clinical Trial
Management Systems (CTMS),
Philadelphia, PA. Contact: CBI
24-25: Advanced Cancer
Course “International Clinical
Trials Workshop” (FLASCA),
Punta del Eeste, Uruguay.
Contact: ASCO
28-29: The 3rd Annual Digital
Pharma Europe, Ingelheim,
Germany. Contact: ExL Pharma
28-29: Cardiovascular Drug
and Device Development,
Arlington, VA. Contact: PERI
28-30: 23rd Annual EuroMeet-
ing, Geneva, Switzerland.
Contact: DIA
28-30: Pharmaceutical Process
Development, Amsterdam, The
Netherlands. Contact: CfPA
30-31: Prescription Drug
Labeling Regulations: US,
Canada, and EU, Arlington, VA.
Contact: PERI
30-April 1: 20th Annual
Partnerships in Clinical Trials,
Phoenix, AZ. Contact: Institute
for International Research, (888)
670-8200, www.iirusa.com
April4-5: Good Laboratory
Practices (GLP) for Pre-Clinical
Testing, King of Prussia, PA.
Contact: CfPIE
4-5: Global Regulatory Affairs:
An Overview of Drugs and
Biologics, Arlington, VA.
Contact: PERI
4-6: 2nd Annual Proactive
GCP Compliance, Westin
Arlington Gateway, VA.
Contact: ExL Pharma
5-6: Research Quality Assur-
ance for Good Laboratory
Practice, Cambridge, UK.
Contact: BARQA
5-7: Medical Device Regula-
tory Affairs, Denham, UK.
ASCO: American Society
of Clinical Oncology,
(571) 483-1300,
www.asco.org
BARQA: British Association
of Research Quality
Assurance, +44 1473 221411,
www.barqa.com
CBI: Center for Business
Intelligence, (781) 939-2400,
www.cbinet.com
CfPIE: Center for Professional
Innovation and Education, (610)
688-1708, www.cfpie.com
CfPA: Center for Professional
Advancement, (732) 238-1600,
www.cfpa.com
CHI: Cambridge Health
Institute, (781) 972-5400,
www.healthtech.com
DIA: Drug Information
Association, (215) 442-6100,
www.diahome.org
ExL Pharma: (212) 400-6240,
www.exlpharma.com
PERI: Pharmaceutical Education
and Research Institute, (703)
276-0178, www.peri.org
SMi: +44 20 7827 6000.
www.smi-online.co.uk
SoCRA: Society of Clinical
Research Associates, (800)
SoCRA92 or (215) 822-8644,
www.socra.org
appliedclinicaltrialsonline.com APPLIED CLINICAL TRIALS 55February 2011
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Requirements, King of Prussia,
PA. Contact: CfPIE
30-May 3: ACRP 2011 Global
Conference and Exhibition,
Seattle, WA. Contact: ACRP
May 2-3: Writing Effective
Standard Operating Proce-
dures and Other Process
Documents, Los Angeles, CA.
Contact: CfPIE
2-4: Biomarker World
Congress, Philadelphia, PA.
Contact: CHI
2-4: Global Pharmacovigilance
Training Course, Arlington, VA.
Contact: PERI
2-4: Cancer: Pathophysiology,
Current Therapies, Clinical
Trials and Drug Development,
Washington, DC. Contact: PERI
2-4: cGMP Quality Principles
for Pharmaceuticals, Biophar-
maceuticals, Biologics, and
Medical Devices, Los Angeles,
CA. Contact: CfPIE
Contact: The Organization
for Professionals in Regulatory
Affairs, +44 (0) 20 7510 2560,
www.topra.org
6-8: EudraVigilance Train-
ing—Electronic Reporting of
ICSRs in the EEA, London, UK.
Contact: DIA
7-8: SoCRA Clinical Site Coordi-
nator/Manager Program for
Coordinators, Research Associ-
ates, Study Nurses, and Site
Managers Registration, Toronto,
Ontario. Contact: SoCRA
7-8: 2011 RAPS Horizons:
Regulatory and Beyond,
Vancouver, Canada.
Contact: Regulatory Affairs
Professionals Society,
(301) 770-2920, www.raps.org
11-13: EudraVigilance Train-
ing—Electronic Reporting of
ICSRs in the EEA, London, UK.
Contact: DIA
11-15: 2011 PDA Annual
Meeting, San Antonio, TX.
Contact: Parenteral Drug
Association, (301) 656-5900,
www.pda.org
12-14: Bio-IT World Conference
and Expo, Boston, MA.
Contact: CHI
13: Biosimilars and Follow-
on Biologics, Arlington, VA.
