[email protected] 49352011/3/241OUTLINEAbout
mehttp://cm.nsysu.edu.tw/~uen/index.htm Part OneFrom micro, macro
to meso: a trend in OB/HR researchPart TwoTwo of my recent
empirical studiesQ & A2011/3/2422011/3/243PART ONE
From micro, macro to meso: a trend in OB/HR
research2011/3/244Research in OB/HR fieldSome constructs we used a
lotIndividual levelPerceptionCognitionAttitudeBehaviorIndividual
performance (outcome)Group and organizational levelOrg. sizeCulture
(team, org)System (HR system)Org. environments (technology,
strategy)2011/3/245IssuesDescriptive perspectiveFor exampleHow many
types of personalities do people have?Prescriptive perspectiveFor
exampleWhat kind of personality will be helpful for a salesmans
work?2011/3/246Micro Perspective ResearchOnly focus on individual
level constructs and variablesFor exampleWork stress individual
performance
2011/3/247Macro Perspective ResearchOnly focus on group or
organizational level constructs and variablesStrategic human
resource management (SHRM)For exampleHR system organizational
performance2011/3/248Meso Perspective ResearchWhy cross-level or
multi-level is important?The reality of managementResearch
designSeparate level dataData analysisHierarchical linear modeling
(HLM)For exampleHR system employees organizational
commitmentQuestionIs leadership a micro, meso, or macro research
issue?2011/3/2492011/3/2410PART TWO
Two of my recent empirical studiesStudy
One2011/3/24112011/3/2412
122011/3/24132011/3/2414
2011/3/2415Study TwoTransformational Leadership and Branding
Behavior in Taiwanese Hotels2011/3/24162011/3/2417
HypothesesH1. A CEOs transformational leadership is positively
related to employees branding behaviorsH2. Organizational brand
climate is positively associated with employees branding
behaviorsH3. A CEOs transformational leadership is positively
related to organizational brand climateH4. The organizational brand
climate mediates the relationship between CEOs transformational
leadership and employees branding
behaviors2011/3/24182011/3/2419
Q & AThanks for your listening
2011/3/2420
