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10 REASONS WHY YAMMER IS GOOD FOR BUSINESS

Katy Sweetman

Communications Manager / October 2012

This presentation is brought to you by the Letter C

■ Culture

■ Collaboration

■ Community

■ Cognition

■ Connection

■ Customer engagement

■ Communication

■ Crisis

■ Crowd-sourcing

■ Creativity

■ Communality

■ (Tele)commuting

■ Changing times

10 reasons why Yammer is good for business

Source: http://bkaprt.com/mf/4

“The only irreplaceable capital an

organisation possesses is the

knowledge and ability of its people.

The productivity of that capital

depends on how effectively people

share their competence with those

who can use it.”

Andrew Carnegie, 1835 - 1919


■ Background to ESNs and “social business”

■ Intergen: a case study

■ The 10 Cs

■ The justification & the measurement

■ 10 top tips

■ Conclusion



How is social changing business in general?

interactive humanised

asynchronous two-way

transparent immediate

conversational

“Privacy is dead, and social media holds the

smoking gun.” Peter Cashmore, Mashable CEO

The background

1.3 TRILLION

Google: Our Mobile Planet, May 2012

The value to be

unlocked by

businesses through

social technology by

2016.

McKinsey Institute

It’s big.

40% The number of large

enterprises that will

have an ESN by 2015.

Gartner

It’s being adopted.

70% The number of

businesses embracing

social.

Gartner

It’s happening now.

41% The number of people

who believe their

company should be

investing more in

social.

Forbes

But it could be happening more.

“CEOs believe social will

become one of the two

ways to engage

customers, mainly at the

expense of traditional

approaches.”

IBM CEO Study 2012 Report



“This is now a continuous

feedback kind of world, and

we need organisational

nimbleness to respond.”

CEO, financial markets, US




DreamForce Keynote 2012


How did we get here?


Lots of ways to skin a cat…


We’ve only just begun n case you were wondering…


What are people wanting to achieve?


What impacts have people experienced?

Intergen: a case study


Intergen:

80%+ on Yammer

Started Yammer network October 2008

Rapid growth

Young: average age 34 (2011)

Tech savvy, early adopters and tinkerers

Geographically diverse: NZ, Australia, US

Freemium members


It won’t happen overnight…

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So what do Intergenites value?

The softening of geographical boundaries

A place where people are three-dimensional

The information

Open, unhierarchical forum

The culture

ShakeOut

The Iconic Yellow

Challenge




1. Culture and

people

71% of

employees

aren't

engaged

2. Community

3. Collaboration

Getting the

most out of

the virtual

watercooler

4. Customer

engagement

“The time available to

capture, interpret and act on

information is getting shorter

and shorter.”

CEO, IBM CEO Study 2012 Report

5. Communication

(& crisis)


6. Crowd sourcing

& 7. Cognition

Making the

"wisdom of

the crowd"

part of

business

“We need to mobilise

our collective brain

power for innovation.”

CEO, IBM CEO Study 2012 Report


8. Cognitive

surplus


8. Telecommuting

62% The number of

employees working in

multiple locations

during their working

week.

Yammer

Beyond the four walls of an office.

9. Competitive

intelligence


10. Changing

times

Times, they

are a-

changing.

Source: Gerry Alexis

11. Connection


The business case

& the ROI


Yammer's total economic impact:

25% time savings

65% find answers more quickly

47% higher shareholder returns

50% better business agility

66% faster service resolution time

Up to 11% greater engagement


Lurkers


The path to value


11 top tips for ESN success

■ It’s about relationships, not technology.

■ Get executives involved.

■ Have champions.

■ Silence doesn’t (always) equal failure.

■ You don’t need to regulate.

■ Know your purpose.

■ Business is personal.

■ Listen. Help. Contribute.

■ Harness your organisation’s

“cognitive surplus”.

■ Think connections and three

dimensions.

■ Rather than ROI, think value.


Thank you [email protected]

Any questions?