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TexT dyejo To 50500
john [email protected] www.fluid-studio.net
twitter @dyejo
Free service provided byhttp://contxts.com
ConTACT Me
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There is no silver bulleT
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We All hAve A CirCle oF inFluenCe.PeoPle Are inFluenCed by Those They TrusT.
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Circle of Influence
Circle of Concern What youcare about.
What you cando something
about.
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* Enquiro: “Business to Business Survey 2007.”
PeoPle do noT WAnT To be sold To. They WAnT To inTerACT And be heArd.
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you CAnnoT ConTrol The ConversATion,buT you CAn PArTiCiPATe in iT.
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4 P’s
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ProduCT4 P’s
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ProduCT, PriCe4 P’s
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ProduCT, PriCePlACe4 P’s
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ProduCT, PriCePlACe, ProMoTion4 P’s
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3 r’s
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relevAnT3 r’s
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relevAnT, reAl3 r’s
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relevAnT, reAlresPonsive3 r’s
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relevAnT, reAlresPonsive4 r’s
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relevAnT, reAlresPonsive, relATionshiP4 r’s
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online video
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Why uTilize iT?
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Why uTilize iT?huge PoTenTiAl AT A loW CosT.
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youTube.CoM
viMeo.CoM
MeTACAFe.CoM
hulu.CoM
veoh.CoM
video-shAring CoMMuniTies (ToP 5)
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hoW do They rATe?
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youTube
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overAll deMogrAPhiC18-55
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MAin deMogrAPhiC18-34
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youTube vieWers by gender50/50
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youTube vieWers Are ACtive vieWers
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The AverAge vieWers WATChes ThirTy-nine videos A MonTh 39
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oF vieWers shAre videos WiTh ColleAgues52%
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brAnd AWAreness
hoW CAn you use youTube?
1.
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brAnd AWAreness
ProduCT And reTAil ProMoTion
hoW CAn you use youTube?
1.2.
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brAnd AWAreness
ProduCT And reTAil ProMoTion
direCT sAles eFForTs
hoW CAn you use youTube?
1.2.3.
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brAnd AWAreness
ProduCT And reTAil ProMoTion
direCT sAles eFForTs
business-To-business
hoW CAn you use youTube?
1.2.3.4.
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brAnd AWAreness
ProduCT And reTAil ProMoTion
direCT sAles eFForTs
business-To-business
ProduCT suPPorT
hoW CAn you use youTube?
1.2.3.4.5.
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brAnd AWAreness
ProduCT And reTAil ProMoTion
ProduCT TrAining
direCT sAles eFForTs
business-To-business
ProduCT suPPorT
hoW CAn you use youTube?
1.2.3.4.5.6.
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brAnd AWAreness
ProduCT And reTAil ProMoTion
ProduCT TrAining
direCT sAles eFForTs
eMPloyee CoMMuniCATion
business-To-business
ProduCT suPPorT
hoW CAn you use youTube?
1.2.3.4.5.6.7.
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brAnd AWAreness
ProduCT And reTAil ProMoTion
ProduCT TrAining
direCT sAles eFForTs
eMPloyee CoMMuniCATion
business-To-business
reCruiTMenT
ProduCT suPPorT
hoW CAn you use youTube?
1.2.3.4.5.6.7.8.
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hoW does youTube And video FiT WiThin your MArkeTing Mix?
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is video righT For your CoMPAny/ProduCT/brAnd?
hoW does youTube And video FiT WiThin your MArkeTing Mix?
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is video righT For your CoMPAny/ProduCT/brAnd?
is video A single ChAnnel or PArT oF A lArger Mix
hoW does youTube And video FiT WiThin your MArkeTing Mix?
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is video righT For your CoMPAny/ProduCT/brAnd?
is video A single ChAnnel or PArT oF A lArger Mix?
More exPosure For An exisTing CAMPAign or sTArT A neW CAMPAign?
hoW does youTube And video FiT WiThin your MArkeTing Mix?
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hoW MuCh does iT CosT?
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less ThAn $1,000.
hoW MuCh does iT CosT?
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less ThAn $1,000.
bAsiCAlly, jusT need A Web CAM or CAMCorder.
hoW MuCh does iT CosT?
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less ThAn $1,000.
bAsiCAlly, jusT need A Web CAM or CAMCorder.
AFTer ThAT, There Are no Fees PresenTly.
hoW MuCh does iT CosT?
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WhAT is The roi?
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WhAT iF you geT 5 neW CusToMers?
WhAT is The roi?
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WhAT iF you geT 5 neW CusToMers?
10?
WhAT is The roi?
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WhAT iF you geT 5 neW CusToMers?
100?
10?
WhAT is The roi?
©F
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WhAT iF you geT 5 neW CusToMers?
100?
10?
1,000+?
WhAT is The roi?
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WhAT usuAlly does noT Work For youTube And video siTes?
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exisTing CoMMerCiAls
WhAT usuAlly does noT Work For youTube And video siTes?
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exisTing CoMMerCiAls
rePurPosing inTernAl videos
WhAT usuAlly does noT Work For youTube And video siTes?
©F
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exisTing CoMMerCiAls
TrAdiTionAl Thinking
rePurPosing inTernAl videos
WhAT usuAlly does noT Work For youTube And video siTes?
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WhAT Are youTube vieWers looking For?
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inForMATion (AnAlysis, oPinion, eTC.)
WhAT Are youTube vieWers looking For?
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inForMATion (AnAlysis, oPinion, eTC.)
esTAblish your CoMPAny As An exPerT!
WhAT Are youTube vieWers looking For?
