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Zebra Different. Cheetah Fast. Colby B. Jubenville, PhD
@drjubenville
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@drjubenville
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Overheard at NIPA
Words or Phrases
Overheard so far….. “Value” “Different”
“Change” “Easy”
“People” “Empathy”
“Relationship” “Success”
The Headlines
What should I be afraid of?
Who should I blame?
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The Next 90 Minutes
Model/Framework
Explain and Example
Interaction
Worksheet
The Evolution
Production
Selling
Marketing Concepts
Relationships
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Relationships….
If you want a better
outcome, you must
have a better
conversation.
The Jungle
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“The most successful change
happens when the
communication is clear,
simple and often repeated.”
– G. Tredgold
The Approach
Simple. Powerful.
For Sale.
Baby Shoes.
Never Worn.
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“Zebra Different.” “Cheetah Fast.”
Great Book.
Better Cover.
Zebra Different.
Cheetah Fast.
“Zebra Different.” “Cheetah Fast.”
Look Different.
Run Faster.
Unique Value.
Engagement.
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One Thing
What is the ONE thing
that keeps you up at
night?
Highest Value
In your role, at your
company, right now
answer this question:
What is the highest value
of your time?
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“Zebra Different.” & “Cheetah Fast.”
What does it mean to be
“Zebra Different.” and
“Cheetah Fast.” when
looking at yourself and
your business?
The New Economy
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“Zebra Different.” & “Cheetah Fast.”
Part I
“Zebra Different.”
“Zebra Different.”
It’s being intentional and
confident about how you define
success and the future you
want to create, while focusing
on how you communicate with
yourself, your team and the
marketplace.
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Being Intentional
Stages of Life/Career
20’s – Get Into Game.
30’s – Move Up In Game.
40’s – Stay In Game.
50’s – What do I really want?
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What is confidence?
What is success?
The Basics
“Zebra Different.”
“Zebra Different.” also
means finding your voice,
competing on unique
value and communicating
with empathy.
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Unique Value
Unique Value is
made up of Unique
Perspective,
Education and
Experience.
Unique Value
How you see what you do.
(Perspective)
How you know what you do.
(Education)
How you connect what you do.
(Experience)
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Voice
Voice is the
intersection of talent,
passion, conscience
and need in the world.
Cathy Horton
Renegade Brands
Episcopal Priest
Attorney
Unique Perspective
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What are the pain points?
P/S address the pain points?
Does it outperform the competition?
Is the price acceptable?
4 Questions
3 Statements
Elevator (Short, Powerful, Compelling)
Zebra (Unique Perspective, Education and
Experience)
Outcome (What will my business/life look like after
having a relationship with you?)
Which is the most important?
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Empathy
Empathy fuels connection
and is the new watchword
in business today.
Empathy
Empathy smells a lot like
courage and feels a lot like
truth and neither of those are
about weakness. - B. Brown
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Empathetic Questions
Where are you from?
What do you believe?
What matters to you?
What is a brand?
Promise
and
Experience
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It’s the T-Shirt…
Guacamole
Remorse
“Cheetah Fast.”
Part II
“Cheetah Fast.”
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“Cheetah Fast.”
“Cheetah Fast” is about
embracing the Coaching
Revolution, “seeing” and
“seizing” opportunities and
being the best at what
matters most.
Do you do Economic
Impact Studies??
See and Sieze
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The Coaching Revolution
says that you are a coach,
have a coach or don’t want
to be coached and if you
don’t want to be coached,
you will be left behind.
Cheetah Fast
The Revolution
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What did great
coaches do for you?
The Revolution
Great Coaches
Corey
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How do you determine
the highest value of
your time?
Highest Value
3 X a Day
5 X a Week
60 X a month towards a
dominant focus in your
business.
Dominant Focus
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“If we are sitting here 1 year
from today what has to
happen for you to feel good
about your business and
future?”
Thinking Ahead
Charles “Tremendous” Jones
and his thoughts on growth.
You will be the same person
5 years from now….
Thinking Ahead
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We all reach a “Ceiling
of Complexity” and
need someone to help
us break through it.
“Cheetah Fast.”
Accelerate Growth
“Cheetah Fast.” is also
about using adversity
to accelerate your
growth.
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Accelerate Growth
Struggle helps us think
better, communicate
better and make better
decisions.
You can know everything
in the world, but if
you don’t know what
matters…then
nothing matters.
“Cheetah Fast.”
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So – Be the BEST at
what MATTERS
MOST!
“Cheetah Fast.”
It’s the T Shirt.
Rigidity
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Colby B. Jubenville, PhD
drjubenville.com
Twitter @drjubenville
Facebook @drjubenville
(615) 498-6802
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