Re-Image the Components of the
PLR
Use PLR to Create E-Mail and
Autoresponder Content
Use PLR for Other Purposes
Use PLR as a Bonus to Promote
Affiliate Products
Use PLR to Create a Membership Site
Use PLR as a Second or Third Upsell in Your
Marketing Funnel
Use PLR to Create a Local Offline
Workshop
Use PLR to Create a Coaching ProgramUse PLR as a Bonus
on Your Sales Page
Use PLR as a Bonus for Your Affiliates
to Use to Promote Your Product
Use PLR as Your Webinar Content
How To Use PLRRe-Image the
Components of the PLR
Use PLR to Create E-Mail and
Autoresponder Content
Use PLR for Other Purposes
Use PLR “As Is” and as If It Were Your
Own Product
Use PLR as a Bonus to Promote
Affiliate Products
Use PLR to Create a Membership Site
Use PLR as a Second or Third Upsell in Your
Marketing Funnel
Use PLR to Create a Local Offline
Workshop
Use PLR to Create a Coaching ProgramUse PLR as a Bonus
on Your Sales Page
Use PLR as a Bonus for Your Affiliates
to Use to Promote Your Product
Use PLR as Your Webinar Content
Use PLR “As Is” and as If It Were
Your Own Product
Use immediately after buying as
your own product
Know when the PLR will launch so
you can buy it ASAP
Be sure it connects with a problem customers have
Add unique components to make it unique
Make the value obvious, so as to make it desirable
Don’t just sell a product; make it
valuable
Gives buyers an added incentive to
buy from you
Use PLR as a Bonus to Promote Affiliate Products
It should have an e-cover, so buyers can clearly see the
value
If it doesn’t have a e-cover, create one
It should be closely related to the product being
promoted
Some sales will be solely because of
this bonus
Have buyers opt-in to receive it
All the benefits/value of the site are visible
at first glance
Use PLR to Create a Membership Site
Recurring income
Include reference content and helpful tools
Reference content can be PLR you have purchased
Provide unannounced
bonusesUse PLR for the content, even if
you already know it, to save time
Content can also include video,
email series, e-book, graphics
Graphics add professional touch
Most buyers only stay with a
membership site for 3.5 months
Continue to add value so members
stay longer
PLR can be all or part of the DFY
Use PLR as a Second or Third Upsell in Your
Marketing Funnel
You may have the first upsell but no
second or third upsell
Use PLR as a second or third upsell to avoid
gaps
The second upsell should be a “done
for you” (DFY) implementation
Front end - “Basic”Upsell – “Pro”
The third upsell can be a tool to help the buyer
with maintenance
The third upsell will thus be a
recurring product or service
For the recurring payment, provide
new content regularly
The third upsell is essentially a membership
Use to bulk up your knowledge to do a
workshop
Use PLR to Create a Local Offline
Workshop
Buy at “wholesale” and aim to sell at
“retail”
Free up your time for marketing, not
researching for, your workshop
Use as a lead magnet to get
attendees to sign up
Use as pre-workshop content
Use, of course, for actual presentation
content
PLR videos help explain technical
processes at a workshop
PLR checklists are great giveaways to remind attendees
of content
Use as post-workshop content
Use for webinar content for those unable to attend
live
Use for the product you will sell at the
workshop
Use PLR to Create a Coaching
Program
Use before coaching to
prepare for each individual
Use for coaching content, and for
resources for students
Give to students to help them execute
your method
Teach your students (and
yourself) info you didn’t know
Use it to teach your students the
basics (so you don’t have to)
Use before coaching to
prepare for each individual
Use to cover basics needed to execute the solution on the
sales page
Use to give students activities
in between live sessions
Repurpose checklists into step-by-step
processes
Give students content with some steps done (so they
can take action)
Bonus value, incl. graphics, should be
obvious and relevant
Use PLR as a Bonus on Your
Sales Page
Helps make your product more
appealingPLR with great
graphics will have a visual for your
sales page
Look for 3-D (not 2-D) graphic images
Keep PLR on hand so as to always be
ready to offer bonuses
Multiple bonuses create increased
appeal and scarcity
If you have more than 3 bonuses,
make some time-sensitive
Time-sensitive bonuses should be
easy to remove
Have 3-D graphics created for PLR
without graphics
Re-image all of the PLR to make it similar to your
product branding
Use PLR as a Bonus for Your Affiliates
to Use to Promote Your Product
Or, give affiliates the opportunity to give the bonuses
themselves
Gives affiliates the ability of offering
their customers an incentive
Affiliates apply, then you put
together a bonus page for them
Your traffic and conversion rate thus increase
Bad traffic gets filtered out by the
bonus page
Bonuses get delivered from
internal sources
Qualify your affiliates that will
give bonuses
2 sets of bonuses (thru your sales page)(affiliate’s
bonus page)
Affiliates can start promoting right
away
Determine what other vendors are
giving affiliates
Use PLR as Your Webinar Content
Fade background image enough for text to be visible
The PLR might already have slides
Learn the content well enough to teach it on the
webinar
Splice the PLR together for an
automated webinar
Don’t be afraid to use the graphics which you will be
rebranding
As a presenter, you don’t have to be at
a loss for words
The webinar can have a script, or be
driven by slides
Sell the presentation as a
future product
Combine PLR to create even more
unique content
Use graphics throughout the webinar to hold
interest
Promise a free gift to get attendees and hold interest
Give good info but don’t tell all of the
product being promoted
Tell why, what if, what to do, and
how to do it
Re-Image the Components of
the PLR
It should be unique to you and not look
like PLR after you re-image it
Rebrand and re-image content so it enhances your USP
Add intros and outros to audio/ video content to
customize it
Customize sales pages, opt-in
pages, and upsell pages
Promote your own products
throughout (i.e., hyperlinks)
Suggest your own resources; create
your own resource list
Use PLR to Create E-Mail and
Autoresponder Content Use video content
via YouTube and supply the link
Writing the daily e-mail can
sometimes be difficult
Use PLR to create a series sent over
many days, ending with a call to action
Use audio content and supply a link
Particularly useful when you need time off from
writing e-mails
Keep subscribers engaged until they
are ready to become buyers
Strike balance between evergreen
content, and content of interest
Use PLR for Other Purposes
Video Content
Social Media
Different Forms of PLR
Blog Content
Podcast Content
Published Content
Useful for any business in helping
save time and effort
Useful for any content based
problem you need to solve
The need to be prolific with promotional content requires that marketers have new and accurate content on a regular basis. PLR is available to those who don’t always have the time to research and create this content.
Read The Full Article For A Lot More Detail: 12 Ways To Turn PLR Into Cold Hard Cash