Jordan Koene
Chief Evangelist Searchmetrics
10 www.searchmetrics.com 11/5/2014
The relationship between two variables - namely the ranking on the one hand and the occurrence / existence of each factor on the other
• 30 search results for 10,000 keywords = 300k URLS• Keyword sets from consecutive years (90 percent from the
previous year)• Searchmetrics database is always current• Line charts: y-axis indicates the average value for all
10,000 URLs studied at position (ranking) X (x-axis).• Bar charts: Calculated on the basis of all available data
per feature
What is a Ranking Factors Study?
RANKING FACTORS 2014
RANKING FACTORS 2014vs 2013
Content/Techniques
Social
CONTENT ELEMENTSRANKING FACTORS
2014
vs 2013CONTENT ELEMENTS
RANKING FACTORS
2014
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~98%𝜌2014 = 0.05
Description existing
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~95%𝜌2013 = 0.06
𝜌2014 = 0.05
Description existingvs 2013
~98%
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Keyword in Description
~7.500𝜌2014 = 0.13
Brand Factor
~55%𝜌2014 = 0.01
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𝜌2013 = 0.02
Keyword in Descriptionvs 2013
~55%𝜌2014 = 0.01
~62%
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Brand Factor
~7,500𝜌2014 = 0.13
Text Length in Characters
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~6,700𝜌2013 = 0.11
Text Length in Charactersvs 2013
~7,500𝜌2014 = 0.13
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Brand Factor
~650𝜌2014 = 0.13
Word Count
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~540𝜌2013 = 0.11
vs 2013Word Count
~650𝜌2014 = 0.13
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BACKLINK ELEMENTSRANKING FACTORS
2014
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BACKLINK ELEMENTSRANKING FACTORS
2014vs 2013
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More Backlinks!
𝜌2014 = 0.31
Number of Backlinks
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Better Links!
𝜌2014 = 0.26
SEO Visibility/ Source URL
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NEW Features 2014
BACKLINK ELEMENTS
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Fewer fresh Backlinks!
more𝜌2014 = 0.20
Number of new Backlinks
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𝜌2014 = 0.16
Anchor = Domain Name
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𝜌2014 = 0.15
Anchor = Brand/ URL
MOBILE
vs
DESKTOPMOBILE
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MOBILE
vs
DESKTOP
Sitespeed
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MOBILE
vs
DESKTOP
Filesize
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~7,500
~6,000
MOBILE
vs
DESKTOP
Text Length in Characters
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USER TRAFFIC ELEMENTSRANKING FACTORS
2014
36 www.searchmetrics.com 11/5/2014
𝜌2014 = 0.09
Time on Site
37 www.searchmetrics.com 11/5/2014
Ø𝜌2014 = 0.04
Bounce Rate
38 www.searchmetrics.com 11/5/2014
𝜌2014 = 0.67
Click-Through Rate
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THANK YOU QUESTIONS