ASPIRE GROUP

CASE STU

DY BOWL

M O N T C L A I R S

T A T E UN I V

E R S I TY

E D W A R D S I MO E S

S E A N F E R R I S

A L E X I S M

A R R E R O

S A M A N T H A SK U D E R A

BRIEF OVERVIEW Struggling team in SW conference 23% decline in tickets sold in last 5

years Problem with season ticket retention Limited amounts of game packages Poorly organized ticket-operations

team Poor stadium arrangement

Director of Ticket

Operations

Assistant Director of Renewals

Intern*

Assistant Director of

Season Ticket Sales

Intern

Assistant Director of Individual

Ticket Sales

Intern

Graduate Assistant

(Box Office Tasks)

Intern

NEW ORGANIZATIONAL CHART

NEW STADIUM LAYOUT

Moves students to the end zoneRelocates recent alumni to corners next to students

Adds two more sideline sectionsAdds one more general admission section

NEW STADIUM LAYOUT

Packard University 2014 Ticket Package Menu

DYNAMIC PRICING

Will use QCue/Digonex before season Fluctuate base ticket based on: day,

time, opponent, and weather Price will never go below season

ticket prices Only on rare occasions will the price

dip below 3-game value Will be competitive with secondary

ticket selling markets Can accept or reject Qcue/Digonex’s

suggested ticket price

MOTIVATION TO PURCHASE TICKETS Dynamic pricing and season ticket packages Packages

Season Ticket Package 3 Game Package Student Package

Pack 1: Home opener, premium game, standard game Pack 2: Biggest rival, standard game, value game

PROMOTIONAL GAMES & SEATING

Game Day Promotions Breast Cancer Awareness Homecoming/ Family Day Blackout Game Honoring graduating seniors at halftime Pre-show traditions

Marketable Sections Family Section - General admission and

open end zone sideline Recent Alumni- 112-114, 119-121

PROMOTIONAL OUTLETS

Packard’s website and social media College and local newspapers Alumni Newsletter/Committee South West Conference television networks and

local channels Retention and recruitment phone calls Back of tickets

SOLUTIONS Stronger marketing techniques for

game day promotions New ticket pricing strategies to

improve sales Improved ticket packages Refined duties for ticket-operation

team Redesigned stadium seating chart