© C
om
mu
nitie
s R U
s Consu
lting
Serv
ices P
vt. Ltd
.10 ways toReward and Recognize your Brand Advocates
SANJAY SHETTY
WWW.COMMUNITIESRUS.IN
HTTP://BLOGS.COMMUNITIESRUS.IN/COMMUNITYCONNECT
© C
om
mu
nitie
s R U
s Consu
lting
Serv
ices P
vt. Ltd
.
RECOGNITIONFIVE IDEAS TO RECOGNIZE YOUR BRAND ADVOCATES
1. Promote Them
Feature interviews with brand advocates on your website and in your offline media
Feature brand advocates in your newsletter
Talk about your brand advocates on your social channels
© Communities R Us Consulting Services Pvt. Ltd.
2. Give them something to display
Give them a plaque or Certificate
Give them a Badge to display on their website and blogs
© Communities R Us Consulting Services Pvt. Ltd.
3. Preferred treatment
Shower them with love
For e.g. at your conferences/events, make sure you provide them Discounted offerings
Separate seating for them right up front,
Maybe a separate dedicated Wi-Fi connection
A special lounge.
© Communities R Us Consulting Services Pvt. Ltd.
4. Enable Engagement with them
On your website and social networks Introduce a brand advocate of the
month
Let them play the lead role for a day:
via their blog post or
virtual presentation
Online Skype Q&A
Focus on helping them make new connections
© Communities R Us Consulting Services Pvt. Ltd.
5. Speaker/Contributor Bureau
Setup a speaker registry of your top brand advocates
© Communities R Us Consulting Services Pvt. Ltd.
© C
om
mu
nitie
s R U
s Consu
lting
Serv
ices P
vt. Ltd
.
REWARDSFIVE IDEAS TO REWARD YOUR BRAND ADVOCATES
6. Publications and Books
Establish tie-ups with publishers and authors who can provide discounted offerings or free books for your advocates to review. Almost all publishers have a review
program
Publish the reviews on your and the brand advocates social networks
© Communities R Us Consulting Services Pvt. Ltd.
7. Shareable Giveaways
Let your brand advocates give away your next product, eBook or whitepaper to others in their communities or via their blogs etc.
Other giveaways could be complimentary coupons for training by partners, which they can further giveaway to others, thereby helping promote themselves and the partners.
© Communities R Us Consulting Services Pvt. Ltd.
8. Custom T-shirts / Letterheads / Envelopes
T-shirts/Jackets – which prominently state their expertise or contributions.
These need to be cool, just slapping your logo on to a t-shirt is useless.
Something as simple as providing printed envelopes or business cards with their name. This is uber cool if executed well.
© Communities R Us Consulting Services Pvt. Ltd.
9. Share, contribute or co-author content
Invite them to share, contribute or co-author content with you
Feature their articles on your blog/community sites.
Try and get content syndicated even in regular print channels if possible.
Include links to their samples, and presentations within your articles, documentation and product
© Communities R Us Consulting Services Pvt. Ltd.
10. Invite them to the inner circle
Provide them access to Top Executives
Product teams
Special events
And include them in your product planning process
© Communities R Us Consulting Services Pvt. Ltd.
What not to do?
Cash Rewards
Hiding the rules of engagement
© Communities R Us Consulting Services Pvt. Ltd.
Bonus Idea - Segmentation
Encourage and recognize different skills, expertise and contributions. Could be in terms of recognizing different kinds of people Some contribute articles, some provide
their time guiding and supporting others, some are great at reviewing content etc.
Segmentation of brand advocates can also be based on the products they specialize in. The kind of activities people do. E.g.
people who blog, podcast, webcast, speak at events, contribute on forums, or their presence in traditional media.
© Communities R Us Consulting Services Pvt. Ltd.
Want more ideas, strategies and answers?
Join the brand advocacy community on LinkedIn
© C
om
mu
nitie
s R U
s Consu
lting S
erv
ices P
vt. Ltd
.
http://bit.ly/BrandAdvocacyCommunity
© C
om
mu
nitie
s R U
s Consu
lting
Serv
ices P
vt. Ltd
.
Please Tweet http://
bit.ly/BrandAdvocate-Reward-Recognition
Did you find the presentation useful?
© C
om
mu
nitie
s R U
s Consu
lting
Serv
ices P
vt. Ltd
.
www.communitiesrus.in
Blog: http://blogs.communitiesrus.in/communityconnect
Recommended
