2011 Ad Capabilities
LeaderboardDimensions: 728x90Placement: Top of PageFormats: .jpg, .gif, .swfFunctionality: Rotates upon refresh50/50 split with National
Supported Pages:
Home
Section
Story
Medium RectangleDimensions: 300x250Placement: Middle or Right Hand ColumnFormats: .jpg, .gif, .swfFunctionality: Rotates upon refresh50/50 split with National
Supported Pages:
Home
Section
Story
Home, Section and Story Pages
Two Displays Available
Half Page Ad
Dimensions: 300x600Placement: Top Display Formats: .jpg, .gif, .swfFunctionality: Rotates upon refreshPosition may contain StandardDisplay (300x250) or Double Display (300x600)50/50 split with National
Supported Pages:
300x600Half
Page Ad
Home
Section
Story
ExpandableLeaderboard
Dimensions: 728x90, 728x180Placement: Top of PageFormat: .swfFunctionality: Expands down upon user initiationRotates upon refresh50/50 split with National
Supported Pages:
*Not available on video page.
Home
Section
Story
728x180 Expanded
ExpandableMedium Rectangle
Dimensions: 300x250, 600x250Placement: Bottom display positionFormat: .swfFunctionality: Expands left upon user initiationRotates upon refresh50/50 split with National
Supported Pages:
*Not available on video page
Home
Section
Story
600x250 Expanded
IB Countdown AdsDimensions: 300x250 and 728x90Placement: Top of page, middle and right
columnFormat: .swfFunctionality: Show how many days, hours,
minutes or seconds is left until a specific date or event, such as a sale or event. The countdown clock pulls data from the sites visitor’s computer clock to ensure accuracy and create a personalized experience.
Rotates upon refreshSupported Pages:
Home
Section
Story
To see the Countdown Ad animate, please Click Here.
Synchronized AdsDimensions: 300x250 and 728x90Placement: Top of page, middle and right
columnFormat: .swfFunctionality: consist of two IAB ads that are
scheduled to run simultaneously on a page (i.e. "roadblocked"). The animation in each of them is timed to give the appearance that the ads interact with each other.
Rotates upon refreshSupported Pages:
Home
Section
Story
To see Synchronized Ads in action, please Click Here.
Click-to-Print Coupon IAB Ad
Dimensions: 300x250 and 728x90Placement: Top of page, middle and right
columnFormat: .jpeg or .gifFunctionality: non-flash IAB ad that links
directly to a click-to-print coupon instead of linking to the client’s website. When the visitor clicks on the IAB ad, a pop-up window appears, showing the coupon and instructions for printing.
Rotates upon refreshSupported Pages:
Home
Section
Story
To see a Click-to-Print Coupon IAB Ad, please Click Here.
Weather-Triggered Ads
Dimensions: 300x250, 728x90Placement: Top of Page, Middle and Right Column, up to 5 sectionsFormats: .jpg, .gif, .swfFunctionality: Display different information depending on a specified set of weather conditions. Use a specific location and specific set of weather data (i.e. current temperature) to display a message appropriate to that condition. Rotates upon refresh 50/50 split with National
Supported Pages:
*If more than one Weather-Triggered client is ordered to run on the same page at the same time, their trigger parameters need to be identical.
Home
Section
Story
PushdownDimensions: 1000x300 expanded1000x40 unexpandedPlacement: Top of PageFormat: .swfFunctionality: Pushes the page downOne ad per page, displays once per user per dayWhen requesting, please specifydate and section
Supported Pages:
Home
Section
Story
1000x300 Expanded
1000x40 Unexpanded
IB Hover AdDimensions: 120 pixels high x browser
window widthPlacement: Bottom of PageFormats: .swfFunctionality: The Hover Ad anchors
itself to the bottom of your browser window on any section you target. As you scroll up and down on your site’s page, the Hover Ad follows.
When requesting, please specifydate and section
Supported Pages:
* If you wish to run a Hover ad on the homepage and story pages, interstitial settings would also allow traditional floating rich media ads to run there if they are targeted ROS. This is easy to prevent by excluding the homepage and Detail pages from ROS floating rich media targeting. Please contact your Campaign Specialist to review in greater detail if you feel this applies to you.
To see this Hover Ad, please Click Here.Home
Section
Story
IB Hover Ad with Animation
Dimensions: 120 pixels high x browser window width
Placement: Bottom of PageFormats: .swfFunctionality: The Hover Ad anchors
itself to the bottom of your browser window on any section you target and includes simple animation. As you scroll up and down on your site’s page, the Hover Ad follows.
