How to Market Your Small

Business using YouTube

By Denise Welch, PresidentNew Media ID

760-341-3438www.newmediaid.com

Denise.welch@newmediaid.com

What is YouTube?

• Video sharing website where users can upload, share, and view videos.

• Example:• http://www.youtube.com/watch?

v=aWDTG3iQPIY

Why Should you embrace YouTube?

• As a small business owner, online video is a great way to stand out, to bring qualified traffic to your site and to get your videos into the Search Engine’s Universal Search results.

• Example: Search for Golf Lessons or Save Energy in Google

How to SignUp for a YouTube Account?

1. Your first step is to create a YouTube account. Assuming this is going to be a business account, do your best to secure the name of your company as the username. If you can’t, find something else that will be easy to brand. The URL for your YouTube account will look something like [youtube.com/profilename]. That means getting your brand in there, will almost ensure that users will find it when they perform a search for you.

2. With your account created, go ahead completely fill out your profile.

Ways to Take Video

• Through Your Webcam on YouTube

Ways to Take Video

• Mini-camcorders like the Flip Video with built-in USB

Click here to upload your video

After clicking here

Find Your Video in Your Computer

Video Uploading Tips

• Video File Name: By default, your video will probably have an awesomely lame file name like “vid012912”. This will not help people find you. Instead, rename the video to give it a more descriptive, keyword-rich title. For example, if your video shows how to arrange a floral bouquet, a good name may be “how to arrange a bouquet”. Do your best to be as descriptive as you can in 4-5 words.

• Title: One of the biggest missteps we see with clients is that they want to give all their videos the same title – their business name. Problem is, this doesn’t tell users or the search engines what this video is about and it certainly won’t help people find it. When thinking up a good title, try and think of what a normal searcher would type into YouTube.

• Description: Take some time to write a video description that accurately depicts what’s being demonstration or talked about in the video. A good description should build upon what you’ve already said in your Title and give people a reason to continue on and watch the video. I’d also recommend dropping a link to your Web site into the video description to help drive people back to your Web site.

• Tags: The tags you associate with your video are going to be really important because they dictate what “related videos” yours will be paired up with. Your tags should be individual words, not long phrases, and should include all the keywords you used in the file name/title/descriptions, as well as anything else that may be relevant. There’s no limit to how many tags you can add to a video, so as long as they’re relevant, have at it.

Editing your

YouTube Video

Rating Videos, Leaving Comments and Subscribing

Your Own YouTube Channel