2015/2016 YEAR IN REVIEW
HARLEM USA
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2015/2016 YEAR IN REVIEW
HARLEM USA
We Feature
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Joint Message from the Chairman and the President
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The BID has played an integral role in the development of the retail environment on 125th Street and in Harlem. In addition to providing clean and safe services, the BID has been very successful in delivering marketing programs that promote 125th Street to the neighborhood, the city, the rest of the country and the international community. The BID has also been instrumental in creating a strategic plan for the area and attracting new retailers to the district. These accomplishments have been achieved by working closely with property owners and the various stakeholders within the community as well as the city administration. During this present period we focused on expanding the kind of information that we provide to both internal and external stakeholders -- through updated information on the area and neighboring regions. We started the year off strong by introducing the Harlem Happenings App. The app encourages visitors, residents, investors and others to “Connect the Dots” and enjoy everything Harlem has to offer through the mobile app. This is the first mobile application of its kind in the USA and updates are made on a regular basis to stay current. Preparing for the momentum that new tenants such as Whole Foods, We Work, TJ Maxx, and others will bring, the BID developed a new website with the goal to increase member engagement, participation, and to improve the user experience.
2016 marks 23 years of operations. We are pleased to once again share with you the 125th Street Business Improvement District’s (BID) Report.
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The BID also commenced on a rebranding project which includes a new logo that is being revealed today. This rebrand will further our “Connect the Dots” campaign. The BID continues to be the hub for data and research on 125th Street making available weekly pedestrian footfall counts, vacancy reports, bi-weekly e-blasts, and more. We produced a 34 page Retail Market Report that examines consumer demand, changing demographics, retail supply, and expenditure. The data reveals that Harlem’s 125th Street is moving from a local and residential neighborhood to a core destination in New York City. Harlem’s unique history and cultural heritage along with its newer dining experiences are an important aspect of the attraction for visitors and tourists to the area as well. The new developments, retail stores, educational institutions, and residential buildings will continue to spur the growth of the neighborhood. During this transition it continues to be important for the BID to maintain a solid foundation for the existing and incoming businesses. This includes providing a safe and secure environment, visible signage, clean streets, etc. Special thanks goes out to Councilwoman Inez Dickens who recognizes the challenges we face and supported the BID in bringing on additional workers for our Street Maintenance Program. The BID continues to build strategic relationships. There is no doubt, 125th Street is poised for growth as the customer and retailer base continues to grow. In 2017, we intend to increase our member engagement activities; increase awareness and participation for keeping our streets cleaner and safer; and seek effective solutions for improving the pedestrian experience on 125th Street. We continue our work to expand our boundaries to the west of 125th Street and with the partnership of the Manhattan Borough President Gale Brewer and Community Board #9, there has been positive movement. We thank you for your continued support and look forward to an exciting 2017.
Barbara Askins President & CEO 5 Bernard Warren, Chairman
Table of Contents
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In Construction
Page 4 Message from Chairman and President 8 125th Street BID - Who We Are 9 Development Projects and Plans 12 Welcome New Members 13 We Connect: BID Marketing, Promotions, Events 14 • New Logo 15 • New Website 16 • New Mobile Application 17 • Harlem Happenings E-Blast 18 • International Conference of Shopping Centers 19 • Making The Right Connections 21 • Walking the District
Table of Contents continued
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Page 22 We Create: BID Programs 23 • Clean and Safe Teams 27 • Harlem Holiday Lights 2015 28 We Feature: Social Media Promotions 29 We Bizznifi: Business Development 30 Pedestrian Footfall Counts 31 New Street Lighting 32 2016 – 2017 Moving Forward 34 Statement of Financial Position 35 Statement of Activities & Changes in Net Assets 36 Board of Directors 37 Staff and Management
WHO WE ARE 243 Retailers 95 Properties
The members self assessed themselves $1.05 million dollars
in FY 2016.
