Presented to: Suzanne VictorDawn Rowley
Arrowhead Town Center
Presented By: Cesar AparicioPablo FelixCarrie Strait
PHOENIXMedia Kit 2010
PHOENIX
The Wall Street Journal
AUGUST 14, 2008
“…It is the Hispanic population that is driving minority
growth.”
“The total U.S. population is projected
to grow to 439 million by 2050,
and most of that growth will come from
Hispanics.”
“While immigration continues to be a
driver of the growing Hispanic population, for the past several years most of the
growth has come from births.”
0
10
20
30
40
50
1950 1960 1970 1980 1989 1994 1996 1998 2000 2002 20042006
2008
4 6.9 914.6
23.7 25.5 27.2 30.535.3
38.643.5 44.8 47.1
In the year 2008, more
than one out of every
seven U.S. residents is
Hispanic!Source: Synovate, U.S. Census Bureau
PHOENIX
0
20
40
60
80
100
120
2000 2002 2004 2006 2008 2010 2015 2020 2025 2030 2035 2040 2045
35.3 38.6 43.5 44.8 47.1 49.8 56.7 63.8 71.3 79.387.7
96.2104.9
2050 Estimated Population
of 113 million/27% of the
total U.S. Population
Source: Synovate, U.S. Census Bureau
Synovate U.S. Hispanic Population Projections (in millions.)
PHOENIX
The U.S. Hispanic population accounts for 15.5 %of the U.S. population in 2008.
Total U.S. Population
304,800,000
Total Hispanic Population
47,112,000
Hispanic population as a
percent of total U.S. population
15.5%
15.5%
84.5%
Hispanic
Others
Source: Synovate, U.S. Census Bureau
PHOENIX
Minority Populations of the United States
and the Percentage of the Total Population – 2020 (in millions.)
TotalMinority/Ethni
c TotalHispanic
African-
American
Asian-
American
Population 339.3 134.3 63.8 48.3 22.0
Percent of
total
population
100% 29.6% 18.8% 14.2% 6.5%
18.8%
14.2%
6.5%
60.4%
Hispanic
African-American
Asian-American
Non-Minority/Non-Ethnic
Source: Synovate, U.S. Census Bureau
PHOENIX
PHOENIX
“Hispanic communities are growing
everywhere in the country, so if we
want to grow, we have to connect with
the Hispanic Market.”
Mark LaNeve
General Motors North America’s Vice-President of Sales, Service and Marketing
“Wandering Eyes” Hispanic Business Magazine, November 2005
Minority Populations of the United States
and the Percentage of the Total Population – 2020 (in millions.)
TotalMinority/Ethni
c TotalHispanic
African-
American
Asian-
American
Population 339.3 134.3 63.8 48.3 22.0
Percent of
total
population
100% 29.6% 18.8% 14.2% 6.5%
18.8%
14.2%
6.5%
60.4%
Hispanic
African-American
Asian-American
Non-Minority/Non-Ethnic
Source: Synovate, U.S. Census Bureau
PHOENIX
PHOENIX
Top 15 Hispanic Markets – 2009 (ranked by % growth from FA 00)
Phoenix is the 8th largest Hispanic metro. When compared to other top-15 Hispanic
markets, Phoenix’s 102% growth ranks as the 2ND fastest-growing major Hispanic
market, outperforming most other metro’s.
Source: 2009 Arbitron Universe Estimates
Hispanic Hispanic FA 00 FA 08 % Hispanic
Growth Rank Market Hispanic Hispanic Growth
vs. FA 00 Rank Metro TV HHs TV HHs vs. FA 00
1 6 Dallas-Ft. Worth, TX 604,200 1,310,600 117%
2 8 PHOENIX, AZ 451,400 911,300 102%
3 15 Denver, CO 252,600 466,000 84%
4 10 Riverside-San Bernardino, CA 469,000 839,500 79%
5 4 Houston-Galveston, TX 869,100 1,499,600 73%
6 13 Washington, DC 300,700 504,500 68%
7 5 Chicago, IL 966,400 1,448,800 50%
8 3 Miami-Ft. Lauderdale-Hollywood, FL 1,280,300 1,682,200 31%
9 11 McAllen-Brownsville-Harlingen, TX 586,500 753,200 28%
10 2 New York, NY 2,719,100 3,267,900 20%
11 9 San Antonio, TX 708,800 851,100 20%
12 12 San Diego, CA 600,400 713,900 19%
13 14 El Paso, TX 413,500 480,600 16%
14 7 San Francisco, CA 1,066,700 1,234,200 16%
15 1 Los Angeles, CA 4,031,600 4,494,600 11%
PHOENIX
Source: [1] Arbitron, Fall 2007 Phoenix Metro, M-Sun 6A-12M; [2] Global Insight – 2007 Hispanic Market Monitor
Hispanics [1]
#8Hispanic Radio
Market (Metro)
867,000 Hispanic Persons 12+
27% of the Metro
Hispanic Income & Consumer Spending [2]
Hispanic
Disposable
HH Income
Hispanic
Consumer
Spending
$57,287 $20.3 Bil.