Contact: PERI
13-15: Cardiovascular Safety
in Drug Development: State
of the Art Assessments,
Washington, DC. Contact: DIA
14-15: Writing Effective
Standard Operating Proce-
dures and Other Process
Documents, Berlin, Germany.
Contact: CfPIE
14-15: Protecting Human
Research Participants:
Legal, Ethical, and Practical
Considerations, San Diego, CA.
Contact: SoCRA
14-15: GCP Audits—Best
Practices for Ensuring
Compliance & Detecting
Fraud and Misconduct in
Clinical Trials, King of Prussia,
PA. Contact: CfPIE
14-15: Stability Programs
for Product Shelf Life—From
Development to Approval, King
of Prussia, PA. Contact: CfPIE
18-19: Clinical Trial Planning
and Management, Arlington,
VA. Contact: PERI
26-27: Future Medicines:
Translational Approaches in
Cancer Therapeutics, Irvine,
CA. Contact: CHI
26-27: Best Practices for
Facilities and Utilities
Design, Qualification and
Monitoring, King of Prussia,
PA. Contact: CfPIE
27-28: 6th Annual Forum on
Clinical Trial Registries and
Results Databases, Philadel-
phia, PA. Contact: CBI
27-28: 3rd Annual Bio/Pharma-
ceutical Drug Safety Forum,
Philadelphia, PA. Contact: CBI
27-29: Drug Development
Process—From Discovery to
Communication, Los Angeles,
CA, Contact: CfPIE
28-29: Pediatric Clinical Trial
Design—Ethics, Manage-
ment, and Regulatory
ALMAC Group . . . . . . . . . . . . . . . . . . . . . . 9
AtCor Medical . . . . . . . . . . . . . . . . . . . . . . 3
BIO International . . . . . . . . . . . . . . . . . . 39
Corporate Translations Inc . . . . . . . . . . . 33
DIA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
ERT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60
ExL Pharma . . . . . . . . . . . . . . . . . . . . 15, 45
Gen Probe Life Sciences Ltd . . . . . . . . . . 42
George Washington University Medical Center . . . . . . . . . . . . . . . . . . 43
ICON Medical Imaging . . . . . . . . . . . . . . 17
IIR Partnerships . . . . . . . . . . . . . . . . . . . 49
INTERLAB Central Lab Services —Worldwide . . . . . . . . . . . . . . . . . 40, 51
invivodata . . . . . . . . . . . . . . . . . . . . . . . . 21
Marken . . . . . . . . . . . . . . . . . . . . . . . . 18ab
Medpace Inc. . . . . . . . . . . . . . . . . . . . . . 25
Oracle Health Sciences . . . . . . . . . . . . . . 59
Outcome . . . . . . . . . . . . . . . . . . . . . . . 5, 35
PAREXEL International . . . . . . . . . . . . . . . 2
Perceptive Informatics . . . . . . . . . 11, 26-27
PharmaNet . . . . . . . . . . . . . . . . . . . . . . . 23
QualityMetric . . . . . . . . . . . . . . . . . . . . . . 7
SAS Institute . . . . . . . . . . . . . . . . . . . . . . 13
WorldCare Clinical . . . . . . . . . . . . . . . . . 29
Ad Index
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Standard of Care in Study BudgetingSurvey reveals industry practices
surrounding standard of care and
insurance claims data.
Harold e. Glass
Pharmaceutical executives readily acknowledge that
their industry faces a number of broad challenges,
not the least of which are the escalating costs of de-
veloping new drugs and a weak public image.1 Both
issues intersect in one area of drug development:
clinical grants. Based upon an industry survey of people
working in clinical operations, and an analysis of grant pay-
ments from the perspective of standard of care (SOC), this
article argues that cost management and fair market value
can be far more effectively addressed than has been the prac-
tice to date.Clinical grants represent a major and growing cost of
developing new drugs. These rapidly increasing costs have
been extensively documented and analyzed, 2 and the re-
search suggests that clinical trials are the largest single area
of R&D operating expenses, with clinical investigator grants
representing the bulk of these costs. Many drug develop-
ment managers appreciate the need to control clinical trial
costs. One important, if underappreciated, approach involves
avoiding double payments for activities that would be nor-
mally covered by third-party payers (including Medicare and
Medicaid in the United States) as part of the standard care
that any patient would receive at that clinical research site,
whether or not that patient is part of a clinical trial. While
sites are ethically prohibited from enrolling a patient in a
clinical trial if that patient would not otherwise be treated
for the illness being studied, many of these patients would
be partially covered by third-party payers as part of the stan-
dard of medical care.Understanding the standard of medical care, however,
can be particularly dif f icult when studies involve mul-
tiple countries. At one end of the health continuum some
countries are moving toward national medical
treatment protocols—the UK’s National Health
Service is one example. While health care in
many countries has one dominant payer, few
countries have just one agency delivering almost
all their health care, as is the case in the UK. In
sharp contrast, the United States has multiple
payers and health care delivery organizations.
