ASPIRE GROUP
CASE STU
DY BOWL
M O N T C L A I R S
T A T E UN I V
E R S I TY
E D W A R D S I MO E S
S E A N F E R R I S
A L E X I S M
A R R E R O
S A M A N T H A SK U D E R A
BRIEF OVERVIEW Struggling team in SW conference 23% decline in tickets sold in last 5
years Problem with season ticket retention Limited amounts of game packages Poorly organized ticket-operations
team Poor stadium arrangement
Director of Ticket
Operations
Assistant Director of Renewals
Intern*
Assistant Director of
Season Ticket Sales
Intern
Assistant Director of Individual
Ticket Sales
Intern
Graduate Assistant
(Box Office Tasks)
Intern
NEW ORGANIZATIONAL CHART
NEW STADIUM LAYOUT
Moves students to the end zoneRelocates recent alumni to corners next to students
Adds two more sideline sectionsAdds one more general admission section
NEW STADIUM LAYOUT
Packard University 2014 Ticket Package Menu
DYNAMIC PRICING
Will use QCue/Digonex before season Fluctuate base ticket based on: day,
time, opponent, and weather Price will never go below season
ticket prices Only on rare occasions will the price
dip below 3-game value Will be competitive with secondary
ticket selling markets Can accept or reject Qcue/Digonex’s
suggested ticket price
MOTIVATION TO PURCHASE TICKETS Dynamic pricing and season ticket packages Packages
Season Ticket Package 3 Game Package Student Package
Pack 1: Home opener, premium game, standard game Pack 2: Biggest rival, standard game, value game
PROMOTIONAL GAMES & SEATING
Game Day Promotions Breast Cancer Awareness Homecoming/ Family Day Blackout Game Honoring graduating seniors at halftime Pre-show traditions
Marketable Sections Family Section - General admission and
open end zone sideline Recent Alumni- 112-114, 119-121
PROMOTIONAL OUTLETS
Packard’s website and social media College and local newspapers Alumni Newsletter/Committee South West Conference television networks and
local channels Retention and recruitment phone calls Back of tickets
SOLUTIONS Stronger marketing techniques for
game day promotions New ticket pricing strategies to
improve sales Improved ticket packages Refined duties for ticket-operation
team Redesigned stadium seating chart