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PLAY. TRUST. EXPLORE. TRICK. CHALLENGE. YOUR SENSES. DISCOVER. TEST. DONATE. SHARE. PLAY. TRUST. EXPLORE. TRICK. DISCOVER. TEST. DONATE. SHARE. GOALS. “Even a small donation can make all the difference…” Sense International. - PowerPoint PPT Presentation
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YOUR SENSESCHALLENGEDISCOVER
TEST
EXPLORE
DONATE
TRICK
TRUSTPLAY
SHARE
GOALS
develop a younger audience and supporter base for communication channels
direct supporters to website for information and fundraising
“Even a small donation can make all the difference…”Sense International
PROBLEM
IDEA
RESULTS......
donation and fundraising are not of top priority among emerging adults (18-25)…
“From their 18s to their 25s [emerging adults] explore the possibilities available to them in life, love and work… Such freedom to explore […] is exciting!”
Jeffrey Annet, Professor, Department of Psychology, Clark University
GOALS
PROBLEM
IDEA …UNLESS IT’S FUN!!!…UNLESS IT’S FUN!!!
RESULTS......
funny enough: when you lose one sense another one enhanceswell-known fact
GOALS
PROBLEM
IDEA
attract attention to deafblindness and Sense International organization by enhancing senses of potential donators
RESULTS......
SHARE YOUR SENSES MEDIA CAMPAIGN
launch a range of positive activities which leads to the Sense International site generating media buzz, increasing supporters base and fundraising
OOH, Ambient, Digital, Social, PR,Guerrilla and etc.
ACTIVITIES HUB ANTICIPATIONSSI site accumulates all activities and stimulates further sharing
increased young supporters base to fundraising
raised profile engagement in SI
......
LEARN YOUR SENSESa series of prints
(outdoor, magazines and etc.) describing interesting and funny facts about senses
anyone can appear on a print if he/she shares some interesting fact via SI website
......
series of guerrilla, ambient and etc. activations allows people test their senses in a playful manneranyone can share their guesses on SI website, facebook group and etc.
TEST YOUR SENSES
......
#shareyoursenses
buzz generating social activities designed to challenge human’s senses in a fun way: blindfolded marathon/walk, visiting cinema with eyes/ears closed and etc.
CHALLENGE YOUR SENSES
......
SHARE YOUR SENSES
scanning QR code leads to a special section on SI website where anyone can continue related activities online: share their own experience via social networks, learn about the organization and becoming its’ ambassador (sort of) ......
GOALS
PROBLEM
IDEA
increased awareness of a young audience about the organization
huge base of supporters
thousands small but still important donations
buzz generated impressive earned media
RESULTS
“this media campaign will definitely work”our sixth sense
......