PHOENIX
Hispanics are younger and have larger households meaning that they have the best years of
economic influence and acquisition ahead of them.
Source: [1 ] Global Insight 2007-Hispanic Market Monitor [2] Arbitron, Fall 2007 Phoenix Metro[3 ] Census 2000- The City of Phoenix
Hispanics
3.7 Persons per Household [2]
Median age: 23 [3]
Hispanics [2] % of Hispanics 12+
Persons 12-17 15%
Persons 18-34 44%
Persons 18-49 69%
Persons 25-54 55%
Non-Hispanics
2.2 Persons per Household [2]
Median age: 36 [3]
Non-Hispanics [2] % of N-Hispanics
2+
Persons 2-17 9%
Persons 18-34 24%
Persons 18-49 51%
Persons 35+ 51%
72% of Phoenix Hispanics speak Spanish in the Home [1]
PHOENIX
Phoenix’ explosive Hispanic population growth has easily outpaced the
Growth of Non-Hispanics, especially in the major adult demos.
Source: Arbitron Phoenix Metro as dated
Persons
Hispanics
Fall 2000
Hispanics
Fall 2007
Hisp %
Growth
2000-2008
Non-Hisp
% Growth
2000-2008
12-17 67,942 131,400 93% 13%
18-34 168,105 383,100 128% 2%
18-49 297,105 595,400 100% 6%
25-54 256,020 476,200 86% 10%
PHOENIX
“The immense buying power of the nation’s
Hispanic consumers is reshaping the retail
and commercial landscape of the United
States…. The relatively young Hispanic
population, with more of them either
entering the workforce for the first time or
moving up their career ladders, also argues
for additional gains in buying power, which
will be even more important in this decade
than in the 1990’s.”
Jeffrey H. Humphreys
Selig Center for Economic Growth
The Multicultural Economy 2004 (America’s Minority Buying Power)
PHOENIX
Persons Teens
Weekly Reach Weekly Time
Spent Listening
Hrs:Min
Weekly Reach Weekly Time
Spent Listening
Hrs:Min
12+ 93.8% 16:36 12-17 91.30% 11:00
Men Women
Weekly Reach Weekly Time
Spent Listening
Hrs:Min
Weekly Reach Weekly Time
Spent Listening
Hrs:Min
18+ 84,2% 18:20 18+ 94.20% 16:26
18-34 93.50% 17:03 18-34 94.40% 15:35
25-54 95.00% 19:07 25-54 95.10% 16:31
35-64 95.50% 19:47 35-64 95.00% 17:02
65+ 90.80% 18:02 65+ 89.50% 17:32
Persons
Weekly Reach Weekly Time
Spent Listening
Hrs:Min
18+ 94.20% 17:26
18-34 93.90% 16:23
25-54 95.00% 17:53
35-64 95.30% 18:26
65+ 90.10% 17:45
Radio's Reach Among Hispanics
Source: RADAR ® 103, December 2009 © Copyright Arbitron (Monday-Sunday 24-Hour Weekly Cumes and Time Spent Listening Estimates)
PHOENIX
With one of the strongest radio
signals in Arizona, Radio Tricolor
(KLNZ) can be heard in eight
counties including, Maricopa, Gila,
Pinal, Pima, Yuma, La Paz,
Mohave, & Yavapai
With a dual signal of a combined
31,000 watts, José (KVVA/KDVA)
can be heard throughout the entire
Phoenix Metropolitan area.
With an AM signal of 22,500 watts,
ESPN Deportes Radio (KMIA) can
be heard throughout most of
Arizona.
PHOENIX
Source: Synovate
Total 2008 Hispanic Buying Power
Average annual household income of $52,600
PHOENIX
• Hispanics represent the youngest and fastest growing population segment in the state
• In Arizona, Hispanic buying power is expected to go from $24.2 billion dollars in 2005 to $39.2 billion dollars in 2010, an increase of 62% in 5 years
• Phoenix Hispanic market is the 8th largest in the nation
• Among top 10 markets, Phoenix ranks #2 in percentage of Hispanic population growth over the past five years
Source: Phx Hispanic Scarborough Jul06, Selig Center for Economic Growth, Terry College of Business,The University of Georgia, May 2005; Datos 2006, 2006 Demographics USA
PHOENIX
Source: Scarborough Phoenix,2 (Aug 2006-Jul 2007), Adults 18+
Automotive
Vehicle HH Plans to Buy New (next 12
months)
Hispanic Index vs.
