The Story of 2nd And Short
Robb Beal Founder
Started in Software at Apple Computer
Software Start-ups Are in My Blood
2 Guys in a Garage (Karelia)
• Equivalent to Today’s Hot iPhone App Company
• Led Product Management/Design• Grew Sales from $1K to $70K/Month in 5
months time• Company Sold to Sun Microsystems
PioneeringSocial Software (UserCreations, ‘02)
ROBB BEAL, a software engineer, had a mission: to unite a broad range of Internet information and services behind a single interface. For years that interface has been based on the metaphor of a desktop, a throwback to the personal computer's beginnings as an office automation tool rather than a gateway to the world.
• Led Product Design at Benchmark Funded Start-up in Silicon Valley (LucidEra)
• Led Field Product Management at Gen Catalyst & WI Harper Funded Consumer Web Start-up (Laszlo Systems)
Very Well-Prepared to Lead a Start-up of My Own
Our Market is an Explosive Combo of Two Huge Markets
Digital Sports
Digital Comm’s+
Digital Sports Market
• >300 Million Passionate Fans Worldwide• Growing as Fans Increasingly Move
Online
Digital Communications Market
• IM, Social Networking, Email, Message Boards, Etc
• >900 Million People Worldwide
Digital Sports Communications Apps
Emphasis on Real-time Game Day Apps
We Will Personalize and Socialize Sports
Experiencesthat have always been broadcast,
one-size fits all experiences.
ProductWe’re Hardcore About It!
1st Gen Game Day Apps are Full of Fail
“We've looked at these types of things in the past and remain interested in finding one that does not suck!”
–VP Product, Major Conf Sports Network
Game Day Chat is Full of Fail
We Will Radically Improve Game Day
Chats
Post-Game Summaries Haven’t Changed In Ages
We Will Disrupt ThemBy Making them Personal and Visual
Via Partnership with a Leading Sports Info Viz Company
A Comprehensive Product…
• Additionally,– Pre-game Prediction and Post-game
Prediction Results• Making a Game out the Game
– Pre-game Rivalry Chat– Post-game Commerce
• Not Just a Simple Chat Widget on a Page
…Leads to Extraordinary Engagement
• We expect engagement of– 5-10 hrs/month– For contrast, fans spend 30-60 mins/month
on a typical sports content site
How Will We Make Money
We Will Build an Audience and Subscriber Base (ie, Bootstrap)• Through a Network of Game Day Apps• Accessed from Existing Team- and
League-specific Sites
How Will We Make Money
We Will Monetize that Audience and Subscriber Base Through• Sponsorship/Advertising• Premium Subscriptions• Personalized Game Day Summaries
– Virtual Goods• Team Merchandise Sales (Partner)• Offers (Partner)• Team Tickets (Partner)
Example Early Prospective Customer
Big Ten Network
• Fast Growing College Sports Network– Football-season revenue, ad sales up 30%
(projected $40 MM in 2011), football TV ratings for were up 22%
• Example Sponsors Include– State Farm, BMW, Allstate, Nissan, Buffalo
Wild Wings, etc
Where We Are
We Are Here! Pre-product.
Conclusion
• A veteran founder,• With a history of great consumer product
design and execution,• Addressing an enormous market
That’s Our Story!Thanks so much.
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