When requesting, please specifydate and section
Supported Pages:
Home
Section
Story
* If you wish to run a Hover ad on the homepage and story pages, interstitial settings would also allow traditional floating rich media ads to run there if they are targeted ROS. This is easy to prevent by excluding the homepage and Detail pages from ROS floating rich media targeting. Please contact your Campaign Specialist to review in greater detail if you feel this applies to you.
To see the animated Hover Ad, please Click Here.
IB Hover Ad with Video
Dimensions: 120 pixels high x browser window width
Placement: Bottom of PageFormats: .swfFunctionality: The Hover Ad anchors
itself to the bottom of your browser window on any section you target. As you scroll up and down on your site’s page, the Hover Ad follows.
When requesting, please specifydate and section
Supported Pages:
Home
Section
Story
* If you wish to run a Hover ad on the homepage and story pages, interstitial settings would also allow traditional floating rich media ads to run there if they are targeted ROS. This is easy to prevent by excluding the homepage and Detail pages from ROS floating rich media targeting. Please contact your Campaign Specialist to review in greater detail if you feel this applies to you.
To see the Hover Ad with Video, please Click Here.
FloatingRich Media
Dimensions: Maximum size 500x300 Placement: Varies but will be above foldFormats: .swfFunctionality: Rotates upon refreshLocal only position
Supported Pages:
Home
Section
Story
500x300Floating
Rich Media
Floating Rich Media with IAB Leave-Behind
Dimensions: Floating Rich Media: Maximum size is 500x300.
Leave-Behind: 300x250 or 728x90.Placement: Varies but will be above foldFormat: Floating Rich Media: swfLeave-Behind: .jpeg or .gifFunctionality: includes a Floating Rich Media Ad
and an IAB Ad Unit (Medium Rectangle OR Leaderboard). The Floating Rich Media ad begins moving over the main content of a site when the page first loads. The Floating Rich Media ad then disappears after a maximum of 10 seconds while the IAB Ad Unit remains on the page.
Supported Pages:
Home
Section
Story
500x300Floating
Rich Media
To see a Floating Rich Media with IAB Leave-Behind, please Click Here.
Video MediumRectangle AdDimensions: 300x250Placement: Top and/or Bottom display positionFormat: .swfFunctionality: Two parts: a teaser and the video player. The teaser is a standardMedium Rectangle Ad that encourages or "teases" viewers to watch the video by clicking on a play button. If a visitor presses the play button, the teaser dissolves and the video plays within the body of the ad Rotates upon refresh50/50 split with National
Supported Pages:
Home
Section
Story
Titlebar Drop-Down Ad
Dimensions: 100x34 Logo Ad,320x130 Drop Down ElementPlacement: Prominent content area on the home page Format: Logo ad - .pngDrop Down Element - .swfFunctionality: When the page loads, an animated Flash ad drops down from the title bar for eight seconds before pulling back up and leaving behind a 100x34 pixels logo ad in the title bar.
Supported Pages:
Home
Section
Story
320x130 Drop Down Element
Site Sponsorship
Dimensions: 100x34Placement: Top right hand cornerFormats: .png Functionality: Rotates upon refresh or exclusiveMay be scheduled by section orCan carry through entire site Local only position
Supported Pages:
Home
Section
Story
240x180Flash Video
80x60
Section Sponsorship
Dimensions: 100x34 and 300x100Placement: 100x34 at the top ofthe middle column, 300x100beneath headlinesFormats: 100x34 - .png, 300x100 -.jpg, .gif static or animatedFunctionality: Rotates upon refresh or exclusiveLocal only position
Supported Pages:
Home
Section
Story
Story Page Sponsorship
Dimensions: 250x120 and 100x34Placement: 250x120 at the top of story, 100x34 at the bottom of storyFormats:100x34 - .png, 250x120- .jpg, .gif static or animatedFunctionality: Rotates upon refresh or exclusiveLocal only position
Supported Pages:Home
Section
Story
240x180Flash Video
Content Integration Module
Dimensions: 100x34 and 80x60
Placement: Top Right Column
Formats: .gif and .jpg
Functionality: Includes Titlebar, Titlebar image, Blurb image and Blurb text
Rotates upon refresh or exclusive
Local only position
Supported Pages:
Home
Section
Story
80x60
Weather Section Dual Sponsorship
Dimensions: 100x34 and 300x100Placement: 100x34 at the top ofthe Live Radar Titlebar, 300x100beneath Radar graphicFormats: 100x34 - .png, 300x100 -.jpg, .gif static or animatedFunctionality: Exclusive position, hardcoded (not ad server delivered thus impression information must be calculated based on page views), Click tracked Local only position
Supported Pages:
Home
Weather Section
Story
*This additional section sponsorship is only available on the Weather section and must be hardcoded. Requests to add additional sponsorship to additional sections and/or serve both sponsorships would be a custom request.