Non-Hispanic
Full Size Car 216
Mid Size Car 110
Sport Utility Vehicle 339
Amount HH Plans to Pay New (next 12 months)
$30,000-$34,999 143
Amount HH Plans to Pay Used (next 12 months)
$15,000-$19,999 133
Medical ServicesMedical Services HH Received (Past 3
Years)
Hispanic Index vs.
Non-Hispanic
Maternity Care 362
Nonsurgical Cosmetic Dentistry 242
Pediatrics 249
Household Purchases
Items HH plans to buy (next 12 months)Hispanic Index vs.
Non-Hispanic
Computer 196
DVD Player 155
Furniture 174
High Definition TV 137
Major Appliance 110
MP3 Player 133
Primary House or Condo (existing construction) 143
Satellite TV Subscription 323
Video Game System 452
Wireless/cellular service for self 382
Wireless/cellular Service for other HHLD
Member200
Phone Services
Long Distance-Amount spent (last month)Hispanic Index vs.
Non-Hispanic
$40-$59 108
Local Phone HHLD (last bill)
$40-$59 117
As Phoenix’ Hispanics become more affluent, they are more likely than
Non-Hispanics to buy, own or consume items in the following categories:
PHOENIX
• Focus on family and home: Hispanics are strongly identified with and attached to family (nuclear family and the extended family). Strong feelings of loyalty and reciprocity among members of the family. They often shop as a family and make purchasing decisions collectively.
• Hold traditional values: Hispanics tend to embrace multiple cultural traditions, including those of their country of origin, their local community and those of the broader U.S. culture. They respect authority.
• Be media friendly: Hispanics tend to trust the information presented by media. They listen to the radio for quick news updates and are also receptive to television advertising, especially when it’s entertaining and give them something to talk about—the more interesting the better, because they tend to remember those ads when shopping.
Source: http://dmnews.com/The-US-Hispanic-Population----One-Market-or-Many/article, August 8, 2006 by Scott D. Schroeder.
PHOENIX
Radio – The Medium of Today’s Busy Lifestyle:• Follows consumers where THEY go—at home, at work, in the car.
Radio Reaches:• Radio reaches 94% of all persons age 12+ in an average week.
Radio is Targetability:• Can zero in on exact Hispanic demographic desired.
Radio & Hispanics:• 96% of Hispanics tune in an average of 22 hours and 15 minutes
per week.
Source: RAB Media Facts 2004-2005
PHOENIX
"If you want to connect with
Hispanic consumers, you do itin the language and themedia they prefer.”
Aida Levitan
CEO of Publicis Sanchez & Levitan
American Demographic, October 2002
PHOENIX
Source: Arbitron PPM, Phoenix-METRO NOVEMBER 2009 - Dates In(10152009 to 11112009) Mo-Su 6A-12A P 6+ Both In/Out of Home
5.3 6.4
18.814.8 15.7
30.5
48%
4%7%
35%
5%
Percent of Time Spent
with Media: Hispanic Males
Watching TV
Reading magazines
Browse the internet
Listening to Radio
Reading Newspapers
45%
6%12%
29%
8%
Percent of Time Spent with Media:
General Population Males
Watching TV
Reading magazines
Browse the internet
Listening to Radio
Reading Newspapers
Source: NCS/NHCS: Simmons, Spring 2007, Adults 18+ Hispanic Consumers of Spanish-language media =
Listened to or viewed any Spanish-language sports program or network in the past 7 days
Source: NCS/NHCS: Simmons, Spring 2007, Adults 18+ Hispanic Consumers of Spanish-language media =
Listened to or viewed any Spanish-language sports program or network in the past 7 days
PHOENIX
Source: Scarborough USA+, Release 1 2008 (Data collection dates: February 2007-March 2008), and from Scarborough Local Market Studies for Chicago, Dallas, El Paso, Fresno, Harlingen,
Houston, Los Angeles, Miami, New York, Phoenix, Sacramento, San Antonio, and San Francisco, Release 1 2008
PHOENIX
Source: Scarborough USA+, Release 1 2008 (Data collection dates: February 2007-March 2008), and from Scarborough Local Market Studies for Chicago, Dallas, El Paso, Fresno, Harlingen,
