ZOO

CASE STUDY

Holy Spirit Catholic Church enhances tailor-made live stream solutionThe Melbourne Zoo is using QR codes in their live stream forward people from videos of sleeping animals to other content

About the projectThe Melbourne Zoo is the oldest zoo in Australia It was opened in October of 1862 and was initially important for acclimating domestic animals after their long trip to Australia In 1870 it grew to house more exotic animals and gardens At present it focuses on the fight against the extinction of wild animals Throughout most of 2020 however the zoo has been temporarily closed due to the COVID-19 pandemic In order for it to continue to provide its fans with a view of their animals in real time theyrsquove decided to launch a live stream called Animals at Home ldquoMany Zoo members are still paying for their zoo membership and donors have given us money to help maintain our wildlife preservation work Thatrsquos why we wanted to give these people something back for their supportrdquo says Digital Communications Manager Gigi Silk ldquoBut people from other time zones found themselves watching live streams while the animals were asleep Thatrsquos why we used overlay graphics and a QR code directly in our live stream which reroutes viewers to a pre-recorded videordquo adds

ACAP applications

1080p

None

AXIS P3225-LV Mk II

CamStreamer App

CamOverlay App

Video quality

Audio

Camera model

Technical solutionFour AXIS P3225-LV Mk II Network Cameras that have been installed in the Melbourne Zoo in animal enclosures provide an image with HDTV 1080p resolution This

versatile camera provides outstanding video quality in both strong and poor light conditions The CamStreamer App ensures constant streaming video directly to YouTube ldquoLive streams worked great with overseas audiences and received global attention But the majority of animals were asleep at night and we wanted to add something that people could really enjoy even at night With the help of the CamOverlay App we added QR codes to various live broadcasts overnight that would reroute people to pre-recorded videos of the zookeeperlsquos telling people about the animalsrdquo Ms Silk explains The codes are a part of the graphics that the Zoo has created for each animal which are automatically launched every day at a pre-defined time When people use the QR code to reroute to their website tracking via Google Analytics can be used making it possible to make marketing evaluations of individual visits or create targeted campaigns

Streaming platform YouTube

AustraliaLocation

ZOO

CASE STUDY

Holy Spirit Catholic Church enhances tailor-made live stream solutionThe Melbourne Zoo is using QR codes in their live stream forward people from videos of sleeping animals to other content

The resultThe staff of Melbourne Zoo came up with more great ways to use graphics directly in their video This helps them retain their members who canrsquot visit the zoo at the moment and also raises awareness among other people around the world ldquoThe feedback that wersquove received via e-mail has been hugely positive and our members love the interviews with our keepersrdquo Ms Silk adds This solution can be used not only for rerouting to a different video but also to a website with a request for a contribution or gift People will know where and how they can support the zoo eg by buying food adopting an animal or supporting the keepers allowing them to see the results of the aid theyrsquove provided

camstreamercomresourcescase-study_QRcodes_ZOO