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Myth: Kids are to blame for nagging their parents to buy them things
Reality: Advertisers try to create this effect. It's called the "nag factor"
"Nag factor" marketingis a corporate strategy that attempts to undermine the parent's authority by
targeting kids with advertising.
Myth: A majority of LinkedIn users are young professionals
Reality: Only 20 percent of LinkedIn users are under 30 years old
If you don't count 30 as "young."
Myth: Most people share links from brands on Facebook
Reality: 77 percent of shared brand posts are photos
Adventiveupdated a link.
Augmented Pixels Co.uploaded a video
Experian Marketing Servicesupdated
company information.
Theoremupdated a link.
Kenshooupdated company information.
http://www.imediaconnection.com/resourceconnection/kenshoo.com/http://www.imediaconnection.com/resourceconnection/theoreminc.net/http://www.imediaconnection.com/resourceconnection/experian.com/http://www.imediaconnection.com/resourceconnection/augmentedpixels.com/http://www.imediaconnection.com/resourceconnection/adventive.com/http://www.relevanza.com/post.cfm/30-billion-minutes-on-social-media-but-don-t-pick-my-personal-datahttp://www.globalissues.org/article/237/children-as-consumers8/13/2019 27 Marketing Myths (That We All Believe) (Single Page View) - iMediaConnection
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Links and videos only account for 15 percent of shareable content from brands. Uploading photos is
the most popular Facebook activity.
Myth: Facebook "likes" matter to consumers when trying to decide a
purchaseReality: Only 12 percent of people are influenced by Facebook "likes"
The same is true for Google+s +1s.
Myth: It's 2013. Every major brand tweets
Reality: In 2013, 3 percent of major brands didn't tweet
http://www.relevanza.com/post.cfm/30-billion-minutes-on-social-media-but-don-t-pick-my-personal-datahttp://www.socialbakers.com/blog/1295-10-social-marketing-facts-of-20128/13/2019 27 Marketing Myths (That We All Believe) (Single Page View) - iMediaConnection
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This is down from 10 percent in 2012 and 38 percent in 2011.
Myth: Every adult has a cellphone
Reality: 18 percent of adults do not own a cellphone
These peopleare known as hermits.
Myth: Social media users are not social in real life
Reality: Social media users are way more social than non-social-mediausers
http://www.slideshare.net/HubSpot/50-mobilefactsdeck62812http://www.brandwatch.com/wp-content/uploads/2013/08/Brands-on-Twitter-report-2013.pdf8/13/2019 27 Marketing Myths (That We All Believe) (Single Page View) - iMediaConnection
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Forty-five percentare more likely to go on a date, 19 percent are more likely to attend a
professional sporting event, and 18 percent are more likely to work out at the gym.
Myth: Yahoo is the second largest search engine by volume ofsearches
Reality: YouTube is the second largest search engine by volume ofsearches
Mostly driven by cat videos.
Myth: Online ad clicks come from a lot of people from every walk of life
Reality: 8 percent of internet users account for 85 percent of all displayad clicks
This includes robots.
Myth: YouTube partners make tons of money
Reality: YouTube partners only make between $2.50 and $5 per 1,000views
http://blog.hubspot.com/marketing/horrifying-display-advertising-statshttp://www.techi.com/2013/02/5-reasons-that-social-media-may-never-die/http://www.techi.com/2013/02/5-reasons-that-social-media-may-never-die/8/13/2019 27 Marketing Myths (That We All Believe) (Single Page View) - iMediaConnection
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According to the Search Engine Journal.
Myth: Almost every marketer values Facebook as a marketing tool
Reality: 47 percent of marketers list Facebook as an overrated
marketing tool
Thismay explain its stock price.