Houston, Los Angeles, Miami, New York, Phoenix, Sacramento, San Antonio, and San Francisco, Release 1 2008
PHOENIX
44.6% Bought any items on the internet (yr)
42.09% Used Internet for e-mail (mo)
34.3 % Used Internet for pay bills (mo)
28.7% Used Internet for news (mo)
28% Visited MapQuest (mo)
27.9 Used Internet for job/employment search (mo)
25.5% Used Internet for weather (mo)
22.6% Used Internet for Download/listen to music (mo)
22.4% Shopped for clothing or accessories on the internet(yr)
18.9% Used Internet for listen to radio (mo)
Source: PHOENIX -- Release 2 2009 Feb09-Jul09 Scarborough. *Entravision KLNZ-KVVA
Ways they access the internet
56.4 % Accessed the internet at home (mo)
29.7% Accessed the internet at work(mo)
7.1% Accessed the internet other place (mo)
PHOENIX
Source: Scarborough USA+, Release 1 2008 (Data collection dates: February 2007-March 2008), and from Scarborough Local Market Studies for Chicago, Dallas, El Paso, Fresno, Harlingen,
Houston, Los Angeles, Miami, New York, Phoenix, Sacramento, San Antonio, and San Francisco, Release 1 2008
Hispanics vs. Hispanic Internet Users
PHOENIX
Source: AZCentral Feb 2009
―It’s no surprise, then, thatshopping centers and even larger scale malls throughout the nation – including ventures In Phoenix, are targeting the nation’s fastest-growing minority group in an effort to combat sluggish sales.
PHOENIX
―I think the people of Maricopa Countyhave become numb to the outrageousnessOf Arpaio’s actions‖
Source: The Arizona Republic Feb 2009
PHOENIX
La Tricolor
Regional Mexican
Format Overview
FORMAT La Tricolor plays only the best in Regional Mexican music, including the latest Sierreños, Duranguense, Banda, and Norteña hits.
TARGET Hispanic Adults 18-49.
SLOGAN La Tricolor: ¡Puros Trancazos!
PROGRAMMING High energy music from the most popular Regional Mexican artists such as: Banda el Recodo, La Arrolladora Banda el Limon, Espinoza Paz, Banda Cuisillos, Jenni Rivera, Joan Sebastian, Alacranes Musical, El Compa Chuy and many more.
TALENT Piolín Por La Mañana (Morning Drive) – Denver (KXPK 96.5FM and 1090AM), Sacramento, El Centro, Reno, Stockton, Aspen, Lubbock
Tony Nuñez- (Mornings – Music Intense) – Phoenix, Las Vegas, Salinas, Albuquerque.
Angel Garay (Middays)
Erazno y La Chokolata, La Doctora Elvia Contreras (Afternoons)
FEATURES Specialty programs include: ―La Hora de Los Reyes de la Musica‖ Middays with Angel Garay. Erazno y La Chokolata in the afternoons with their hilarious parodies, and Angel Garay in the evenings with ―Los Corridos Pesados‖
Musica Con Puros Trancazos– Mornings 5am – 11am PST
Join Tricolor’s as we plays Puros Trancazosrom his favorite artists such al Los Alegres de la Sierra, El Chapo de Sinaloa, Julio Preciado, Los Sierreños and Los Cuates. At 1pm Armando hosts the return of ―Las Tequileras del Jaguar‖ where he plays music from the groundbreakers of the Regional Mexican genre
Angel Garay- Middays 11am – 3pm PST, Mon- Fri
Every day at 11am PST, join Angel Garay as he pleases by playing the best Mexican Regional music from our well known kings such as Vicente Fernandez, Joan Sebastian, Ramon Ayala and Banda El Recodo in ―La Hora de los Reyes de la Musica‖
Erazno y La Chokolata - Afternoons 3pm – 8 pm PST, Mon- Fri
La Chokolata has always been a big fan of La Tricolor and she wants to bring class and attitude to La Tricolor in the afternoons. Choko loves to gossip, dispense her famous beauty advice and is always quick with her opinion. Of course, a diva never travels without her entourage. One of her sidekicks on the show is Erazno, a simple-minded character who loves to push Choko’s buttons and worships Mexican wrestlers. The show features regular visits from La DoctoraElvia Contreras, ex-Mexican president, ―Chente‖ Fox and all the famous Latin celebrities.
