25 Marketing
Stats
Presented by Legacy Financial Partners
legacyfinancialpartners.com1.877.614.0141
Financial advisors oftenstate that marketing andprospecting are the mainchallenges they face in theirpractice . This i s certainlyunderstandable ; marketing isa rapidly evolving processand reaching consumers canbe diff icult . However , i t i sposs ible to posit ion yourselffor success in our digital lydriven world .
The important thing toremember i s that thereis not one process thatwill give you the edge,but rather a col lect ionof approaches thatwork in concert witheach other . That saidhere are 25 importantmarketing stats youneed to know.
1Organizations using
email to nurture leadsresult in 50% salesready prospects.
(Forrester Research viaHubspot)
2
These nurtured leads see a20% increase in salesopportunities whencompared to nonnurturedprospects.(Hubspot)
3Personalized messages aremore effective than nonpersonalized messages.According to an Experianstudy, personalized messagesreceived 29% higher openrates and 41% more uniqueclicks. (Experian)
4According to CampaignMonitor, personalizedsubject lines saw a 26%increase in open rates.(Campaign Monitor)
5Email is more effective for
client acquisition than socialmedia. McKinsey found thatit was almost 40 times moreeffective than Twitter and
Facebook combined. (McKinsey)
Main Takeaway:Advisors should be utilizing
email as a marketing tool andas a way to nurture leads
passing through theirmarketing funnel. The more
personalized you are, the betteryour open and clickthrough
rates will be.
Direct Mail
6Direct mail is nearly seven times
more effective than email,mobile, social media, internet
display, and paid search—combined. This is according the
Direct Marketing AssociationResponse Rate Report 2015.(DMA via PremierIMS)
7 Over forty percent of peoplethat receive direct mail items
read or scan them.
(DMA Statistical Fact Bookvia eleventy marketing
group)
8A survey conducted by DMAfound that seventyninepercent of consumers wouldact on direct mailimmediately versus 45% whosaid they would act on emailimmediately. (DMA via TheDrum)
9A neurological study conducted byTemple University, and sponsoredby the Postal Service InspectorGeneral’s Office, found that: While digital ads drawattention quicker, direct mail hasmore review time Direct mail is more easilyremembered than digital ads. Direct mail elicits more of an"emotional reaction" than digitalads (DM News)
Main Takeaway:Even in a digital drivenmarketplace, direct mailis still a very effectivemarketing platform.
MOBILE
10
70% of mobile searchesresult in website action
with an hour.(IAcquire)
11A little over 80% ofconsumers surveyedstated they woulddelete a mobile email ifit didn’t render properly.(Blue Hornet)
1265% of all email isopened on a mobiledevice, such as asmartphone or tablet.(Venture Beat)
13
Almost half ofconsumers will abandona website if it renderspoorly on a mobile
device.(The Social Media Hat)
1440% of mobilesearches are focusedon local services.(Think With Google)
Main Takeaway:Consumers increasingly
use their mobile devices toaccess the internet andinteract with pieces of
marketing. Your websiteand your emails should
be designed for the mobileexperience.
VIDEO
15Consumers spend anextra two minutes onwebsites with video,versus sites that don’t.(Merchant MarketingGroup)
16More than half of allmobile traffic is online
video.(Merchant Marketing
Group)
17Video on landing pagesleads to an increase inconversion, in one testcase as much as 86%conversion.(EyeView)
Main Takeaway: Video can be a powerful
way to enhance yourwebsite and marketing
materials.
17Video on landing pagesleads to an increase inconversion, in one testcase as much as 86%conversion.(EyeView)
WEBSITE
18
A one second delay inloading time can reduce
conversions by 7%.(Kissmetrics)
19
A loading time of morethan three seconds causes40% of shoppers toabandon the website.(Kissmetrics)
20
In April of 2015, Google beganusing mobilefriendliness as aranking signal in search results.This means if your website doesnot smoothly translate to mobile,it may not rank higher in searchresults when a consumer searchesfrom a mobile device.
Main Takeaway:Make sure your
website loads quicklyand incorporates
responsive design..
SOCIAL MEDIA
21 According to a report from
LinkedIn and Cogent Research,5 million investors with assets$100,000 or more use socialmedia to investigate their
financial decisions.(LinkedIn/Cogent Research)
22 Most highnetworth investorsuse social media, over 90%.(Linkedin/Cogent Research)
23Over 60% of advisorswho used LinkedIn forprospecting acquirednew clients.(LinkedIn and FTIConsulting)
24
According to a recentAmerican CenturyInvestments report,about 43% financial
professionals identify apositive ROI to their
social media use.(American Century
Investments)
25A recent Putnam survey ofover 800 advisors, foundthat 79% had found newclients via various social
media.(Putnam Investments)
Main takeaway: Social media, especially
LinkedIn, can be extremelyuseful to connect with newclients. These clients include
highnetworth individuals andothers many advisors would
identify as their target market.
Legacy Financial Partners is an independent and fullservice Life Insurance and Annuity FMO that providesspecific marketing solutions to help their clients succeed.Using dynamic tactics, an extensive support networkand progressive marketing options, Legacy FinancialPartners provides unique and specific development
strategies to their business partners.
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