Myth: Advertising during the Olympics is a relatively new strategy bymarketers
Reality: The first advertising during the Olympics was in Athens, 1896
Currently, Coca-Cola has the longest continuous partnershipwith the Olympics.
http://www.forbes.com/pictures/ehlk45jkef/coca-cola-a-current-worldwide-sponsor-and-the-company-with-the-longest-continuous-olympic-partnership-began-its-relationship-with-the-olympics-in-amsterdam-in-1928-when-a-freighter-delivered-the-u-s/http://www.dmnews.com/fast-facts-may-2013/article/290571/http://blog.hubspot.com/marketing/horrifying-display-advertising-stats8/13/2019 27 Marketing Myths (That We All Believe) (Single Page View) - iMediaConnection
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Myth: Mobile ads perform worse than online ads
Reality: Mobile ads perform 4 to 5 times better than online ads
In key metricslike brand favorability, awareness, and purchase intent.
Myth: Mobile phones are used to make calls
Reality: 25 percent of Americans only use mobile devices to access theinternet
There are also five timesas many cellphones in the world as there are PCs.
Myth: Branded apps are the best tool for building brand loyalty onmobile
Reality: 93 percent of consumers don't think branded apps contribute totheir loyalty
http://www.slideshare.net/HubSpot/50-mobilefactsdeck62812http://www.slideshare.net/HubSpot/50-mobilefactsdeck628128/13/2019 27 Marketing Myths (That We All Believe) (Single Page View) - iMediaConnection
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According to an article from ThoughReach.
Myth: People spend more time on Twitter than on Tumblr
Reality: People spend an average of 21 minutes on Twitter and a
whopping 89 minutes on Tumblr
People also spend an average of 89 minutes on Pinterest.
Myth: It doesn't matter if your CEO is on social media
Reality: 82 percent of buyers say they trust a brand more when itssenior team is on social media
http://www.techi.com/2013/02/5-reasons-that-social-media-may-never-die/http://thoughtreach.com/marketers-personal-bias/8/13/2019 27 Marketing Myths (That We All Believe) (Single Page View) - iMediaConnection
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According to this presentaion.
Myth: Content marketing has no effect on the consumer's perception ofa brand
Reality: 60 percent of consumers feel more positive about a brand afterconsuming content from it
Seventy percent of consumersalso prefer getting to know a company through articles rather than
advertisements.
Myth: Facebook receives the most visits-per-month of any socialnetwork
Reality: Google+ dominates monthly social media visits
Thanks to activity from Gmail and YouTube, Google+ receives 1.2 billion visits per month compared
to Facebook's 809 million.
Myth: Almost all consumers find email marketing annoying
Reality: 48 percent of consumers cite email as their preferred form ofcommunication with brands
http://vumedia.co.uk/article/google-dominates-monthly-visits.htmlhttp://www.contentplus.co.uk/marketing-resources/infographics/anatomy-of-content-marketing/http://www.slideshare.net/toprank/war-of-words-mythbusting-social-media-seo-content-marketing8/13/2019 27 Marketing Myths (That We All Believe) (Single Page View) - iMediaConnection
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According to this infographic.
Myth: The average click-through rate is 0.01 percent
Reality: The average click-through rate is actually 0.11 percent
According to Smart Insights, you'll get one click for every 1,000 impressions.
Myth: Most brands use HootSuite as their social media managementtool
Reality: A majority of brands use the Twitter web interface
Although 38 percent of brandshave never used the Twitter web interface.
Myth: Tumblr is very popular with search engine marketers
Reality: Tumblr, Flickr, and StumbleUpon are all the least popular socialnetworks with search engine marketers
http://www.brandwatch.com/wp-content/uploads/2013/08/Brands-on-Twitter-report-2013.pdfhttp://www.smartinsights.com/internet-advertising/internet-advertising-analytics/display-advertising-clickthrough-rates/http://www.dmnews.com/infographic-any-way-you-want-it-thats-the-way-you-need-it/article/285516/8/13/2019 27 Marketing Myths (That We All Believe) (Single Page View) - iMediaConnection
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