125th Street Business Improvement District
Member Benefits • Marketing Resources • Increased Awareness • Enhanced Public
Improvements • Creating Positive
Change • Increased Support • Voice Collective
Concern • Monitor Business
Regulations • Obtain Funding and
Support for Development Projects
Marketing Activities • Special Events • Public Relations and
Developing Marketing Materials
• Promoting Businesses via Internet and Social Media
• Marketing the District to potential businesses
The 125th Street Business Improvement District is a
tax assessment district with defined boundaries.
The BID is primarily funded by an additional tax assessment collected
from the property owners between
Morningside and Fifth Avenues on 125th Street.
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In construction
Development Projects and Plans
639 W. 125th Street: Phase I of the Columbia University Manhattanville Project
Rendering
324 West 125th Street: Ground floor retail, Rooftop Restaurant.
In construction
Rendering
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233-235 West 125th Street: Victoria Theater Re-Development Project Residential, Arts, and Hotel – Tenant Marriott Hotel
100 – 118 West 125th Street Tenants: Whole Foods, Burlington Coat Factory, Olive Garden, TD Bank, Raymour & Flannigan, American Eagle
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Rendering
In Construction In Construction
In Construction
121 West 125th Street - Urban League Development Project. Museum of the Urban Civil Rights experience, conference center, affordable rental housing, retail space and a public garage.
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Rendering
Development Site
In construction
Rendering
163 West 125th Street Recently renovated
Harlem State Office Building
5-15 West 125th Street – Tenants: TJ Maxx, wework, Bed Bath & Beyond
Already Here
We Welcome Our New Members
Coming Soon
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We Connect
Developing Strategic Working Relationships
Apollo Theater Foundation
Columbia University Athletic Dodge Physical Fitness Center
Con Edison Health First HubShout
Museum of the City of New York Taproot
THANK YOU !!
BID MARKETING, PROMOTION, EVENTS AND OTHER PROGRAMS
New Web Site
New Harlem Happenings App
Continuing Harlem Happenings e-blasts newsletter
New Making the Right Connections Networking Receptions
New Walking Tours with City Agencies
Continuing Social Media Promotions
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RE- BRANDING We Changed Our Look!
& We Are Connecting the Dots!
Introducing the New 125th Street BID Logo
First BID Logo says goodbye She served us well!
1994 - 2016 14
Introducing New BID Web Site
• WE Connect • WE Create • WE Feature • WE Bizznifi www.125thstreet.com
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Download the Harlem Happenings App
Now!
Events Calendar. Latest News. Latest Deals.
Latest Real Estate Developments.
Entertain, Health, Dine, Educate, Shop, Culture, What’s New…
The Harlem Happenings App allows those who live, work, visit, and invest in Harlem to
connect to a range of unique experiences such
as: live shows, entertainment, in-store
deals, and more…
Launched November 2015
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Harlem Happenings E-Blast E-mail blasts are sent bi-weekly and/or as needed announcing major events and news in the Harlem Community to a database of 6,000+ businesses, employees, residents, visitors and Friends of the BID.
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BID promotes 125th Street at the
2015 International Conference of Shopping
Centers Javits Center
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“Making the Right Connections”
Networking Reception Co-Host
Banana Republic Factory Store
Sponsors Healthfirst
Harlem Brewery 19
“Making the Right Connections” Networking Reception
Co-Host Cove Restaurant
Sponsor Carver Federal Savings Bank
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Identifying problem areas meeting business owners and
discussing their needs
Walking the District with Commissioner Greg Bishop and
Deputy Commissioner Blaise Backer NYC Department of Small Business
Services
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We Create
Programs to Maintain Growth
Expenses # of Block Faces Sanitation Expenses per
Block Face
Sanitation Hours Logged
Sanitation $193,951 22 $8,816 12,752
Public Safety $224,994 22 $10,227 9,441
Maintaining a solid foundation for the existing and incoming businesses
is important.
This includes providing a safe and secure
environment, visible signage, clean streets, etc.
