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Zillow A to Z
Spencer Rascoff
Chief Operating Officer
Twitter: @spencerrascoff
Email: [email protected]
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Owner or Agent Can Post Feedback
Leave feedback on a Zestimate
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Owner or Agent Can Post Feedback
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Create and Publish an Estimate
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Zestimate Accuracy
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Just a starting point not the end-all-be-all
Recalculate when get new property attributes from listings
Value range on each Zestimate is unique to each home, and
Zestimate isnot necessarily the midpoint
Owner or agent can respond to the Zestimate
Publish a My Estimate Accuracy table
Less accurate on high-end & unusual homes, especially when
fewer compsare selling & when that home hasnt sold in a long
time
On listings, Zestimate comes off the map and is pushed down on
listingpage.
When no Zestimate, its due to address-matching issue.
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What you need to know about Zestimates
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Use it to showcase your expertise.
Youre smarter than the machine.
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What you need to know about Zestimates
Whats this
house worth?
Agent
ClientAVM
Turn the Triangle of Tension into an OPPORTUNITY to
demonstrate your expertise and gain business.
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Listings Visually Appealing
PagePageViewsViews
0-1
Photo
>1Photos
2 X
Increase
EmailEmail
ContactsContacts
>1
Photo
s
2 X
Increase
0-1
Photo
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Listings Show Address
SearchSearch
ImpressionsImpressions
NDA
Non-
NDA
5 X Increase
PagePage
ViewsViews
NDA
Non-
NDA
6 X Increase
EmailEmail
ContactsContacts
NDA
Non-
ND
A
6 X Increase
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Listings - Featuring
Regular
Featur e
d
5.7 X5.7 X
IncreaseIncreaseEmailEmail
ContactsContacts
SearchSearch
ImpressionsImpressions
Regula
r
Featur e
d
3.3 X3.3 XIncreaseIncrease
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ATTRACT BUYERS:
#2 real estate site nationwide with 10.7 million monthly unique
visitors
#1 website in the Northwest 665,000 monthly unique visitors in
Puget Sound area alone!
#1 on iPhone and Android (~15% of our usage)
2/3 of our visitors are in the market to buy or sell now or
soon
Over half ofall buyers use Zillow!
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Why put your listings on Zillow?
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3 out of 4 sellers use Zillow!
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Why put your listings on Zillow?
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Market Yourself
Agent Photo
Contact Info FB, Twitter, LI
Link To WebsiteBadges
Marketing Text Can Embed
Links & Video Contributions Listed Listing Showcased
Great SEO Capabilities
Listing
Email
Address
Profile
Email
Address
IMPORTANT!
http://www.zillow.com/profile/SeattleHome.comhttp://seattlehome.com/http://seattlehome.com/http://seattlehome.com/http://seattlehome.com/http://seattlehome.com/http://seattlehome.com/http://www.zillow.com/profile/SeattleHome.com
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Market Your Expertise Zillow Advice
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Zillow AdviceMarket Your Expertise Zillow Advice
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Get the most that you can out of Zillow for free.
Fish where the fish are.
Fishing is free, but bait isnt.
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Advice to Agents
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ZillowPremier
AgentConnectingZillowshomebuyersandsellerstoanelitegroupof
agents
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Reaching Zillows 9 Million VisitorsLocal Data and Charts
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Reaching Zillows 9 Million VisitorsLocal Data and Charts
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Local Data Blog Bling
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Widgets - Blog Bling
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Reaching Zillows 9 Million VisitorsWidgets
www.zillow.com/wid ets
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Widgets Co-Branding
www.zillow.com/wid ets
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Widgets Co-Branding
www.zillow.com/wid ets
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Widgets Co-Branding
www.zillow.com/wid ets
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Reaching Zillows 9 Million VisitorsWidgets
www.zillow.com/wid ets
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Reaching Zillows 9 Million VisitorsThe Most Important Slide
www.zillowvideos.com
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Resources
www.zillowvideos.com
www.ZillowPros.com
How to reach me
Email: [email protected]
Twitter - @spencerrascoff
http://activerain.com/blogs/srascoff
HelpFlags on the site
Reaching Zillows 9 Million Visitors
How to reach Zillow
[email protected]
[email protected]
Twitter: @zillow
www.facebook.com/Zillow
Zillow Advice
Advertising
866-324-4005
[email protected]
More information
http://www.zillowvideos.com/http://www.zillowpros.com/http://activerain.com/blogs/srascoffmailto:[email protected]:[email protected]://www.facebook.com/Zillowmailto:[email protected]:[email protected]://www.facebook.com/Zillowmailto:[email protected]:[email protected]://activerain.com/blogs/srascoffhttp://www.zillowpros.com/http://www.zillowvideos.com/