*Placement of the Content Integration Module in the third column may vary based on the editorial content layout in the Weather Section. Optional placement would be above the Display ad.
Sponsorship Wrapper
Dimensions: 640x60 Top, 640x90 or 640x120 Bottom Placement: weather map pages and editorial interactives Formats: Top- .gif or .jpg, animated or static Bottom - .swf, .gif or .jpg, animated or static Functionality: Rotates upon refresh or exclusiveCan rotate 50/50 with national
Supported Pages:
Home
Section
Story
*Placement of the Content Integration Module in the third column may vary based on the editorial content layout in the Weather Section. Optional placement would be above the Display ad.
Flash Video
Dimensions: 240x180 Placement: Top Right ColumnFormats: .swfFunctionality: Auto Plays upon first visit to sectionRotates upon refresh or exclusiveLocal only position
Supported Pages:
Home
Section
Story
240x180Flash Video
240x180Flash Video
80x60
Pre-Roll Video Ads
Placement: Plays before videoin the Video section player and Home Page Video PlayerFormats: See product catalog for acceptable file formatsFunctionality: Rotates upon refresh or exclusive50/50 Split with nationalPre-Roll Video companion ads include either an IAB Leaderboard or Medium Rectangle, or both Leaderboard and Medium Rectangle Ad that appear when the pre-roll video begins and stay on the page until the visitor chooses a new video. * The Homepage video player and the player located on the /video/ page can accommodate either the Leaderboard and Display companion ads or both.
VideoPre-Roll
E-mail Newsletter Ads
Placement: Wide Skyscrapers appear in the right rail of html e-mail newsletters Text ads appear under the top story and headlines areas of text newslettersFormats: .jpg or .gif static or animated Functionality: Rotates upon refresh or exclusive50/50 Split with national
160x600Skyscraper
Page Skin Ad
Placement: Home and Section Pages. The Page Skin Ad campaign is active on the site for 24 hours. Campaigns may be extended by request. Formats: .jpg or .gif static Use a small graphic (100 x100 pixels max) on white background that can be tiled. IB will size as needed. Functionality: The ad does not click through, but its impressions are counted. Floating Rich Media cannot run on the same section or during the same time-period as the Page Skin Ad. Supported Pages:
Home
Section
Story
* The Page Skin ad is a premium product and requires approval from Tim Reynolds before submitting Webscan Order to IB to produce and schedule.
Homepage Skin and Pencil Ad
Dimensions: Pencil Ad: 1000x40Page Skin: Use a small graphic (100 x100
pixels max) on white background that can be tiled. IB will size as needed.
Placement: top and sides of homepageFormat: Pencil Ad:.jpg, .gif or .swfPage Skin: .jpg or .gif static Functionality: Pencil Ad and Page Skin
scheduled together to provide one cohesive branding message for your customer. This solution combines the visibility of a Page Skin with the clickability of a Pencil ad.
Supported Pages:
Home
Section
Story
Full Page Ads
Single Page Ads are client-based content pages that incorporate logos, images, text and links into the site using a variety of templates. Single Page Ads can also include additional functionality such as Coupons, Feedback Forms, and Flash Video Ads as requested.
Contest Pages
Contest Pages provide contest functionality to collect information from visitors, such as their name, address and e-mail. The main components of a Contest Page campaign include: The template or layout, contest rules and the contest form.
Community Contest
Community Contest combines the photo upload functionality of Image Upload Module and Slideshow with a contest. It is useful for campaigns that want visitors to upload pictures as part of the promotion. For example, a contest for the best pet photos.
E-mail Blast
An E-mail Blast is a customized e-mail that is sent out once the contest ends to everyone who has entered the contest. An E-mail Blast consists of a client's logos, images and/or text.
Countdown Clocks
Countdown clocks are graphics that show how many days, hours, minutes or seconds is left until a specific date or event, such as a sale or event.
Lead Generation Form
The Lead Generation Form is an HTML form used to gather visitor information and provide it to the client via e-mail. Each form includes fields that the visitor must complete before submitting (all fields will be required fields). The information the visitor submits is then sent to designated e-mail address(es).
• Note: Anything requested that varies from these mocks must receive corporate approval with written documentation (e-mail) of approval.