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Keeping 125th Street
Clean
Maintaining Street
Furniture
Identifying Day to Day Problems
Special
Thanks to our
Supporters
BID CLEAN TEAM - Hours of Service -7am to 7pm 23
Street Conditions and 311 Reports
Reported 2015-2016
Abandoned Derelict Bicycles
Buckling Street Pavement
Damaged Street Signs and Poles
Damaged Bus Shelters
Damaged Roads
Damaged Sidewalks
Defective Curb
Damaged Tree Pits
Homeless Encampment
Illegal Dumping
Inoperable Street Lights
Large Potholes
Rat Burrows
30 incidents reported this year 311 incidents reported since July 2007
29 are still pending
Keeping 125th Street Clean
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Support from the NY City Council
Councilwoman Inez Dickens supported the BID’s work to improve the pedestrian experience and
provided discretionary funds.
These funds allowed us to do a bit more Spring Cleaning.
We added 3 additional workers
from April to June.
Hours of Service: 1pm to 9pm 25
BID Welcomes New Recruits
Public Safety, Hospitality and Visitor Assistance Services
Enhancing the pedestrian environment
Ambassador Program 4 workers – 5 days a week
Distributed maps, encouraged downloads of the Harlem Happenings
app, provided directions and notices to businesses
The BID hosts meetings with the
Commanding Officers of the 28th and 26th Precincts so that any concerns or
questions can be shared and addressed.
9888 hours of service this year
Special thanks to our Partnership with NYPD 26
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Visit www.harlemlightitup.com
We Feature
We post original
content that showcases 125th Street offerings through live broadcasting, photos, and video.
We repost and
retweet 125th Street business deals at least 2 twice a day on social media. 28
We Bizznifi
Business Development
• Market Research Support • Commercial Vacancy Reduction • Development Activity Listings • Maps • Weekly Footfall Counts
Visit www.125thstreetbid.com to get latest
Real Estate Reports
Bizznifi – The 125th Street Business Improvement District, the organization that owns the BIZZNIFI (trademark) term specifically defines BIZZNIFI as “CONNECTING, CREATING, AND FEATURING business services and solutions for growing commercial districts. 29
125thStreetRetail–HudsonRivertotheEastRiver(Central,East,andWestRetailDistricts)
Total 125th Street (all 3 districts) 2015 – Percentage of Retail Space by Key Categories
Total 125th Street 2015 – Retail Space by Detailed Categories
East125thStreetRetailDistrict
East District 2015 – Retail Space by Detailed Categories
West125thStreetRetailDistrict
West District 2015 – Retail Space by Detailed Categories
38%
13% 12%19%
40%
12%17% 17%
Retail Merchandise Convenience Goods Eating & Drinking Services
2007 2015
Apparel, Accessories & Leisure Goods,
21%
Other Retail Merchandise, 12%
Health & Personal Care, 7%Convenience,
12%
Eating & Drinking, 17%
Beauty Services, 4%
Other Personal Services , 3%
Professional & Financial Services,
10%
Automotive, 2%
Entertainment, 2%
Vacant, 11%
Apparel, Accessories & Leisure Goods,
7%
Other Retail Merchandise,
17%
Health & Personal Care,
9%
Convenience, 25%
Eating & Drinking, 12%
Beauty Services, 3%
Other Personal Services, 4%
Professional & Financial
Services, 6%
Automotive, 6%
Entertainment, 0%
Vacant, 13%
Apparel, Accessories & Leisure Goods,
3%
Other Retail Merchandise,
6%
Health & Personal Care,
4%
Convenience, 18%
Eating & Drinking, 19%Beauty Services,
7%
Other Personal Services, 3%
Professional & Financial
Services, 17%
Automotive, 5%
Entertainment, 0%
Vacant, 17%
• The 125th Street commercial corridor has 491 stores accounting for 850,000 sq. ft. of retail space which covers four main categories: retail merchandise, convenience (and grocery) goods, eating & drinking places, and services.
