BUSINESS MODEL AGNESE LUBKA U28937

OLEKSANDRA SOROKA U28939

BACKGROUND INFORMATION

•  Video hosting service: Limited Liability Company

•  Created by 3 PayPal employees (Feb. 2005) •  Owed by Google (2006)

•  Based in San Bruno, California, USA

•  54 language version available

Youtube Space LA

http://youtubespacela.com

GENERAL INFORMATION

GENERAL INFORMATION

SWOT ANALYSIS

•  New competitors (Instagram, Vine)

•  Governmental regulations

•  Privacy issues

•  Innovations •  New partnership •  New technologies •  New market •  Expansion

•  Security •  Pushing advertisement

•  Online video market •  Second largest search

engine •  Copyrights, private policy •  Accessibility

Strengths Weaknesses

Threats Opportunities

BUSINESS MODEL

Revenue Innovation

Partnership

Advertising Accessibility

Motivated producing

users

High salaries

High video’s turnover

Viewers

Google

THANK YOU FOR YOUR ATTENTION!

SOURCES •  http://youtubespacela.com

•  http://techcrunch.com/2012/07/19/youtube-business-model/

•  http://www.collegiatetimes.com/stories/21296/youtube-business-model-changes-mark-move-in-right-direction

•  http://nofilmschool.com/2013/06/make-living-on-youtube-infographic/