Angel Garay- Nights 8pm – 10pm PST, Mon - Fri
Starting at 8pm-10pm PST, Angel Garay dedicates two hours to the ―corridos pesados‖ Corridos are a popular form of storytelling through song in Mexico. Often Corridos were used to depict an old legend about a famed criminal or hero. In the past few decades, Corridos have been popularized with a style known as narcocorridos or ―corridos pesados‖ Join Angel Garay as he hosts ―Los Corridos Pesados‖
La Tricolor Music – Overnights
Talent Line-Up
La Tricolor Station Profile
Format: High-Energy Regional Mexican, Norteña, and classicMexican MusicTarget: Hispanic Adults 18-49Programming: Los Tigres del Norte, Banda Cuisillos, Valentin Elizalde, Joan Sebastian
12 Markets
96.5 FM · KXPK and 1090AM KMAX Denver, CO
105.1 FM · KQRT · Las Vegas, NV
102.1 FM · KRNV · Reno, NV
95.5FM · KAIQ · Lubbock, TX
107.1 FM · KPVW · Aspen, CO
100.9 FM · KMIX · Stockton, CA
99.5 FM · KLOK · Salinas, CA
103.5 FM · KLNZ · Phoenix, AZ
99.3 FM · KMXX · El Centro, CA
99.9 FM · KRCX · Sacramento, CA
1450AM · KRZY · Albuquerque, NM
La Tricolor age Composition
La Tricolor Vitals
# Children in Household Under 18
No
One
Two
Three or more
11.8%
24.9%
25.5%
37.7%
Own Or Rent Residence
Own
Rent
Do Not Own or Rent
48.4%
42.9%
8.7%
SEX
MALE
FEMALE
60.7%
39.3%
Highest Education Level Attained
<12th Grade
High School Grad
Some College
College Graduate +
18.4%
40.4%
33.4%
7.9%
Occupation Summary
Management/Business/Financial Ops
Professional/Related Occupations
Service
Sales Office
Farming/Fishing/Forestry
Construction/Extraction/Maintenance
Production/Transportation/Matl Mvng
Military Specific
White Collar
Blue Collar
10.7%
8.6%
24.2%
15.4%
0.0%
4.5%
12.0%
0.0%
34.6%
40.8%
Employment Status
Full-Time (35+ Hours)
Part-Time (<35 Hours)
Not Employed
A Homemaker
A Student
Retired
Disabled
Temporarily Laid-Off
Looking For Work
Other
48.4%
27.1%
14.7%
5.7%
0.0%
0.8%
2.7%
0.7%
0.0%
<$25,000 $25,000-$34,999 $35,000-$49,999 $50,000-$74,999 $75,000+
17.60%20.20%
24%
11%
27%HOUSEHOLDINCOMELEVELS
18-24 25-34 35-44 45-54 55-64 65+
35%32.40%
29.20%
2.30%0.00% 1.00%
AGE
Listener Profile
Source: PHOENIX - Release 2 2009 Feb 09-Jul 09 Scarborough.
JOSÉ:
Phoenix’s Fastest Growing
Spanish Station
José likes to run his radio stations a little differently than the rest.
Jose only likes to play the hits; no fluff, no deep cuts, just the favorite songs you love from yesterday and today.
José doesn’t bother with DJs because he thinks they interfere with the music.
There’s no set playlist, nothing boring, because José plays what he wants to play.
José likes to provide his listeners with cool stuff. Like passes to fun family events and attractions, CDs, tickets to the big game or to the next hot concert. You know, cool stuff.
13 MarketsFormat: Spanish Adult Hits: Regional Mexican & Adult Contemporary
Target: Hispanic Adults 18-49Programming: Los Bukis, Juan Gabriel, Los Yonics, Rocio Durcal, Los Tigres Del Norte, Vicente Fernandez, Los Angeles Negros, and Alejandro Fernandez.