• Retail merchandise has grown from 38% to 40% of the total retail space on 125th Street.
• Eating & drinking services such as restaurants and fast food places have also grown, from 12% to 17% of the total retail space.
• Apparel, accessories & leisure goods account for 21% of the retail stores in the 125th Street commercial corridor.
• Convenience space – including grocery and convenience stores – accounts for 12% of total retail space.
• Health & personal care stores, which includes CVS, Duane Reade, Rite Aid, and others, account for 7% of the total retail space.
• Other retail merchandise accounts for 17% of the total retail space (includes electronics, furniture, etc.).
• Apparel, accessories & leisure goods account for 7% of the retail stores in the East District.
• Eating & drinking retailers account for 12% while convenience retailers account for 25% of total retail space.
• Apparel, accessories & leisure goods account for less than 3% of the retail stores in the West District.
• Eating & drinking retailers account for 19% of total retail space. • Convenience retailers such as grocery and convenience stores account for 18% of total retail space.
We Bizznifi
Business Development
• Market Research Support • Commercial Vacancy Reduction • Development Activity Listings • Maps • Weekly Footfall Counts
Visit www.125thstreetbid.com to get latest
Real Estate Reports
Bizznifi – The 125th Street Business Improvement District, the organization that owns the BIZZNIFI (trademark) term specifically defines BIZZNIFI as “CONNECTING, CREATING, AND FEATURING business services and solutions for growing commercial districts. 29
We Bizznifi
Business Development
• Market Research Support • Commercial Vacancy Reduction • Development Activity Listings • Maps • Weekly Footfall Counts
Visit www.125thstreetbid.com to get latest
Real Estate Reports
Bizznifi – The 125th Street Business Improvement District, the organization that owns the BIZZNIFI (trademark) term specifically defines BIZZNIFI as “CONNECTING, CREATING, AND FEATURING business services and solutions for growing commercial districts. 29
125th Street Pedestrian
Footfall Counts Accurate,
Compelling, and Objective Data on
125th Street Pedestrian Flow
week of May 23 - May 29, 2016
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Mon Tue Wed Thu Fri Sat SunWeekly
Total
20,901 21,000 25,655 26,364 27,038 28,832 21,827 171,617
17,911 19,282 19,107 22,158 27,088 24,326 21,318 151,190
24,247 27,651 24,715 26,262 33,073 33,873 32,979 202,800
19,989 18,498 21,104 27,860 38,960 38,132 30,865 195,408
Week on Week % Change 16.7 % 8.9 % 34.3 % 19.0 % -0.2 % 18.5 % 2.4 % 13.5 %
Year on Year % Change -13.8 % -24.1 % 3.8 % 0.4 % -18.2 % -14.9 % -33.8 % -15.4 %
Ped Counts by Day
Ped Counts by Hour
Previous Year
This Week
Previous Week
Mon Tue Wed Thu Fri Sat Sun
77 71 86 87 84 89 84
66 64 68 69 73 64 68
84 86 82 84 82 82 86
Weather
Powered by Springboard Page 2 of 3
Report Generated at 1 Jun 2016 10:11
Mon Tue Wed Thu Fri Sat SunWeekly
Total
20,901 21,000 25,655 26,364 27,038 28,832 21,827 171,617
17,911 19,282 19,107 22,158 27,088 24,326 21,318 151,190
24,247 27,651 24,715 26,262 33,073 33,873 32,979 202,800
19,989 18,498 21,104 27,860 38,960 38,132 30,865 195,408
Week on Week % Change 16.7 % 8.9 % 34.3 % 19.0 % -0.2 % 18.5 % 2.4 % 13.5 %
Year on Year % Change -13.8 % -24.1 % 3.8 % 0.4 % -18.2 % -14.9 % -33.8 % -15.4 %
Ped Counts by Day
Ped Counts by Hour
Previous Year
This Week
Previous Week
Mon Tue Wed Thu Fri Sat Sun
77 71 86 87 84 89 84
66 64 68 69 73 64 68
84 86 82 84 82 82 86
Weather
Powered by Springboard Page 2 of 3
Report Generated at 1 Jun 2016 10:11
