10 Web Personalization Statistics Every Marketer Should Know
Marketers’ Attitude Toward Personalization:
94% of in-house marketers agree that website personalization is critical
to current and future success.
Source: The Realities of Online Personalization, by Econsultancy
88% of digital marketers consider real-
time marketing as an important part of their 2014 online marketing plans.
Source: Real-Time for the Rest of Us, by Evergage
81% of marketers perceive increase in customer engagement as the main
benefit of real-time marketing.
Source: Real-Time for the Rest of Us, by Evergage
Customers’ Attitude Toward Personalization:
74% of online consumers get frustrated when online content appears that
has nothing to do with their interests.
Source: 2013 Online Personal Experience Study, by Janrain
46% of B2B customers consider tailored offers as extremely significant for
their relationship with the business provider.
Source: Why Companies Need to Market – and Not Just Sell – to Existing Customers, by Gartner
Reality Check:
29% of marketers today invest in website personalization and use of behavior-based data.
Source: 2014 State of Marketing, by ExactTarget
Only
72% of companies say they don’t understand how to carry out website personalization. Common barriers are lack of technology or inability to translate data into action.
Source: The Realities of Online Personalization, by Econsultancy
42% of CIOs from 77 different countries say their IT organizations do not have the
right skills and capabilities to meet upcoming digital business challenges.
Source: Six Key Steps to Build a Successful Digital Business, by Gartner
46% of companies say they are held back by IT roadblocks
and legacy technology.
Source: The Realities of Online Personalization, by Econsultancy
More than
32% of companies say their
CMS enables web personalization.
Source: The Realities of Online Personalization, by Econsultancy
Only
If you want to learn moreabout website personalization, or if you’re interested in
implementing a personalization and behavioral targeting
strategy that fulfills your business objectives,
contact Dynamic Yield and we’ll have you going in
no time.