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inForMATion (AnAlysis, oPinion, eTC.)
esTAblish your CoMPAny As An exPerT!
exAMPle: d-linkTv
WhAT Are youTube vieWers looking For?
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inForMATion (AnAlysis, oPinion, eTC.)
eduCATion
WhAT Are youTube vieWers looking For?
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inForMATion (AnAlysis, oPinion, eTC.)
eduCATion
WhAT Are youTube vieWers looking For?
shoW And TeACh PeoPle hoW To do Things
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inForMATion (AnAlysis, oPinion, eTC.)
eduCATion
WhAT Are youTube vieWers looking For?
shoW And TeACh PeoPle hoW To do Things
exAMPle: MAke MAgAzine
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inForMATion (AnAlysis, oPinion, eTC.)
eduCATion
enTerTAinMenT
WhAT Are youTube vieWers looking For?
©F
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inForMATion (AnAlysis, oPinion, eTC.)
eduCATion
enTerTAinMenT
WhAT Are youTube vieWers looking For?
There Are no rules. be Funny, Add MusiC, ThroW in sPorTs, eTC. be CreATive!
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inForMATion (AnAlysis, oPinion, eTC.)
eduCATion
enTerTAinMenT
WhAT Are youTube vieWers looking For?
There Are no rules. be Funny, Add MusiC, ThroW in sPorTs, eTC. be CreATive!
exAMPle: blendTeC
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subTleTy—MAke iT CoverT, noT overT
keys
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subTleTy—MAke iT CoverT, noT overT
keys
inFoMerCiAl, noT CoMMerCiAl
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subTleTy—MAke iT CoverT, noT overT
keys
inFoMerCiAl, noT CoMMerCiAl
CreATe A video WiTh unique vAlue— MusT sTAnd on iTs oWn
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subTleTy—MAke iT CoverT, noT overT
keys
inFoMerCiAl, noT CoMMerCiAl
CreATe A video WiTh unique vAlue— MusT sTAnd on iTs oWn
enTiCe The vieWer To WAnT More inFo, Then drAW TheM To your siTe!
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ProMoTing your video
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hoW Will The MAsses Find yours?
ProMoTing your video
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drive direCT sAles!
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Pre-roll, Mid-roll, or PosT-roll slide WiTh your url And Toll-Free Phone nuMber
drive direCT sAles!
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Pre-roll, Mid-roll, or PosT-roll slide WiTh your url And Toll-Free Phone nuMber
Add url in The TexT desCriPTion
drive direCT sAles!
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oPTiMize your video For seArCh
©F
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sTArT WiTh sTrong ConTenT
oPTiMize your video For seArCh
©F
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sTArT WiTh sTrong ConTenT
inForM, eduCATe, or enTerTAin
oPTiMize your video For seArCh
©F
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sTArT WiTh sTrong ConTenT
inForM, eduCATe, or enTerTAin
sTrong TiTle, desCriPTion, And TAgs (allows for searchability on the site)
oPTiMize your video For seArCh
©F
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sTArT WiTh sTrong ConTenT
inForM, eduCATe, or enTerTAin
sTrong TiTle, desCriPTion, And TAgs (allows for searchability on the site)
oPTiMize your video For seArCh
Think As your TArgeT vieWers Would Think!
©F
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oPTiMize your ChAnnel
©F
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CusToMize iT WiTh Colors And brAnd iT siMilAr To your siTe And oTher Web ProPerTies
oPTiMize your ChAnnel
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TAke AdvAnTAge oF CoMMuniTy FeATures
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shAre WiTh Friends And “subsCribers” (you CAn broAdCAsT bulleTins)
TAke AdvAnTAge oF CoMMuniTy FeATures
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shAre WiTh Friends And “subsCribers” (you can broadcast bulletins)
CreATe A youTube grouP Around A shAred AFFiniTy
TAke AdvAnTAge oF CoMMuniTy FeATures
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ProMoTe using oTher MediuMs— go virAl!
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e-MAil MArkeTing
ProMoTe using oTher MediuMs— go virAl!
©F
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e-MAil MArkeTing
blogs (CAn be eMbedded here And on oTher siTes)
ProMoTe using oTher MediuMs— go virAl!
©F
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e-MAil MArkeTing
Press releAses
blogs (CAn be eMbedded here And on oTher siTes)
ProMoTe using oTher MediuMs— go virAl!
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e-MAil MArkeTing
Press releAses
soCiAl neTWorks (FACebook, TWiTTer, linkedin, eTC.)
blogs (CAn be eMbedded here And on oTher siTes)
ProMoTe using oTher MediuMs— go virAl!
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video AlloWs you To:
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video AlloWs you To:
reACh An esTAblished And neW AudienCe
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video AlloWs you To:
reACh An esTAblished And neW AudienCe
AnAlyTiCs using insighT
©F
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video AlloWs you To:
ConneCT direCTly WiTh ProsPeCTs And CusToMers
reACh An esTAblished And neW AudienCe
AnAlyTiCs using insighT
©F
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video AlloWs you To:
ConneCT direCTly WiTh ProsPeCTs And CusToMers
reACh An esTAblished And neW AudienCe
gAin An AdvAnTAge over sloWer CoMPeTiTors
AnAlyTiCs using insighT
©F
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video AlloWs you To:
ConneCT direCTly WiTh ProsPeCTs And CusToMers
reACh An esTAblished And neW AudienCe
gAin An AdvAnTAge over sloWer CoMPeTiTors
sTrong PoTenTiAl For your MArkeTing dollAr
AnAlyTiCs using insighT
©F
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