16 years later New LED street lights are being installed in our district
A First for New York City
Removal of 29 old dilapidated street lights
We will get 64 NEW light fixtures
We Connect, We Create, We Feature, We Bizznifi
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34 Fixtures
have been
installed
2016 – 2017 - Moving Into the Future
Sidewalk Space Allocation
Improving the pedestrian experience
Street Dunk the Junk
Improving the pedestrian experience
Membership Engagement
Nurturing opportunities, improved marketing to drive foot and internet traffic,
effective marketing and promotional programs, increased real estate
development services
BID Expansion West Connecting growth on the west side of 125th Street with growth in the central
district
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A strategic marketing initiative
designed to enhance the services
provided by the BID and meet the present
and future demand of the market
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Officers and Executive Committee Bernard Warren Chairman
Scott Auster Vice-Chairman
Betty Aquino Treasurer
Mukaram Taheraly Assistant Treasurer
Lisa Tucker Secretary
Ross Jacobs Chair, Public Safety
Drew Greenwald Chair, Streetscape
James Simmons Chair, Audit
Jonelle Procope Chair, Nominations
Property Owners
Betty Aquino Carver Savings Bank
Scott Auster & Drew Greenwald Grid Properties
Roberto & Eugene Fata Fata Organization
Steven Feldman Sigfeld Properties
Mark Irgang Irgang Group
Ross Jacobs Cogswell Realty
Joseph & Alan Jemal Jem Realty
Romona Lopez Showman’s Jazz
Jonelle Procope Apollo Theater Foundation, Inc.
James Simmons Ares Management LLC
Mukaram Taheraly Mustari Hardware
Dr. Joseph Tait Harlem Commonwealth Council
Bernard Warren Webb & Brooker, Inc.
Commercial Tenants
Indhira Santana My Wellness Solutions
Clinton Squires Cohen Optical
Residential Tenants Lisa Tucker
Elected Officials
Lemond Mayes Representing Councilwoman Inez Dickens
Athena Moore Representing Manhattan Borough President Gale Brewer
Nina Saxon Representing Comptroller Scott Stringer
Lauren Coakley-Vincent Representing Mayor William DeBlasio
Gov. & Community Affiliation Victoria Mason-Ailey Columbia University
Diane Collier Manhattan Community Board 11
David Gmach Consolidated Edison
Kenneth Knuckles Upper Manhattan Empowerment Zone
Henrietta Lyle and Deborah Gilliard
Manhattan Community Board 10
Rev. Georgiette Morgan-Thomas
Manhattan Community Board 9
Willie Walker NYS Office of General Services
2015 – 2016 Board of Directors
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2015-2016 Management and Staff
Barbara Askins President & CEO
Anthony Baker Director of Operations
Tasemere Gathers Director of Programs & Economic
Development
Angel Moore Administrative & Social Media
Assistant
Darlene Gillard Events and Technology Specialist
Steven Maleh Bookkeeper
Legal and Accounting
Daniel G. Blumenstein Attorney At Law
Legal
Stephen Franciosa, CPA Outside Auditor
Public Safety McRobert’s Protective
Agency
Raheim Brown, Supervisor
Quacy Batson
Ouedraogo Aouuba
Jean Gesner
Seth Ofori-Awuku
Sanitation & Street Maintenance
Atlantic Maintenance
Oumar Cisse, Supervisor
Mustapha Cisse
Meissa Faye
Badara Thiam
Monath Mdiaye
MISSION
360 West 125th Street #11 New York, New York 10027 212-662-8999 www.125thstreetbid.com
Maximize the ability of local residents, businesses and institutions
to benefit from any and all opportunities created by commercial
revitalization efforts.
Expand sustainable economic activity in the area including the
creation or expansion of businesses and the development of jobs for
community residents.