08 Company-Specific Analysis()
: 1. 2.3.4.: *5.6.7.()8.
Top-down,,,,.
,..
(Description) (Analytical),1. 2.
:1.: 2.:
3. 4.
5. (R&D)
(SCA) SCA- sustained competitive advantages() ,Michael Porter 31. (Low Costs),.Battle Mountain`s low-cost Golden giant mine.
2. (Differentiation),...3. (Focus),,.Wal-Mart(Sears, Kmart).
(Franchise value):
,EX..
,.
SCA,SCA,SCAJ.M.Smucker()
1.(General Information)(1)(2),,,.,EX. Rainforest Coffee:
$40.0$313.0 millions.Case 1. Rainforest Coffee
Year Ending Dec.31
2004 2005 2006
Number of Restaurants
Existing restaurants 2 6 15
New restaurants 4 9 11
Total 6 15 26
$5 million capital per new restaurant $20.0 $45.0 $55.0
Projected Sales
Existing restaurant-full year $25.0 $70.0 $225.0
New restaurant-partial year 15.0 72.0 88.0
Total projected sales $40.0 $ 142.0 $313.0
,.,.EX. pharmaceutical drug company plan
200Case 2.
Acquisition( )internal growth 8%,10%,18% .
Case 3.
BCG(Bostom Consulting Group) Growth/Share Matrix2x 1x 0.5x
1.Star: ,,.2.Cash Cow: Star,,,.3.Dog: ..4.Question Mark: ,.
(3)
(4)
2.(1).().
1.? 2.?
.
(3)
(Tactics):1.,2., 3., 4., 5.,6., 7..
.,EX.29%,Caterpillar1%.
..EX.Wartsila Diesel48.
(4).10% .,,,2003EPS51. EX. Gibson GreetingsPhar-Mor
3.(1)EX .
(2)(Distribution) ..
(3). .,,.
4. (1),,.
USAir.
. 19973ComIntel
(2), ..
2010
Note. NYNr scores lower than its peers with these statistics.
Financial Results
Operating Data
Sales Growth
(%)
Profit Margin
(%)
Fixed Asset Turnover
Investment per Line
Lines per Employee
Amei
11.0
14.1
1.1x
$713
351
Belly
(2.3)
14.3
0.8x
803
333
South
5.1
13.2
0.9
998
308
NYNr
0.1
11.2
0.8
995
274
Pac
5.0
11.7
0.8
724
322
5.(1)(R&D)R&D
R&DAmdahlApplied MagneticsBassett furnitureDetroit Diesel.
R&D
R&D
(2).
Colgate-PalmoliveMcDonalds
. . . .
EX. AES Corp.AES Corp..
(3)() .Long Island Lighting (LILCO)Shoreham,,,LILCO56.
(4) .,. .EX. Microsoft. .!
(4),..
(5)
IBMAmerica ExpressCEO,.
Sara Lee