Such differences challenge clinical development
teams as they seek to establish medical standard
of care guidelines for clinical trial grant pay-
ments. In the United States, however, it is easier
to establish what constitutes standard of care
through the payment practices of third-party
payers.A second pharmaceutical industry challenge is
the changing relationship with physicians. After
intense scrutiny from both within and outside
the industry, pharmaceutical companies have
now developed more stringent guidelines about
what they can give to prescribing doctors. For
instance, new guidelines prohibit gifts of any sort,
restrict meals to those associated with actual
medical education, and prohibit industry em-
ployees from giving any other objects to medical
professionals. Some pharmaceutical industry observers are
also concerned about the financial relationship be-
tween investigators participating in clinical trials
and the companies sponsoring the trials. These
observers have questioned whether the grant
amount for a clinical trial reflects payment only for
work performed or whether the payment might be
an attempt to influence investigator behavior. In
these instances, the foremost concern is whether
investigators are being paid at fair market rates or
at inflated rates that might influence their behav-
ior. 3 While some published research links relative
grant payment levels with subsequent investigator
Sites
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■ Tapping into the Potential of Pharmacists
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A Closing Thought
How? By releasing the final “Guidance
for Industry, Patient-Reported Outcome
Measures: Use in Medical Product Devel-
opment to Support Labeling Claims” (or
PRO guidance) in December 2009. FDA
had previously released the draft version
of this guidance in February 2006.
So, what’s the big deal? FDA releases
Guidance for Industry documents all the
time. This PRO guidance is different: it
has almost single-handedly driven our
industry to take note of the patient—to
listen, understand, and document the
patient’s perspective during medical
product development. The momentum
started building following the release of
the draft guidance in February 2006. In
the almost three years between draft and
final guidance, FDA regularly and actively
communicated its key message: listen to
the patient.
In the past year, following the release of
the final version of the guidance, signifi-
cant strides have been made toward focus-
ing on the patient during product develop-
ment. Concretely, what has happened?
The answer lies in how the specific rec-
ommendations in the guidance have had
an impact on product development strat-
egy. Here is how the story unfolded…
The guidance delineates FDA’s current
expectations for PRO instruments (that
capture data directly from the patient with
no interpretation by a clinical professional)
that will be used to support labeling lan-
guage in medical products. The recom-
mendations from FDA are based upon the
discipline of developing PRO instruments
in psychology and other areas—psycho-
metrics. There is nothing new or surpris-
ing in terms of what should be done to
develop and evaluate PRO instruments.
Pleasantly surprising is that the PRO
guidance has legitimized PROs, elevating
their importance in product development
planning. The mere fact that the FDA
finalized this guidance has given a clear
message to the industry that the patient
perspective is important enough to be a
formal part of the regulatory-based com-
munication of a product: the label. This
has led many pharmaceutical companies
to re-evaluate their hierarchy of end-
points. In the past year, we have seen over
a dozen pharmaceutical companies that
have elevated PROs to be alongside other
primary or key secondary biomarkers or
physician-assessment endpoints. Such
companies are seeking PRO-based labels
for their new products. They have worked
closely and collaboratively with FDA on
the PRO instruments that will support
these labels. These companies are taking
advantage of the opportunity to clearly
communicate the value of their product to
the people who matter most—patients.
The elevation of PROs in clinical pro-
grams to endpoints that will form the
basis of labeling claims has had a follow-
on effect within pharmaceuticals. When
an endpoint, or class of endpoints, is
regularly part of the label plan, or target
product profile, it starts to become part of
the strategic planning for pipelines within
a pharmaceutical company. Multiple phar-
maceutical companies have adopted PROs
as part of their product strategy within
and across portfolios. In fact, some of the
largest pharmaceutical companies have
now made consideration of PRO endpoints
as part of their documented process for
developing a product strategy. PROs are
strategic. The patient benefits.
Thank you, FDA.❏
Many of us involved in the biopharmaceutical and medical device
industry do not often consider regulators the cutting edge
folks—the people who lead the charge. Times have changed.
FDA has led the way in pushing us to focus on the patient.
The guidance has driven the industry to take
note of the patient—to listen, understand, and
document.
Jean Paty, PhDSenior Vice President invivodata, inc.www.invivodata.com
The Patient Matters: Thanks FDA
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