Phoenix, AZ
Los Angeles, CA
Modesto, CASacramento, CA
Yuma/El Centro, CA
Monterey/Salinas, CADenver, CO
Albuquerque, NM
Lubbock, TX
El Paso, TX
McAllen, TX
Las Vegas, NV
Palm Springs, CA
BaladasRocio Durcal, Roberto Carlos, Leo Dan, Emmanuel, Ana Gabriel, Juan Gabriel, Jose Jose, Marisela, Amanda Miguel, Luis Miguel, Napoleon, Camilo Sesto, Joan Sebastian, Marco Antonio Solis
CumbiasLos Angeles Azules, Grupo Canaveral, Los Angeles de Charly, Rayito Colombiano, Sonora Dinamita, Aaron y su Grupo, Fito Olivares, Socios del Ritmo, Los Angeles de Charly, Selena, Rigo Tovar y Sonora Tropicana
GruperaBronco, Los Bondadosos, Grupo Bryndis, Los Bukis, Los Caminantes, Los Felinos, Los Freddys, Liberación, La Mafia, Los Mier, Grupo Mojado, Los Muecas, Los Angeles Negros, Los Temerarios, Los Terrícolas, Pasteles Verdes, Yndio, Los Yonics
RancherasVicente Fernandez, Beatriz Adriana, Pepe Aguilar, Paquita la del Barrio, Mercedes Castro, Chelo, Alejandro Fernandez, Antonio Aguilar, Gerardo Reyes
Nortenas Conjunto Primavera, Ramón Ayala, Intocable, Limite, Los Reileros del Norte, Los Tigres del Norte, Carlos y Jose
BandaBanda el Recodo, Banda Machos, Valentin Elizalde, Antonio Aguilar, Banda la Costeña, Banda Cuisillos, Joan Sebastian, Los Dareyes de la Sierra, Jenni Rivera, Sergio Vega, El Chapo de Sinaloa
FORMAT Top Regional Mexican and Spanish Adult Contemporary hits from the 70s, 80s, 90s, and Today.
José is a cutting-edge radio format that allows the station to become the personality—not just a personality on the radio. The first thing you will notice about José is that it is different than what you are used to with radio. Jose has no rules. With José, ―Nunca Sabes lo Que Va Tocar‖! Our listeners have spent their lives living this music, now we play it 24-hours a day, 7 days a week. Our listeners’ favorite songs are all in one place on José.
TARGET Hispanics 18-49.
SLOGAN José: Nunca Sabes Lo Que Va Tocar
SPECIAL
PROGRAMMING
Thursdays feature ―La Tercia de José‖ three plays of songs from your favorite artists from 6am to midnight. Every Sunday at 9am tune in to ―Desayuno con los Tríos,‖ where José delivers the best Tríos music from México and beyond. Then Sunday through Friday at 8pm, Andres Cantor and his team from Fútbol de Primera talk about the latest sports news from the soccer world.
José is also the official station for all Mexican National team matches and World Cup 2010.
Thursdays from 6am –Midnight
Every Thursday is a Triple Play Day with ―La Tercia de Jose.‖ Can’t get enough of Los Bukis, Juan Gabriel or la Arrolladora Banda el Limon? Well, Jose plays three of your favorite artists songs back to back! La Tercia ensures longer listening and of course, timeless hits one after another thanks to Jose!
Cada Jueves disfruta de “La Tercia de Jose.” Si a ti te gustan Los Bukis, Juan Gabriel o la Arrolladora Banda El Limón, te encantaran tres canciones seguidas de tus artistas favoritas! Sintoniza a La Tercia todo el día y gozaras de puros éxitos eternos, gracias a Jose!
‘La Tercia’ sponsorships available
Sundays from 9am to 10am
Wake up every Sunday with Los Tríos!
From 9-10am every Sunday, José plays the biggest hits in Trió music to accompany you while you make breakfast! Enjoy the beautiful harmonies of traditional Trio superstars such as Los Panchos, Los Dandys, Los Tres Diamantes, and Los Tres Ases. Invite José to breakfast this Sunday and enjoy a pleasant ―Desayuno Con Los Tríos‖ on José!
Despierte cada domingo con Los Tríos!
A las 9 de la mañana José te toca lo que quiere de los mejores tríos mientras que prepares los huevos y café! Escucha los bellos sonidos de tríos históricos como Los Panchos, Los Dandys, Los Tres Diamantes, y Los Tres Ases. Acompaña a José y disfruta de un rico y sabroso ―Desayuno Con Los Tríos‖ cada domingo en José!
Segment sponsorships available
Los Tres Diamantes
# Children in Household Under 18
No
One
Two
Three or more
27.2%
23.0%
10.8%
39.0%
Own Or Rent Residence
Own
Rent
Do Not Own or Rent
5.1%
44.3%
5.6%
SEX
MALE
FEMALE
58.1%
41.9%
Highest Education Level Attained
<12th Grade
High School Grad
Some College
College Graduate>
22.7%
50.5%
19.1%
7.7%
Employment Status
Full-Time (35+ Hours)
Part-Time (<35 Hours)
Not Employed
A Homemaker
A Student
Retired
Disabled
Temporarily Laid-Off
Looking For Work
Other
51.3%
21.8%
10.9%
5.4%
0.0%
1.1%
4.1%
5.4%
0.0%
<$25,000 $25,000-$34,999
$35,000-$49,999
$50,000-$74,999
$75,000+
23.9%
15.5%
27.0%
10.1%
24.5%
HOUSEHOLD INCOME LEVELS
18-24 25-34 35-44 45-54 55-64 65+
42.00%
29.00%
14.80%
10.00%
2% 1.90%
AGE
Occupation Summary
Management/Business/Financial Ops
Professional/Related Occupations
Service
Sales Office
Farming/Fishing/Forestry
Construction/Extraction/Maintenance
Production/Transportation/Matl Mvng
Military Specific
White Collar
Blue Collar
7.3%
9.5%
22.2%
17.4%
0.0%
6.5%
10.3%
0.0%
34.2%
58.9%
Source: PHOENIX - Release 2 2009 Feb 09-Jul 09 Scarborough
.
