Reasons Why Your Business Website Needs Fresh Content
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Give people a reason to visit your website repeatedly
Reasons Why Your Business Website Needs Fresh Content
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People never buy on their first visit. Repeat visits build trust and a sense of familiarity.
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Educate your visitors
Reasons Why Your Business Website Needs Fresh Content
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Education about your product or service increases their comfort level and as they grow more familiar with the intricacies, it becomes easier for them to do business with you.
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Keep your visitors informed
Reasons Why Your Business Website Needs Fresh Content
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Keep your visitors in the loop so that they feel like a part of whatever is happening within your business. They become stakeholders.
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Generate content for newsletter
Reasons Why Your Business Website Needs Fresh Content
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No need to create content specifically for your newsletter. Just send important text and useful links directing people to your website.
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Establish your authority
Reasons Why Your Business Website Needs Fresh Content
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You become an authority figure when the knowledge that you regularly share actually improves people’s lives and businesses.
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Generate direct traffic from social media
Reasons Why Your Business Website Needs Fresh Content
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The links that you post under your social media profiles bring direct, qualified traffic to your website
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Create content targeting different devices
Reasons Why Your Business Website Needs Fresh Content
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People these days access your website from multiple devices and this is a good reason to create multiple versions of your content [without duplication].
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Target different groups
Reasons Why Your Business Website Needs Fresh Content
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You can create different versions of the same content but targeting different groups because often it is not possible to target everybody within a single page.
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Establish yourself as an expert
Reasons Why Your Business Website Needs Fresh Content
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Everybody trusts an expert. The more you share your knowledge through your content the better an expert you are known as.
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Develop a community around your brand
Reasons Why Your Business Website Needs Fresh Content
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Developing a community around your brand is the best way to cultivate customer loyalty and nurture evangelists. You can develop a community by continuously publishing engaging content.
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Create link building opportunities
Reasons Why Your Business Website Needs Fresh Content
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Publishing useful content on a regular basis gives more opportunities to other bloggers and web publishers to link to your content and direct more traffic in terms of direct links and improved search engine rankings.
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Encourage engagement on social networking websites
Reasons Why Your Business Website Needs Fresh Content
12 Engagement means two-way sharing of ideas through continuously posting content, asking for feedback and then replying to that feedback.
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Show your visitors that one thing or another is always happening at your business
Reasons Why Your Business Website Needs Fresh Content
13 Constant activity usually means constant evolution and development. When you regularly publish content about the latest happenings within your business people take it as a positive sign of vibrancy and development.
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Get your employees involved
Reasons Why Your Business Website Needs Fresh Content
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By encouraging your employees to write for your website or blog you make them feel a part of your organization and hence turn them into greater stakeholders.
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Give search engines more content to crawl and index
Reasons Why Your Business Website Needs Fresh Content
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The search engines are constantly looking for new, fresh content to crawl and index and the more content you have indexed, the more traffic you get from the search engines.
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Attract traffic for longtail keywords
Reasons Why Your Business Website Needs Fresh Content
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As more and more people use natural language to search rather than monosyllabic keywords, regularly publishing fresh content improves your longtail keyword optimization.
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Give people a reason to spend more time on your website
Reasons Why Your Business Website Needs Fresh Content
17 Regularly publishing fresh content encourages people to explore your website and spend more time on it. The more they stay, the greater is the chance that they will do business with you.
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Cover every possible keyword in your niche, legitimately
Reasons Why Your Business Website Needs Fresh Content
18 It’s easier to cover almost all your keywords by creating specific content around them rather than trying to stuff more and more keywords into fewer pages and blog posts.
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Create an ultimate information resource
Reasons Why Your Business Website Needs Fresh Content
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This information resource can be a great and frequent destination not just for the visitors from around the web, but also for you and your employees.
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Create material for your book
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Who knows? One day you may decide to turn all that great content that you have published on your website into a book, maybe even a bestseller.
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Reasons Why Your Business Website Needs Fresh Content
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