ESPN Deportes Format Overview
Format:
Target:
Features:
24/7 Spanish-Language Sports Programming.
ESPN is the worldwide leader in sports and the most recognizable name in sports media; now ESPN is offering their sports programming in Spanish! Cover the sports that matter to the Hispanic audience – including play by play of major league baseball games, play by play of Chivas Rayadas de Guadalajara, Boxing, American Football, Basketball, and special segments that focus on Latin American sports.
Hispanic Men 18-49.
Raza Deportiva – Samuel Jacobo and Rafael RamosDeportes Al Desnudo (Sports Un-Wrapped) – Samuel Jacobo, Victor Delagdo, and Karin VazquezAtacando Con Tres – Herman Pereyra, Noe Vazquez, and Rolando GonzalezJorge Ramos Y 10 Mas – Jorge RamosLos Dinosaurios Del Deporte – Rolando Gonzalez, Alvaro Riet, and Jairo Moncada
Al DespertarWake up to Armando Talavera and Kenneth Garay as they recap yesterday’s scores and headlines.
Jorge Ramos y su BandaGet inside the world of soccer with one of the most respected fútbol commentators in the U.S., Jorge Ramos, and his co-host Hernán Pereyra.
Live Play-by-PlayThe best live events with MLB coverage of the All-Star Game, the League Championship Series and the World Series, as well as coverage of Las Chivas Rayadas de Guadalajara, one of the most popular soccer teams in México.
SportsCenterLatino sports fans won’t miss a beat with breaking sports news and scoring updates at the top of the hour and every 20 minutes.
En La MiraA daily broadcast featuring Arizona’s home team updates, sports talk, ESPN Sports Center and free ticket giveaways courtesy of 710AM ESPN. With Erick Monroy & Marco Angulo.
Top-Notch Programming
Jorge RamosESPN Deportes’ premier anchor for soccer coverage, Jorge is synonymous with soccer for millions of fans.
Hernán PereyraThe veteran broadcast executive and soccer expert leads the way as executive producer of ESPN DeportesRadio.
Armando TalaveraA legend among Spanish-language broadcasters, Armando has covered every World Series since 1975 and every Super Bowl since 1988.
ESPN Deportes Radio’s All-Star lineup also includes:Samuel Jacobo
Jaime Jarrin
Cookie Rojas
Kenneth Garay
Alberto Gambetta
Alvaro Riet
Top-notch talent
Top-Notch Events
710 AM ESPN Deportes Radio is the official radio home for the Arizona Cardinals! It’s a “SOLD OUT” season and 710 AM ESPN Deportes has your FREE tickets and “LIVE” pregame show from the new stadium and on 710 AM radio during away games to highlight your business!
The 710 ESPN Deportes radio team is broadcasting “LIVE” from Client, Date, from Time! Each remote is also powered by Jose 106.9 &107.1 FM & La Tricolor 103.5 FM!
Join 710 AM ESPN host Erick Monroy for all the pregame news and notes and sponsored in part by Client prior to every Cardinals broadcast! Show airs one hour Prior to each Arizona Cardinals home games.
The 710 AM “Key’s To The Game” sponsored by Client!
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Play by Play
“En l Mira” Local ShowGet your local sports news with ESPN Deportes live show “En la Mira”; A daily broadcast
featuring Arizona’s home team updates, sports talk, ESPN Sports Center and free ticket
giveaways courtesy of 710AM ESPN Deportes Radio and sponsors!
The 710AM ESPN Daily ―LIVE‖ Sports Show includes:
• 3 Hour ―LIVE‖ Sports Show broadcast hosted by Erick Monroy & Marco Angulo
• ESPN station broadcast booth, staffing, banners and giveaways!
• Arizona Cardinals, D-backs tickets, giveaways and much more!
Play by PlayMLB
All Star Game
League Championship Series
World Series
SuperLiga
Mexican League Soccer/
Major League Soccer Tournament
July – August
U.S. Men’s National Team
M O R E T O C O M E S O O N
Programming
E N L A M I R AGet your local sports news with ESPN Deportes live show “En la Mira”; A daily broadcast featuring Arizona’s home team updates,
sports talk, ESPN Sports Center and free ticket giveaways courtesy of 710AM ESPN Deportes Radio and sponsors! With Erick Monroy and Marco Angulo.
44.6% Bought any items on the internet (yr)
42.09% Used Internet for e-mail (mo)
34.3 % Used Internet for pay bills (mo)
28.7% Used Internet for news (mo)
28% Visited MapQuest (mo)
27.9 Used Internet for job/employment search (mo)
25.5% Used Internet for weather (mo)
22.6% Used Internet for Download/listen to music (mo)
22.4% Shopped for clothing or accessories on the internet(yr)
18.9% Used Internet for listen to radio (mo)
Source: PHOENIX -- Release 2 2009 Feb09-Jul09 Scarborough. *Entravision KLNZ-KVVA
Ways they access the internet
56.4 % Accessed the internet at home (mo)
29.7% Accessed the internet at work(mo)
7.1% Accessed the internet other place (mo)
o Listen Live
o Local news
o Events pictures
o Videos
o Web Promotions
o Events calendars
o Top 10
o Special event web cast
o Custom promotions
• 120 x 240 Vertical Banner
• 300 x 250 Med. Rectangle
•120 x 600 Skyscraper
•120 x 60 Brand Button 2
• 468 x 60 Full Banner
• 728 x 90 Leader board
• Static
• Animated
• Pre-Roll opportunities
• Up to :15 second
commercials
available
• Archived Video
• Sight, Sound and
“E”motion of TV
• Superior Branding thru
Day Part Exclusivity
• Align Brand with
Technology
Planet Funk, a chain of clothing stores for men and women, ran a mobile coupon campaign that resulted in a 377 percent return on investment. The retailer saw a 91 percent redemption rate on the coupons. Also, twenty percent of revenue for the month of December was generated by the almost 2,000 coupons that were generated and sent as text messages via the mobileStorm digital marketing platform.―Mobile is a natural fit for our customers and being able to give them such coupons, both in the store and online, that can be instantly received on their phones is a no-brainer,‖ said KitriLomaka of Planet Funk, Burbank, CA.
Planet Funk has 21 branches in California, Texas and Colorado. Visitors to the shops and Web site at http://www.planetfunk.com will find hip clothing from brands such as True Religion, Frankie B, Marc Ecko, Brad Butter, Ed Hardy and Betsey Johnson.Planet Funk was facing what many experts call the worst holiday season in decades last year and so the company thought outside the box. The retailer knew it needed something that would work in-store and online and could be tracked. Planet Funk targets hip youngsters and that is why mobile was the ideal medium for this campaign. The retailer had been using mobileStorm for its email campaigns for years and turned to the company for mobile as well. The mobileStorm 4.0 digital marketing platform’s Mobile Coupon system features allowed Planet Funk to set up and launch a mobile coupon program. Planet Funk wanted discount tiers based upon customer spending at coupon redemption, a built-in feature in the mobileStorm platform.
The program offered the following discounts: -$100 - 249.99 - $10 off -$250 - 399.99 - $30 off -$400 or more - $60 off
Consumers were asked to text the keyword PFUNK to short code 38714 if they were interested in offers from Planet Funk. The call to action was on signage in the stores. Signage placed in the stores showed the short code and keyword and promoted a coupon as an incentive for joining the Planet Funk mobile club. Planet Funk also pushed the mobile coupons via its Web presence, blog, and a number of sites belonging to malls in which Planet Funk is located. Importantly, the discounts could only be redeemed via the mobile coupon.The Planet Funk blog, covering celebrity trends, also helped drive traffic and business to its stores and Web site. According to research by Juniper Research, consumers are most likely to respond to mobile marketing
offers that result in clear personal benefits. ―
Mobile coupons are a prime example of how mobile can be used in this way, combining relevance with immediate, tangible value for the consumer,‖ said Peter Johnson, vice president of market intelligence and strategy at the Mobile Marketing Association, New York.
SOURCE: The data in this report is from Scarborough USA+, Release 1 2008 (Data collection dates:
February 2007-March 2008), and from Scarborough Local Market Studies for Chicago, Dallas, El Paso,
Fresno, Harlingen, Houston, Los Angeles, Miami, New York, Phoenix, Sacramento, San Antonio, and San
Francisco, Release 1 2008.
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